APB Holland
APB Holland is a Dutch family-owned nutritional supplement manufacturer founded in 2014, producing ~88 pure, additive-free supplements in-house in Zeeland and selling them via Shopify e-commerce and a wholesale network of Dutch health retailers and drogisterijen.
- Company typePrivate
- Founded2014
- HeadquartersTholen, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What APB Holland does
APB Holland B.V. is a Dutch family-owned nutritional supplement manufacturer founded in 2014 by the Boekhout family and headquartered at Stevinweg 2, 4691 SM Tholen, in the Zeeland province of the Netherlands. The company produces and sells pure nutritional supplements and herbal complexes through both direct-to-consumer e-commerce and a wholesale network of Dutch resellers. Its product range has grown from a single 2014 flagship (Knoflook AlliBest Forte, a standardized garlic supplement) to approximately 88 stock-keeping units across six categories: Natural Products (48 SKUs covering herbal extracts such as Ashwagandha, Astragalus, Curcuma, OPC, and Cranberry), Vitamins (9 SKUs), Minerals (12 SKUs), Fatty Acids (4 SKUs), Amino Acids (3 SKUs), and Collagen (4 SKUs). Differentiators include 100% pure formulations with no fillers or binders, vegetarian/kosher/halal capsules, standardized high-potency extracts (e.g., 10:1 Ashwagandha with 5% withanolides, 95% curcuminoids, 95% OPC), and black-pot packaging to protect against light, air, and moisture.
The business operates a hybrid go-to-market model. Direct-to-consumer sales run through a Shopify-powered online storefront at apbholland.nl where pricing is gated behind account login, indicating a B2B/wholesale-oriented pricing posture even for end consumers. Wholesale distribution is the larger channel, with nine named online health retailers (Natuurvoordeel, Gezondheid aan Huis, Homeotheek, Nova Vitae, Vitaalhuis Mulder, Groenlijf, Drogist.nl, Cura Vitalis, Natuurlijk Besteld) and a physical footprint across DA Drogisterij locations, reform shops, natuurvoedingswinkels, and natural health practices in all 12 Dutch provinces. Revenue mechanics are transactional wholesale plus transactional D2C, with free shipping above €135 and a €4.95 standard shipping fee. The company is privately held by the Boekhout family, has no external investors, no disclosed subsidiaries, and operates with a small team of approximately 1–10 employees.
Technically, APB Holland's underlying capability is its in-house production in Zeeland, which delivers full control over formulation and quality but does not constitute a proprietary technology platform. There is no public API, no software integrations, no AI or machine learning components, and no disclosed patents or certifications. The core operating technology is the Shopify storefront, standard email/social marketing (Facebook, Instagram, X), and content-driven SEO organized around 16 health goals (e.g., immunity, energy, thyroid, skin/hair/nails). Customer segments are health-conscious Dutch consumers seeking additive-free supplements and a horizontal network of small retailers and health practitioners reselling the line.
APB Holland firmographics
Firmographics- Name
- APB Holland
- Legal name
- APB Holland B.V.
- Website
- https://apbholland.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- APB Holland is a Dutch family-owned nutritional supplement manufacturer founded in 2014, producing ~88 pure, additive-free supplements in-house in Zeeland and selling them via Shopify e-commerce and a wholesale network of Dutch health retailers and drogisterijen.
- Ownership category
- akta.pro rank
APB Holland industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
Keywords
Where APB Holland is headquartered
LocationHeadquarters
- HQ city
- Tholen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
APB Holland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: APB Holland sells directly to consumers through their own Shopify-powered e-commerce website. Customers must log in to see prices. The company handles order processing, fulfillment, and customer service directly.
- Wholesale / Reseller Distribution: Products are sold in bulk to a network of online health retailers and physical stores (reform shops, drogisterijen, natuurgeneeskundige praktijken) across the Netherlands. Resellers purchase at wholesale prices and resell to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Direct consumer pricing (account/login required) |
| Unit Pricing | Pay-as-you-go | Shipping fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
APB Holland product offering
Product offeringCore offering
APB Holland manufactures and distributes pure nutritional supplements and standardized herbal complexes for health-conscious consumers and resellers. The company produces its own formulations in capsules, tablets, and liquid forms across categories including multi-purpose, herbal extracts, combinations, animal health, collagen, and vitamins & minerals, with emphasis on clean formulations free of unnecessary fillers and binders.
Product overview
APB Holland is a Dutch family-owned company founded in 2014 that produces approximately 88-90 pure nutritional supplements without fillers or binders. The product portfolio consists of six main categories: Natural Products (48 products including herbal extracts like Ashwagandha, Astragalus, Curcuma, and Echinacea), Vitamins (9 products including Multivitamin, B-complex, Vitamin C, D3, and Folate), Minerals (12 products including Magnesium, Iron, Zinc, and Calcium), Fatty Acids (4 products including Omega-3 and Cod Liver Oil), Amino Acids (3 products including Creatine and L-Lysine), and Collagen (4 products including Marine and Bovine Collagen with and without Acerola/Hyaluronic Acid). The company's philosophy emphasizes pure, natural supplements free from additives, produced in-house in Zeeland, packaged in dark containers to protect against light, air, and moisture, with vegetarian, kosher, and halal capsules. Key differentiators include high-potency extracts (often 10:1 or higher ratios), standardized active compound concentrations, and products suitable for vegetarians and people with allergies.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi Purpose Supplements
- Standardised Extracts
- Herbal Extracts
- Combination Formulas
- Animal Health Supplements
- Collagen Supplements
- Vitamins & Minerals
Quantifiable outcome
- 100% pure products without fillers or binders
- +2 more outcomes
Companies that use APB Holland
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
APB Holland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
APB Holland partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- NatuurvoordeelminorOnline health product retailer that sells the full APB Holland supplement assortment through its website.
- Gezondheid aan HuisminorOnline health product retailer selling APB Holland supplements.
- HomeotheekminorOnline retailer and physical health practice in Goes, Zeeland, offering the full APB Holland assortment.
- Nova VitaeminorOnline health product retailer selling APB Holland supplements.
- Vitaalhuis MulderminorOnline and physical retailer of APB Holland supplements, with a physical location in Oosterwolde.
- GroenlijfminorNatuurdrogisterij (natural drugstore) in Roermond selling APB Holland supplements.
- Drogist.nlminorMajor online drogisterij selling APB Holland supplements.
- Cura VitalisminorOnline retailer of APB Holland supplements.
- Natuurlijk BesteldminorOnline natural products retailer selling APB Holland supplements.
- DA Drogisterij (multiple locations)minorChain of physical drugstores across the Netherlands (Nijeveen, Leeuwarden, Nes, Almelo, Ommen, Delft, Den Haag, Zierikzee, Yerseke, Kruiningen, Alblasserdam, Numansdorp, etc.) that sell APB Holland supplements.
- Reformhuizen (various)minorPhysical reform shops across the Netherlands including Reformhuis de Vries (Sneek), Reformhuis Kuilboer (IJmuiden), Reformhuis L'Autre Cote (Vught), Reformzaak Bouman ('s-Hertogenbosch), and Gentiaan Reformdrogisterij ('s-Hertogenbosch) that sell APB Holland supplements.
- Physical Health Practices and Salons (various)minorVarious physical health practices, skin therapy clinics, beautysalons, and dietitians across the Netherlands that sell APB Holland supplements, including Praktijk Natuurlijk by Ann (Schore), Praktijk Vitalavie (Tholen), Dietistenpraktijk Carin Pranger (Wolvega), and many others listed on the Verkooppunten page.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
APB Holland competitors and assessment
Company assessmentDirect peers
- Vitals: Vitals is a Dutch supplement brand selling vitamins, minerals, herbal extracts and specialized formulations through DTC and resellers in the Netherlands and Benelux — a directly comparable mid-sized Dutch supplement company.
- Orthica: Orthica is a Dutch manufacturer of nutritional supplements and orthomolecular preparations sold via health practitioners and retailers — directly comparable in product category, in-house production model, and Dutch channel focus.
- Bonusan: Bonusan is a Dutch supplement manufacturer producing vitamins, minerals, herbal and homeopathic preparations for health professionals and consumers in the Benelux market — closely comparable in product breadth and Dutch go-to-market.
- A. Vogel: A. Vogel is a Swiss-origin herbal supplement brand with strong Dutch presence, selling plant-based remedies through pharmacies, health stores, and DTC — comparable in herbal/botanical focus and Dutch retail footprint.
- Sanct Bernhard: Sanct Bernhard is a German health products company selling a broad range of natural supplements, vitamins, and herbal remedies across DACH and the Netherlands via drugstores and health retailers — comparable in broad supplement portfolio and European drugstore distribution.
- Pukka Herbs: Pukka Herbs is a UK-based herbal supplement company selling organic, ethically sourced herbal teas, supplements, and tinctures through health stores and DTC in Europe — directly comparable in herbal/pure positioning and European specialty retail distribution.
Broad incumbents
- Solgar: Solgar is a long-established global supplement brand offering vitamins, minerals, herbal and specialty formulations across health-food and pharmacy channels — comparable product category but at significantly larger scale and broader geographic reach.
- NOW Foods: NOW Foods is a large US-based supplement manufacturer offering a very broad vitamins, minerals, herbal, and sports-nutrition portfolio sold globally through health retailers — overlapping category but operating at vastly greater scale.
- Nature's Way: Nature's Way is a global herbal and nutritional supplement brand with a deep botanical and standardized-extract portfolio sold internationally through health-food retail — comparable in botanical emphasis but at enterprise scale.
- Garden of Life: Garden of Life is a US organic and 'clean' supplement brand owned by Nestlé Health Science offering vitamins, probiotics, and herbal products globally — overlapping in clean-label positioning but operating at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
APB Holland social profiles
Digital presenceAPB Holland financial estimates
Financial estimateRevenue estimate
Valuation estimate
APB Holland leadership team
Management profileNumber of profiles
Profiles5 records
APB Holland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APB Holland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APB Holland
What does APB Holland do?
APB Holland manufactures and distributes pure nutritional supplements and standardized herbal complexes for health-conscious consumers and resellers. The company produces its own formulations in capsules, tablets, and liquid forms across categories including multi-purpose, herbal extracts, combinations, animal health, collagen, and vitamins & minerals, with emphasis on clean formulations free of unnecessary fillers and binders.
Is APB Holland a public or private company?
APB Holland is a private company. It is classified as family owned and is currently operating.
When was APB Holland founded?
APB Holland was founded in 2014. It employs 1 to 10 people.
Where is APB Holland based?
APB Holland is headquartered in Tholen, Netherlands, in the Europe region.
How does APB Holland make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale / Reseller Distribution.
Who are APB Holland's main competitors?
Direct peers on record are Vitals, Orthica, Bonusan, A. Vogel, Sanct Bernhard and Pukka Herbs. Broad incumbents are Solgar, NOW Foods, Nature's Way and Garden of Life.
Does APB Holland have an API?
No public API is recorded for APB Holland.
What industry is APB Holland in?
APB Holland's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of CRADAGAF, Probiotics & Digestive Health Supplements. Its NAICS code is 456191 and its SIC code is 2833.