Cheech and Chong's Global Holding Company

What Cheech and Chong's Global Holding Company does

Cheech and Chong's Global Holding Company is a privately held, Los Angeles-based direct-to-consumer e-commerce operator that markets a comprehensive portfolio of hemp-derived THC and CBD products under the celebrity-backed Cheech & Chong brand. Its product surface spans five core categories—THC edibles (Space Chews, Cruise Chews, Legends, Kosmic Chews, Crazy 8's, Nice Dreams), THC beverages (High & Dry seltzers, High Teas, Pit Punch, The Judge's Stash), THCa flower and pre-rolls (Blazers), THC vapes (Ghost Hit, Legends, Mambo), and CBD tinctures and bundles (Nice Dreams, Good Vibes, Captain's Choice Pet CBD)—supplemented by gift cards and apparel. The company claims 420,000+ customers and ships to 45 US states under the 2018 Farm Bill's less-than-0.3% THC by dry weight threshold, avoiding the medical-card requirement that constrains dispensary-only competitors.

The company's central technical differentiator is nano-emulsification, a proprietary process that reduces THC molecule size to enable water-compatible formulations and faster onset (10–30 minutes) compared with conventional edibles. This capability underpins the High & Dry beverage line and Legends THC shots, and supports premium pricing on those SKUs. Products are manufactured in an FDA-registered facility and third-party lab tested, with the company explicitly positioning precision dosing as a value proposition. Age verification is handled through AgeChecker, and the storefront runs on Shopify with Sezzle BNPL integration.

Revenue mechanics combine one-time DTC purchases, a Subscribe & Save subscription program offering 25% recurring discounts, and wholesale distribution through hundreds of independent retail partners—particularly for High & Dry seltzers. The marketing mix is anchored in organic social (Instagram, Facebook, X, Threads), content marketing via the 420 News Desk blog, and earned media leveraging founders Cheech Marin and Tommy Chong's cultural recognition. Customer segments span adult recreational users (21+), THC newcomers, experienced users seeking dispensary-grade potency, and health-conscious consumers seeking alcohol alternatives. No funding rounds, M&A activity, or leadership changes are disclosed in the available data.

Name

Cheech and Chong's Global Holding Company

Legal name

Cheech & Chong's Global Holdings

Website

https://cheechandchong.com

Company type

Private

Operating status

Operating

Short description

Cheech and Chong's Global Holding Company is a privately held, Los Angeles-based DTC e-commerce operator selling a celebrity-backed portfolio of hemp-derived THC and CBD products—including edibles, beverages, vapes, flower, and tinctures—to adult consumers 21+ across 45 US states under the 2018 Farm Bill.

Ownership category

akta.pro rank

Product category

Hemp-Derived THC Consumer Products

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH), CBD/Hemp Pet Products Retail (CRANAHAF)

Keywords

• Hemp THC products
• Cannabis edibles
• THC beverages
• CBD tinctures
• THCa flower

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of THC and CBD products including gummies, shots, seltzers, flower, vapes, and apparel. Primary revenue stream through cheechandchong.com with one-time purchases and Subscribe & Save subscription option.
2. One-Time Product Purchases: Individual product purchases at listed retail prices with bulk discount options available through subscription.
3. Retail Distribution: Products sold through local retailers across America, with hundreds of retail partners carrying High & Dry seltzers and other products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Cheech & Chong's Global Holding Company operates a direct-to-consumer e-commerce platform selling federally legal hemp-derived THC and CBD consumer products. The portfolio spans edibles (gummies), beverages (seltzers, iced teas, shots), THCa flower, prerolls, disposable vapes, dry herb vaporizers, and CBD tinctures, marketed under celebrity-branded sub-brands such as High & Dry, Legends, Space Chews, Cruise Chews, and Blazers. Products are manufactured in an FDA-registered facility, are third-party lab tested, and are shipped directly to consumers 21+ across 45 U.S. states without requiring a medical card.

Product overview

Cheech and Chong's Global Holding Company operates a direct-to-consumer e-commerce platform selling a comprehensive portfolio of hemp-derived THC and CBD products. The product line centers on five core categories: (1) THC Edibles including Space Chews, Cruise Chews, Nice Dreams, Kosmic Chews, Crazy 8's, and Legends Gummies with both Cheeched (Sativa) and Chonged (Indica) variants; (2) THC Beverages encompassing High & Dry Seltzers, High Teas Iced Tea, Pit Punch (Rolling Loud collaboration), and The Judge's Stash; (3) THCa Flower and Prerolls under the Blazers brand; (4) THC Vapes including Ghost Hit EPN pens, Legends Disposable Vapes, and the Mambo Dry Herb Vape device; and (5) CBD Products including Nice Dreams Tincture, Good Vibes Tincture, Full-Spectrum CBD Oils, Good Vibes Protocol, Captain's Choice Pet CBD, and bundles. All products are derived from federally legal hemp (containing less than 0.3% THC) under the 2018 Farm Bill and undergo third-party lab testing. The company also sells Gift Cards and branded Apparel. Products are shipped directly to consumers 21+ without requiring a medical card.

Differentiator

Problem solved

Functional benefit

Brands

• High & Dry: THC-infused seltzer brand offering nano-emulsified Delta-9 THC seltzers in various flavors including Magic Mule, Mango Fizz, Wondermelon, and Raspberry Highball.
• Legends
• Space Chews
• Cruise Chews
• Kosmic Chews
• Blazers
• Ghost Hit
• Mambo
• High Teas
• Pit Punch
• The Judge's Stash
• Nice Dreams
• Good Vibes
• Captain's Choice

Products and services

• Space Chews THC Gummies 10MG Delta-9 THC gummies per piece delivering dispensary-grade potency for experienced users, with 30 gummies per jar (300mg total THC) made from naturally-derived THC from American-grown hemp.
• Cruise Chews THC Gummies Low-dose 3MG THC + CBD gummies using nano-emulsified THC for beginners or consumers seeking a mild, mellow experience; 30 gummies per container with 990MG CBD per jar.
• Nice Dreams Sleep Gummies 3MG THC sleep gummies designed for relaxation and sleep support, using nano-emulsified THC for quick onset.
• Kosmic Chews Gummies Hybrid gummies combining 15MG Delta-9 THC with 25MG Kratom (MIT) per gummy, creating a distinctive full-body high; 20 gummies per jar.
• Crazy 8's Delta-8 Gummies 100mg Delta-8 THC gummies providing intense effects; 20 gummies per package.
• Legends Gummies (Cheeched and Chonged) High-potency 20MG THC gummies enhanced with minor cannabinoids. Cheeched (Sativa-style) includes CBC and CBG with Sour Diesel terpenes; Chonged (Indica-style) includes CBD and CBN. Available in 10-count and 30-count packages.
• Legends THC Shots Fast-acting liquid Delta-9 THC shots in 2oz containers, available in 10MG and 25MG strengths with Cheeched (Sativa: CBC+CBG) and Chonged (Indica: CBD+CBN) formulations; 12 shots per pack.
• High & Dry THC Seltzers Nano-emulsified THC seltzers with 5MG Delta-9 THC per can. Zero calories, zero sugar, zero alcohol. Available in Magic Mule (ginger/key lime), Mango Fizz, Wondermelon, and Raspberry Highball flavors; 4 cans per pack.
• High Teas THC Infused Iced Tea THC-infused iced tea with 10MG Delta-9 THC per serving, available in Tommy Palmer and Cheech's Peaches flavors; 4-pack with 40MG total THC.
• Pit Punch THC Beverage THC fruit punch beverage produced in collaboration with Rolling Loud. 10MG THC per serving with 4 cans per pack (40MG total); available in Fruit Punch and Orange flavors.
• The Judge's Stash Limited Edition Bottle Limited edition signed 750ml bottle of THC beverage; premium collectible product.
• Blazers Premium THCa Flower Premium THCa flower at 22-26% THCa content, sold as eighths (3.5g). Strains include Blue Dream, Labrador, Samoa, Gush Mints, Gack Smoothie, Super Boof, Barrio, and Apple Fritter. American-grown hemp, third-party lab tested.
• Blazers THCa Prerolls Pre-rolled THCa joints in 2-pack (2g total) and Mini 5-pack (3.75g total) formats. Strains include Platinum OG + Super Lemon Haze, RS11 + Northern Lights, Huckleberry + OG Kush, GMO + Biscotti, Runtz + Purple Punch, Pineapple Express, Blue Dream, and Maui Wowie + Cherry Kush.
• Ghost Hit EPN Disposable Vapes Disposable vape pens using EPN (enhanced plant nanoparticle) technology; available in Purple Punch, Cherry Pie, Juicy Fruit, and Pineapple Express strains.
• Legends Disposable Vapes Disposable THCa vapes in Cheeched (Sour Diesel, energizing) and Chonged (OG Kush, relaxing) formulations; 1g disposable devices.
• Mambo Dry Herb Vaporizer Dry herb vaporizer device for use with THCa flower, allowing users to vaporize ground flower rather than using pre-filled cartridges.
• Nice Dreams Nano-CBD Tincture Nano-CBD tincture designed for sleep support, using nano-emulsified CBD for faster absorption.
• Good Vibes CBD Tincture Tommy Chong's personal full-spectrum CBD tincture formulation providing general wellness support.
• Full-Spectrum CBD Oil Tinctures Full-spectrum CBD oil tinctures available in 1500MG and 3000MG strengths in peppermint flavor, formulated for high-dose everyday relief.
• Captain's Choice Pet CBD Oil Full-spectrum 750MG CBD oil formulated specifically for pets to support wellness and comfort.
• Gift Cards Digital gift cards available in $25, $50, $100, $200, and $420 denominations; never expires with no fees.
• Branded Apparel Branded Cheech & Chong merchandise including 420 Collection t-shirts, Faces Tee, Retro Ringer Tee, Herb Tee, Trucker Hat, and Short Sleeved Tees.

Quantifiable outcome

• 420,000+ satisfied customers
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moonwlkr: Moonwlkr is a hemp-THC gummies, vapes, and beverage brand using comparable novel-cannabinoid formulations (Delta-8, Delta-9, HHC) and competing for the same adult recreational customer via DTC.
• Cann: Cann is a leading low-dose THC beverage brand and direct competitor to High & Dry seltzers, targeting social, alcohol-substituting adult consumers with flavored, fast-acting cannabis drinks.
• Kanha Life: Kanha is a direct peer in nano-emulsified, fast-onset THC gummies and other cannabis-infused confections sold through dispensaries and select hemp channels, targeting the same adult recreational consumer with comparable dose-controlled SKUs.
• Sunday Scaries: Sunday Scaries is a CBD/cannabinoid wellness gummy and tincture brand sold DTC, directly comparable to Cheech & Chong's CBD wellness line (Nice Dreams, Good Vibes) targeting everyday stress/sleep consumers.
• Summit THC: Summit THC sells hemp-derived Delta-9 gummies, seltzers, and vapes via DTC under the 2018 Farm Bill, mirroring Cheech & Chong's core product matrix, shipping footprint, and target consumer.
• Wunder Creative Group (Wunder): Wunder makes microdosed THC beverages and is a direct peer in the alcohol-alternative, hemp-THC seltzer/shots category where Cheech & Chong's High & Dry competes.

Broad incumbents

• Charlotte's Web Holdings: Charlotte's Web is the largest U.S. hemp-CBD wellness brand with broad retail and DTC distribution, providing a benchmark for scaled CBD tincture, gummy, and pet-CBD economics analogous to the Cheech & Chong CBD line.

Emerging players

• Houseplant (Seth Rogen): Houseplant is a celebrity-founded cannabis lifestyle brand (Seth Rogen) selling THC gummies, pre-rolls, and home goods — a direct analogue for celebrity-driven brand economics in the cannabis space.
• Tyson Ranch / Carma HoldCo: Tyson Ranch is Mike Tyson's celebrity cannabis brand covering flower and edibles; a peer along the celebrity-endorsed lifestyle THC brand axis that competes for similar cultural cachet and retail positioning.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cheechandchong
• Facebookfacebook.com/shopcheechandchong
• Instagraminstagram.com/cheechandchong

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheech and Chong's Global Holding Company