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Wilbar Group

Full company profile

uuid00so7d2

Namestring
Wilbar Group
Legal namestring
Wilbar Group
Websiteurl
wilbargroup.com
Company typeenum
Private
Founded yearint
1961
Descriptiontext

Wilbar Group is a North American designer and manufacturer of premium aboveground and semi-inground swimming pools, founded in 1961 and headquartered in Hauppauge, New York, with manufacturing operations based in two Quebec, Canada facilities. The company sells steel, resin, hybrid, and aluminum pool systems under a three-brand portfolio — Wilbar International, Trendium Pool Products, and Crystal Water Investments — targeting authorized pool dealers and distributors across the United States, Canada, and select international markets.

The company's business model is B2B hardware sales: Wilbar does not sell direct to consumers but rather supplies its branded pool systems to a network of independent dealers and installers who specify, sell, and install the products for residential and commercial end-users. Revenue is generated through unit sales of pool systems and related backyard recreation products, with the company leveraging its 60-plus-year brand heritage and North American manufacturing footprint as its primary commercial differentiators.

In July 2026, Wilbar Group received a strategic investment from StoneTree Investment Partners, a lower-middle-market industrial-focused private equity firm with approximately $200 million in assets under management. StoneTree's stated plan is to invest in employees, brands, manufacturing operations, and customer service capabilities to support the company's next phase of growth, positioning Wilbar as a platform for potential operational scaling and add-on activity in the North American pool category.

Short descriptiontext

Wilbar Group is a 1961-founded North American manufacturer of premium aboveground and semi-inground swimming pools (steel, resin, hybrid, aluminum), selling through dealer and distributor networks in the U.S., Canada, and international markets under the Wilbar International, Trendium, and Crystal Water Investments brands.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersHauppauge, United States
HQ citystring
Hauppauge
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
aboveground swimming pools, pool manufacturing, semi-inground pools, pool distribution, backyard recreation products
Product category
Swimming Pool Manufacturing
No data
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Swimming Pool Product Sales
TypeHardware Sales
Description

Wilbar Group generates revenue through the design, manufacture, and sale of premium aboveground and semi-inground swimming pools to dealers and distributors across North America and international markets.

aijourn.com
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 3 records shown
1Wilbar International
Description

Premium steel, resin, hybrid, and aluminum pool systems manufacturer.

aijourn.com
+2 more records
Core offering1 text field

Wilbar Group designs and manufactures premium aboveground and semi-inground swimming pools using steel, resin, hybrid, and aluminum pool systems. The company sells its products through authorized dealers and distributors across the United States, Canada, and international markets under three established brands: Wilbar International, Trendium Pool Products, and Crystal Water Investments.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Wilbar Group is a leading North American designer and manufacturer of premium aboveground and semi-inground swimming pools, founded in 1961. The company operates as a multi-brand portfolio consisting of Wilbar International, Trendium Pool Products, and Crystal Water Investments. Wilbar Group produces a comprehensive range of pool systems including steel, resin, hybrid, and aluminum configurations. Headquartered in Hauppauge, New York with manufacturing facilities in Quebec, Canada, the company serves dealers and distributors across the United States, Canada, and international markets.

Product and service1 record
1Aboveground Swimming Pools
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers7 records
1Intex Recreation Corp
TypeDirect peer
Description

One of the largest global producers of aboveground and portable pools (including inflatable and frame pools), competing with Wilbar at the more accessible/entry-level price tier through mass-retail and online channels.

2Pool Corporation (POOL)
TypeOthers
Description

The largest North American wholesale distributor of pool products, equipment, and supplies; while a channel partner rather than a pool manufacturer, it sits at the same dealer network Wilbar relies on and shapes competitive dynamics across the category.

3Hayward Industries
TypeBroad incumbent
Description

A large, established pool equipment manufacturer (pumps, filters, heaters, automation) serving many of the same pool dealers that buy from Wilbar, making it an adjacent incumbent across the broader pool product ecosystem.

4Fluidra SA
TypeBroad incumbent
Description

A Spanish-listed global pool and wellness products group (including Zodiac-branded equipment and pool finishes); operates broadly alongside Wilbar's distribution partners in residential pool products worldwide.

5Doughboy Pools
TypeDirect peer
Description

A long-standing North American manufacturer of aboveground and semi-inground swimming pools sold through dealers, directly competing with Wilbar's core product line across overlapping geographies and customer segments.

6Bestway (Bestway Inflatables & Material Corp)
TypeDirect peer
Description

Global manufacturer and distributor of aboveground steel-frame and inflatable pools and related backyard recreation products, competing with Wilbar internationally and at the value end of the market.

7Pentair plc
TypeBroad incumbent
Description

A global water treatment and pool equipment company that sells pumps, filters, heaters, and automation to the same pool dealer channel that distributes Wilbar's pools, serving overlapping end consumers across North America.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries3 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Wilbar Group

Swimming Pool Manufacturingwilbargroup.com

Wilbar Group is a 1961-founded North American manufacturer of premium aboveground and semi-inground swimming pools (steel, resin, hybrid, aluminum), selling through dealer and distributor networks in the U.S., Canada, and international markets under the Wilbar International, Trendium, and Crystal Water Investments brands.

What Wilbar Group does

Wilbar Group is a North American designer and manufacturer of premium aboveground and semi-inground swimming pools, founded in 1961 and headquartered in Hauppauge, New York, with manufacturing operations based in two Quebec, Canada facilities. The company sells steel, resin, hybrid, and aluminum pool systems under a three-brand portfolio — Wilbar International, Trendium Pool Products, and Crystal Water Investments — targeting authorized pool dealers and distributors across the United States, Canada, and select international markets.

The company's business model is B2B hardware sales: Wilbar does not sell direct to consumers but rather supplies its branded pool systems to a network of independent dealers and installers who specify, sell, and install the products for residential and commercial end-users. Revenue is generated through unit sales of pool systems and related backyard recreation products, with the company leveraging its 60-plus-year brand heritage and North American manufacturing footprint as its primary commercial differentiators.

In July 2026, Wilbar Group received a strategic investment from StoneTree Investment Partners, a lower-middle-market industrial-focused private equity firm with approximately $200 million in assets under management. StoneTree's stated plan is to invest in employees, brands, manufacturing operations, and customer service capabilities to support the company's next phase of growth, positioning Wilbar as a platform for potential operational scaling and add-on activity in the North American pool category.

Wilbar Group firmographics

Firmographics
Name
Wilbar Group
Legal name
Wilbar Group
Website
https://wilbargroup.com
Company type
Private
Founded year
1961
Operating status
Operating
Headcount range
1–10 employees
Short description
Wilbar Group is a 1961-founded North American manufacturer of premium aboveground and semi-inground swimming pools (steel, resin, hybrid, aluminum), selling through dealer and distributor networks in the U.S., Canada, and international markets under the Wilbar International, Trendium, and Crystal Water Investments brands.
Ownership category
akta.pro rank

Where Wilbar Group is headquartered

Location

Headquarters

HQ city
Hauppauge
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Wilbar Group business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing

Revenue model

  1. Swimming Pool Product Sales: Wilbar Group generates revenue through the design, manufacture, and sale of premium aboveground and semi-inground swimming pools to dealers and distributors across North America and international markets.

Go-to-market motion1 record

Distribution channels1 record

Wilbar Group product offering

Product offering

Core offering

Wilbar Group designs and manufactures premium aboveground and semi-inground swimming pools using steel, resin, hybrid, and aluminum pool systems. The company sells its products through authorized dealers and distributors across the United States, Canada, and international markets under three established brands: Wilbar International, Trendium Pool Products, and Crystal Water Investments.

Product overview

Wilbar Group is a leading North American designer and manufacturer of premium aboveground and semi-inground swimming pools, founded in 1961. The company operates as a multi-brand portfolio consisting of Wilbar International, Trendium Pool Products, and Crystal Water Investments. Wilbar Group produces a comprehensive range of pool systems including steel, resin, hybrid, and aluminum configurations. Headquartered in Hauppauge, New York with manufacturing facilities in Quebec, Canada, the company serves dealers and distributors across the United States, Canada, and international markets.

Differentiator

Problem solved

Functional benefit

Brands

  • Wilbar International: Premium steel, resin, hybrid, and aluminum pool systems manufacturer.
  • Trendium Pool Products
  • Crystal Water Investments

Products and services

  • Aboveground Swimming Pools

Companies that use Wilbar Group

Customer profile

Segments1 record

Wilbar Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Wilbar Group partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Wilbar Group competitors and assessment

Company assessment

Direct peers

  • Intex Recreation Corp: One of the largest global producers of aboveground and portable pools (including inflatable and frame pools), competing with Wilbar at the more accessible/entry-level price tier through mass-retail and online channels.
  • Doughboy Pools: A long-standing North American manufacturer of aboveground and semi-inground swimming pools sold through dealers, directly competing with Wilbar's core product line across overlapping geographies and customer segments.
  • Bestway (Bestway Inflatables & Material Corp): Global manufacturer and distributor of aboveground steel-frame and inflatable pools and related backyard recreation products, competing with Wilbar internationally and at the value end of the market.

Others

  • Pool Corporation (POOL): The largest North American wholesale distributor of pool products, equipment, and supplies; while a channel partner rather than a pool manufacturer, it sits at the same dealer network Wilbar relies on and shapes competitive dynamics across the category.

Broad incumbents

  • Hayward Industries: A large, established pool equipment manufacturer (pumps, filters, heaters, automation) serving many of the same pool dealers that buy from Wilbar, making it an adjacent incumbent across the broader pool product ecosystem.
  • Fluidra SA: A Spanish-listed global pool and wellness products group (including Zodiac-branded equipment and pool finishes); operates broadly alongside Wilbar's distribution partners in residential pool products worldwide.
  • Pentair plc: A global water treatment and pool equipment company that sells pumps, filters, heaters, and automation to the same pool dealer channel that distributes Wilbar's pools, serving overlapping end consumers across North America.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Wilbar Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wilbar Group leadership team

Management profile

Number of profiles

Wilbar Group subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Wilbar Group funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wilbar Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilbar Group

What does Wilbar Group do?

Wilbar Group designs and manufactures premium aboveground and semi-inground swimming pools using steel, resin, hybrid, and aluminum pool systems. The company sells its products through authorized dealers and distributors across the United States, Canada, and international markets under three established brands: Wilbar International, Trendium Pool Products, and Crystal Water Investments.

Is Wilbar Group a public or private company?

Wilbar Group is a private company. It is currently operating.

When was Wilbar Group founded?

Wilbar Group was founded in 1961. It employs 1 to 10 people.

Where is Wilbar Group based?

Wilbar Group is headquartered in Hauppauge, United States, in the North America region.

How does Wilbar Group make money?

One revenue line is on record: swimming Pool Product Sales.

Who are Wilbar Group's main competitors?

Direct peers on record are Intex Recreation Corp, Doughboy Pools and Bestway (Bestway Inflatables & Material Corp). Pool Corporation (POOL) is listed as an others. Broad incumbents are Hayward Industries, Fluidra SA and Pentair plc.

Does Wilbar Group have an API?

No public API is recorded for Wilbar Group.

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Live signals
Pulse 2.0StoneTree Investment Partners Investing In Wilbar GroupStoneTree Investment Partners, a private equity firm focused on lower-middle-market industrial businesses, has completed a strategic investment in Wilbar Group, a leading North American designer and manufacturer of premium aboveground and semi-inground swimming pools. Wilbar Group operates its headquarters in Hauppauge, New York and two additional manufacturing facilities in Quebec, Canada, and serves dealers and distributors across the United States, Canada, and international markets. StoneTree, which manages approximately $200 million in assets, plans to partner with Wilbar's existing management team to invest in the company's employees, brands, manufacturing operations, and customer service capabilities to support its next phase of growth.ThemiddlemarketStoneTree Investment Partners Backs Wilbar GroupStoneTree Investment Partners has completed a strategic investment in Wilbar Group, a designer and manufacturer of aboveground and semi-inground swimming pools founded in 1961 by the Cohen family and headquartered in Hauppauge, New York. Wilbar Group will partner with StoneTree to support its next phase of growth through continued investment in its people, brands, and operations, leveraging its manufacturing facilities in LaSalle and Longueuil, Quebec, and its portfolio of established brands supplying dealers and distributors across North America. Capstone Partners served as financial advisor to Wilbar Group, while McGuireWoods and Stikeman Elliott acted as legal counsel to StoneTree.AijournStoneTree Investment Partners Completes Strategic Investment in Wilbar Group, a Leading North American Aboveground Pool ManufacturerStoneTree Investment Partners has completed a strategic investment in Wilbar Group, a leading North American aboveground pool manufacturer comprised of Wilbar International, Trendium Pool Products, and Crystal Water Investments. Headquartered in Hauppauge, New York with facilities in Quebec, Wilbar Group was founded in 1961 and designs premium steel, resin, hybrid, and aluminum pool systems sold through dealers and distributors across the U.S. and Canada. The partnership aims to support Wilbar Group's next phase of growth through investments in people, brands, and operations, with terms of the transaction not disclosed.Third NewsStoneTree Investment Partners Completes Strategic Investment in Wilbar GroupOn July 9, 2026, StoneTree Investment Partners, a private equity firm specializing in lower middle market industrial businesses, announced its strategic investment in Wilbar Group, a prominent North American manufacturer of aboveground and semi-inground swimming pools. Capstone Partners served as the exclusive financial advisor facilitating the transaction, though specific financial terms were not disclosed. Both companies stated that the partnership aims to enhance workforce investment, strengthen brand presence, and optimize operations while maintaining product quality.BitlyStoneTree Investment Partners Completes Strategic Investment in Wilbar Group, a Leading North American Aboveground Pool ManufacturerStoneTree Investment Partners, a private equity firm focused on lower middle market industrial businesses, has completed a strategic investment in Wilbar Group, a leading North American manufacturer of premium aboveground and semi-inground swimming pools. Wilbar Group, headquartered in Hauppauge, New York with facilities in LaSalle and Longueuil, Quebec, designs and manufactures steel, resin, hybrid, and aluminum pool systems through well-recognized brands serving dealers and distributors across North America. The transaction, with undisclosed terms, positions StoneTree to support Wilbar's next phase of growth through its industrial-focused approach and Business Transformation Agenda.PR NewswireStoneTree Investment Partners Completes Strategic Investment in Wilbar Group, a Leading North American Aboveground Pool ManufacturerStoneTree Investment Partners, a private equity firm focused on lower middle market industrial businesses, has completed a strategic investment in Wilbar Group, a leading North American manufacturer of premium aboveground and semi-inground swimming pools headquartered in Hauppauge, New York with facilities in Quebec, Canada. The investment positions StoneTree to support Wilbar Group's next phase of growth through capital infusion and operational expertise, while Wilbar Group brings a 60-year history, established brand portfolio, and North American production footprint to the partnership. The transaction terms were not disclosed.Venture Capital Access OnlineStoneTree Investment Partners Completes Strategic Investment in Wilbar Group, a Leading North American Aboveground Pool ManufacturerStoneTree Investment Partners completed a strategic investment in Wilbar Group, a North American aboveground pool manufacturer. The deal was advised by Capstone Partners, and terms were not disclosed. StoneTree sees growth opportunities in the Canadian and U.S. markets.