Yale and August U.S.
Yale and August U.S. sells smart locks, keypad locks, safes, and connected home security products through its Yale Home e-commerce store, serving homeowners, renters, vacation rental hosts, and property managers across the US and Canada.
- Company typePrivate
- Founded2012
- HeadquartersUS, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Yale and August U.S. does
Yale and August U.S. operates the direct-to-consumer e-commerce business for Yale's smart lock and connected home security portfolio in the United States and Canada via the shopyalehome.com storefront. The business sits within the broader Yale brand, one of the world's oldest lock manufacturers (founded 1840), and offers a comprehensive smart home security line centered on the Yale Assure Lock 2 platform—including the base Assure Lock 2, the Touch variant with fingerprint biometric access, and the Plus variant with Apple Home Key NFC functionality. Adjacent products include the Matter-native Smart Lock for Google Home, the Nest x Yale Lock, the renter-friendly Yale Approach retrofit lock, the Yale Code keypad lock, Z-Wave Plus models, lever locks, plus smart storage (Smart Safe, Smart Delivery Box), smart cabinet locks, and modular Wi-Fi/Z-Wave upgrade modules.
The underlying technology is built around the Yale Access App, which supports remote lock/unlock, up to 250 guest entry codes, real-time activity notifications, two-layer encryption, and DoorSense open/closed detection. Connectivity spans Bluetooth, Wi-Fi, Z-Wave, Z-Wave Plus, Matter, Apple HomeKit, and Apple Home Key, with integrations across Amazon Alexa, Google Home/Assistant, Apple HomeKit, Samsung SmartThings, Ring Alarm, Philips Hue, ecobee, Alarm.com, Honeywell, Qolsys, ADT, and Wink. Pricing for current-generation locks ranges from $99.99 (Yale Code Keypad) to $329.99 (Smart Delivery Box), with most Assure Lock 2 models in the $169.99–$309.99 band.
The business operates a dual-track go-to-market: direct-to-consumer via the proprietary storefront with free shipping over $50, alongside retail and marketplace distribution through Amazon, Best Buy, and ecosystem platforms (Apple, Google, Amazon, Samsung SmartThings). A dedicated Yale4Pros program and Pro Catalog serve professional locksmiths, security installers, and multi-family property managers. Customer segments include homeowners (primary), renters (via the retrofit Approach Lock), vacation rental hosts (via Airbnb integration), property managers, commercial/office buyers needing lever configurations, and security professionals. Revenue is generated almost entirely through unit hardware sales plus accessories, bundles, and keying services—there is no disclosed subscription or recurring software revenue stream attached to the lock hardware.
Yale and August U.S. firmographics
Firmographics- Name
- Yale and August U.S.
- Legal name
- Yale Home, US and Canada
- Website
- https://shopyalehome.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yale and August U.S. sells smart locks, keypad locks, safes, and connected home security products through its Yale Home e-commerce store, serving homeowners, renters, vacation rental hosts, and property managers across the US and Canada.
- Ownership category
- akta.pro rank
Yale and August U.S. industry classification
Industry- Product category
- Smart Home Security Hardware
- NAICS
- Electronics and Appliance Retailers (449210), Hardware Retailers (44414), Security Systems Services (except Locksmiths) (561621)
- akta.pro primary industry
- Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected) (HSAHAEAA)
- akta.pro secondary industries
- Smart Lock Software Platforms & Mobile Apps (Access Control SaaS) (HSAHAEAG), Smart Locks & Access Control Retail (CRACAGAD), Smart Home Security Training, Support & Managed Protection Plans (HSAHAJAI)
Keywords
Where Yale and August U.S. is headquartered
LocationHeadquarters
- HQ city
- US
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Yale and August U.S. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Smart Lock Hardware Sales: Primary revenue from the sale of smart lock hardware including Yale Assure Lock 2, Yale Assure Lock 2 Touch, Yale Assure Lock 2 Plus, Yale Code Keypad Lock, Yale Approach Lock, Nest x Yale Lock, and lever locks. Products are sold in multiple connectivity variants (Bluetooth, Wi-Fi, Z-Wave, Z-Wave Plus, Matter) and finishes. Prices range from $99.99 to $319.99 for current generation locks.
- Accessories and Add-ons: Revenue from sale of accessories including smart modules (Wi-Fi Smart Module, Z-Wave Plus Smart Module), smart safes, smart delivery boxes, smart cabinet locks, door hardware (handlesets, deadbolts, knobs, levers), and add-on services such as Keyed Alike (master keying for $3.99 per lock).
- Bundles and Cross-sell: Revenue from bundled product offerings combining smart locks with door hardware and accessories, targeting front door bundle packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Yale Assure Lock 2 - Bluetooth models |
| Unit Pricing | Pay-as-you-go | Yale Assure Lock 2 - Wi-Fi models |
| Unit Pricing | Pay-as-you-go | Yale Assure Lock 2 Plus with Wi-Fi and Apple Home Keys |
| Unit Pricing | Pay-as-you-go | Yale Code Keypad Lock (standalone) |
| Unit Pricing | Pay-as-you-go | Nest x Yale Lock |
| Unit Pricing | Pay-as-you-go | Yale Assure Lock 1st Generation (discounted) |
| Unit Pricing | Pay-as-you-go | Yale Assure Lock 2 - Z-Wave models |
| Unit Pricing | Pay-as-you-go | Yale Smart Safe |
| Unit Pricing | Pay-as-you-go | Yale Smart Delivery Box |
| Unit Pricing | Pay-as-you-go | Keyed Alike (keying service) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Yale and August U.S. product offering
Product offeringCore offering
Yale and August U.S. designs, markets, and sells connected residential security hardware under the Yale and August brands, including the Assure Lock 2 family of smart deadbolts and lever locks, the Nest x Yale Lock, the Yale Approach Lock + Keypad, Yale Smart Safe, Yale Smart Delivery Box, and Smart Cabinet Lock. Offerings are sold direct-to-consumer through the Yale Home online store and to security professionals via the Yale Pro channel, with optional smart modules (Wi-Fi, Z-Wave, Matter) enabling integration with Apple Home, Google Home, and other smart home platforms.
Product overview
Yale and August U.S. offers a comprehensive smart home security portfolio centered on the Yale Assure Lock 2 platform, which includes the base Yale Assure Lock 2, the Touch variant with fingerprint biometric access, and the Plus variant with Apple Home Key NFC functionality. Additional smart lock offerings include the Matter-compatible smart lock for cross-platform interoperability, the Nest x Yale Lock for Google/Nest ecosystem users, the budget-friendly Yale Code Keypad Lock, and the renter-friendly Yale Approach Lock retrofit. The product ecosystem extends to smart storage solutions including the Yale Smart Safe and Smart Delivery Box, smart cabinet locks, and traditional door hardware. All smart locks connect via Yale Access App for remote access, guest management, and activity monitoring, with connectivity options including Bluetooth, Wi-Fi, Z-Wave Plus, and Matter. The locks integrate with major smart home platforms including Amazon Alexa, Google Assistant, Apple HomeKit/Home Key, Samsung SmartThings, Ring Alarm, and ecobee.
Differentiator
Problem solved
Functional benefit
Brands
- Yale Assure Lock 2: Core smart lock collection with keyed and key-free options, available in Bluetooth and Wi-Fi variants.
- Yale Assure Lock 2 Touch
- Yale Assure Lock 2 Plus
- Yale Code
- Yale Approach
- Nest x Yale
- Yale Smart Safe
- Yale Smart Delivery Box
Products and services
- Yale Assure Lock 2 Wi-Fi smart deadbolt controlled via the Yale Access App, with key-free and keyed versions available, designed for U.S. and Canadian homeowners replacing an existing deadbolt.
- Yale Assure Lock 2 Touch Smart deadbolt that adds a biometric fingerprint reader on top of the Assure Lock 2, allowing code-free entry via fingerprint and the Yale Access App, for homeowners wanting biometric access.
- Yale Assure Lock 2 Plus Feature-upgraded Assure Lock 2 smart deadbolt variant sold as the Plus tier of the second-generation family, targeted at homeowners and pro installers wanting expanded smart home integration.
- Yale Smart Lock with Matter Smart deadbolt in the Assure Lock 2 family that uses Matter to interoperate with Apple Home, Google Home, Samsung SmartThings, and other Matter-compatible ecosystems.
- Nest x Yale Lock Key-free tamper-proof smart deadbolt co-developed with Google Nest, designed for homeowners already using Google Nest and Google Home.
- Yale Code Keypad Lock Standalone keypad smart lock for entries where PIN-based access is preferred, suitable for homes, offices, and short-term rentals that need code-based guest access.
- Yale Approach Lock with Yale Keypad Retrofit smart lock that mounts on the interior side of an existing deadbolt and pairs with a wireless Yale Keypad, enabling app and PIN access without changing the exterior lock.
- Yale Z-Wave Smart Locks Smart locks built around Z-Wave and Z-Wave Plus radios for integration with ring/hub-based smart home systems, sold primarily through the Yale Pro channel for security installers and multi-family properties.
- Yale Lever Locks Lever-handle locks in the Yale Home line, combining smart and mechanical lever designs for interior doors, side entries, and commercial-style residential doors.
- Yale Smart Safe App-connected home safe offering remote locking/unlocking and status alerts via the Yale Access App, intended for storing valuables, documents, and firearms in the home.
- Yale Smart Delivery Box Large lockable delivery container that secures packages from the porch, controlled via the Yale Access App, aimed at U.S. homeowners concerned with package theft.
- Yale Smart Cabinet Lock Small retrofit smart lock designed to secure cabinets, drawers, and personal storage, controlled via the Yale Access App, for childproofing or securing sensitive items at home.
- Yale Smart Modules Plug-in connectivity modules (including Wi-Fi and Z-Wave Plus smart modules) for compatible Yale Assure Lock models, sold separately to upgrade an existing lock with additional radio and ecosystem support.
- Yale Door Lock Hardware Mechanical door hardware and accessories (knobs, levers, deadbolts, and related parts) sold alongside Yale smart locks through the Yale Home store and Yale Pro channel.
Quantifiable outcome
- 99% fingerprint accuracy with <0.5 second recognition time on Yale Assure Lock 2 Touch
- +3 more outcomes
Companies that use Yale and August U.S.
Customer profileSegments6 records
Ideal customer profiles4 records
Yale and August U.S. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature11 records
Yale and August U.S. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Amazon AlexacoreYale smart locks integrate with Amazon Alexa for voice control, enabling users to lock/unlock doors and check lock status using voice commands. Available on Wi-Fi and select Z-Wave lock models.
- Google Home / Google AssistantcoreYale smart locks work with Google Home and Google Assistant for voice control. Yale Smart Lock with Matter is specifically designed for Google Home with built-in Matter technology.
- Apple HomeKit / Apple Home KeycoreYale smart locks integrate with Apple HomeKit for Siri voice control and the Apple Home app. Yale Assure Lock 2 Plus supports Apple Home Key for tap-and-go NFC access via iPhone and Apple Watch. Requires iPhone XS or later with iOS 15+ or Apple Watch Series 4+ with watchOS 8+.
- Samsung SmartThingscoreYale smart locks integrate with Samsung SmartThings for unified smart home control, routines, and automation within the SmartThings ecosystem. Works with Z-Wave and Wi-Fi models.
- AirbnbcoreYale smart locks feature Airbnb integration for seamless self check-in and automated unique keycode generation for guests. Listed as an official Airbnb Works-With partner. Hosts can manage access through the Airbnb platform with automatic code creation for each guest stay.
- Ring AlarmcoreYale Z-Wave locks integrate with Ring Alarm security system, enabling synchronized arm/disarm routines. Users can set the door to auto-lock when the alarm is armed.
- Z-Wave AlliancecoreZ-Wave is a smart home connectivity standard supported by Yale's Z-Wave and Z-Wave Plus lock models. Yale's locks are official Z-Wave certified partners, connecting to hundreds of Z-Wave-compatible devices and hubs.
- Nest (Google Nest)coreNest x Yale Lock is a co-branded product with Google Nest, providing seamless integration with the Nest ecosystem and Nest App. Works with Nest Connect for remote access.
- Matter StandardcoreYale Smart Lock with Matter is built on the Matter smart home standard, designed for seamless interoperability across different smart home ecosystems and platforms.
- SentrySafeminorSentrySafe fireproof safes are cross-promoted on the Yale Smart Storage page, offering complementary security solutions for valuables alongside Yale smart locks and safes.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Yale and August U.S. competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Yale and August U.S. social profiles
Digital presenceYale and August U.S. compliance and trust
Trust signalCompliance5 records
Yale and August U.S. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yale and August U.S. leadership team
Management profileNumber of profiles
Yale and August U.S. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yale and August U.S. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yale and August U.S.
What does Yale and August U.S. do?
Yale and August U.S. designs, markets, and sells connected residential security hardware under the Yale and August brands, including the Assure Lock 2 family of smart deadbolts and lever locks, the Nest x Yale Lock, the Yale Approach Lock + Keypad, Yale Smart Safe, Yale Smart Delivery Box, and Smart Cabinet Lock. Offerings are sold direct-to-consumer through the Yale Home online store and to security professionals via the Yale Pro channel, with optional smart modules (Wi-Fi, Z-Wave, Matter) enabling integration with Apple Home, Google Home, and other smart home platforms.
Is Yale and August U.S. a public or private company?
Yale and August U.S. is a private company. It is classified as unknown and is currently operating.
When was Yale and August U.S. founded?
Yale and August U.S. was founded in 2012. It employs 11 to 50 people.
Where is Yale and August U.S. based?
Yale and August U.S. is headquartered in US, United States, in the North America region.
How does Yale and August U.S. make money?
Three revenue lines are on record. Smart Lock Hardware Sales are the primary driver. The others are accessories and Add-ons and bundles and Cross-sell.
Does Yale and August U.S. have an API?
No public API is recorded for Yale and August U.S..
What industry is Yale and August U.S. in?
Yale and August U.S.'s product category is Smart Home Security Hardware. Its primary akta.pro industry code is HSAHAEAA, Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected), with a secondary code of HSAHAEAG, Smart Lock Software Platforms & Mobile Apps (Access Control SaaS). Its NAICS code is 449210.