Universal Pixels
Universal Pixels is a UK-based specialist that rents high-performance LED screens, video systems, and crew to touring musicians, theatre productions, and film/TV clients worldwide, with a focus on real-time content and 360-degree show configurations.
- Company typePrivate
- Founded-
- HeadquartersTring, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Universal Pixels does
Universal Pixels is a UK-headquartered, privately held specialist rental company (51–100 employees) that provides high-performance LED screens, video systems, and supporting production services to the live entertainment industry. Its core offering is the rental of LED panels, transparent LED screens, remote UHD cameras, and associated video infrastructure on a per-project basis, with optional dry-hire (equipment only) and full-service crew configurations. The company serves high-profile touring musicians (Radiohead, Oasis, Roger Waters, Robbie Williams, Tame Impala, Dave, Hozier, Snow Patrol, The Smile, Niall Horan, John Summit, James Blunt, Kaiser Chiefs), theatrical productions (Beetlejuice), and film/TV clients, and operates globally from its UK base.
The technical platform centers on real-time content delivery, 360-degree in-the-round configurations, and moving transparent LED screens — a stack the company has used to deliver what it describes as benchmark-setting live video systems, most notably Radiohead's tour. Equipment is offered through a quote-based pricing model with no publicly disclosed rates, reflecting standard bespoke-project economics in the rental industry. Go-to-market is direct, with portfolio- and case-study-led marketing supported by B Corp certification (2025) and Real Living Wage employer status used as brand and procurement differentiators.
Revenue mechanics are entirely event- and project-driven: each engagement is a custom-quoted rental of equipment and optional crew, with billing cadence spanning short multi-show runs to longer tour commitments. The company has expanded beyond music into theatre and film/TV, and has introduced a dry-hire channel to capture clients with in-house technical teams, partially diversifying away from full-service touring revenue.
Universal Pixels firmographics
Firmographics- Name
- Universal Pixels
- Legal name
- Universal Pixels
- Website
- https://unipix.tv
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Universal Pixels is a UK-based specialist that rents high-performance LED screens, video systems, and crew to touring musicians, theatre productions, and film/TV clients worldwide, with a focus on real-time content and 360-degree show configurations.
- Ownership category
- akta.pro rank
Universal Pixels industry classification
Industry- Product category
- Live Event Production Equipment Rental
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Video/IMAG & LED Wall Production (MPAGAKAD)
- akta.pro secondary industry
- Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)
Keywords
Where Universal Pixels is headquartered
LocationHeadquarters
- HQ city
- Tring
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Universal Pixels business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- LED Screen Rental: Equipment rental model providing LED screens and video solutions for productions on a per-event basis. Clients hire equipment for specific shows, tours, or productions with varying duration and complexity requirements.
- Dry Hire Equipment Rental: Self-service equipment rental where clients take equipment for self-operation, providing flexibility for productions with in-house technical capabilities.
- Full-Service Production Support: Comprehensive technical support including equipment setup, operation, and breakdown for productions requiring hands-on technical expertise and crew.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing tailored to each production's specific requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Universal Pixels product offering
Product offeringCore offering
Universal Pixels provides specialized LED screen hire and video rental equipment for demanding live music tours, theatre productions, film/TV sets, and live events. Services range from equipment-only dry hire to full-service production support with crew, with bespoke solutions for complex configurations including 360-degree in-the-round shows, real-time content systems, and transparent LED screen integrations.
Product overview
Universal Pixels offers a unified portfolio of LED screen and video solutions for the entertainment industry. The core offerings consist of LED Screen Hire (high-performance LED screens for events ranging from intimate theatre to stadium tours) and Video Rental Equipment (including remote UHD cameras, transparent LED screens, and live video systems), complemented by Dry Hire services for clients who prefer self-operated equipment rental. The company delivers award-winning technical excellence with a focus on real-time content systems, 360-degree productions, and bespoke video solutions for music tours, theatre, film, and TV productions. The portfolio is unified around specialized, demanding productions requiring cutting-edge video technology.
Differentiator
Problem solved
Functional benefit
Products and services
- LED Screen Hire
Quantifiable outcome
- Set new benchmark for live video systems with Radiohead's 360-degree tour featuring real-time content and moving transparent LED screens
Companies that use Universal Pixels
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Universal Pixels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Universal Pixels partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Universal Pixels competitors and assessment
Company assessmentBroad incumbents
- NEP Group: NEP Group is a global broadcast and live event technology services giant offering LED screens, cameras, and OB trucks for concerts, sport, and entertainment. While much larger and broader in scope than Universal Pixels, it overlaps on the LED video rental service line for events and virtual production.
Direct peers
- VER (Video Equipment Rentals): VER is a major US/UK-based video and LED equipment rental company serving live events, broadcast, and corporate productions. Universal Pixels competes with VER on LED wall rental and camera systems for concerts and theatre tours globally.
- Solotech: Solotech is a major North American/UK AV and LED rental company serving large-scale concerts, festivals, and theatrical productions with high-end video walls. Universal Pixels and Solotech compete for the same touring-LED contracts and have comparable in-the-round/transparent screen capabilities.
- XL Video (now part of PRG): XL Video, absorbed into PRG, was historically the UK's premier concert touring LED video rental company. It establishes the prior competitive benchmark Universal Pixels is measured against in the UK touring market.
- PRG (Production Resource Group): PRG is the world's largest provider of entertainment and event production solutions, including LED video walls, lighting, and rigging for concerts, theatre, and broadcast. Universal Pixels competes head-to-head on LED screen hire and video rental for the same touring artist and theatre client base, but at a smaller scale.
- Christie Lites: Christie Lites provides LED video walls, lighting, and rigging rental for concert touring worldwide. It is a direct competitor to Universal Pixels for stadium and arena tour LED screen hire, with comparable inventory and global touring support.
Emerging players
- ROE Visual: ROE Visual manufactures high-end LED panels (including transparent and touring-grade products) and operates rental fleets for live events. Universal Pixels is a customer/peer as a UK-based LED rental operator, with overlap on the transparent LED and touring product lines cited in UP's differentiation.
- disguise (d3 Technologies): disguise provides media server and show control technology that powers the visual content on LED walls for concerts and virtual production. While primarily a tech platform, it sells/hires complete systems that compete with Universal Pixels' real-time content delivery and show integration capabilities on advanced productions like Radiohead.
Others
- Stageco: Stageco provides staging, rigging, and infrastructure for stadium tours and live events, frequently co-deployed with Universal Pixels' LED screens. It is an adjacent ecosystem partner rather than a direct LED competitor.
Regional players
- Britannia Row Productions: Britannia Row is a leading UK-based live event audio rental company that has expanded into video/LED for concert touring. It overlaps Universal Pixels' core UK touring client base and competes for production budgets on combined audio-visual packages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Universal Pixels compliance and trust
Trust signalCompliance2 records
Universal Pixels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Universal Pixels leadership team
Management profileNumber of profiles
Universal Pixels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Universal Pixels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Universal Pixels
What does Universal Pixels do?
Universal Pixels provides specialized LED screen hire and video rental equipment for demanding live music tours, theatre productions, film/TV sets, and live events. Services range from equipment-only dry hire to full-service production support with crew, with bespoke solutions for complex configurations including 360-degree in-the-round shows, real-time content systems, and transparent LED screen integrations.
Is Universal Pixels a public or private company?
Universal Pixels is a private company. It is classified as unknown and is currently operating.
When was Universal Pixels founded?
Universal Pixels was founded in -1. It employs 51 to 100 people.
Where is Universal Pixels based?
Universal Pixels is headquartered in Tring, United Kingdom, in the Europe region.
How does Universal Pixels make money?
Three revenue lines are on record. LED Screen Rental is the primary driver. The others are dry Hire Equipment Rental and full-Service Production Support.
Who are Universal Pixels's main competitors?
NEP Group is listed as a broad incumbent. Direct peers are VER (Video Equipment Rentals), Solotech, XL Video (now part of PRG), PRG (Production Resource Group) and Christie Lites. Emerging players are ROE Visual and disguise (d3 Technologies). Stageco is listed as an others. Britannia Row Productions is listed as a regional player.
Does Universal Pixels have an API?
No public API is recorded for Universal Pixels.
What industry is Universal Pixels in?
Universal Pixels's product category is Live Event Production Equipment Rental. Its primary akta.pro industry code is MPAGAKAD, Video/IMAG & LED Wall Production, with a secondary code of MPADAHAB, Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking). Its NAICS code is 51211 and its SIC code is 7812.