What Wild West Jerky does

Wild West Jerky is a privately held, Utah-based specialty meat snack manufacturer founded in 1996 and operating from a single retail and production site in Levan, Utah. The company produces wood-smoked, gluten-free jerky across a broad protein base that includes beef, pork, turkey, salmon, buffalo, elk, venison, and bison, with multiple flavor profiles (BBQ, Cajun, Teriyaki, Honey BBQ, Jalapeño, Lemon Pepper, Sweet Pepper, Natural). Its core production technology is a hand-stripped, dry-rub processing method combined with slow smoking over 100% hickory wood, which the company positions against mass-produced liquid-smoke competitors; it sources choice-grade meats from local Utah and western U.S. ranchers rather than utility-grade supply. The catalog comprises 68 in-stock SKUs at the time of capture.

The business model is primarily direct-to-consumer via a Shopify storefront with tiered unit pricing (2 oz at $6.99 to 1 lb at $50.00), free shipping on orders over $200, and a 10% first-purchase newsletter incentive. Distribution is augmented by a wholesale channel targeting retailers and outfitters for both domestic and international resale, a physical retail showroom and pickup point in Levan, Utah, and international shipping with documented restrictions on five markets (Finland, Germany, Japan, Australia, New Zealand) due to beef jerky import rules. Customer segments served include health-conscious active consumers (fitness, hiking, camping), hunters and game-meat enthusiasts (including a Utah game processing service), and wholesale buyers. Marketing is largely organic: SEO, email/newsletter, on-site customer testimonials, and word-of-mouth, with no disclosed paid acquisition, app presence, social media presence, or institutional investment.

Name

Wild West Jerky

Legal name

Wild West Jerky

Website

https://www.wildwestjerky.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild West Jerky is a privately held Utah-based jerky manufacturer founded in 1996 that produces wood-smoked, gluten-free jerky from beef, pork, turkey, salmon, buffalo, elk, venison, and bison. It sells direct-to-consumer via Shopify, with wholesale and international shipping options.

Ownership category

akta.pro rank

Product category

Specialty Meat Snacks (Jerky)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Jerky & Meat Snacks (CRADABAK)

akta.pro secondary industries

Jerky & Meat Snacks Manufacturing (AFAKAIAH), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ)

Keywords

• Smoked jerky products
• Specialty meat snacks
• Wild game jerky
• Gluten-free jerky
• Beef jerky manufacturing

Headquarters

HQ city

Levan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct online sales via their Shopify storefront, selling jerky products in various sizes and flavors to consumers. Includes free shipping on orders over $200.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wild West Jerky hand-strips premium choice meats (beef, pork, turkey, salmon, buffalo, elk, venison, bison) and slow-smokes them over 100% hickory wood using dry-rub recipes to produce gluten-free jerky sold directly to consumers via its Shopify storefront and wholesale to retailers and outfitters. The company also offers Utah game processing services from its Levan, Utah shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Beef Jerky Wood-smoked, hand-stripped beef jerky made from choice meats using dry-rub recipes and 100% hickory wood smoking, sold in multiple sizes (2 oz, 3.25 oz, 8 oz, 1 lb) to consumers seeking high-protein, gluten-free snacks.
• Buffalo Jerky Wood-smoked buffalo jerky available in flavors such as Cajun Style and Mesquite, sold in multiple sizes (2 oz, 3.25 oz, 8 oz, 1 lb) to consumers and via wholesale to retailers and outfitters.
• Elk Jerky Wood-smoked elk jerky made from wild game meat, hand-stripped and dry-rub smoked with 100% hickory wood, sold as a high-protein, low-carb gluten-free snack.
• Pork Jerky Wood-smoked pork jerky, including the Natural Pork variety, hand-stripped, dry-rub seasoned, and smoked over 100% hickory wood, sold as a gluten-free snack.
• Venison Jerky Wood-smoked venison jerky made from wild game meat, hand-stripped and dry-rub smoked with 100% hickory wood, sold as a premium specialty snack.
• Turkey Jerky Wood-smoked turkey jerky, including the Mesquite Turkey variety, hand-stripped and dry-rub smoked with 100% hickory wood, sold as a high-protein, low-fat, gluten-free snack.
• Natural Flavor Jerky Wood-smoked jerky in natural/unflavored varieties with no added flavorings, made from various meats and smoked with 100% hickory wood, sold to consumers preferring minimally seasoned jerky.
• Bulk Jerky Bulk-format jerky products for high-volume purchasers, including various meats and flavors packaged in larger sizes, sold direct-to-consumer and to wholesale buyers.
• Elk Salami Elk-based salami product made from wild game meat, extending the company's smoked/specialty meat range beyond jerky, sold to consumers seeking artisanal game meat products.
• Utah Game Processing Services Professional game processing services for Utah hunters at the company's Levan, Utah shop, including custom jerky production from hunter-supplied game meat.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Local Utah RancherscoreOthersWild West Jerky maintains committed partnerships with local Utah ranchers and ranchers across the western United States. The company is committed to supporting local ranchers and values these partnerships as part of their sourcing strategy for premium, locally-raised meats.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jack Link's: Jack Link's is the largest US jerky brand (owned by Link Snacks), offering beef, turkey, and other protein snacks across mass, convenience, and grocery channels. It is comparable to Wild West Jerky as the dominant CPG incumbent in the same jerky category, though its scale and liquid-smoke processes contrast with Wild West's artisanal approach.
• Oberto Snacks: Oberto is a long-standing Pacific Northwest jerky and meat snack producer with national distribution across grocery, club, and convenience channels. It is comparable to Wild West Jerky as a scaled regional incumbent in the smoked jerky category with overlapping Western US heritage.

Direct peers

• Old Trapper: Old Trapper is a family-owned, Oregon-based beef jerky manufacturer selling through grocery, mass, and DTC channels. It competes directly with Wild West Jerky in the traditional smoked beef jerky category with comparable size, regional Pacific Northwest/Western US identity, and value/premium positioning.
• KRAVE Jerky: KRAVE Jerky is a premium, "clean-label" jerky brand (now under Hershey/One Brands) marketed around gluten-free, no MSG, no nitrates claims. It is closely comparable to Wild West Jerky in targeting health-conscious snackers with premium, dietary-friendly jerky at higher price points.
• Country Archer Provisions: Country Archer Provisions is a California-based premium jerky and meat snack brand emphasizing grass-fed beef, no MSG, and no nitrates with broad DTC and natural-channel distribution. It is highly comparable to Wild West Jerky as a competing artisanal, better-for-you jerky brand with overlapping dietary positioning.
• Tillamook Country Smoker: Tillamook Country Smoker is an Oregon-based, family-owned beef jerky manufacturer with broad mass-market distribution. It is comparable to Wild West Jerky as a regional, wood-smoked-style jerky producer serving similar Western US consumers via traditional and value channels.
• Perky Jerky: Perky Jerky is a premium, low-fat, sugar-free beef jerky brand with national retail distribution and DTC. It is comparable to Wild West Jerky as a competing premium, health-positioned jerky brand targeting active and diet-conscious consumers.
• People's Choice Beef Jerky: People's Choice Beef Jerky is a Los Angeles-based premium jerky maker selling a wide variety of flavors and meats (including game) through DTC, wholesale, and retail. It overlaps directly with Wild West Jerky in flavor breadth, specialty/wholesale positioning, and premium gift-pack use cases.
• Duke's Smokehouse Jerky: Duke's is a small-batch, smokehouse-style jerky producer emphasizing traditional hickory smoking and varied meat offerings. It is comparable to Wild West Jerky as a similarly sized, craft-style jerky maker focused on authentic smoking processes rather than mass-market production.

Emerging players

• Chomps: Chomps is a fast-growing meat snack stick brand focused on grass-fed beef, turkey, and salmon with Whole30, keto, and paleo certifications. It overlaps with Wild West Jerky in the better-for-you, protein-snack space and competes for similar keto/paleo/gluten-free consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WildWestJerky
• Facebookfacebook.com/wildwestjerkyusa
• LinkedInlinkedin.com/company/wild-west-jerky

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild West Jerky