What Veterans Franchise Group does

Veterans Franchise Group is a private, founder-led franchise brokerage that connects U.S. veterans with franchise business ownership opportunities. Founded by Navy veteran Gilbert Saguid, the firm offers free consultation to veterans and is compensated via referral commissions paid by franchisors out of their marketing budgets. The company maintains access to a catalog of more than 500 franchise brands across service, retail, and restaurant categories, and guides candidates through a documented 8-step discovery process spanning values assessment, franchise research, funding, franchisor introductions, due diligence, and Discovery Day participation. The firm supplements the matching service with an ecosystem of downstream partners covering SBA loans, retirement fund rollovers, legal, and accounting resources, and runs a content marketing engine (blog, FAQ, events) as its top-of-funnel acquisition channel.

The business is operated from San Diego, California, and serves veterans nationwide via direct phone and online consultation. The revenue model is a single affiliate/referral stream paid by franchisor partners; no fees are charged to veterans. There is no proprietary technology platform — delivery is service-based and broker-led, with the firm's intellectual property residing in the founder's military background, veteran-community trust, and the structured 8-step process. The organization appears to be a small, founder-operated team with no disclosed institutional investment, no headcount data, and no public financial reporting. A minor partnership exists through the founder's advisory board role with veteran non-profit VETtoCEO, which functions as ecosystem positioning rather than a material commercial arrangement.

Name

Veterans Franchise Group

Legal name

Veterans Franchise Group

Website

https://veteransfranchisegroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Veterans Franchise Group is a San Diego-based, veteran-founded franchise brokerage that connects U.S. veterans with over 500 franchise opportunities through free consultation, an 8-step discovery process, and downstream funding and professional services partners.

Ownership category

akta.pro rank

Product category

Franchise Brokerage Services

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Franchise brokerage services
• Veteran franchise consulting
• Business coaching services
• Franchise discovery process
• Franchise funding resources

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Franchise Broker Commission: Veterans Franchise Group operates as a franchise broker compensated by franchisors for matching veterans with franchise opportunities. The franchisors have marketing budgets that pay brokers for their matching and consultation services. This model means veterans receive services at no direct cost.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Veterans Franchise Group is a franchise brokerage service that connects U.S. military veterans with franchise business ownership opportunities. It provides free consultation, coaching, and an 8-step discovery process that matches veterans to one of 500+ franchise brands based on values, competencies, budget, and risk tolerance, with the company compensated by franchisors rather than charging veterans directly.

Product overview

Veterans Franchise Group is a franchise broker service that connects veterans with franchise business opportunities. The company operates as a unified service platform offering franchise consultation, broker matching, and access to over 500 franchise brands. Core services include an 8-step franchise discovery process, business funding resources, and professional coaching. The company is based in San Diego, CA, and provides nationwide coverage for veterans seeking business ownership through franchising.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Franchise Consultation Services Free franchise consultation service for U.S. military veterans that educates, guides, mentors, and coaches them to find the right franchise business opportunity based on internal values, business competencies, work style, and risk tolerance.
• Franchise Broker Services Connects veterans with 500+ franchise opportunities nationwide, providing insider information, access to nonpublic data, and detailed franchise comparison presentations on behalf of veteran clients.
• Franchise Discovery Process An 8-step standard operating procedure guiding veterans from initial broker meeting through franchise ownership, including funding, presentation, research, franchisor introductions, due diligence, and Discovery Day.
• Business Funding Resources Access to a network of funding resources including SBA loans, retirement fund rollovers, and alternative funding options through funding brokers that specialize in franchising.
• Business Coaching Services Coaching based on data, theory, and experience to help veterans make informed decisions about franchise ownership.
• Legal and Accounting Resources Professional resources for legal, licensing, and accounting services to support franchise acquisition and operation.

Quantifiable outcome

• Access to 500+ franchise opportunities across multiple industries including service-based and retail franchises

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VETtoCEOminorOthersGilbert Saguid, the founder of Veterans Franchise Group, serves as a Non-profit Advisory Board Member to VETtoCEO, which is a non-profit organization supporting veteran entrepreneurship.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bunker Labs: Nonprofit supporting veteran and military spouse entrepreneurs through community, education, and programs. Comparable on the veteran-entrepreneur audience and trust-building motion, but not a franchise broker.

Direct peers

• The Entrepreneur's Source: Franchise coaching and consulting firm that guides aspiring owners through self-discovery and franchise matching. Directly comparable to VFG's 8-step discovery process and values-based matching approach.
• VetFran: Veteran-focused franchise program administered through the International Franchise Association, offering financial incentives and education to veteran franchisees. Closest veteran-specific comparable, though structured as an industry-wide program rather than a broker.
• IFPG (International Franchise Professionals Group): Membership-based network of franchise brokers, consultants, and advisors that connects prospects with franchise opportunities. Comparable broker model and referral economics to VFG, with broader market coverage.
• FranNet: National franchise consulting and brokerage network that matches aspiring business owners with franchise brands. Highly comparable to VFG's core broker-and-coach model, though FranNet serves a general audience rather than a veteran-specific niche.

Broad incumbents

• Franchise Business Review: Established franchise research and lead-generation platform producing franchisee satisfaction data and prospect listings. Operates in the same franchise-discovery category as VFG but at greater scale and with a broader, non-veteran audience.
• Franchise.com: Large online franchise marketplace connecting prospects with franchise brands. Adjacent lead-generation and matching function to VFG's brokerage, but as a broad incumbent rather than a niche veteran-focused broker.

Others

• VETtoCEO: Nonprofit supporting veteran entrepreneurship, where VFG's founder sits on the advisory board. Directly connected to VFG's ecosystem and audience but operates as a nonprofit education and resource hub rather than a franchise broker.
• SBA Veterans Business Outreach Centers (VBOC): SBA-funded resource centers providing business training, counseling, and resource referrals to veteran entrepreneurs. Comparable as a veteran-business support channel that intersects with VFG's audience, though not a commercial competitor.
• SCORE: Nonprofit small-business mentoring and education network with dedicated veteran outreach. Overlaps with VFG's coaching and education function for veteran entrepreneurs but operates as a free, volunteer-driven service rather than a paid broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/veterans-franchise-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterans Franchise Group