The Blueroom Project

Name

The Blueroom Project

Legal name

BLUE ROOM MARKETING Y COMUNICACIÓN, S.L.

Website

https://blueroom.es

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Las Rozas De Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tourism Representation Services: The company serves as official tourism representation office for destinations, handling promotion, communication, and marketing activities in target markets. Revenue is generated through retainer fees and service contracts with tourism boards and destinations.
2. Communication and Marketing Services: Full-service communication and marketing agency for tourism brands including crisis management, content creation, press trips, media relations, and campaign development. Billed through project fees and ongoing service agreements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Blueroom Project is a boutique tourism communication and marketing agency that serves as the official representative of tourism boards and destinations in Spain and Ibero-America. It delivers representation, integrated marketing communications, crisis management, and content creation services for premium destinations, cruise lines, hotel chains, and tourism brands. The agency complements its service portfolio with sector research via the Blueroom Observatory and strategic publications, drawing on more than 22 years of specialized tourism sector experience.

Product overview

The Blueroom Project is a boutique tourism marketing and communication agency offering a unified suite of services centered on tourism representation, integrated marketing communications, crisis management, and content creation. The portfolio is organized around core service pillars (representation, communication & marketing, crisis management, and content creation) supported by complementary research capabilities (Blueroom Observatory for studies) and strategic publications. The agency positions itself as a specialist in international tourism marketing with over 22 years of experience representing premium destinations and travel brands in the Spanish and Ibero-American markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Representation Services Official representation of tourism boards and destinations in Spain and Ibero-America, including promotional activities, trade relations, and market development. Designed for government tourism organizations and national tourism boards seeking market representation in Spanish-speaking markets.
• Communication & Marketing Services Comprehensive communication and marketing services including strategy, integration, creativity, innovation, and results-driven campaigns for tourism sector clients. Designed for premium tourism brands, destinations, cruise lines, and hotel chains seeking integrated marketing communications in Spain and Ibero-America.
• Crisis Management Crisis communication and management services for tourism destinations and brands to protect and manage reputation during challenging situations. Designed for tourism boards and travel brands facing reputational risks.
• Content Creation Development of multimedia content for destinations and tourism brands, including press trips, events, audiovisual production, and editorial content. Designed for tourism clients needing localized content production for Spanish and Ibero-American markets.
• International Studies & Research (Blueroom Observatory) Research and intelligence services including sector studies, communication strategy reports, and tourism trends analysis delivered through the Blueroom Observatory. Designed for tourism clients needing strategic intelligence and trend insights.
• Strategic Publications & Books Publishing and authorship of strategic communication and tourism management books, including works on the New Strategic Theory (NTE) and communication strategies. Designed for industry professionals, academics, and clients seeking strategic communication frameworks.

Quantifiable outcome

• Tourism Authority of Thailand achieved 207,710 Spanish visitors in 2024, an 11.09% increase over the previous record set in 2019
• +2 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Ministry of Heritage and Tourism of OmanflagshipStrategic or Co-development Partner · 1 September 2025Official Tourism Representation Office appointment for Oman in Spain and Ibero-America from 2025. Handles all promotion activities, strategic planning, and destination positioning for the Sultanate.
• HX (Hurtigruten Expeditions)coreStrategic or Co-development Partner · 1 January 2025Communication agency handling promotional initiatives, 130th anniversary communications, and stakeholder relations for the expedition cruise company.
• VIVA CruisesminorStrategic or Co-development Partner · 1 January 2025Premium river cruise company introduction to Spanish market. Organized exclusive events in Madrid to present flagship vessel VIVA BEYOND.
• UNICEFminorOthers · 1 January 2023Participant in UNICEF's 'Pymes Amigas' solidarity project supporting children's rights in developing countries. The program has 124+ collaborating companies.
• Pangaea NetworkcoreStrategic or Co-development Partner · 1 January 2022International network of independent agencies in public relations and tourism representation, pioneer in Europe with presence in more than 30 international markets. The Blueroom Project's Founder and CEO Alejandro Pérez-Ferrant holds the Presidency of the board of directors.
• Visit EstoniacoreStrategic or Co-development Partner · 1 January 2022Official representatives in Spain (also Italy and United States) since 2022. Manages tourism promotion, press trips, and media relations for the Baltic destination.
• Madeira TourismcoreStrategic or Co-development Partner · 1 January 2021Tourism promotion representation in Spain since 2021. Partnership renewed multiple times, managing media relations, press trips, and event organization for the Portuguese archipelago.
• Tokyo TourismminorStrategic or Co-development Partner · 1 January 2021Representation in Spain for tourism promotion activities including events and media engagement for the Japanese capital.
• Dubai TourismcoreStrategic or Co-development Partner · 1 January 2020Representative for the travel trade sector in Spain since 2020. Handles destination promotion, training for travel agents, and trade event organization.
• Costa Rica Tourism (ICT)coreStrategic or Co-development Partner · 1 January 2020Strategic directors of the Costa Rican Tourism Board in Europe. Designed pan-European strategy 'Costa Rica: Sustainable Tourism Sanctuary' and manages representation activities.
• Belvilla by OYOminorStrategic or Co-development Partner · 1 January 2019Press office and communication support for European vacation rental company. Ongoing relationship since 2019.
• FISEC and CINTEminorStrategic or Co-development Partner · 1 January 2018Academic and research partnerships for the development of tourism communication studies and the New Strategic Theory (NTE) publications.
• HurtigrutencoreStrategic or Co-development Partner · 1 January 2007Communication and marketing agency in Spain since 2007. Handles positioning, press events, promotional campaigns, and stakeholder relations for the Norwegian expedition cruise company.
• Tourism Authority of Thailand (TAT)flagshipStrategic or Co-development Partner · 1 January 1998Official representative of Tourism of Thailand in Spain since 1998. Manages comprehensive tourism promotion, media relations, trade events, and communication campaigns.

Scale indicators3 records

Direct peers

• Development Counsellors International (DCI): Economic-development and tourism marketing firm specializing in place branding, tourism promotion, and FDI marketing for states, regions, and destinations. Highly comparable as a boutique competitor in destination-representation marketing mandates.
• 5W Public Relations: Mid-sized US PR agency with a dedicated Travel & Hospitality practice serving destinations, hotels, and travel brands. Comparable to Blueroom in serving tourism boards and hospitality clients with PR and media-relations services, although at larger scale.
• Toposophy: UK-based specialist destination marketing and tourism-development consultancy serving DMOs, tourism boards, and travel brands. Comparable as a boutique tourism-marketing consultancy offering strategy, communications and representation services to destinations.
• McCluskey International: Tourism representation and PR firm with a long track record representing national and regional tourism boards internationally. Closely comparable business model to Blueroom's, acting as in-market representative offices for destinations on retainer contracts.
• Lou Hammond Group: US-based boutique PR firm that specializes in travel, tourism, hospitality, and lifestyle. Directly comparable to The Blueroom Project in being a destination-marketing communications specialist serving tourism boards, hospitality brands, and travel clients with reputation and media-relations services.

Broad incumbents

• FleishmanHillard: Global communications agency with established tourism, hospitality, and consumer practices. Comparable in serving destination and travel brand clients, but as part of a much larger generalist portfolio versus Blueroom's tourism-only focus.
• FINN Partners: Global independent marketing and communications firm with one of the most active tourism and travel practices in the industry. Comparable in serving destination clients but as a much larger, multi-disciplinary incumbent versus Blueroom's boutique model.
• Edelman: World's largest independent PR firm with deep travel and tourism expertise across global markets. Competes with Blueroom for destination mandates as a broader incumbent offering integrated marketing, paid media, and digital alongside PR.
• Hill & Knowlton Strategies: Global communications consultancy with a long-standing tourism and travel practice serving destinations, airlines, and hospitality majors. Competes with Blueroom for in-market tourism-representation mandates but operates at significantly larger scale with broader services.
• Burson: Global communications firm (formed from the BCW and Hill & Knowlton-era heritage) with significant travel and destination practice. Competes for tourism-representation and crisis mandates but at much broader scale than Blueroom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blueroom_es
• YouTubeyoutube.com/user/tbpconsulting
• Facebookfacebook.com/blueroom.es
• LinkedInlinkedin.com/company/the-blueroom-project-tbp-
• Instagraminstagram.com/blueroom.es

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Blueroom Project