GanaGana

What GanaGana does

SEAPTO S.A. operates the GanaGana network, a regional multi-service retail and financial-services platform headquartered in Ibagué, Colombia. The company traces its origins to a 1982 authorization to operate lottery and games-of-chance, was formally consolidated in 1984 as SEAPTO LTDA through the merger of regional operators, and was restructured as SEAPTO S.A. in 1990. It maintains a physical point-of-sale network covering all 47 municipalities of the Tolima department, serving predominantly mass-market Colombian consumers with lottery products, banking-correspondent financial services (giros, pagos, recaudos, recargas), and supplementary offerings including home delivery through Go! Domicilios and the GanaGana Puntos loyalty program.

The technology stack consists of a mobile application distributed via the third-party co.kassier.app platform, a "Vendedora Virtual" chat assistant, a Bingo Chat Bot, and transactional infrastructure that connects local merchants and consumers to BBVA as banking correspondent. The business also runs a "Vincula tu negocio" onboarding program to expand affiliated retail points. Operations are regulated by Coljuegos (Colombian gaming authority) and SuperSalud, and the company employs between 101 and 250 staff.

Revenue is generated through per-transaction commissions on banking-correspondent and financial services activity, commissions on regulated lottery and games-of-chance activity, and fees from home-delivery services. The customer base is a long tail of individual consumers across Tolima, with no disclosed enterprise anchor customers, making revenue dependent on aggregate transaction volume rather than any single client relationship.

Name

GanaGana

Legal name

SEAPTO S.A.

Website

http://ganagana.com.co

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

GanaGana, operated by SEAPTO S.A., is a Colombian multi-service retail network based in Ibagué that serves consumers across all 47 municipalities of the Tolima department with lottery products, banking-correspondent financial services, home delivery, and a loyalty program.

Ownership category

akta.pro rank

Product category

Multiservice Retail Network (Lottery, Betting & Consumer Financial Services)

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro industry

PRIMARYMPAEAFAF

Lottery Retailer Networks & Distribution Services

Media, Entertainment & Sports/Gambling, Betting & Casinos/Lottery & Lottery Services

SECONDARYFSAGABAE

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure

Financial & Insurance/Financial Technology (Fintech)/Payment Orchestration & Fintech Infrastructure (APIs, Issuing, Processing)

Keywords

• Lottery and betting services
• Bill payment aggregation
• Money transfer services
• Mobile recharge services
• Multiservice retail network

Headquarters

HQ city

Ibagué

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Lottery and Chance Games: Revenue from permanent betting games (Chance) and lottery products including Baloto, Miloto, Sorteos diarios, Loterías, and Súper astro. Established since 1982 under Colombian gaming legislation.
2. Financial Transaction Services: Fees from money transfers (giros), bill payments (pagos), collections (recaudos), mobile recharges, and banking correspondent services.
3. Go! Domicilios Delivery Service: Home delivery service for transactions with a fixed fee of $8,000 COP per service. Maximum transaction amount per delivery is $1,000,000 COP.
4. Entertainment Products: Sales of entertainment pins, scratch tickets (Raspa & Listo), raffles (Rifas), and other entertainment products.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

GanaGana (SEAPTO S.A.) operates a multiservice retail network in Tolima, Colombia that delivers lottery and games of chance, sports betting, bill payments, money transfers, mobile recharges, and home delivery services through a unified point-of-sale platform across all 47 municipalities of the department. The company functions as a financial and transactional services aggregator, enabling consumers to perform multiple everyday transactions at a single trusted location.

Product overview

GanaGana is a unified multi-service retail network platform operated by SEAPTO S.A., providing a comprehensive portfolio of financial services, gaming products, and convenience services across the Tolima department of Colombia. The platform combines a loyalty program (GanaGana Puntos), gaming offerings (lotteries including Chance Millonario, Miloto, Súper astro, Raspa & Listo, Rifas, and Juegos de Azar), sports betting (Betplay), financial services (Giros, Pagos, Recaudos, Recargas, Corresponsal bancario), and a delivery service (Go! Domicilios). The company maintains physical presence through punto de venta points, Centro de Experiencia centers, principal offices, and Moduventas modules across all 47 municipalities of Tolima, positioning itself as the only network with absolute geographic coverage in the region.

Differentiator

Problem solved

Functional benefit

Brands

• Go! Domicilios: Home delivery service for transactions in Ibagué
• GanaGana Puntos
• Chance Millonario
• Raspa & Listo
• Centros de Experiencia
• Moduventas

Products and services

• Lottery and games of chance sales Retail sale of lottery tickets and games of chance to individual consumers in Tolima, Colombia, through the company's network of points of sale. Revenue is generated via retail margin on tickets sold.
• Sports betting services Sports betting wagering services offered to individual consumers at GanaGana retail locations in Tolima, Colombia.
• Bill payment aggregation Aggregation service through which consumers pay utility and other recurring bills at any GanaGana retail point in Tolima, with GanaGana earning commission per transaction.
• Domestic money transfers Cash-based domestic money transfer service for individual consumers, available at GanaGana retail locations across Tolima, Colombia.
• Mobile recharge services Mobile airtime recharge top-ups across multiple telecom operators, available at GanaGana retail points to individual mobile phone users in Tolima.
• Home delivery service Last-mile home delivery service offered to consumers in Tolima through the GanaGana network, providing convenience for products purchased or ordered via the company.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• SuperSaludcoreOthersGanaGana operates under official regulatory oversight by SuperSalud (Superintendencia Nacional de Salud), the Colombian health services regulator, as required for lottery and chance operations in Colombia. The company displays the SuperSalud vigilance logo on their website confirming regulatory compliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Efecty: Colombia's largest multi-service retail network offering payments, money transfers, recharges, and banking correspondent services. Closely comparable GTM to GanaGana but operating nationally and at much greater scale.
• PagaTodo: Colombian multi-service network combining bill payments, money transfers, recharges, and lottery/chance products through a national retail point network, mirroring GanaGana's service mix.
• SuperGiros: Colombian giros and multi-service retail network offering money transfers, bill payments, recharges, and financial services. Comparable business model with a national point-of-sale footprint.
• Punto de Pago: Colombian payment and chance/lottery retail network offering giros, pagos, recargas, and chance games through physical points, directly comparable to GanaGana's retail multi-service model.
• SuRed / Redeban: Colombian banking correspondent and electronic payments network aggregating non-bank retail points for financial transactions, directly comparable to GanaGana's CB BBVA correspondent operations.
• Betplay: Colombia's leading online sports betting platform, distributed and serviced at GanaGana retail points. Comparable gaming category with overlap in customer base and Colombian gaming regulation.

Emerging players

• Nequi: Bancolombia-backed Colombian digital wallet offering payments, transfers, and recharges. Competes with GanaGana on payment use cases but lacks a physical lottery/chance product and rural reach.
• Daviplata: Davivienda's Colombian digital wallet offering transfers, payments, and recharges via mobile. Adjacent competitor on financial-services use cases but without the lottery/chance offering.

Others

• Matrixtech / Suredapp: Technology provider powering GanaGana's virtual transaction platform; included as the enabling infrastructure peer behind GanaGana's digital transaction channel.

Regional players

• Lotería del Tolima: Tolima department's official lottery operator, whose draws feed GanaGana's lottery distribution business. Closest geographic peer in the same region and lottery category.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ganaganaoficial
• LinkedInlinkedin.com/company/seapto-sa-ganagana

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GanaGana