Veriti Management

What Veriti Management does

First Trust Advisors L.P. (FTA) is a private investment advisory firm providing custom wealth solutions to financial professionals and their clients. Effective October 31, 2024, the firm consolidated the operations of First Trust Direct Indexing (FTDI) and First Trust Investment Solutions (FTIS) into a single advisor entity, bringing all portfolio management and business activities under FTA. The firm targets registered investment advisors, financial planners, wealth managers, and institutional clients seeking customized asset allocation and portfolio construction services.

FTA's product suite centers on direct indexing — an equity portfolio strategy enabling tax-loss harvesting, personalized security selection, and customized index exposure. The platform is anchored by the trademarked Premium Direct Indexing™ offering for sophisticated clients, and is extended by Custom Option Solutions (tailored options overlays integrated with direct indexing portfolios), Structured Investment Strategies (defined Neutral and Defensive outcome approaches), and sub-strategies including Equity Strategies and Values Based (ESG) Strategies. The underlying technology is a proprietary investment management platform supporting customized portfolio construction, with differentiators centered on configurability and personalization rather than automation or scale.

FTA generates revenue through recurring investment advisory fees tied to assets under management, with pricing not publicly disclosed and structured per client based on portfolio complexity and customization requirements. The go-to-market is sales-led and consultative: the firm markets through its corporate website (ftsma.com), provides strategy and resource content, and converts interest via 'Request more information' and 'Contact Us' pathways into direct advisor engagement. Distribution is domestic, B2B, and channeled entirely through financial professional relationships rather than retail or self-service channels.

Name

Veriti Management

Legal name

First Trust Advisors L.P.

Website

https://veritimanagement.com

Company type

Private

Operating status

Operating

Short description

First Trust Advisors L.P. is a private investment advisory firm offering custom wealth solutions — including direct indexing, premium direct indexing, custom options, and structured strategies — to financial professionals, wealth advisors, and institutional clients on a recurring AUM-based fee model.

Ownership category

akta.pro rank

Product category

Investment Advisory & Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Values-Based/ESG & Impact-Focused RIAs (FSAAACAK)

akta.pro secondary industry

Structured Products & Derivatives for Wealth Clients (Notes, Options, Hedging) (FSAAABAJ)

Keywords

• Custom wealth solutions
• Direct indexing
• Investment advisory
• Portfolio management
• Structured investment strategies

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Fees: First Trust Advisors L.P. generates revenue through investment advisory fees for managing custom wealth solutions, direct indexing portfolios, and structured investment strategies for financial professionals and their clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Provides Custom Wealth Solutions for financial professionals and their clients, anchored on a Direct Indexing platform and augmented by Premium Direct Indexing™, Custom Option Solutions, and Structured Investment Strategies (Neutral and Defensive). Specialized offerings include Equity Strategies and Values Based Strategies (ESG-oriented) within the direct indexing framework.

Product overview

First Trust Advisors L.P. offers Custom Wealth Solutions as a comprehensive platform of investment management offerings. The portfolio includes Direct Indexing as the core platform, enhanced by Premium Direct Indexing™ for advanced customization, Custom Option Solutions for options-based strategies, and Structured Investment Strategies (comprising Neutral and Defensive approaches). Additional specialized offerings include Equity Strategies and Values Based Strategies. Effective October 31, 2024, First Trust Direct Indexing (FTDI) and First Trust Investment Solutions (FTIS) merged into First Trust Advisors L.P., consolidating all business activities including portfolio management under FTA.

Differentiator

Problem solved

Functional benefit

Brands

• Premium Direct Indexing™: Premium version of direct indexing service offering enhanced features and customization.

Products and services

• Direct Indexing Investment strategy that allows for customization of index portfolios, enabling tax-loss harvesting and personalized security selection for financial professionals and their clients.
• Premium Direct Indexing™ Enhanced direct indexing offering with advanced customization features for sophisticated wealth management clients served through financial professionals.
• Custom Option Solutions Tailored options-based investment strategies integrated with direct indexing capabilities, designed for financial professionals serving clients with complex portfolio needs.
• Structured Investment Strategies Pre-defined investment approaches including Neutral and Defensive strategies for various market conditions, providing defined outcome exposures to financial professional clients.
• Equity Strategies Equity-focused investment approaches offered within the direct indexing framework for financial professionals serving equity-oriented client mandates.
• Values Based Strategies Values-based direct indexing strategies incorporating environmental, social, and governance (ESG) considerations, available to financial professionals for clients with ESG mandates.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights5 records

Others

• Envestnet: Wealth management technology platform providing portfolio management, reporting, and advisor solutions. Comparable as enabling infrastructure for advisors using direct indexing and custom strategies, including those served by FTA.
• Orion Advisor Solutions: Advisor-focused wealthtech platform offering portfolio construction, rebalancing, and direct indexing integrations. Comparable as adjacent technology platform serving the same RIA and wealth advisor channel as FTA.

Broad incumbents

• Charles Schwab: Brokerage and asset manager offering Schwab Managed Portfolios including direct indexing strategies to RIAs and advisors. Comparable as broad incumbent serving similar advisor channel with direct indexing and custom portfolio capabilities.
• Fidelity Investments: Large asset manager with direct indexing via Fidelity Wealth Services and broad advisor solutions. Overlaps with FTA on direct indexing, custom portfolios, and advisor channel distribution.
• Russell Investments: Global investment manager offering custom indexing, multi-asset solutions, and advisor-focused wealth platforms. Comparable to FTA's custom wealth solutions positioning with broader institutional and advisor footprint.
• BlackRock: Largest asset manager with direct indexing capabilities (Aperio/Custom Core) serving advisor and institutional clients. Comparable as broad incumbent offering overlapping direct indexing, structured, and ESG capabilities across a much larger platform.
• Natixis Investment Managers: Global asset manager with wealth solutions, structured strategies, and ESG capabilities serving advisor and institutional channels. Overlaps with FTA's multi-strategy wealth platform and custom solution orientation.
• Morgan Stanley Wealth Management: Large wealth manager offering custom indexing, structured products, and advisor-led wealth solutions for HNW clients. Overlaps with FTA on custom option solutions, structured strategies, and advisor-served HNW distribution.
• The Vanguard Group: Major asset manager with direct indexing through Vanguard Personalized Advisor and broad wealth solutions for advisors. Overlaps with FTA on direct indexing, ESG values-based strategies, and advisor distribution.

Direct peers

• Parametric Portfolio Associates: Direct indexing specialist offering customized equity portfolios with tax-loss harvesting for advisors and institutions. Highly comparable to FTA's direct indexing platform in product category, target market (advisors), and customization-centric approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veriti Management