Let your Love grow

What Let your Love grow does

Let Your Love Grow (operating as Verde Products Inc.) is a Missouri-based, direct-to-consumer e-commerce company that sells a patented, all-organic soil mixture designed to neutralize the high pH and sodium content of cremated ashes so that bereaved families can plant living memorials. The product addresses a specific phytotoxic condition in cremated remains — sodium levels reportedly 200 to 2,000 times plant tolerance — which prevents direct burial or scattering from supporting plant growth. The core product line is split between human memorial kits priced $96–$210 and pet memorial bags priced $95–$125, sized by ash volume and pet weight, with a wholesale direct-return bag at $75 and digital gift cards in $20–$100 denominations.

The company was co-founded by Bob Jenkins, a 45-year funeral service veteran and Kentucky School of Mortuary Science graduate, and Annette Jenkins, a 30-year pharmacist who coordinates ongoing plant and soil research, after the loss of their dachshund Silke. Distribution is asset-light: a Shopify-style DTC storefront for US customers, supplemented by wholesale/distributor access for funeral homes and pet crematories, and international fulfillment routed through Living Memorial UK, AWAKE Canada, and a New Zealand distributor. The team operates with 1–10 employees and has raised no external capital. Marketing is content-driven, centered on a grief-support blog, social channels (Facebook, Instagram, Pinterest, YouTube, LinkedIn, Twitter), and Google Analytics/AdSense for top-of-funnel acquisition, with no AI, app, or software product layer.

Revenue mechanics are straightforward unit sales at $95–$210 with one-time purchases (no subscriptions disclosed), split between consumer DTC and a smaller wholesale program. The company holds a registered patent on the organic ash-neutralization mixture and a registered trademark on the brand name. Operating geographies are the United States, Canada, the United Kingdom, and New Zealand, with input data explicitly indicating further country expansion is planned.

Name

Let your Love grow

Legal name

Verde Products Inc.

Website

https://letyourlovegrow.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Let Your Love Grow is a Missouri-based e-commerce company selling a patented, all-organic soil mixture that neutralizes cremated ash toxicity to enable living memorial plantings for humans and pets, serving bereaved consumers and wholesale partners across the US, Canada, UK, and New Zealand.

Ownership category

akta.pro rank

Product category

Eco-friendly Cremation Memorial Products

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Organic & Regenerative Fertility Inputs (Manures, Plant/Animal Meals, Fish/Seaweed) (AFABAKAE)

akta.pro secondary industry

Custom Blending & Private-Label Specialty Fertilizers (AFABACAN)

Keywords

• Organic memorial soil
• Cremation ash neutralization
• Living memorial products
• Eco-friendly memorialization
• Pet memorial supplies

Headquarters

HQ city

Wildwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales - Human Memorial Kits: One-time purchase of organic soil blend kits in Small ($96), Medium ($126), and Large ($210) sizes designed for human cremated ashes. Kits include biodegradable containers, patented organic mixture, measuring scoop, and mixing directions.
2. Product Sales - Pet Memorial Bags: One-time purchase of organic soil blend bags in Small ($95), Medium ($105), and Large ($125) sizes designed for pet cremated ashes. Sized according to pet weight categories.
3. Gift Cards: Digital gift cards available in $20, $45, $80, and $100 denominations. Emailed after checkout with redemption instructions for any LYLG kit.
4. Wholesale/Distribution: Wholesale pricing available for retailers and distributors through the wholesale partner program.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Let Your Love Grow sells a patented, all-organic soil blend that is mixed with cremated ashes (human or pet) to neutralize their toxicity and support the growth of memorial plants, trees, and gardens. The offering is delivered as size-tiered kits and bags (Person Small/Medium/Large and Pet Small/Medium/Large), a wholesale direct return bag, and digital gift cards, sold direct-to-consumer online and through wholesale and international partners.

Product overview

Let Your Love Grow offers a patented, all-organic soil mixture designed to offset the natural toxicity of cremated ashes (high pH and sodium levels) and enable eco-friendly memorial planting. The product line consists of two main categories: human memorial kits (Person Small, Medium, Large) and pet memorial bags (Pet Small, Medium, Large), plus a Wholesale Direct Return Bag and Gift Cards. Each size variant accommodates different volumes of ashes and is suited for different planting scenarios (potted plants, trees, perennials, burial, or scattering). The kits include the organic soil mixture, biodegradable components, and mixing directions. The company also operates international distribution through partner organizations in Canada and the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Person Small Kit

Quantifiable outcome

• Cremated ashes contain sodium levels 200 to 2000 times higher than what plant life can tolerate, making direct burial harmful without proper neutralization.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Living Memorial UKcoreChannel Partner/ Reseller/ DistributorInternational distribution partner for Let Your Love Grow products in the United Kingdom. UK customers are directed to livingmemorial.co.uk for orders. Represents the company's primary international expansion channel for the European market.
• AWAKE CanadacoreChannel Partner/ Reseller/ DistributorInternational distribution partner for Let Your Love Grow products in Canada. Canadian customers are directed to awakeashes.com/canada for orders. Part of the company's North American distribution network.
• New Zealand DistributorminorChannel Partner/ Reseller/ DistributorInternational distribution partner for Let Your Love Grow products in New Zealand. The company is currently available in New Zealand with more countries expected to be added.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/leturluvgrow
• YouTubeyoutube.com/channel/UCUWocXCTq8RiPOW03nxVjFQ
• Facebookfacebook.com/letyourlovegrow
• LinkedInlinkedin.com/company/let-your-love-grow
• Instagraminstagram.com/letyourluvgrow
• Pinterestpinterest.com/LYLGLivingMemorials

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let your Love grow