Village of McFarland

What Village of McFarland does

The Village of McFarland is an incorporated municipal government in Wisconsin, USA, operating as a single local-government entity providing essential public services to residents within its jurisdictional boundaries. Its functional scope spans public safety (police, fire and rescue, municipal court), infrastructure (water utilities, roads, public works), community development (planning, zoning, code enforcement), parks and recreation, senior outreach services, and a public library. Service delivery is anchored at three physical facilities — the McFarland Municipal Center (5915 Milwaukee Street), the McFarland Public Safety Center (6001 Broadhead Street), and McFarland Public Works (5115 Terminal Drive).

The Village's core "product" is a unified municipal website portal hosted on the CivicPlus platform, consolidating government services, news and announcements, event calendars segmented by Community Events, Village Meetings, Senior Outreach, and Library Events, online bill payment, ordinances, forms and documents, agendas and minutes, park reservations, and economic-development resources. Communications extend across multiple digital channels including Facebook, Instagram, YouTube, Nextdoor, LinkedIn, a Notify Me email-alert subscription service, and the McFarland Cable Channel (WMCF). No AI/ML, API, or proprietary technology stack is disclosed; the technology footprint is conventional web publishing and transactional infrastructure.

As a Wisconsin municipal government, the Village is funded through property taxes, utility fees, intergovernmental aid, and municipal court fines — not commercial revenue. There are no subsidiaries, no funding rounds, no investors, and no commercial pricing model; the operating model is tax-and-fee-funded public-service delivery. Customer segments are residents, with focused sub-segments for senior citizens and library users. No headcount, revenue, or financial-disclosure data is available in the input.

Name

Village of McFarland

Legal name

Village of McFarland

Website

https://mcfarland.wi.us

Company type

Private

Operating status

Operating

Short description

The Village of McFarland is an incorporated municipal government in Wisconsin providing public safety, water utilities, public works, parks, municipal court, senior outreach, and library services to village residents through three physical facilities and a CivicPlus-hosted digital portal.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Water, Sewage and Other Systems (2213), Public Administration (92), Justice, Public Order, and Safety Activities (922)

SIC

Water Supply (4941)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Water Supply & Wastewater Utilities Administration (BPAIACAG)

Keywords

• Municipal government services
• Public safety services
• Water utility services
• Parks and recreation
• Community development

Headquarters

HQ city

Mcfarland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Distribution channels4 records

Marketing channels8 records

Core offering

The Village of McFarland administers local government for residents of McFarland, Wisconsin, delivering essential municipal services including police, fire and rescue, municipal court, water utilities, public works, parks and recreation, public library, senior outreach, and community development. Services are accessed in person at the Municipal Center, Public Safety Center, and Public Works facility, or digitally through the official municipal website portal for bill payment, forms, news, and event information.

Product overview

The Village of McFarland operates a single unified municipal website portal that consolidates government services, community information, and administrative functions. The site includes department directories, event calendars (community events, village meetings, senior outreach, library events), news and announcements, online bill payment, forms and documents, agendas and minutes, cable channel information, police programs, park reservations, and economic development resources. There are no separate product modules or add-on offerings — this is a government information and services portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Safety Services (Police, Fire and Rescue) Law enforcement, fire protection, and emergency rescue services provided by the McFarland Police and Fire Departments to residents and visitors within Village limits, operated from the Public Safety Center at 6001 Broadhead Street.
• Municipal Court Services Municipal court operating Monday through Thursday from 7 a.m. to 4:30 p.m. at the Public Safety Center, handling local ordinance violations and citations issued within the Village.
• Water Utility Services Water utility service including operation and maintenance of the Holscher Road water tower, with bills payable online via the official website portal.
• Parks and Recreation Village park management including park reservations, Parks and Recreation Committee oversight, herbicide application for weed control on turf areas, and community recreational programming.
• Public Library Services Public library serving Village residents, hosting book clubs, language conversation groups, craft activities, and Library Board meetings; library events listed on the municipal calendar.
• Senior Outreach Services Specialized services for senior residents including card clubs, caregiver support groups, driver safety courses, craft programs, Senior News newsletter, and committee oversight by the Senior Outreach Services Committee.
• Public Works and Infrastructure Roads, utilities, and infrastructure maintenance services operated from the Public Works facility at 5115 Terminal Drive, including roads, water infrastructure, and related public works inquiries.
• Online Bill Payment Self-serve online payment portal for utility bills and other municipal fees, accessible through the official village website, allowing residents to pay remotely without visiting the Municipal Center.
• Community Development Authority Services Community development functions including Tax Increment Finance (TID) district creation and review, economic development resources, and Code enforcement.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Village of Cottage Grove, WI: Neighboring Dane County village of comparable size (~7,000 residents) that provides the same municipal service mix including police, fire, public works, water utilities, and parks. Most directly comparable operating model and revenue base.
• Village of Oregon, WI: Dane County village of similar population (~11,000) operating full municipal services including police, fire, water, library, parks, and senior services. Strongest direct peer on service portfolio and Dane County tax base dynamics.
• Village of DeForest, WI: Dane County village (~10,000 residents) that delivers police, fire, public works, water utilities, and community development services. Comparable in fiscal structure and growth profile.
• City of Monona, WI: Adjacent Dane County city of similar population (~8,500) immediately bordering Madison. Operates a comparable suite of municipal services including police, fire, library, senior services, and parks, with the same regulatory environment.
• Village of Waunakee, WI: Dane County village (~14,000 residents) providing police, fire, water, public works, parks, and library services. Highly comparable service model with similar growth trajectory in the Madison metro.
• City of Stoughton, WI: Nearby Dane County city (~13,000 residents) operating similar municipal services including police, fire, public works, water utilities, and senior programs. Comparable scale and service portfolio.
• City of Verona, WI: Dane County city (~13,000 residents) adjacent to McFarland offering analogous municipal services including police, fire, water, public works, parks, and library. Strong growth trajectory in the same Madison metro market.
• Village of Cross Plains, WI: Smaller Dane County village (~4,000 residents) offering police, public works, water, and community services. Comparable structure though smaller scale; useful as a benchmark for service delivery at village scale.

Broad incumbents

• City of Fitchburg, WI: Larger Dane County city (~30,000 residents) offering a broader portfolio of municipal services. Operates in the same regulatory environment and labor market but at a larger scale with more diversified tax base.
• City of Madison, WI: Dane County seat and dominant broad municipal incumbent (~270,000 residents). Establishes the broader operating environment for McFarland and provides scale/complexity contrast for service delivery and fiscal benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubewi-mcfarland.civicplus.com/youtube
• Facebookfacebook.com/VillageOfMcFarland
• LinkedInlinkedin.com/company/village-of-mcfarland
• Instagramwi-mcfarland.civicplus.com/instagram

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village of McFarland