ATLETICO SANTA ROSA SOCCER CLUB MLS NEXT

What ATLETICO SANTA ROSA SOCCER CLUB MLS NEXT does

Atlético Santa Rosa Soccer Club MLS NEXT is a privately held, community-based youth soccer club founded in 2003 in Santa Rosa, California. It operates a year-round, multi-tiered development program for boys and girls from age 4 through high school (U8 to U19), organized across MLS Next teams (U12–U19), Boys Academy, and Girls Academy divisions, plus a specialized Goalkeeper Program. The club's roster spans 30+ teams per season, named after international clubs (e.g., Real Madrid, Barcelona, Juventus), and competes in NorCal Premier Soccer leagues and national showcases such as MLS NEXT Fest and the Generation adidas Cup.

The organization's core platform is professional coaching, anchored by Director of Academy Jorge 'Tote' Castañeda, a former captain of Mexico's 1992 Olympic soccer team and long-time Club Atlas methodologist, supported by multiple coaches with professional playing pedigrees (MLS, Liga MX, Bolivian first division). The proprietary goalkeeper curriculum is the only documented differentiated training methodology, covering technical, tactical, psychological, and physical development. Day-to-day operations are run by a board-led structure (President Adolfo Mendoza, VP Ciana Mencarini, GM Oscar Deniz) with an administrative footprint of 1–10 employees and 30+ part-time coaches.

Atlético Santa Rosa generates revenue through four primary streams: (1) recurring registration and membership fees ($200 registration, $100 annual membership, $100/month dues for 9–12 months), (2) one-time soccer camp fees ($60 per player for 2-day camps), (3) Adidas-branded merchandise sales through its own e-commerce store, and (4) ancillary tournament and showcase participation. The customer base is fragmented across individual families in Northern California, with no disclosed enterprise or anchor accounts. The club's competitive position rests on its MLS NEXT affiliation, professional coaching bench, college placement track record (alumni at Notre Dame, Harvard, UC Davis, among others), and deep community engagement programs.

Name

ATLETICO SANTA ROSA SOCCER CLUB MLS NEXT

Legal name

Atlético Santa Rosa

Website

https://atleticosr.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlético Santa Rosa is a privately held youth soccer club in Santa Rosa, California, founded in 2003, operating MLS NEXT and NorCal Premier programs for boys and girls ages 4 to 19 across 30+ teams, with revenue from registration fees, monthly dues, camps, and Adidas merchandise.

Ownership category

akta.pro rank

Product category

Youth Soccer Academy Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth soccer academy
• Competitive soccer training
• MLS NEXT program
• Soccer club development
• Youth sports coaching

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Registration and Membership Fees: New players pay $200 registration fee; returning players pay $200 plus monthly dues. Annual membership fee of $100. Monthly dues of $100 for players ages 6-19, charged for 9 months for high school players or 12 months for non-high school players.
2. Merchandise Sales: E-commerce sales of Adidas branded merchandise including jerseys, shorts, socks, training gear, and accessories through the club's online store.
3. Soccer Camps: Summer soccer camps charging $60 per player for 2-day training programs focused on technique, agility, and game intelligence for boys and girls ages 7-15.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Atlético Santa Rosa operates a year-round youth soccer academy and MLS NEXT program providing competitive soccer development for boys and girls from U4 through U19. Core offerings include MLS NEXT elite competitive teams (U12-U19, Tier 1 and Tier 2), Boys and Girls Academy teams organized by birth year, and a specialized Goalkeeper Program with proprietary training curriculum. The club delivers 2-3 practices per week plus weekend league games, supports college recruitment, and sells Adidas-branded club merchandise through an online store.

Product overview

Atlético Santa Rosa is a youth soccer club offering a multi-tiered development program for players ages 4 through high school. The club operates three core programs: MLS Next (elite competitive league for U12-U19), Boys Academy, and Girls Academy, all featuring age-group teams named after international clubs (e.g., Real Madrid, Barcelona, Juventus). The Goalkeeper Program provides specialized position training with a comprehensive curriculum. Additional offerings include Soccer Camp (summer training for ages 7-15) and a merchandise store selling Adidas-branded apparel. The club participates in NorCal Premier League and offers college placement services through dedicated recruiting staff.

Differentiator

Problem solved

Functional benefit

Products and services

• MLS NEXT Program Elite youth soccer development program offering competitive play for boys and girls U12-U19, featuring Tier 1 (highest competition) and Tier 2 levels with access to national showcases and collegiate recruitment opportunities.
• Boys Academy Year-round competitive soccer training for boys starting from age 4 through U19, organized by birth year teams (e.g., 2011 Real Madrid, 2012 Fas, 2013 Tigres) with professional coaching staff.
• Girls Academy Year-round competitive soccer training for girls with teams including 2008 Monaco, 2011 Lille, 2013 Rangers, 2014 Red Stars, 2016 Fuego, and 2017 Centellas, focusing on development and collegiate pathways.
• Goalkeeper Program Specialized goalkeeper training curriculum covering technical skills (diving saves, distribution, reflexes), tactical knowledge (organizing defense, sweeper-keeper tactics), psychological development (leadership, confidence), and physical conditioning for youth goalkeepers in Northern California.
• Soccer Camp Summer soccer camp for boys and girls ages 7-15, offering two-day intensive training focused on coordination, agility, technique, and positional concepts. Located at 210 Mountain View Ave, Santa Rosa.
• Atlético Store - Merchandise Online retail store offering Adidas-branded club merchandise including jerseys (Team Icon 23, Tiro 23 GK), shorts, socks, jackets, hoodies, training pants, and accessories in various sizes for men, women, and children.

Quantifiable outcome

• NorCal State Cup Champions 2024 - Red Stars 2014-2015 Girls Team
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• MLS NEXTcoreStrategic or Co-development PartnerAtlético Santa Rosa is an official MLS NEXT member club, providing the highest level of competitive youth soccer development (U12-U19 boys). This partnership gives players access to elite training, regional and national competitions, and exposure to professional and collegiate scouts.
• Girls AcademycoreStrategic or Co-development PartnerStrategic alliance between MLS NEXT and Girls Academy that Atlético Santa Rosa participates in. Provides unified player pathways, enhanced development opportunities, and a girls competition at the 2025 Generation adidas Cup. Partnership focuses on raising technical standards and fostering innovation.
• NorCal Premier SoccercoreStrategic or Co-development PartnerPrimary year-round competitive league for girls and boys U8-U19. Atlético Santa Rosa participates in NorCal Premier League and State Cup competitions as part of their development pathway.
• AdidasmajorOthersOfficial equipment and apparel sponsor providing team uniforms, training gear, and merchandise. Visible on club website, team photos, and official communications.
• US Club SoccercoreStrategic or Co-development PartnerNational affiliation providing player passes, insurance, and sanctioned competition. Operates ID2 program and various national events.
• Generation adidas CupmajorStrategic or Co-development PartnerInternational youth soccer showcase featuring boys' and new girls' competition. Atlético Santa Rosa players gain exposure to professional scouts and college recruiters through this MLS event.
• Coddingtown CenterminorOthersLocal shopping center serving as venue for community events like Blast Off 2 School. Provides community space for club outreach programs.
• SJ EarthquakesminorChannel Partner/ Reseller/ DistributorMLS club partnership for youth development and regional collaboration. Listed as affiliated organization on club website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-s73_rYWh7bHustmeOG81w
• Facebookfacebook.com/atleticosr
• LinkedInlinkedin.com/company/atletico-santa-rosa
• Instagraminstagram.com/atleticosantarosa_official/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATLETICO SANTA ROSA SOCCER CLUB MLS NEXT