NPO法人あっとオーティズム

What NPO法人あっとオーティズム does

NPO法人あっとオーティズム is a Japanese non-profit corporation founded in October 2011 and headquartered at Ōhara-chō 20-10-401, Ashiya City, Hyogo Prefecture. The organization serves as the official Japanese organizer of the global Light It Up Blue (LIUB) campaign, originally launched by Autism Speaks in 2010 and now observed in 172 countries. Its primary mission is raising awareness of autism spectrum disorder (ASD) in Japan, aligned with the UN-designated World Autism Awareness Day on April 2 and Japan's developmental disability awareness week (April 2-8). The organization coordinates a nationwide partner network spanning all 47 Japanese prefectures, engaging municipalities, companies, schools, hospitals, and NGOs to light landmarks in blue, host events, and run walks and art exhibitions.

The organization's product and service portfolio comprises three lines: (1) the LIUB awareness campaign itself, including downloadable promotional materials (selfie signs, placemats, posters in A3/B1/B2 sizes, flyers, videos) and the Blue Action photo upload portal; (2) 保育所等訪問支援あっとプロ (Atto Pro), a childcare visit support service under Japan's welfare framework that places specialists in nurseries, kindergartens, and elementary schools to observe, analyze, and support children with ASD in group settings (registered as 事業所番号2851001251 at Ōhara-chō 20-10-104, Ashiya); and (3) LIUB charity merchandise sold via SUZURI (suzuri.jp/happy_autism) and mail order, including Long Scarf Ties (¥2,500), Acrylic Stands (¥1,000), Hello Bear Cushions (¥4,000), Muffler Towels (¥3,000), Puzzle Piece Blue T-Shirts (¥2,000), Clear Files (¥200), Puzzle Piece Pin Badges (¥600), and LIUB Magnets (¥1,000). Revenue is generated through individual and corporate donations (Ikeda Shinshinkin Bank and Japan Post Bank accounts), sponsoring memberships at ¥5,000+ per partner, optional partner contributions, and charity goods sales, with all proceeds funding LIUB Japan operations. The technology stack is minimal — a Wix-hosted website plus organic social channels (Facebook: autism.happy.mamas; Instagram: happy_autism; YouTube: worldhappymamas) — with no proprietary software, APIs, or AI capabilities.

The organization is governed by Representative Director Saeki Hiromi (佐伯比呂美), Directors Isobe Sachi, Kumoi Ritsuko, and Uemura Junichi, and Auditor Takeda Keiichi (Professor Emeritus, Osaka University of Education). It coordinates a 20+ member LIUB Japan Executive Committee that includes autism association representatives, schools, NGOs, and corporate partners (Kobe YMCA, Frontier Plus, Kadou Foods, Ogura Sundain, Hayakoma Unso, Kobe Sea Bus, Kobe Plaza Hotel, Nikkoku, TES, RON, Nunobiki Core Corporation, Saeki Shōji). Government endorsements span the Cabinet Office, Ministry of Health, Labour and Welfare, Ministry of Education, Ministry of Foreign Affairs, Ministry of Land, Infrastructure and Transport, and the Children's and Families Agency. No revenue figures are publicly disclosed, the headquarters is not permanently staffed, and the organization operates as an independent NPO with no parent company or external funding rounds.

Name

NPO法人あっとオーティズム

Legal name

NPO法人あっとオーティズム

Website

https://happy-autism.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

NPO法人あっとオーティズム is a Hyogo-based Japanese non-profit that serves as the official Japanese organizer of the global Light It Up Blue autism awareness campaign, operating across all 47 prefectures and running the Atto Pro childcare visit support service plus charity goods sales.

Ownership category

akta.pro rank

Product category

Disability Advocacy and Support Services

NAICS

Individual and Family Services (6241), Educational Support Services (611710), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Autism Classroom & School Program Support (Inclusion/Resource) (EDAKAKAC)

akta.pro secondary industries

Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ), Autism 1:1 Paraprofessional / Aide Support Services (EDAKAKAD)

Keywords

• Autism awareness advocacy
• Developmental disability services
• Child development support
• Community awareness campaigns
• Charity fundraising programs

Headquarters

HQ city

Ashiya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Sponsoring Memberships: The organization accepts individual and corporate donations via bank transfer (Ikeda Shinshinkin Bank and Japan Post Bank), and collects sponsoring member fees to sustain operations of the Light It Up Blue Japan campaign.
2. Charity Goods Sales: Charity merchandise including Long Scarf Ties (¥2,500), Acrylic Stands (¥1,000), Hello Bear Cushions (¥4,000), Muffler Towels (¥3,000), Puzzle Piece Blue T-Shirts (¥2,000), Clear Files (¥200), and LIUB Magnets (¥1,000) are sold via mail-order form and the SUZURI e-commerce platform. All proceeds fund Light It Up Blue Japan operations.
3. Partner Registration Donations: Registered partners are invited to make optional donations starting at ¥5,000 per contribution to support campaign operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

NPO法人あっとオーティズム operates the Light It Up Blue (LIUB) Japan campaign, the Japanese arm of the global Autism Speaks LIUB initiative, lighting up landmarks in blue across all 47 Japanese prefectures during World Autism Awareness Week (April 2–8). The organization also runs あっとプロ (Atto Puro), a 保育所等訪問支援 (childcare visit support) welfare service that sends specialists into nurseries, kindergartens, and elementary schools to observe, analyze, and support children with ASD. Charity merchandise sales and donations fund these activities.

Product overview

NPO法人あっとオーティズム operates primarily as an advocacy organization rather than a technology product company. Its core offerings include the annual Light It Up Blue (LIUB) campaign for World Autism Awareness Day, the あっとプロ child development support service for children in educational settings, and LIUB charity merchandise. The organization also provides downloadable awareness materials including posters, flyers, and promotional videos. All products and services are focused on autism awareness, education support, and fundraising for the campaign.

Differentiator

Problem solved

Functional benefit

Brands

• あっとプロ (Atto Pro): Childcare visit support service providing specialized assistance to children in daycare, kindergarten, and elementary schools to help them adapt to group settings.

Products and services

• Light It Up Blue (LIUB) Japan Campaign Annual nationwide autism awareness campaign held during World Autism Awareness Week (April 2–8) in which landmarks across Japan and 172 countries are illuminated in blue to promote public understanding of autism spectrum disorder (ASD). Includes partner registration, blue action photo uploads, downloadable promotional materials, and charity merchandise sales, with the Japanese arm coordinated by a 20+ member executive committee chaired by Saeki Hiromi.
• 保育所等訪問支援 あっとプロ (Atto Puro) Visiting Child Development Support Service Specialized welfare service that sends visiting support staff to nurseries, kindergartens, and elementary schools to observe, analyze causes, and provide targeted support for children with autism spectrum disorder (ASD) adapting to group settings. Operates under Japan's 保育所等訪問支援 welfare framework (事業所番号2851001251号) and serves children with developmental disabilities in real educational and childcare environments.
• LIUB Charity Goods Charity merchandise line sold via mail-order form and SUZURI online storefront (suzuri.jp/happy_autism), including Long Scarf Ties (¥2,500), Acrylic Stands (¥1,000), Hello Bear Cushions (¥4,000), Muffler Towels (¥3,000), Puzzle Piece Blue T-Shirts (¥2,000, S/M/L), Puzzle Piece Pin Badges (¥600), Clear Files (¥200), and LIUB Magnets (¥1,000). All proceeds fund Light It Up Blue Japan campaign operations.

Quantifiable outcome

• Campaign reaches 172 countries globally and all 47 prefectures in Japan

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Autism SpeakscoreStrategic or Co-development PartnerGlobal initiative originator. The 'Light It Up Blue' campaign was launched globally by Autism Speaks in 2010 and is now observed in 172 countries. NPO法人あっとオーティズム serves as the official Japanese organizer and licensee of the LIUB campaign.
• 株式会社布引コアコーポレーション (Nunobiki Core Corporation)minorGTM or Marketing PartnerListed as a sponsoring company on the LIUB Japan official website, contributing to the campaign's corporate sponsorship base.
• 株式会社佐伯商事 (Saeki Shōji)minorGTM or Marketing PartnerListed as a sponsoring company on the LIUB Japan official website.
• 社会福祉法人光朔会オリンピア (Kōsaku-kai Olympia)minorGTM or Marketing PartnerListed as a sponsoring company on the LIUB Japan official website.
• 小倉サンダイン株式会社 (Ogura Sundain)minorGTM or Marketing PartnerListed as a sponsoring company on the LIUB Japan official website.
• 早駒運輸株式会社 (Hayakoma Unso)minorGTM or Marketing PartnerListed as a sponsoring company on the LIUB Japan official website.
• 神戸シーバス (Kobe Sea Bus)minorGTM or Marketing PartnerListed as a sponsoring company on the LIUB Japan official website, operating sea bus services in Kobe.
• TESminorGTM or Marketing PartnerListed as a sponsoring company on the LIUB Japan official website.
• 神戸プラザホテル (Kobe Plaza Hotel)minorGTM or Marketing PartnerListed as a sponsoring company on the LIUB Japan official website.
• 株式会社日穀 (Nikkoku)minorGTM or Marketing PartnerListed as a sponsoring company on the LIUB Japan official website.
• RONminorGTM or Marketing PartnerListed as a sponsoring company on the LIUB Japan official website.
• 池田泉州銀行 (Ikeda Shinshinkin Bank)minorOthersDesignated bank for donations and sponsoring membership fee payments. Account: 芦屋支店店番号381, 普通口座93900, NPO法人あっとオーティズム.
• ゆうちょ銀行 (Japan Post Bank)minorOthersAlternative bank for donations. 記号14360, 番号44989921 from Japan Post Bank; 店番438, 普通預金4498992 from other financial institutions.
• World Autism Awareness Day Japan Executive Committee (世界自閉症啓発デー日本実行委員会)coreStrategic or Co-development PartnerThe organization coordinates with the national executive committee for World Autism Awareness Day, sharing resources, materials, and campaign strategy across Japan.
• 公益財団法人ひょうご子どもと家庭福祉財団 (Hyogo Foundation for Children and Family Welfare)minorStrategic or Co-development PartnerListed as operational cooperation partner for the LIUB Japan campaign.
• LIUB Japan Executive Committee (ライト・イット・アップ・ブルーJapan 実行委員会)coreStrategic or Co-development PartnerA multi-stakeholder committee of 20+ members including NPO法人あっとオーティズム board members, autism association representatives, companies, schools, and NGOs from across Japan. Chaired by Saeki Hiromi of NPO法人あっとオーティズム.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Autism Speaks: Global US-based autism advocacy organization that originated the Light It Up Blue campaign in 2010. It is the parent/affiliated organization of LIUB Japan and the direct referent of the NPO's primary awareness brand.
• Autism Society of America: Long-standing US autism advocacy organization with affiliate network model. Comparable as a national structured autism advocacy body that complements the LIUB-style awareness focus.
• The National Autistic Society (UK): UK's largest autism charity providing awareness, education, and direct services. Comparable as a national autism advocacy organization that pairs public-facing campaigns with service delivery.

Direct peers

• 日本自閉症協会 (Japan Autism Society): National Japanese autism advocacy organization providing awareness, family support, and policy advocacy. Directly comparable as Japan's primary autism advocacy nonprofit with longer history and broader membership base.
• NPO法人 シンフォネット (Symphonet): Japan-based disability-related NPO whose representative (岸田 飛鳥) sits on the LIUB Japan Executive Committee. Operates complementary programs for children with developmental disabilities, including music and arts-based support.
• NPO法人 ESSENCE: Osaka-based autism-focused NPO whose Vice-Chair (守部 吾妻) sits on the LIUB Japan Executive Committee. Operates complementary autism family and developmental support services in the Kansai region.

Regional players

• えひの園 発達障害者支援センター うさか (Ehino-no-en): Tokushima-based developmental disability support center whose facility director (東 真盛) sits on the LIUB Japan Executive Committee. Operates 施設入所支援 and after-school day services broadly comparable to あっとプロ.
• 公益財団法人 ひょうご子どもと家庭福祉財団 (Hyogo Foundation for Children and Family Welfare): Public-interest foundation partner for LIUB Japan operations in Hyogo Prefecture. Comparable as a regional child- and family-focused welfare organization aligned with the NPO's mission.
• 兵庫県自閉症協会 (Hyogo Autism Association): Prefecture-level autism advocacy body operating in the NPO's home region. Comparable as a community-based autism support and awareness organization targeting families and partners in Hyogo Prefecture.

Others

• 社会福祉法人 光朔会 オリンピア (Kōsakukai Olympia): Welfare corporation listed as a sponsoring partner of LIUB Japan. Comparable as a multi-site social welfare service provider supporting children and adults with developmental disabilities in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/worldhappymamas/featured
• Facebookfacebook.com/LIUB
• Instagraminstagram.com/happy_autism

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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