Willing Hands As
Willing Hands A.S., founded in 2016 in Norway, designs, builds, funds, and operates commercial aquaculture, poultry, and feed mill projects for governments across Africa and the Middle East, leveraging Norwegian turnkey project execution expertise.
- Company typePrivate
- Founded2016
- HeadquartersKristiansand, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Willing Hands As does
Willing Hands A.S. is a Norway-incorporated private company founded in 2016 that operates as a turnkey solution provider for industrial agrifood projects in Africa and the Middle East. The company designs, finances, builds, and operates commercial fish farms, poultry operations, and feed mill facilities, with a stated track record of helping design, construct, and manage two of the largest commercial fish farms in Sub-Saharan Africa. Its delivery follows a three-phase model covering feasibility and design, construction oversight, and operational management, with operations standardized in line with ISO9001 Quality Management principles and supported by IoT-based security and management systems used for staff scheduling and record keeping.
Willing Hands targets National and Local Governments as its primary customer segment, operating a direct enterprise field sales motion that depends on long-cycle project relationships and government collaboration. The company recruits senior management with decades of aquaculture, poultry, and feed mill experience, hires and trains local staff in the markets it serves, and sources raw materials locally to support ESG objectives. The company does not publicly disclose pricing or contract structures; revenue flows through professional services tied to project phases and ongoing operational management contracts, with cash flows routed back to the Norwegian parent.
Capital deployment is enabled through strategic alliances with international and regional banks, Sovereign Wealth Funds, private capital providers, and monetary institutions. The business model is positioned as a transparency- and control-oriented platform that aims to deliver industrial, profitable, and ESG-compliant agrifood development while catalysing local employment and competitive labour force formation. There is no disclosed equity funding, no named commercial customers, and no AI/ML or software product; the company's competitive position rests on Norwegian aquaculture expertise, government relationships, and integrated execution capability rather than technology differentiation.
Willing Hands As firmographics
Firmographics- Name
- Willing Hands As
- Legal name
- Willing Hands A.S.
- Website
- https://www.willinghands.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Willing Hands A.S., founded in 2016 in Norway, designs, builds, funds, and operates commercial aquaculture, poultry, and feed mill projects for governments across Africa and the Middle East, leveraging Norwegian turnkey project execution expertise.
- Ownership category
- akta.pro rank
Willing Hands As industry classification
Industry- Product category
- Aquaculture and Agrifood Project Development Services
- NAICS
- Animal Production and Aquaculture (112), Poultry and Egg Production (1123)
- akta.pro primary industry
- Value Chain Development & Supplier Upgrading (BPADAMAI)
- akta.pro secondary industry
- Design-Build / EPC General Contracting (IMAFAAAD)
Keywords
Where Willing Hands As is headquartered
LocationHeadquarters
- HQ city
- Kristiansand
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Willing Hands As business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Turnkey Project Development: The company designs, builds, and operates industrial aquaculture and poultry projects for government clients and local partners, generating revenue through project fees and operational management contracts. Revenue streams include feasibility studies, business planning, construction oversight, and ongoing operational management.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Willing Hands As product offering
Product offeringCore offering
Willing Hands A.S. designs, builds, funds, and operates industrial aquaculture, poultry, and feed mill projects for government clients across Africa and the Middle East. The company delivers complete value chains through a three-phase model covering feasibility studies, site and species selection, construction management, and ongoing operational management with locally hired and trained staff. Operations follow ISO9001 Quality Management principles and ESG standards, with raw materials sourced locally to strengthen local economies.
Product overview
Willing Hands As is a turnkey solution provider offering design, build, and operate services for commercial fish farms, poultry operations, and feed mill projects across Africa and the Middle East. The company operates a unified business model that standardizes operations, equipment, and technology across its aquaculture and poultry sectors. Their service delivery follows three phases: Design Phase (feasibility study, site/species selection, business planning), Build Phase (construction management, technology installation), and Operational Phase (IoT-based management systems, staff training, sales/marketing support). They have designed, constructed, and managed two of the largest commercial fish farms in Sub-Saharan Africa, and have since expanded this expertise to include poultry operations. All operations align with ISO9001 Quality Management principles.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Fish Farms Industrial-scale commercial fish farming operations designed, built, and operated by Willing Hands across Sub-Saharan Africa. Willing Hands has designed, constructed, and managed two of the largest commercial fish farms in the region for government clients and local partners.
- Poultry Operations Commercial poultry farming operations integrated with Willing Hands' aquaculture business under a unified business model that standardizes operations, equipment, and technology across both sectors in line with ISO9001 Quality Management principles.
- Feed Mill Projects Feed mill facilities developed as part of Willing Hands' complete value chain solutions to support its aquaculture and poultry operations across Africa and the Middle East.
- Turnkey Project Execution (Design, Build, Operate) End-to-end turnkey project execution delivered through three phases: Design Phase (feasibility study, site selection, species selection, business plan, financial model, cage layouts and mooring requirements), Build Phase (construction management oversight, technology installation), and Operational Phase (IoT-based security and management planning, staff scheduling, sales and marketing concepts).
- Training and Education Program Comprehensive training program delivered by Willing Hands for aquaculture employees to ensure sufficient expertise before operating within teams, with proficiency requirements in English and mathematics.
Quantifiable outcome
- Two of the largest commercial fish farms in Sub-Saharan Africa designed, constructed, and managed
Companies that use Willing Hands As
Customer profileSegments1 record
Ideal customer profiles1 record
Willing Hands As technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Willing Hands As partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Willing Hands As competitors and assessment
Company assessmentDirect peers
- Victory Farms: East Africa-based tilapia aquaculture operator and one of the largest fish producers on the continent. Directly comparable to Willing Hands as an industrial-scale African aquaculture business targeting protein supply gaps, although Victory Farms is vertically integrated around farming rather than a Design-Build-Operate-Transfer EPC provider.
Broad incumbents
- Mowi ASA: World's largest Atlantic salmon farmer and a Norwegian-headquartered aquaculture incumbent. Comparable as a fellow Norwegian-headquartered aquaculture leader applying Norwegian aquaculture expertise to international production, though Mowi operates at vastly larger scale and primarily in established salmon geographies.
- SalMar ASA: Major Norwegian salmon aquaculture company with international operations. Comparable as a Norwegian aquaculture incumbent pursuing geographic expansion and offshore/intensive farming technology, similar to Willing Hands' use of Norwegian aquaculture know-how abroad.
- Cermaq Group AS: Global salmon farming group with operations in Norway, Chile, and Canada. Comparable as a large-scale salmon aquaculture operator with technology and biology expertise relevant to Willing Hands' commercial aquaculture projects, though Cermaq focuses on farming rather than EPC delivery.
- Nutreco N.V. Global animal nutrition and aquaculture feed company (parent of Skretting). Comparable through its Skretting aquaculture feed business that supplies many of the same aquaculture value chains Willing Hands builds, and is increasingly active in Africa, making it both a potential supplier and a competitor for downstream value capture.
- Skretting: World's largest aquaculture feed producer and a Nutreco subsidiary. Comparable because Willing Hands explicitly builds feed mills as part of its value-chain offering, putting it directly adjacent to Skretting's core feed business and potential partner/competitor in emerging markets.
- Olam Group: Major global food and agri-business with deep African footprint across multiple value chains. Comparable as a large-scale agrifood operator in Africa that Willing Hands' government clients may alternatively partner with for food-security and rural development projects.
- Thai Union Group: Global seafood conglomerate with significant aquaculture operations and Africa expansion. Comparable as a vertically integrated aquaculture operator with international growth ambitions, making it a credible competitor for government-backed protein production mandates.
Emerging players
- AquaBounty Technologies: Aquaculture biotechnology company focused on land-based, genetically engineered salmon production. Comparable to Willing Hands as a technology-driven aquaculture player pursuing non-traditional, land-based production models, though AquaBounty is much smaller and product-focused rather than project-focused.
- Aller Aqua: Aquaculture feed manufacturer with operations in Europe, Africa, and Asia. Comparable as a supplier/competitor in African aquaculture feed markets and a potential feed mill technology partner or rival for Willing Hands' integrated feed mill projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Willing Hands As social profiles
Digital presenceWilling Hands As compliance and trust
Trust signalCompliance1 record
Willing Hands As financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willing Hands As leadership team
Management profileNumber of profiles
Profiles6 records
Willing Hands As funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willing Hands As M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willing Hands As
What does Willing Hands As do?
Willing Hands A.S. designs, builds, funds, and operates industrial aquaculture, poultry, and feed mill projects for government clients across Africa and the Middle East. The company delivers complete value chains through a three-phase model covering feasibility studies, site and species selection, construction management, and ongoing operational management with locally hired and trained staff. Operations follow ISO9001 Quality Management principles and ESG standards, with raw materials sourced locally to strengthen local economies.
Is Willing Hands As a public or private company?
Willing Hands As is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Willing Hands As founded?
Willing Hands As was founded in 2016. It employs 11 to 50 people.
Where is Willing Hands As based?
Willing Hands As is headquartered in Kristiansand, Norway, in the Europe region.
How does Willing Hands As make money?
One revenue line is on record: turnkey Project Development.
Who are Willing Hands As's main competitors?
Victory Farms is listed as a direct peer. Broad incumbents are Mowi ASA, SalMar ASA, Cermaq Group AS, Nutreco N.V., Skretting, Olam Group and Thai Union Group. Emerging players are AquaBounty Technologies and Aller Aqua.
Does Willing Hands As have an API?
No public API is recorded for Willing Hands As.
What industry is Willing Hands As in?
Willing Hands As's product category is Aquaculture and Agrifood Project Development Services. Its primary akta.pro industry code is BPADAMAI, Value Chain Development & Supplier Upgrading, with a secondary code of IMAFAAAD, Design-Build / EPC General Contracting. Its NAICS code is 112.