U.S. Water
U.S. Water is a privately held, family-owned Wisconsin water-treatment company founded in 2000, providing water testing, softeners, contaminant-specific filtration, plumbing, and well/septic services to residential, commercial, and municipal customers across 80+ Wisconsin cities.
- Company typePrivate
- Founded2000
- HeadquartersWeston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What U.S. Water does
U.S. Water is a privately held, family-owned water treatment company founded in 2000 and headquartered in Weston, Wisconsin. The company delivers water testing, treatment equipment, plumbing, and inspection services to residential, commercial, and institutional customers across Wisconsin. It operates the only privately held, on-site Wisconsin state-certified water testing laboratory in the state, with additional CDC Elite and WDATCP accreditation, screening for hundreds of contaminants using mass spectrometry.
The company's product portfolio spans ion-exchange water softeners (including a proprietary dual-tank Ultimate Twin system), point-of-entry contaminant-specific filtration systems under the Shield brand (PFAS, Arsenic, Nitrate, Corrosion, Iron/Manganese, Uranium, Catalytic Carbon), point-of-use reverse osmosis and UV disinfection, and bottleless water coolers. Equipment is custom-sized and calibrated to customer water chemistry and installed by in-house licensed plumbers; proprietary offerings are exclusive to U.S. Water, including the first DSPS-certified PFAS point-of-entry system in Wisconsin.
U.S. Water generates revenue through a mix of one-time equipment sales, equipment rentals with bundled maintenance, recurring consumable delivery (ProSoft water-softener salt, resin cleaner), subscription maintenance programs, and fee-based professional services — water testing, plumbing, well pump installation/repair, and well/septic inspections for real estate transactions. The customer base spans residential homeowners (primary), real estate professionals, healthcare and hospitality facilities (Legionella and water-management services), government-leased buildings, and municipal customers (designated testing partner for the City of Wausau Equiflow Lead-Free Program).
U.S. Water firmographics
Firmographics- Name
- U.S. Water
- Legal name
- U.S. Water LLC
- Website
- https://uswater.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- U.S. Water is a privately held, family-owned Wisconsin water-treatment company founded in 2000, providing water testing, softeners, contaminant-specific filtration, plumbing, and well/septic services to residential, commercial, and municipal customers across 80+ Wisconsin cities.
- Ownership category
- akta.pro rank
U.S. Water industry classification
Industry- Product category
- Water Treatment Services
- NAICS
- Testing Laboratories and Services (541380), Water, Sewage and Other Systems (2213), Bottled Water Manufacturing (312112)
- SIC
- Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Water Softener, Filtration & Treatment System Installation (HSAOAAAH)
- akta.pro secondary industries
- Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Laboratory Testing & Analytical Services (in-house/contract labs; microbiology, metals, organics) (EUANAJAB), Emerging Contaminants Testing & Risk Management (PFAS, microplastics, pharmaceuticals) (EUANAJAF), Water Quality Monitoring, Compliance & Reporting (Sampling, Lab, Regulatory) (EUANAAAG)
Keywords
Where U.S. Water is headquartered
LocationHeadquarters
- HQ city
- Weston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
U.S. Water business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Water Treatment Equipment Sales: Sale of water softeners, reverse osmosis systems, whole-home filtration units, UV disinfection systems, and bottleless water coolers. Equipment is custom-sized and calibrated to customer-specific water chemistry.
- Equipment Rental Programs: Rental options for water softeners and other treatment equipment with bundled maintenance agreements and consumables (salt delivery) included. Offers hassle-free access with no upfront purchase costs.
- Water Testing Services: Fee-based water testing services ranging from basic free water properties tests (Alkalinity, Hardness, Iron, pH, TDS, Turbidity, Tannins) to comprehensive contaminant packages including PFAS, lead, arsenic, nitrate, bacteria, and comprehensive metals testing. State-certified lab results provided to customers.
- Water Softener Salt and Consumables Delivery: Pre-scheduled delivery of ProSoft water softener salt pellets and resin cleaners to customers. Ensures ongoing equipment performance and generates recurring revenue.
- Plumbing Services: Licensed plumber services for installation, repair, and replacement of water treatment systems and general plumbing needs including drain cleaning, leak repair, pipe thawing, and bathroom remodeling.
- Well and Septic Inspection Services: Well and septic inspection services for real estate transactions, including water sampling, bacteria/nitrate/arsenic testing, and regulatory compliance assessments. Targets real estate agents, homeowners, sellers, appraisers, and property managers.
- Well Pump Services: Well pump installation, repair, and replacement services for residential and commercial customers.
- Maintenance Program: Ongoing maintenance service agreements for water filtration systems, including routine check-ups, expert service, and ensuring optimal equipment performance.
- Legionella Prevention Services: Legionella testing, management plans, and compliance services for facilities including healthcare, hotels, resorts, and government buildings through the legionella.uswater.com subdomain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Basic Water Properties Analysis – Free |
| One time/ perpetual license | Pay-as-you-go | First Draw Lead Water Test – $35 |
| One time/ perpetual license | Pay-as-you-go | First Draw + Fifth Liter Lead Water Test – $70 |
| Subscription | Annual | Annual Water Test Package |
| One time/ perpetual license | Pay-as-you-go | Real Estate Package |
| One time/ perpetual license | Pay-as-you-go | Primary Contaminants Package |
| One time/ perpetual license | Pay-as-you-go | Secondary Contaminants Package |
| One time/ perpetual license | Pay-as-you-go | Comprehensive Metals Package |
| Subscription | Monthly | Water Softener Rental |
| One time/ perpetual license | Pay-as-you-go | Water Treatment Equipment Purchase |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
U.S. Water product offering
Product offeringCore offering
U.S. Water sells, rents, and services water treatment equipment — including ion exchange water softeners, whole-home contaminant filtration systems (PFAS, arsenic, nitrate, uranium, iron), reverse osmosis drinking water systems, and UV disinfection units — for residential and commercial customers in Wisconsin. The company operates a state-certified water testing laboratory offering fee-based water analysis, and provides licensed plumbing, well pump, and well/septic inspection services, plus maintenance agreements and recurring salt delivery.
Product overview
U.S. Water is a water treatment company offering a comprehensive portfolio of products and services centered on water softening, filtration, and testing. The core product line includes two water softener systems (Ultimate Twin dual-tank and Single Tank models) that use ion exchange to remove calcium and magnesium. Complementing these are whole-home filtration products under the Shield brand (Arsenic Shield, Catalytic Carbon Filter, Corrosion Shield, Nitrate Shield, PFAS Shield, Rust Shield, Uranium Shield) addressing specific contaminants. Drinking water systems include Reverse Osmosis filtration, UV Water Disinfection, and Bottleless Water Coolers. The company operates a state-certified testing laboratory offering various water test packages (Basic Properties Analysis, Contaminant Packages, Metals Packages) plus specialized lead testing. Additional services include plumbing, well pump services, well/septic inspections, maintenance programs, and salt delivery. Products are available for purchase or rental with professional installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultimate Twin Water Softener System Dual-tank ion exchange water softener that provides continuous 24/7 softened water with automatic regeneration and self-adjusts based on water usage volume; professionally installed for residential and commercial customers in Wisconsin.
- Single Tank Water Softener System Single-tank ion exchange water softener (19 GPM flow rate) that removes hardness minerals to reduce scale, improve cleaning, and extend plumbing/appliance life; sold and professionally installed by U.S. Water in Wisconsin.
- Reverse Osmosis Filtration System Point-of-use 4-stage reverse osmosis system combining activated carbon and 0.5-micron filtration to remove PFAS, microplastics, and hundreds of other contaminants; installed for Wisconsin homeowners seeking purified drinking water.
- UV Water Disinfection Point-of-use or point-of-entry UV disinfection system that uses ultraviolet light to kill bacteria and microorganisms in residential and commercial drinking water supplies.
- Bottleless Water Coolers Point-of-use bottleless water cooler providing on-demand filtered drinking water for offices, businesses, and homes without requiring bottled water replacement.
- Arsenic Shield Whole-home point-of-entry filtration system designed to remove harmful arsenic from household water; installed for Wisconsin homeowners with arsenic-impacted wells or supplies.
- Catalytic Carbon Filter Whole-home filtration system using catalytic carbon media to remove chlorine, chloramines, and organic contaminants and improve taste and odor throughout the home.
- Corrosion Shield Whole-home filtration system designed to address corrosive water and protect plumbing, fixtures, and pipes from corrosive damage in residential and commercial properties.
- Nitrate Shield State-approved whole-home ion exchange filtration system that removes nitrates from drinking water; targeted at households in high-risk agricultural areas with nitrate-impacted well or municipal water.
- PFAS Shield Whole-home point-of-entry filtration system certified by the Wisconsin DSPS as the first state-certified PFAS removal system in Wisconsin; removes per- and polyfluoroalkyl substances from all water entering the home.
- Rust Shield Iron Filter Whole-home iron filtration system that removes iron and eliminates rusty water, staining, and discoloration throughout the household plumbing.
- Uranium Shield Whole-home filtration system designed to remove uranium from household drinking water for Wisconsin customers in affected well or municipal service areas.
- Water Softener Rental Program Monthly subscription rental of water softener equipment with bundled maintenance and ProSoft salt delivery included; offers no-upfront-cost access to softening technology for Wisconsin homeowners.
- Water Softener Salt Delivery Pre-scheduled recurring delivery of ProSoft water softener salt pellets and resin cleaners to ensure ongoing equipment performance for rental and owned customers.
- Water Treatment Maintenance Program Recurring maintenance service agreement covering routine check-ups, expert service, and filter media replacement to keep installed water treatment and filtration systems performing optimally.
- Water Testing Services State-certified laboratory water analysis including free basic properties testing (Alkalinity, Hardness, Iron, pH, TDS, Turbidity, Tannins) and tiered fee-based packages for contaminants, metals, real estate, and annual well-water testing; results delivered from U.S. Water's in-house CDC Elite and state-certified lab.
- Lead Water Testing Service Certified lead water testing service with first-draw ($35) and first-draw + fifth-liter ($70) sample collection to detect lead in household plumbing and service lines; delivered as the official partner of the City of Wausau Equiflow Lead-Free Program.
- Well and Septic Inspection Inspection service for wells and septic systems in support of Wisconsin real estate transactions; includes on-site water sampling for bacteria, nitrate, and arsenic with certified laboratory results delivered on accelerated turnaround.
- Plumbing Services Licensed plumbing services including installation, replacement, and repair of water treatment systems and general residential plumbing such as clogged drains, leaking pipes, frozen pipe repair, and bathroom remodeling for Wisconsin customers.
- Well Pump Services Well pump installation, repair, and maintenance services for residential and commercial properties relying on private wells in Wisconsin.
- Legionella Testing and Prevention CDC Elite-certified Legionella (Legiolert) and Pseudomonas testing, water management plans, and compliance documentation for healthcare, hospitality, educational, and government facilities subject to water safety regulations.
Quantifiable outcome
- Reduces water heater energy use by up to 30%
- +2 more outcomes
Companies that use U.S. Water
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
U.S. Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
U.S. Water partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- City of WausaucoreU.S. Water is the official partner of the City of Wausau in the Equiflow Lead-Free Program. The company serves as the designated water testing provider for Wausau homeowners who have had lead service lines replaced, as well as for all Wausau residents concerned about lead in their drinking water. This official municipal designation positions U.S. Water as the trusted lead testing provider in the region.
- Wisconsin Department of Safety and Professional Services (DSPS)coreWisconsin state regulatory agency that certified U.S. Water's PFAS Shield filtration system as the first point-of-entry PFAS treatment system to receive state certification in Wisconsin. The regulatory approval enables U.S. Water to legally market and install certified PFAS treatment systems.
- Wisconsin Department of Natural Resources (WDNR)minorU.S. Water references WDNR in the context of water quality assessments and connects customers to WDNR resources for water source assessments. Also referenced in helping customers complete DNR paperwork for water filtration systems.
- Equiflow Lead-Free ProgramcoreJoint initiative between the City of Wausau and U.S. Water to address lead in drinking water. U.S. Water provides certified lead testing services for homeowners participating in the city's lead service line replacement program, helping ensure safe drinking water post-replacement.
- ProSoft Water Softener SaltminorU.S. Water exclusively uses ProSoft water softener salt and offers water softener salt delivery service. This is a product supply relationship ensuring consistent salt quality for water softener performance.
- Wisconsin Department of Agriculture, Trade and Consumer Protection (WDATCP)minorWisconsin state agency that provides laboratory accreditation for U.S. Water's water testing laboratory alongside the state certification.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
U.S. Water competitors and assessment
Company assessmentBroad incumbents
- Veolia Water Technologies (Kruger): Veolia offers industrial- and municipal-scale water treatment, including contaminant-specific filtration and Legionella management—relevant as a broad incumbent for the commercial/legionella segment of U.S. Water.
- Pentair: Pentair is a broad water treatment incumbent whose residential and light-commercial filtration, softening, and RO portfolio overlaps materially with U.S. Water's product lines, distributed through plumbing wholesalers and dealers nationwide.
Direct peers
- Culligan International: Culligan is the largest direct competitor in residential water treatment—water softening, filtration (including reverse osmosis), and rentals/service contracts—with a national dealer network directly overlapping U.S. Water's Wisconsin service area.
- Kinetico: Kinetico manufactures and installs non-electric, twin-tank water softeners and filtration systems through a dealer network—a direct structural parallel to U.S. Water's Ultimate Twin Water Softener and Wisconsin dealer footprint.
- EcoWater Systems: EcoWater (owned by Berkshire Hathaway) is a direct peer offering water softeners, reverse osmosis, and whole-home filtration systems through a franchise/dealer model that competes head-to-head with U.S. Water's products and service approach.
- Rayne Water (Rayne of Madison): Rayne is a nationwide water treatment dealer brand offering rentals, service, and equipment across multiple states; Rayne of Madison directly competes with U.S. Water in southern Wisconsin.
Regional players
- Water-Right / Evolve Series: Water-Right is another Wisconsin-based water treatment manufacturer/equipment provider supplying dealers regionally; it overlaps with U.S. Water on the equipment supply side while competing with it on dealer-distributed installations.
- Hellenbrand Water Systems: Hellenbrand is a Wisconsin-headquartered water treatment company serving the Midwest with very similar product lines (softeners, iron filters, RO); it is the most direct regional comparable anchored in the same geography.
Emerging players
- Aquasana: Aquasana focuses on whole-home and under-sink filtration (including PFAS-targeted products), competing at the equipment level though distributed primarily through e-commerce and online channels rather than field-service plumbing.
- Special Pathogens Laboratory (Legionella): Special Pathogens Laboratory is a specialized Legionella/Pseudomonas testing provider—an emerging capability peer to U.S. Water's CDC Elite certified Legionella testing service targeting healthcare and hospitality facilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
U.S. Water social profiles
Digital presenceU.S. Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
U.S. Water leadership team
Management profileNumber of profiles
Profiles1 record
U.S. Water funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U.S. Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U.S. Water
What does U.S. Water do?
U.S. Water sells, rents, and services water treatment equipment — including ion exchange water softeners, whole-home contaminant filtration systems (PFAS, arsenic, nitrate, uranium, iron), reverse osmosis drinking water systems, and UV disinfection units — for residential and commercial customers in Wisconsin. The company operates a state-certified water testing laboratory offering fee-based water analysis, and provides licensed plumbing, well pump, and well/septic inspection services, plus maintenance agreements and recurring salt delivery.
Is U.S. Water a public or private company?
U.S. Water is a private company. It is classified as family owned and is currently operating.
When was U.S. Water founded?
U.S. Water was founded in 2000. It employs 1 to 10 people.
Where is U.S. Water based?
U.S. Water is headquartered in Weston, United States, in the North America region.
How does U.S. Water make money?
Nine revenue lines are on record. Water Treatment Equipment Sales are the primary driver. The others are equipment Rental Programs, water Testing Services, water Softener Salt and Consumables Delivery, plumbing Services, well and Septic Inspection Services, well Pump Services, maintenance Program and legionella Prevention Services.
Who are U.S. Water's main competitors?
Broad incumbents on record are Veolia Water Technologies (Kruger) and Pentair. Direct peers are Culligan International, Kinetico, EcoWater Systems and Rayne Water (Rayne of Madison). Regional players are Water-Right / Evolve Series and Hellenbrand Water Systems. Emerging players are Aquasana and Special Pathogens Laboratory (Legionella).
Does U.S. Water have an API?
No public API is recorded for U.S. Water.
What industry is U.S. Water in?
U.S. Water's product category is Water Treatment Services. Its primary akta.pro industry code is HSAOAAAH, Water Softener, Filtration & Treatment System Installation, with a secondary code of CRAJAJAE, Whole-House (Point-of-Entry) Water Treatment Systems. Its NAICS code is 541380 and its SIC code is 8734.