WildEast
WildEast is a UK charitable trust operating the WildKingdom movement and Map of Dreams platform to mobilize individuals and businesses in the East of England to restore nature and return 20% of the region to wildlife.
- Company typePrivate
- Founded2021
- HeadquartersLowestoft, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What WildEast does
WildEast, legally The Wild East Charitable Trust, is a UK charitable incorporated organisation (registered no. 1193252) founded in 2021 and headquartered at the Somerleyton Estate in Herringfleet, Suffolk. The organization operates as a people-powered nature recovery movement focused on reversing biodiversity depletion in the East of England, with a stated mission to return 20% of the region to nature. Its flagship product, the Map of Dreams, is a collaborative digital platform built on the Framer no-code framework, where individuals pin their names and share nature restoration pledges on a virtual map. The organization also operates a podcast hosted by founder Hugh Somerleyton DL featuring conservation leaders, the WildKingdom Loves directory of ethical local businesses, and educational guides for nature recovery. In 2026, the brand was extended to WildKingdom, described as the 'UK upgrade to the Map of Dreams,' signaling an intent to scale beyond its original East of England geography.
WildEast generates revenue through charitable donations and corporate partnership contributions. It does not sell commercial products or services; instead, business partners commit either financial support or 20% of their physical space to rewilding in exchange for sustainability credentials and association with the movement. Pricing is effectively quote-based for partnerships and discretionary for donations. The organization serves two primary segments: individual supporters in East Anglian communities who want to participate in local nature recovery, and business partners seeking sustainability positioning. Distribution is digital-led via the website, Instagram (@wildeastuk), email newsletter, and podcast, complemented by the curated local business directory.
The team consists of 1-10 people led by founder and Trustee Hugh Somerleyton DL (owner of Somerleyton Estate), with Laura Hampton as Head of Engagement and Partnerships (formerly of BBC) and additional advisors including Professor Tim O'Riordan OBE of UEA. The organization is closely operationally intertwined with the Somerleyton Estate, which provides administration and hosting services. No external equity funding or institutional investment has been disclosed; the operating model relies on donations, partnership revenue, and volunteer community engagement.
WildEast firmographics
Firmographics- Name
- WildEast
- Legal name
- The Wild East Charitable Trust
- Website
- https://wildeast.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WildEast is a UK charitable trust operating the WildKingdom movement and Map of Dreams platform to mobilize individuals and businesses in the East of England to restore nature and return 20% of the region to wildlife.
- Ownership category
- akta.pro rank
WildEast industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Land Trusts & Protected Areas (BPAGAGAC)
Keywords
Where WildEast is headquartered
LocationHeadquarters
- HQ city
- Lowestoft
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WildEast business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Donations and Charitable Contributions: WildEast operates as a charitable incorporated organisation (CIO) registered in England & Wales (no. 1193252), relying on donations from supporters and pledgees.
- Business Partnership Funding: Corporate partners provide financial support and space pledges (20% rewilding commitment) in exchange for association with the WildKingdom movement and sustainability credentials.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
WildEast product offering
Product offeringCore offering
WildEast operates as The Wild East Charitable Trust, running people-powered nature recovery initiatives in the East of England. It mobilises individuals and businesses through the WildKingdom brand, anchored by the Map of Dreams interactive digital platform where users pin their nature restoration pledges. The organisation also delivers a conservation podcast, a curated directory of partner businesses, and educational guides for practical rewilding.
Product overview
WildKingdom is a people-powered nature recovery movement led by WildEast Charitable Trust, built around the Map of Dreams platform—a collaborative digital map where individuals pin their nature restoration pledges. The ecosystem includes the 'Wild Kingdom and The Map of Dreams' podcast featuring conservation leaders, the WildKingdom Loves business directory for ethical local businesses, and educational guides for nature recovery. The offering is a unified community platform combining digital mapping, content/media, directory services, and educational resources to achieve the mission of restoring 20% of the East of England to nature.
Differentiator
Problem solved
Functional benefit
Brands
- Wild Kingdom and the Map of Dreams Podcast: A podcast hosted by Hugh Somerleyton, founder of WildEast, featuring conversations with conservation leaders about nature recovery.
- WildKingdom Loves
- Map of Dreams
Products and services
- Map of Dreams
Companies that use WildEast
Customer profileSegments2 records
Ideal customer profiles2 records
WildEast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WildEast partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Somerleyton EstatecoreSomerleyton Estate and entities associated with it provide administration and hosting services to WildEast. Owner Hugh Somerleyton DL is the founder and Trustee of WildKingdom, bringing regenerative farming and conservation expertise.
- Various Business PartnersminorMultiple businesses support WildKingdom by giving 20% of their space to rewilding or providing financial support. These partners help restore nature, increase biodiversity, and create a more resilient landscape. Partner logos are displayed on the website.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
WildEast competitors and assessment
Company assessmentBroad incumbents
- RSPB (Royal Society for the Protection of Birds): The UK's largest nature conservation charity with over 1 million members, managing 200+ reserves. Comparable in mission (wildlife habitat restoration, public engagement) and donor-based revenue model, but vastly larger in scale and brand recognition than WildEast.
- National Trust: One of the UK's largest conservation charities managing historic places, gardens, and natural landscapes with millions of members. Comparable in combining land stewardship with public engagement and membership revenue, but operates at much greater scale with broader heritage remit.
- The Wildlife Trusts: The UK's largest federation of 46 local nature conservation charities managing over 2,300 reserves. Directly comparable mission (community-led nature recovery, corporate partnerships, member-driven model) but operates at a national federation scale versus WildEast's regional East of England focus.
Emerging players
- Knepp Estate: Pioneering rewilding project in West Sussex, known for the book 'Wilding' and high-profile media profile. Comparable as a private estate-led rewilding demonstration site with strong media/podcast presence, paralleling WildEast's Somerleyton Estate foundation and Hugh Somerleyton's similar profile.
- Trees for Life: Scottish charity focused on rewilding the Caledonian Forest through native tree restoration and community volunteering. Comparable in volunteer/movement-led model and habitat restoration mission, but geographically focused on Scotland rather than lowland England.
Regional players
- Norfolk Wildlife Trust: Regional Wildlife Trust covering Norfolk, directly overlapping WildEast's East Anglian operating geography. Comparable in regional nature reserve management, corporate partnerships, and community engagement, but with deeper local roots and reserve infrastructure.
- Suffolk Wildlife Trust: Suffolk's local Wildlife Trust operating nature reserves across WildEast's home county. Direct geographic overlap, comparable community-facing nature conservation mission, but with established reserve network and longer operating history (founded 1961).
Direct peers
- Rewilding Britain: UK charity specifically focused on rewilding at landscape scale, advocating for ecosystem restoration across Britain. Most directly comparable in rewilding-centric mission, advocacy-led model, and corporate partnership approach to WildKingdom's nature recovery movement.
- John Muir Trust: UK charity focused on protecting and rewilding wild places, particularly in the Scottish Highlands. Comparable in mission-driven conservation, member/donor revenue model, and emphasis on landscape-scale habitat restoration rather than species-specific work.
- Buglife: UK invertebrate conservation charity advocating for habitat restoration and biodiversity. Comparable as a specialist UK conservation charity with donation-based funding and policy advocacy focus, though narrower in species remit than WildEast's whole-ecosystem approach.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
WildEast social profiles
Digital presenceWildEast financial estimates
Financial estimateRevenue estimate
Valuation estimate
WildEast leadership team
Management profileNumber of profiles
Profiles5 records
WildEast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WildEast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WildEast
What does WildEast do?
WildEast operates as The Wild East Charitable Trust, running people-powered nature recovery initiatives in the East of England. It mobilises individuals and businesses through the WildKingdom brand, anchored by the Map of Dreams interactive digital platform where users pin their nature restoration pledges. The organisation also delivers a conservation podcast, a curated directory of partner businesses, and educational guides for practical rewilding.
Is WildEast a public or private company?
WildEast is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WildEast founded?
WildEast was founded in 2021. It employs 1 to 10 people.
Where is WildEast based?
WildEast is headquartered in Lowestoft, United Kingdom, in the Europe region.
How does WildEast make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are business Partnership Funding.
Who are WildEast's main competitors?
Broad incumbents on record are RSPB (Royal Society for the Protection of Birds), National Trust and The Wildlife Trusts. Emerging players are Knepp Estate and Trees for Life. Regional players are Norfolk Wildlife Trust and Suffolk Wildlife Trust. Direct peers are Rewilding Britain, John Muir Trust and Buglife.
Does WildEast have an API?
No public API is recorded for WildEast.
What industry is WildEast in?
WildEast's product category is Environmental Conservation Services. Its primary akta.pro industry code is BPAGAGAC, Land Trusts & Protected Areas. Its NAICS code is 813312.