Vingt Mille Lieues

What Vingt Mille Lieues does

Vingt Mille Lieues is a French creative communication agency founded in 2018 by Pierre-Gabriel Gautret and headquartered in Saint-Sébastien-sur-Loire in the Nantes metropolitan area. Operating with a team of approximately six people, the agency delivers integrated brand strategy and creative services to regional businesses, local public authorities, cultural institutions, and agricultural organizations across western France, with occasional engagements extending into neighboring Brittany.

The agency's service portfolio centers on a proprietary 'ADN de marque' (Brand DNA) participatory workshop methodology used to extract brand fundamentals through collective intelligence, followed by visual identity and logo creation, brand naming, brand territory documentation, advertising campaign development, website design, content creation, video production, and the design of various communication tools. The agency's underlying technology stack is conventional creative production tooling; there is no proprietary software platform, API, or AI component disclosed. The core 'platform' is the agency's human-driven methodology and creative talent covering conception-writing, artistic direction, strategic planning, media planning, and video production in-house.

Revenue is generated through project-based professional services engagements with custom-quoted pricing — no standardized tiers are published. The go-to-market combines direct sales outreach (phone, email, in-person consultations) with an inbound, content-driven website showcasing case studies and references. Distribution is exclusively direct, with no intermediaries. The client base is diversified across at least 15 named accounts spanning territorial marketing (Vendée Tourisme, Le Marô, Breizh Odyssée), real estate (Groupe Sofira, Maisons d'en France, Somewhere to Meet), tourism and culture (Biotopia, Le Daviaud), agricultural products (Mogette de Vendée, Huîtres Vendée Atlantique), professional services (Kapsens, Anamorphose), and sports (SGBall). The company operates as a privately held SAS with €5,000 registered share capital, no external funding rounds, and no parent company.

Name

Vingt Mille Lieues

Legal name

SAS VINGT MILLE LIEUES

Website

https://agence-vml.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Vingt Mille Lieues is a six-person French creative communication agency founded in 2018, serving regional businesses, public authorities, and cultural institutions in western France with brand strategy, visual identity, advertising campaigns, websites, video, and content services.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-sébastien-sur-loire

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Communication and advertising services: Project-based professional services revenue from brand identity creation, visual identity design, advertising campaigns, website development, content creation, video production, and communication tools. Revenue is generated through project mandates, retainer arrangements, and creative service engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Vingt Mille Lieues is a full-service creative communication agency based in Nantes and Vendée, France. The agency offers brand positioning strategy, visual identity creation (logos, graphic charters), advertising and communication campaign conception and deployment, website design, content creation, video production, and communication tools (brochures, packaging, signage). It serves local and regional businesses, public authorities, and cultural institutions across western France.

Product overview

Vingt Mille Lieues is a full-service creative communication agency based in Nantes and Vendée, France. The agency offers an integrated portfolio of services organized around strategic brand positioning and creative communication. Core offerings include brand DNA workshops (ADN de marque) to uncover company fundamentals, visual identity and logo creation, brand territory/platform development, naming services, advertising campaign creation, website development, content creation, video production, and various communication tools. The agency's approach centers on helping clients differentiate themselves through creative strategies that emphasize authenticity, originality, and brand meaning.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Positioning Strategy (ADN de marque) Participatory workshop-based methodology that uncovers a company's fundamental values, unique positioning, mission, and differentiation elements to form the core of brand identity. Delivered to client teams through collective intelligence workshops.
• Visual Identity and Logo Creation Visual identity and logo design services including brand foundation work, style research, sketching, digitization, and graphic charter development to create recognizable and memorable brand codes for companies and organizations.
• Communication and Advertising Campaigns Creative advertising campaign development including concept creation, visual design, media planning, and multi-channel deployment across traditional and digital media for businesses, institutions, and territorial bodies.
• Website Creation Website design and development services including web strategy, SEO optimization, responsive design, and content integration aligned with brand identity for SMEs, public bodies, and cultural institutions.
• Video Production Video conception and production including advertising spots, motion design, and visual storytelling for brand communication across digital and traditional channels.
• Content Creation and Copywriting Content creation and copywriting services including editorial strategy, storytelling, social media content, and written materials for digital and print communication.
• Communication Tools Design Design and production of communication materials including brochures, flyers, business cards, packaging, signage, and print collateral that align with the client's brand identity.
• Brand Naming Brand naming services including market research, strategic naming concepts, availability verification, and trademark considerations for companies, products, and services.
• Employer Branding Employer branding services to attract and retain talent through positioning, internal culture communication, and recruitment campaign strategies for SMEs and mid-market companies.

Quantifiable outcome

• Brand reunification achieved for Atelier Sofa — three historical brands unified under a single 'Parenth'aide' emotional benefit, generating strong internal pride and improved external commercial effectiveness.
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Vendée Challans BasketminorGTM or Marketing Partner · 7 January 2019Vingt Mille Lieues serves as an official partner of Vendée Challans Basket, a professional basketball club. This sponsorship provides local community visibility and brand recognition within the Vendée sporting ecosystem, demonstrating the agency's commitment to regional engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis: Global advertising and creative services holding company. Competes with VML on regional French brand and public-sector mandates as part of its much broader portfolio spanning strategy, creative, media, and digital.
• Havas Creative: Global creative network with a significant French footprint; offers the full range of strategic, creative, and media services that overlap with VML's portfolio, particularly for enterprise and government clients.
• BETC: Major Paris-based creative agency within the Havas network. Competes with VML for French brand mandates with materially larger scale, global resources, and high-profile creative credentials.

Direct peers

• Wokine: French creative digital agency in Lyon delivering brand identity, content, and digital strategy for SMEs and public-sector clients — comparable in size, multi-discipline offering, and mid-market customer base.
• BIGRE: French creative communication agency based in Toulouse with a comparable full-service model — brand identity, advertising campaigns, and digital — serving regional and SMB clients in France. Closest peer in size, structure, and service mix.
• Brainsonic: Paris-based content marketing and creative agency offering brand strategy, content creation, and digital campaigns. Overlaps directly with VML's content, brand, and campaign work for B2B and B2C clients across France.
• La Netscouade: Paris-based creative digital agency focused on brand content, social media, and digital transformation for public-interest and commercial clients — comparable creative, content, and digital-campaign portfolio.
• Eskimoz: French digital marketing agency offering SEO, brand content, and creative services to SMB and mid-market clients across France — similar agency size, French SME/mid-market target segment, and creative-plus-digital offering.
• Whaaat: French creative communication agency focused on brand identity, content, and digital — comparable size and creative-service mix targeting French regional and SMB clients.
• Spintank: French creative communication agency with a strong territorial, cultural, and public-interest practice — closely comparable to VML's regional/territorial branding work for tourism boards, cultural sites, and government entities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3DgCW2YE0Gkc_DH35bxu2A
• Facebookfacebook.com/agencevingtmillelieues
• LinkedInlinkedin.com/company/agence-vml
• Instagraminstagram.com/agence_vml

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vingt Mille Lieues