ATDR Services

What ATDR Services does

Hensel Electric Company, operating as Hensel Electric, is a family-owned electrical contracting firm headquartered in Waco, Texas, that has provided residential, commercial, and industrial electrical services since its founding in 1979 by Alan Hensel. Current operations are led by Alan Hensel's son Brad Hensel as President & CEO, supported by a long-tenured leadership team including VP of Operations Tommy Young, a licensed Master Electrician with 18+ years of service, and several staff members holding 30+ year tenure. The company delivers a single-line service business model organized into four offering areas: Residential Electrical Services (wiring, panel upgrades, lighting, generators, smart home integration); Commercial Electrical Services (system design and installation, emergency power, data and communication wiring, energy management); Industrial Electrical Services (high-voltage systems, motor and equipment wiring, custom UL-listed control panel design and installation, PLC programming, HMI/SCADA development, and process automation); and Specialized Services (safety inspections, code compliance, EV charger installation, solar/renewable integration, temporary power setup, and 24/7 generator service through its authorized Generac dealer arrangement).

Revenue is generated predominantly through project-based, quote-priced electrical contracting engagements for homeowners, businesses, and industrial facilities across Waco and the broader Central Texas region. The go-to-market is sales-led and direct, combining inbound phone and website quote requests, project estimation and bidding against general contractors for commercial/industrial work, and word-of-mouth/referral-driven residential demand. Pricing is non-public and tailored per project via consultation. Distribution is field-based, with on-site dispatch managed from the company's single Waco office. The company also derives a smaller, recurring revenue stream from Generac generator hardware sales, installation, and maintenance under its authorized dealer partnership.

The customer mix spans single-family residential, small and mid-sized commercial properties, and manufacturing or process-industry facilities. Multiple testimonial customers describe multi-year (in some cases 5–20+ year) service relationships, indicating a sticky installed base. The firm relies on local reputation, family-led continuity, and skill depth (licensed Master Electricians, PLC and controls specialization) as its principal competitive levers, rather than on proprietary technology, AI capabilities, or external capital.

Name

ATDR Services

Legal name

Hensel Electric Company

Website

https://henselelectric.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Hensel Electric Company is a family-owned, Waco-based electrical contractor founded in 1979 that delivers residential, commercial, and industrial electrical installation, maintenance, and emergency services across Central Texas, with industrial automation, Generac generator, EV charging, and solar integration capabilities.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electrical Work (1731), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

akta.pro secondary industry

Meter Installation, Exchange & Field Services (EUADAFAF)

Keywords

• Electrical contracting services
• Commercial electrical services
• Industrial electrical services
• Residential electrical services
• Electrical maintenance and repair

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Electrical Services - Residential: One-time service work including electrical repairs, panel upgrades, wiring, lighting installation, outlet/switch replacement, ceiling fan installation, surge protection, home generator installation, and smart home integration for homeowners.
2. Electrical Services - Commercial: Commercial electrical services including system design, installation, lighting solutions, emergency power systems, maintenance and repairs, data/communication wiring, panel/circuit upgrades, and energy management solutions for businesses.
3. Electrical Services - Industrial: Industrial electrical services including high-voltage systems, motor and equipment wiring, control panel design and installation, PLC troubleshooting, control system maintenance, and process automation for manufacturing and industrial facilities.
4. Generator Products and Services: As an authorized Generac dealer, provides generator sales, installation, and maintenance services along with 24/7 emergency generator service for residential, commercial, and industrial applications.
5. Specialized Services: Safety inspections, code compliance, EV charger installation, temporary power setup, and ongoing maintenance contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ATDR Services (operating as Hensel Electric Company) is an electrical contracting firm delivering residential, commercial, industrial, and specialized electrical services in Waco and Central Texas. Core work includes wiring, panel upgrades, lighting, EV chargers, solar/renewable integration, smart home wiring, and industrial control panel fabrication with PLC programming and automation. Revenue is generated through project-based electrical installation, repair, maintenance, and authorized Generac generator sales.

Product overview

Hensel Electric is a family-owned electrical services company serving residential, commercial, and industrial clients since 1979. The company operates as a single-service business model offering electrical contracting, installation, repair, and maintenance services organized into four main service categories: Residential Electrical Services (covering home wiring, panel upgrades, lighting, smart home integration, and generators), Commercial Electrical Services (covering office and retail electrical infrastructure, emergency power, data wiring, and energy management), Industrial Electrical Services (covering high-voltage systems, control panels, PLC programming, and process automation), and Specialized Electrical Services (covering safety inspections, EV charging, solar installations, and Generac generator products). The company does not offer a software platform but provides hands-on electrical field services.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electrical Services Comprehensive residential electrical services for homeowners covering repairs, troubleshooting, lighting installation, outlet and switch replacement, panel upgrades, wiring and rewiring, ceiling fan installation, surge protection, home generator installation, and smart home integration.
• Commercial Electrical Services Full suite of commercial electrical services for offices, retail spaces, and commercial properties covering system design and installation, lighting solutions, emergency power systems, maintenance and repairs, data and communication wiring, panel and circuit upgrades, and energy management solutions.
• Industrial Electrical Services Advanced industrial electrical solutions for manufacturing and industrial facilities including high-voltage systems installation and maintenance, motor and equipment wiring, custom UL-listed control panel design and installation, PLC programming and HMI/SCADA development, control system maintenance, and process automation with distributed control systems.
• Specialized Electrical Services Specialized electrical solutions for residential, commercial, and industrial customers covering electrical safety inspections and code compliance, EV charger installation, solar panel and renewable energy systems integration, temporary power setup, and generator sales, installation, and maintenance via authorized Generac dealer partnership with 24/7 emergency generator service.

Quantifiable outcome

• Smart thermostats can reduce heating and cooling costs by 10-15% annually, with AI-driven models projected to achieve savings up to 20% by 2028
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GeneraccoreChannel Partner/ Reseller/ DistributorHensel Electric is an authorized Generac dealer providing comprehensive backup power solutions for residential, commercial, and industrial applications. This includes automatic standby generators, portable units, expert installation, preventive maintenance, load transfer switch integration, and 24/7 emergency generator service.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Facility Solutions Group (FSG): Multi-trade services provider including electrical contracting, lighting, signage, and technology. Directly comparable as a national electrical services contractor serving commercial and industrial customers with multi-segment capabilities.
• Helix Electric: National electrical contractor providing commercial, industrial, and data center electrical services including prefabrication and control systems. Directly comparable in industrial automation and multi-segment electrical contracting.
• Rosendin Electric: Employee-owned electrical contractor with residential, commercial, and industrial service lines plus renewable energy and control system integration. Closely comparable across Hensel's four-segment service model and industrial automation capabilities.
• Power Design Inc. Large electrical contractor specializing in multifamily, commercial, and industrial projects nationwide. Comparable across Hensel's commercial and industrial service lines with similar project-based revenue model.
• Faith Technologies: National full-service electrical contractor offering design, installation, and maintenance across commercial, industrial, and mission-critical markets. Directly comparable as a multi-segment electrical contractor with industrial automation capabilities and a larger geographic footprint.
• ArchKey Solutions: National electrical and systems integrator serving commercial, industrial, and institutional clients with electrical construction, technology systems, and energy services. Comparable as a multi-segment electrical contractor with system integration capabilities.

Broad incumbents

• MYR Group: Public specialty electrical construction services provider through subsidiaries serving commercial, industrial, and utility markets. Comparable as a multi-segment electrical services platform with greater scale and specialization in transmission/distribution.
• IES Holdings: Public holding company providing electrical and mechanical infrastructure services across commercial, industrial, and residential markets through operating subsidiaries. Comparable as a multi-segment electrical services platform with significantly larger scale.

Regional players

• Watson Electrical Construction: Regional electrical contractor headquartered in Texas serving commercial, industrial, and utility customers across the state. Closely comparable as a Texas-based electrical contractor with industrial capabilities but operating in different metros than Hensel.
• Cochran Electric: Regional full-service electrical contractor serving Pacific Northwest commercial, industrial, and residential customers. Comparable across Hensel's multi-segment service model though geographically distinct.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hensel-electric-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATDR Services