Pure Creative Arts
Pure Creative Arts is a New York-based nonprofit, founded in the UK in 2003, that delivers theatrical productions, workshops, structured courses, and mentoring to help youth address identity, self-worth, and mental health. It serves schools, youth organizations, and individual donors across the US and UK.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pure Creative Arts does
Pure Creative Arts is a US-incorporated nonprofit (Pure Creative Arts, Inc., headquartered in New York, originally founded in York, UK in 2003) that delivers theatrical productions, workshops, structured courses, and one-to-one mentoring to address youth identity, self-worth, and mental health. Its core offerings comprise touring productions (Home, The Rating Game, Hold Me) that combine spoken word, rap, song, dance, and film with audience participation; longer-form courses (CREATE, Pure Freedom, Brave, Courageous) co-designed with psychologists and educationalists and aligned with the CASEL social-emotional learning framework; and a newly launched three-week Create x The Bunker Residency at SCBC's THE BUNKER Studio in New York covering songwriting, choreography, filmmaking, and music video production.
The organization operates with a 3-person team (Founder & CEO Tamsin Evans, Performance Director Tanya Birl, COO April Hedin) and reaches schools and youth organizations through direct booking, complemented by a donation-driven revenue model. Pricing is structured in unit tiers: $5,000 for a full-scale theatrical production serving up to 2,500 teens, $500 per in-school workshop for up to 500 teens, $250 for a ten-week course, and $500 per week for the new residency. Donations are solicited through a tiered platform (z2systems.com) and via monthly email newsletter.
Its go-to-market combines direct sales to schools (Bronx, Manhattan, Chicago IL evident from testimonials), partnerships with youth organizations (Young Life Bronx) and venue partners (SCBC), and digital/donation marketing through its website, Facebook, Twitter, YouTube, Instagram, and blog. Geographic reach spans the Northeast US, Midwest US, and the UK/Europe from its original base, although the organization presents itself as 'local and global' in mission framing rather than as a scaled operator.
Pure Creative Arts firmographics
Firmographics- Name
- Pure Creative Arts
- Legal name
- Pure Creative Arts, Inc.
- Website
- https://purecreativearts.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pure Creative Arts is a New York-based nonprofit, founded in the UK in 2003, that delivers theatrical productions, workshops, structured courses, and mentoring to help youth address identity, self-worth, and mental health. It serves schools, youth organizations, and individual donors across the US and UK.
- Ownership category
- akta.pro rank
Pure Creative Arts industry classification
Industry- Product category
- Youth Arts and Social-Emotional Learning Programs
- NAICS
- Fine Arts Schools (61161), Other Performing Arts Companies (711190), Musical Groups and Artists (71113), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)
- akta.pro secondary industries
- Performing Arts (Acting, Improv, Theater) (EDAAAGAE), Arts Education & Community Arts Programs (BPAGAHAC), Music Instruction (Instrumental & Vocal) (EDAMAAAE)
Keywords
Where Pure Creative Arts is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pure Creative Arts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Program Bookings: Schools and institutions book theatrical productions and workshops. Production bookings range from single assemblies to full residency programs with workshop elements.
- Donations and Fundraising: The organization operates as a nonprofit accepting donations to fund youth programs. Donation tiers fund specific deliverables: $5,000 for a production, $500 for workshops, $250 for a student's course.
- Course and Residency Fees: Create x The Bunker Residency charges $500 per week for participation, with financial assistance available for those for whom cost is prohibitive.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | $5,000 - Full-scale theatrical production |
| Unit Pricing | One time | $2,500 - Motivating new video |
| Unit Pricing | One time | $1,000 - Inspiring new song |
| Unit Pricing | One time | $500 - In-school workshop |
| Unit Pricing | Multi-year contract | $500/week - Create x The Bunker Residency |
| Unit Pricing | One time | $250 - Ten week course |
| Unit Pricing | One time | $100 - Course materials |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Pure Creative Arts product offering
Product offeringCore offering
Pure Creative Arts is a nonprofit organization that delivers touring theatrical productions, multi-week courses, workshops, and one-to-one mentoring programs for young people. Programs combine spoken word, rap, song, dance, and film to address youth identity, self-worth, and mental health issues, and are booked by schools and youth organizations.
Product overview
Pure Creative Arts is a nonprofit organization offering a portfolio of theatrical productions, educational courses, workshops, and mentoring programs that address youth identity and mental health issues through creative arts. The core offerings include: theatrical productions (Home, The Rating Game, Hold Me) that tackle complex issues young people face with interactive workshops; educational courses (CREATE, Pure Freedom, Brave, Courageous) combining group sessions and one-to-one mentoring for social-emotional learning; and the upcoming Create x The Bunker Residency, a 3-week creative residential experience. Productions are followed by interactive workshops that guide participants through open and honest discussion, while courses and mentoring programs encourage young people to find their unique voice and purpose.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 55% more likely to enroll in college (mentored youth)
- +3 more outcomes
Companies that use Pure Creative Arts
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Pure Creative Arts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pure Creative Arts partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Young Life - Bronx NYcoreYoung Life, a regional organization in Bronx NY, partners with Pure Creative Arts to deliver the Rating Game production and Brave and Courageous courses. The Regional Director of Young Life Bronx provides testimonials about the program's impact on teens and adults working with youth.
- SCBC (THE BUNKER Studio)corePure Creative Arts partners with THE BUNKER Studio at SCBC to host the Create x The Bunker creative residency program. The partnership provides a professional recording environment for the three-week summer program.
- CASEL (Collaborative for Academic, Social and Emotional Learning)minorPure Creative Arts aligns its social-emotional learning curriculum with CASEL's research framework, incorporating their expertise into course design. Courses are designed with SEL experts at CASEL.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Pure Creative Arts competitors and assessment
Company assessmentBroad incumbents
- Roundabout Theatre Company: Major NYC theatre institution with a robust education program (Roundabout Education) that delivers in-school programming, workshops, and student matinees. Comparable as a New York-based theatre organization producing educational programming for schools and youth, though at significantly larger scale.
- New Victory Theater (New 42nd Street): NYC's only performing arts theater for kids and families, with school partnership programs bringing student matinees and in-school workshops to NYC youth. Comparable as a New York institution delivering theatre programming for schools and youth audiences.
- Atlantic Theater Company: Off-Broadway NYC theatre with a flagship education program (Atlantic for Kids, Atlantic Acting School) delivering in-school residencies, workshops, and teen programming. Comparable in delivering theatre-based educational content to schools and youth in the New York area.
- Lincoln Center Education: Education arm of Lincoln Center delivering arts education, SEL-aligned programming, and school partnerships across NYC. Comparable in addressing youth identity and social-emotional learning through performing arts, but at substantially larger institutional scale.
- Educational Theatre Association (EdTA): National association supporting school theatre programs, including Thespian troupes, festivals, and curriculum. Comparable as a theatre-education organization, though operating more as a membership/association than a direct service provider.
- Theatre Development Fund (TDF): NYC nonprofit serving as the performing arts community's ticketing and education arm, with programs introducing youth to theatre. Comparable in nonprofit theatre-education mission targeting young people in the New York area.
Direct peers
- Big Thought: Dallas-based nonprofit that partners with schools and communities to deliver creative arts, SEL, and youth development programming. Comparable as a nonprofit delivering arts-and-SEL programming through school partnerships at city and regional scale.
- Story Pirates: Education and media organization that uses theatrical performance (and a popular podcast) to amplify student-written stories, with school assembly programming. Comparable in delivering theatrical performances to schools to engage youth around identity, creativity, and self-expression.
- Creative Arts Team (CUNY): CUNY-based theatre-in-education program that creates original performances and workshops addressing youth social issues (identity, health, relationships) for NYC schools. Directly comparable in using theatre as a vehicle for SEL/identity content delivered to school audiences.
Regional players
- Young People's Chorus of New York City: NYC-based nonprofit chorus providing music education, performance opportunities, and SEL outcomes for young people. Comparable as a New York nonprofit delivering arts-based youth development with documented educational and social outcomes.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Creative Arts social profiles
Digital presencePure Creative Arts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Creative Arts leadership team
Management profileNumber of profiles
Profiles3 records
Pure Creative Arts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Creative Arts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Creative Arts
What does Pure Creative Arts do?
Pure Creative Arts is a nonprofit organization that delivers touring theatrical productions, multi-week courses, workshops, and one-to-one mentoring programs for young people. Programs combine spoken word, rap, song, dance, and film to address youth identity, self-worth, and mental health issues, and are booked by schools and youth organizations.
Is Pure Creative Arts a public or private company?
Pure Creative Arts is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pure Creative Arts founded?
Pure Creative Arts was founded in 2003. It employs 1 to 10 people.
Where is Pure Creative Arts based?
Pure Creative Arts is headquartered in New York, United States, in the North America region.
How does Pure Creative Arts make money?
Three revenue lines are on record. Program Bookings are the primary driver. The others are donations and Fundraising and course and Residency Fees.
Who are Pure Creative Arts's main competitors?
Broad incumbents on record are Roundabout Theatre Company, New Victory Theater (New 42nd Street), Atlantic Theater Company, Lincoln Center Education, Educational Theatre Association (EdTA) and Theatre Development Fund (TDF). Direct peers are Big Thought, Story Pirates and Creative Arts Team (CUNY). Young People's Chorus of New York City is listed as a regional player.
Does Pure Creative Arts have an API?
No public API is recorded for Pure Creative Arts.
What industry is Pure Creative Arts in?
Pure Creative Arts's product category is Youth Arts and Social-Emotional Learning Programs. Its primary akta.pro industry code is EDAMAAAG, Theater & Drama Education (Acting, Improvisation, Musical Theater), with a secondary code of EDAAAGAE, Performing Arts (Acting, Improv, Theater). Its NAICS code is 61161 and its SIC code is 7900.