Mona Protect
Mona Protect is a NAICOM-licensed Nigerian Insurtech that sells annual smartphone protection plans covering accidental damage for premium iPhone, Samsung Galaxy, and Google Pixel devices, distributed through a website, mobile app, and a partner network of certified repair centres across Nigeria.
- Company typePrivate
- Founded2024
- HeadquartersAbuja, Nigeria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mona Protect does
Mona Protect, operated by Mona Technologies Ltd (RC 7480610), is a Nigerian Insurtech company that sells annual smartphone protection plans covering accidental damage — cracked screens, liquid damage, drops, and impact failures — for iPhone (X and newer), Samsung Galaxy flagships, and Google Pixel devices. The company is headquartered in Abuja (Plot 502, Dalaba Street, Wuse Zone 5) and is licensed by the National Insurance Commission of Nigeria (NAICOM) under the Guidelines for Insurtech Operations (2025), with additional compliance under the Nigeria Data Protection Act 2023 (NDPA).
The product is delivered through a hybrid platform consisting of a customer-facing website and mobile application (including a pricing calculator), an invite-only internal Team Member App for authorized staff and agents, and a network of 10+ authorized sales and repair partner centres across Abuja, Lagos, and Kaduna. Onboarding involves device registration with IMEI capture, tamper-sticker identifiers, and eligibility checks; claims are approved instantly and routed to certified partner centres for same-day repair using genuine parts.
Mona Protect's revenue model combines upfront annual subscription fees for device-protection plans with partner commissions earned on every subscription sold and service fees on certified repairs performed. Distribution is direct-to-consumer via the website and mobile app, supplemented by B2B2C referral flows through smartphone retailers and repair shops. The customer base is the long tail of individual premium smartphone owners in Nigeria, supported by a secondary partner ecosystem of device retailers and repair businesses.
Mona Protect firmographics
Firmographics- Name
- Mona Protect
- Legal name
- Mona Technologies Ltd
- Website
- https://monaprotect.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mona Protect is a NAICOM-licensed Nigerian Insurtech that sells annual smartphone protection plans covering accidental damage for premium iPhone, Samsung Galaxy, and Google Pixel devices, distributed through a website, mobile app, and a partner network of certified repair centres across Nigeria.
- Ownership category
- akta.pro rank
Mona Protect industry classification
Industry- Product category
- Smartphone Insurance (Insurtech)
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (8112), Other Personal and Household Goods Repair and Maintenance (811490)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)
- akta.pro secondary industries
- Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI), Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
Keywords
Where Mona Protect is headquartered
LocationHeadquarters
- HQ city
- Abuja
- HQ country
- Nigeria
- HQ region
- Africa
Offices3 records
Markets served
Mona Protect business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Annual Device Protection Subscription: Mona Protect is an annual device protection plan providing coverage for accidental damage including cracked screens, water damage, drops, and impact failures. The subscription covers repairs at authorized centres with no additional costs for approved claims. Revenue is generated through upfront annual subscription fees paid at device onboarding.
- Partner Commission and Service Fees: Partners earn commissions on every subscription sold and service fees on certified repairs performed, creating a steady revenue stream for the Mona platform from the partner ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Annual protection plan for premium smartphones |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Mona Protect product offering
Product offeringCore offering
Mona Protect sells annual smartphone protection subscriptions covering accidental damage (cracked screens, liquid damage, drops, impact failures) for iPhone, Samsung Galaxy, and Google Pixel devices in Nigeria. Subscribers access instant claim approval and same-day certified repairs using genuine parts at authorized partner centres, with no additional fees at the point of repair. The service is sold directly online and through a nationwide certified partner network of retailers and repair shops.
Product overview
Mona Protect is a single unified smartphone protection service offering annual device protection plans for iPhone (X and newer), Samsung Galaxy flagship models, and Google Pixel devices. The service provides accidental damage coverage including cracked screens, liquid damage, drops, and impact failures. Core offerings include instant claim approval, same-day repairs at certified partner centers using genuine parts, and zero repair costs for subscribers. The product ecosystem consists of the main Mona Protect consumer service, a customer-facing mobile application, and an internal Team Member App for staff operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Mona Protect Smartphone Protection Plan
Quantifiable outcome
- Same day repairs
- +3 more outcomes
Companies that use Mona Protect
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Mona Protect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mona Protect partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Make-Way Repair CentrecoreAuthorized repair partner located at Suite A42 New Banex Plaza, Opposite Zenith Bank, Wuse 2, Abuja. Provides certified repair services for Mona Protect customers including instant claim processing and genuine parts replacement.
- AppleHub GadgetscoreAuthorized partner at Shop B28 New Banex Plaza, Same Building with First Bank, Wuse 2, Abuja. Offers sales and repair services for Mona Protect enrolled devices.
- iSellr.ngcoreAuthorized partner at Shop VSF 06 New Banex Plaza, Wuse 2 Abuja. Provides device sales and repair services for Mona Protect customers.
- Valentine MobilecoreAuthorized partner at Shop B42 New Banex Plaza, Wuse 2, Abuja. Delivers certified repair and sales services for Mona Protect enrolled devices.
- DIJINET iFIXcoreAuthorized repair partner at B10 Rahama GSM Plaza, Opposite Khadija Plaza, Farm Center. Specializes in certified device repairs for Mona Protect customers.
- Mona Protect AbujacoreCompany-owned partner location at New Banex Plaza, Wuse 2 Abuja. Serves as primary hub for device onboarding, sales, and repairs in the Abuja region.
- Mic2Dav GadgetscoreAuthorized partner at FC12/44 Old Banex Plaza, Wuse 2, Abuja. Provides certified repair services for Mona Protect enrolled devices.
- Prince Phones & GadgetscoreAuthorized partner at Shop B10 Emab Plaza, Wuse 2, Abuja. Offers sales and repair services for Mona Protect customers.
- GIDEONISM ENTERPRISEcoreAuthorized partner at Gabriel O. Olatokun Plaza, Ikeja, Lagos. First Lagos-based partner providing certified repair and sales services for Mona Protect customers in the commercial capital.
- Lmart phonesminorAuthorized partner at B17 1st floor Makarfi Plaza, Kaduna. Extends Mona Protect's reach to the northern region of Nigeria.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mona Protect competitors and assessment
Company assessmentBroad incumbents
- AXA Mansard Insurance: Major Nigerian composite insurer providing gadget, motor, and general cover. Comparable as a NAICOM-regulated competitor with the capital base to enter the device-protection segment Mona Protect targets.
- Asurion: Global leader in device-protection plans and phone-insurance claims, distributed through carriers and retailers. Comparable on the device-protection value chain (subscription + certified repair network) but operates at vastly larger scale and capital.
- Leadway Assurance: One of Nigeria's largest general insurers offering device, gadget, and asset cover. Comparable as a NAICOM-regulated Nigerian insurer that could expand into Mona's mobile-insurance niche, but operates across a much broader insurance portfolio.
- Samsung (Samsung Care+): OEM-backed accidental-damage and extended-warranty plan for Galaxy devices. Closely comparable to Mona Protect's per-OEM protection logic for Samsung Galaxy flagships.
- Apple (AppleCare+): Global incumbent offering AppleCare+ accidental-damage protection for iPhones. Comparable on product mechanics (annual subscription, accidental-damage coverage, certified repairs) but not on geography or distribution.
- SquareTrade: Allstate-owned provider of consumer-electronics protection plans sold via major retailers. Closely comparable on product (accidental-damage protection for smartphones/tablets) and on retail-channel distribution mechanics.
Others
- Lemonade: Global insurtech known for mobile-native UX and instant claims. Not a direct device-protection competitor, but a useful comparable on the 'AI/mobile-native, instant-claims' insurtech playbook Mona Protect is applying in Nigeria.
Direct peers
- aYo Insurance: Nigerian micro-insurer offering embedded mobile-first insurance products, including device cover, distributed via MTN channels. Directly comparable to Mona Protect on product (mobile device insurance), regulatory environment (NAICOM), and target customer (Nigerian smartphone owners).
Emerging players
- Heirs Insurance: Newer-generation Nigerian digital insurer focused on retail and SME products via mobile channels. Comparable on the digital-first, mobile-app-driven insurance distribution model Mona Protect uses.
- Casava (formerly Sure): African insurtech offering micro-insurance products distributed via mobile and digital channels. Comparable as a digital-first African insurance peer targeting emerging-market smartphone users.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Mona Protect social profiles
Digital presenceMona Protect compliance and trust
Trust signalCompliance3 records
Mona Protect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mona Protect leadership team
Management profileNumber of profiles
Mona Protect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mona Protect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mona Protect
What does Mona Protect do?
Mona Protect sells annual smartphone protection subscriptions covering accidental damage (cracked screens, liquid damage, drops, impact failures) for iPhone, Samsung Galaxy, and Google Pixel devices in Nigeria. Subscribers access instant claim approval and same-day certified repairs using genuine parts at authorized partner centres, with no additional fees at the point of repair. The service is sold directly online and through a nationwide certified partner network of retailers and repair shops.
Is Mona Protect a public or private company?
Mona Protect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mona Protect founded?
Mona Protect was founded in 2024. It employs 11 to 50 people.
Where is Mona Protect based?
Mona Protect is headquartered in Abuja, Nigeria, in the Africa region.
How does Mona Protect make money?
Two revenue lines are on record. Annual Device Protection Subscription is the primary driver. The others are partner Commission and Service Fees.
Who are Mona Protect's main competitors?
Broad incumbents on record are AXA Mansard Insurance, Asurion, Leadway Assurance, Samsung (Samsung Care+), Apple (AppleCare+) and SquareTrade. Lemonade is listed as an others. aYo Insurance is listed as a direct peer. Emerging players are Heirs Insurance and Casava (formerly Sure).
Does Mona Protect have an API?
No public API is recorded for Mona Protect.
What industry is Mona Protect in?
Mona Protect's product category is Smartphone Insurance (Insurtech). Its primary akta.pro industry code is FSAJALAH, Consumer Electronics & Mobile Device Protection Plans, with a secondary code of CRACALAI, Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty). Its NAICS code is 8112 and its SIC code is 7600.