Wanu Walnüsse

What Wanu Walnüsse does

Wanu Walnüsse, operated by the Austrian private limited company Tree Spirit GmbH (registered in Innsbruck, FN 490127a), is an organic walnut producer and direct-to-consumer brand founded in 2011. The company owns and operates the Fernuci walnut garden in Ciuciulea in northern Moldova, where more than 26,000 Chandler and Fernor walnut trees have been planted on fertile black-humus soil across roughly a decade. Approximately 80 workers from local families hand-peel, sort, and package every kernel at the plantation, fulfilling a social mission to keep Moldovan families together by providing local employment as an alternative to working abroad. Operations are vertically integrated: cultivation and primary processing occur in Moldova, while packaging and fulfillment run from the company's headquarters at Ing.-Etzel-Straße 17 in Innsbruck, Austria.

The product portfolio centers on certified-organic walnut kernels sold in 1kg, 5kg, and 10kg boxes (the 10kg box is positioned as a 'Baumpatenschaft' or tree-sponsorship unit representing the full harvest of one tree), and extends to value-added derivatives including cold-pressed walnut oil (100ml/250ml/500ml), walnut butter/cream (150g), and walnut protein powder/flour (500g). Pricing is premium-tier: €37.11 for a 1kg box of large pieces, up to €403.54 for a 10kg perfect-halves box, with a gift-box trio (oil + butter + kernels) at €32.35 and a corporate walnut dispenser at €137.99. All packaging is plastic-free, recyclable, and climate-neutral-printed in Austria.

The go-to-market is a hybrid of direct-to-consumer e-commerce via a Shopify storefront at wanu.at (shipping to Austria, Germany, Italy, Switzerland, Liechtenstein, and other EU countries via GLS, DHL, DPD, Austrian Post, and UPS) and direct B2B sales to corporate customers for employee snacks, wellness programs, and corporate gifts, plus premium hospitality accounts. The customer base includes Austrian and German enterprises (BTV, Sparkasse Austria, BDO Austria, ILF, SFC, Wienerberger, Wüstenrot, Tyrolit, Audi Business Innovation) and high-end hotels (Lanserhof, Forsthofgut, Hotel Yscla, Krallerhof, Klosterbräu). Marketing emphasizes the social and environmental mission through website content, Facebook, and Instagram. The company holds EU organic certification (AT-BIO-501) plus Ecolabel, Umweltzeichen-Nr. 830, and PEFC certifications, and is GDPR-compliant. Revenue, headcount, and financial details are not publicly disclosed; no external investors, funding rounds, or acquisitions are indicated in the source material.

Name

Wanu Walnüsse

Legal name

Tree Spirit GmbH

Website

https://wanu.at

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Wanu Walnüsse is an Austrian organic walnut company selling hand-processed premium walnut kernels, oil, butter, and protein powder from its Moldova-based Fernuci plantation to DACH consumers and corporate clients via Shopify e-commerce and direct B2B sales.

Ownership category

akta.pro rank

Product category

Organic Walnuts

NAICS

Tree Nut Farming (111335)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Tree Nut Orchards (Almonds, Walnuts, Pistachios, Pecans, Hazelnuts, Macadamias) (AFAGACAE)

akta.pro secondary industries

Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB), Nut & Seed Spreads Manufacturing (Peanut, Almond, Tahini) (AFAKADAJ)

Keywords

• Organic walnuts
• Walnut kernels
• Cold-pressed walnut oil
• Walnut butter cream
• Walnut protein powder

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Walnut Product Sales: Direct-to-consumer and B2B sales of organic walnut products including walnut kernels (whole halves and pieces), walnut oil, walnut butter/cream, walnut protein powder, and gift boxes. Products sold in 1kg, 5kg, and 10kg boxes as well as smaller retail sizes. Tree Spirit GmbH operates the Wanu brand and processes orders through their Shopify storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wanu Walnüsse produces and sells organic walnuts and walnut-based products grown on the Fernuci walnut plantation in Ciuciulea, Moldova. The portfolio includes hand-shelled walnut kernels in 1kg, 5kg, and 10kg boxes, cold-pressed walnut oil, walnut butter/cream, walnut protein powder/flour, gift boxes, and a corporate walnut dispenser. Products are sold primarily through the company's own Shopify e-commerce storefront (wanu.at) and via direct B2B sales to corporate customers for employee snacks and gifts.

Product overview

Wanu Walnüsse is an organic walnut company operating as a single unified product line focused on hand-shelled organic walnuts from their Fernuci walnut garden in Ciuciulea, Moldova. The core offering consists of organic walnut kernels sold in boxes of various sizes (1kg, 5kg, and 10kg), with the 10kg box representing a tree sponsorship (Baumpatenschaft). The product portfolio extends to walnut-derived products including walnut butter/cream (Walnuss-Mus), cold-pressed walnut oil (Bio Walnuss-Öl), and walnut protein powder/flour (Walnuss-Protein-Pulver). A gift box option (Geschenkbox Bio Walnuss-Trio) bundles multiple products together. A dedicated walnut dispenser is available for corporate customers. All products are hand-shelled, organically certified, and packaged sustainably without plastic.

Differentiator

Problem solved

Functional benefit

Products and services

• 1 kg Box Bio Walnut Kernels – Large Pieces Hand-shelled organic walnut kernels in large pieces, packaged in a 1 kg box. Suitable for muesli, salads, cooking, and snacking. Sold at €37.11 per 1kg box.
• 1 kg Box Bio Walnut Kernels – Perfect Halves Hand-shelled organic walnut kernels in perfect halves, packaged in a 1 kg box for premium presentation. Sold at €44.07 per 1kg box.
• 5 kg Box Bio Walnut Kernels – Large Pieces Hand-shelled organic walnut kernels in large pieces, packaged in a 5 kg box intended for larger household orders or commercial use. Sold at €165.82 per 5kg box.
• 5 kg Box Bio Walnut Kernels – Perfect Halves Hand-shelled organic walnut kernels in perfect halves, packaged in a 5 kg box. Also available as 10 gift boxes of 500g each. From €211.05 per 5kg box.
• 10 kg Box Bio Walnut Kernels – Large Pieces (Tree Sponsorship) Tree sponsorship product: 10 kg box of organic walnut kernels (75% halves, 25% small pieces) representing the full harvest of one tree. Sold at €315.41 per 10kg box.
• 10 kg Box Bio Walnut Kernels – Perfect Halves (Tree Sponsorship) Hand-shelled organic walnut kernels in perfect halves, packaged in a 10 kg box representing the full harvest of one tree. Also available as 20 gift boxes of 500g each. €403.54 per 10kg box.
• 150 g Bio Walnut Butter / Cream (Bio Walnuss-Mus) Organic walnut butter/cream made from 100% pure organic walnut kernels with no additives or preservatives, freshly pressed for each order. Use as a spread, for baking, or as a dip. Sold at €11.48 per 150g jar.
• Bio Walnut Oil (100ml, 250ml, 500ml) Cold-pressed organic walnut oil made from roasted A-quality organic walnuts. Rich in omega-3 fatty acids, made from 100% hand-picked kernels without additives. Available in 100ml (€11.48), 250ml (€21.92), and 500ml (€34.67) bottles.
• 500 g Bio Walnut Protein Powder / Walnut Flour Organic walnut protein powder/flour made from 100% biological A-quality walnut kernels, partially defatted and gently ground. Gluten-free, vegan, allergen-poor, and low-carb. For smoothies, baking, and as a plant-based protein booster. Sold at €11.48 per 500g.

Quantifiable outcome

• Walnuts lower bad cholesterol, strengthen cardiovascular system, and prevent heart attacks
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mariani Nut Company: US-based premium walnut and nut kernel processor, supplying retail and bulk channels. Comparable to Wanu in vertically integrated walnut processing, premium kernel offerings, and packaging formats, though operating at much larger scale and with broader product range.
• Seeberger GmbH: German family-owned nut and dried-fruit specialist selling premium nuts, kernels, and snacks through retail, DTC, and B2B channels across DACH. Highly comparable to Wanu in product category (walnuts, nut kernels, nut-based snacks), customer base (premium retail and corporate), and DACH market focus.
• Terrasana (Hain Celestial NL): Dutch organic food brand specializing in nuts, nut butters, tahini, and superfoods, sold across European specialty and organic retail. Comparable to Wanu in organic credentials, premium nut-product positioning, and DTC/specialty retail channel mix, though broader in product range.
• Naturkost Übelhör: German organic nut and dried fruit specialist supplying retail, wholesale, and DTC across DACH. Comparable to Wanu in organic nut kernels, premium pricing, and DACH specialty channel mix, though focused on broader nut and dried-fruit assortment.

Broad incumbents

• Diamond Foods: Large US nut and snack company with a heritage in walnuts (Diamond of California) now spanning multiple nut categories. Comparable as a broad walnut-anchored nut brand operating across retail and foodservice, but much larger and not exclusively organic or DACH-focused like Wanu.
• Borges International Group: Spanish family-owned producer and distributor of nuts, dried fruits, and nut oils across Europe. Comparable to Wanu in walnut and walnut-oil product lines and European distribution, though significantly broader portfolio and larger scale.
• Rapunzel Naturkost: One of Germany's largest organic food brands, with a broad portfolio including nut butters, oils, and dried fruits. Comparable as a DACH organic food incumbent with overlapping SKU categories (walnut oil, nut spreads) and similar EU-organic-credentialed positioning, though much larger and broader than Wanu.

Regional players

• Styrian Pumpkin Seed Oil producers (e.g., Fandler, NaturKraft): Austrian/Styrian specialty premium oil producers applying similar region-of-origin, premium, single-origin oil positioning to pumpkin seed oil that Wanu applies to walnut oil. Comparable as Austrian regional premium oil brand using gifting and DTC channels, though in a different commodity.

Peers

• Premium Crops (UK walnut trader):

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wanuwalnuesse
• Instagraminstagram.com/WanuWalnuesse

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanu Walnüsse