American School of Asunción

What American School of Asunción does

The American School of Asunción (ASA) is a private, nonprofit bilingual school founded in 1954 in the Villa Morra neighborhood of Asunción, Paraguay. It delivers an early-childhood-through-12th-grade college-preparatory program that integrates the U.S. academic curriculum with the Paraguayan national curriculum, providing instruction in English, Spanish, and Guaraní. The school is dually accredited by Cognia, AAIE, AMISA, and the Paraguayan Ministry of Education (MEC), and recently received STEM accreditation alongside the opening of a dedicated STEAM building.

ASA operates a single campus at Avenida España 1175 and serves approximately 802 students drawn from 27 nationalities, supported by 222 faculty and staff representing 14 nationalities. The school offers core academic programs (Elementary, Middle School, High School) plus specialized offerings including Advanced Placement courses, a robotics/Robogators program, performing arts, competitive athletics, and service learning with NGO partners such as Operation Smile, Techo, CONIN, and Habitat for Humanity.

Revenue is generated through recurring annual tuition and fees; specific pricing is not publicly disclosed. ASA recruits internationally through AMISA and Search Associates, markets through its website (asa.edu.py) and social channels, and hosts community events and the annual Intercolegial tournament. The institution is governed by a Board of Directors (currently chaired by Mrs. Giselle Britos) and led by Director General Dr. Benjamin Ploeger, with no parent company or external private equity ownership disclosed.

Name

American School of Asunción

Legal name

The American School of Asunción

Website

https://asa.edu.py

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

The American School of Asunción is a nonprofit, bilingual (English-Spanish-Guaraní) college-preparatory school in Asunción, Paraguay, founded in 1954, serving approximately 802 students from 27 nationalities across early childhood through 12th grade under dual U.S. and Paraguayan accreditation.

Ownership category

akta.pro rank

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Educational Services: ASA generates revenue through tuition fees for its college-preparatory bilingual educational program spanning early childhood through high school. The school offers comprehensive educational services including academic programs, athletics, arts, and extracurricular activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The American School of Asunción (ASA) is a nonprofit bilingual learning community offering early childhood through college-preparatory education spanning kindergarten through 12th grade. The school delivers a dual curriculum aligned with both U.S. and Paraguayan educational standards, providing instruction in English, Spanish, and Guaraní with Advanced Placement (AP) courses, STEAM programs, robotics, athletics, and performing arts. The institution serves approximately 802 students from 30 nationalities with 222 faculty and staff on a single open-air campus in Asunción, Paraguay.

Product overview

The American School of Asunción (ASA) is a bilingual (English-Spanish) learning community offering early childhood through college-preparatory education. The institution operates three school divisions (Elementary, Middle, and High School) providing a dual curriculum combining U.S. and Paraguayan educational standards. Specialized programs include STEAM (with dedicated facility), Advanced Placement courses, robotics (Robogators), performing arts, athletics, and service learning. The school serves approximately 802 students across all divisions with a faculty and staff of 222 representing 14 nationalities. Core academic programs are supplemented by extensive extracurricular offerings including athletics, performing arts, robotics competitions, and community service.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Childhood/Kindergarten Program
• Elementary School Program
• Middle School Program
• High School/College Preparatory Program
• STEAM Program
• Advanced Placement (AP) Program
• Service Learning Program
• Performing Arts Program
• Robotics Program (Robogators)
• Library Services
• Athletics Program

Quantifiable outcome

• Class of 2026: 51 graduates with college acceptances
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

20 partnerships are on record, tiered significant, core, minor and flagship.

• Pittsburg State UniversitysignificantStrategic or Co-development Partner · 19 January 2026Five-week professional development program for ASA Spanish teachers Natalia Burgstaller and Verónica Abente. Teachers observed instruction at PSU's College of Education and local K-12 schools as part of cultural and academic exchange.
• CogniacoreOthersInternational accreditation organization providing educational quality certification and continuous improvement frameworks for ASA's academic programs.
• Association of American Schools of International Employment (AAIE)coreOthersProfessional association providing networking, professional development, and best practices sharing for international American schools.
• Association of American Schools in the Americas (AMISA)coreOthersRegional association facilitating teacher recruitment, professional development, and collaborative initiatives among American schools in the Americas.
• Ministry of Education and Culture of Paraguay (MEC)coreOthersParaguayan government ministry providing official authorization and oversight for educational operations in Paraguay.
• Search AssociatescoreChannel Partner/ Reseller/ DistributorInternational teacher recruiting firm that connects qualified educators with international school positions worldwide.
• Operation SmileminorStrategic or Co-development PartnerInternational medical charity providing surgical care for children with cleft conditions. ASA students participate in community service with Operation Smile Paraguay.
• TechominorStrategic or Co-development PartnerNon-profit organization working toward a poverty-free world through youth volunteer action. ASA students volunteer with Techo for community service.
• CONINminorStrategic or Co-development PartnerFoundation fighting child malnutrition in Paraguay. ASA students visit CONIN centers to support nutrition education and community service.
• Habitat for HumanityminorStrategic or Co-development PartnerInternational housing organization. ASA students participate in service learning through Habitat build projects.
• Fe y AlegríaminorStrategic or Co-development PartnerEducation foundation supporting schools in underserved communities. ASA students visit María Auxiliadora School in Areguá, sponsored by Fe y Alegría Foundation.
• Naho FoundationminorStrategic or Co-development PartnerLocal foundation supporting mothers and children. ASA students engage in community service activities including tutoring and games with foundation families.
• AdoptameminorStrategic or Co-development PartnerAdoption support organization. Listed as community service partner for ASA students.
• Fundación SolidaridadminorStrategic or Co-development PartnerSolidarity foundation. Listed as community service partner for ASA students.
• Club Escuela SolidariaminorStrategic or Co-development PartnerSchool service club. Listed as community service partner/activity for ASA students.
• Po ParaguayminorStrategic or Co-development PartnerLocal charitable organization. Listed as community service partner for ASA students.
• Juntos por la EducaciónminorStrategic or Co-development PartnerEducation initiative. Listed as community service partner for ASA students.
• VEX Robotics / Liga Nacional de RobóticasignificantStrategic or Co-development PartnerNational robotics competition league. ASA's Robogators participate in VEX robotics competitions and hosted Intercolegial Robosoccer Competition with other schools.
• FIRST LEGO League (FLL)significantStrategic or Co-development PartnerInternational robotics education program. ASA elementary and middle school teams participate in FLL Explore competitions.
• Intercolegial ASA Banco Atlas Coca-Cola SponsorsflagshipGTM or Marketing PartnerAnnual multi-school athletics and activities tournament. Major sponsors include Banco Atlas and Coca-Cola. Involves 30+ schools, 270+ matches, and 92 partner brands.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American School of Quito: American international school in Quito offering U.S. college-preparatory curriculum with AP, bilingual instruction, and international accreditation to expatriate, diplomatic, and Ecuadorian families. Directly comparable to ASA in scale, target segments, and operating model.
• American School Foundation (ASF) Mexico City: Large nonprofit American international school in Mexico City providing U.S. college-prep, AP, and bilingual education to a multinational community. Highly comparable mission and operating model to ASA at a larger scale, useful as a benchmark for institutional scaling.
• Lincoln School: Nonprofit American/international school in San José, Costa Rica serving K-12 students with U.S. curriculum, AP offerings, and bilingual programming for diplomatic and local communities. Highly comparable in mission, accreditation posture, and target families to ASA.
• American School of Guatemala: Nonprofit American international school in Guatemala City providing U.S. college-prep education, AP courses, and bilingual instruction to a multinational student body. Operates with similar accreditation affiliations (Cognia, AAA, list members) and serves the same expat and affluent local segments as ASA.
• International School of Curitiba: Nonprofit international school in Curitiba, Brazil delivering U.S. and international baccalaureate-style college-prep education with bilingual instruction. Comparable in target families, regulatory posture, and college-prep mission to ASA.
• Graded - The American School of São Paulo: Premier American international school in São Paulo offering U.S. college-preparatory curriculum with AP courses, bilingual instruction, and Cognia-style accreditation to expatriate and local families. Closest analogue to ASA in scale, mission, and operating model in South America.
• St. George's College Buenos Aires: Nonprofit bilingual international school in Quilmes, Buenos Aires offering British/international curriculum to K-12 students. Comparable in scale, mission, and multinational student body to ASA, though with a different curricular tradition.
• Academia Cotopaxi: Nonprofit American international school in Quito, Ecuador offering U.S. college-preparatory curriculum with AP, IB, and bilingual instruction to a multinational community. Comparable in mission, regulatory standing, and target segments to ASA.
• Carol Morgan School: Nonprofit American international school in Santo Domingo serving K-12 with U.S. curriculum, AP courses, and bilingual programming for diplomatic, corporate, and local families. Closely comparable to ASA in segment mix, accreditation approach, and college-prep orientation.
• Northlands School: Nonprofit bilingual international school in Buenos Aires serving K-12 students with rigorous college-preparatory curriculum, AP offerings, and a multinational community. Comparable to ASA in mission, accreditation, and dual expatriate/local family focus.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ASA_PY
• Facebookfacebook.com/pages/American-School-of-Asuncion/107247789303384

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about American School of Asunción