What AD TYRES INTERNATIONAL SLU does

AD Tyres International SLU is a privately held European wholesale distributor of tyres, auto parts, wheels, and snow chains, headquartered in Andorra la Vella with European operations run from Birkirkara, Malta, and a Dubai office for the Middle East. The company operates a dual-channel platform model: a B2C consumer arm running 54 country-specific e-commerce websites under localised brands such as Tyreleader (UK/Ireland), Centralepneus (France/Benelux/Switzerland), Reifenleader (DACH), Neumaticoslider (Spain), Pneumaticileader (Italy), and 15+ other regional sites, plus a B2B professional arm running 22 wholesale platforms under the Maxityre brand. A separate B2C auto parts platform, Distriauto, operates in seven European countries with 500+ brands and 1,000,000 SKUs. Together the group sells more than 5,000,000 tyres and parts per year across 1,498 brands and 3,000,000 products, served through a network of 30,000+ partner fitting stations.

The business model is asset-light and transactional. B2C customers self-serve on localised websites with free 24–72 hour shipping, choosing between home delivery and delivery to a partner fitting station for installation, with optional 3x instalment payments and pneumatic insurance. B2B customers, primarily garages and tyre shops, purchase on Maxityre at wholesale prices with no subscription, no hidden fees, and access to market-price intelligence intended to maximise their margin. Revenue is generated through transaction fees on sales of tyres, auto parts, wheels, and snow chains; pricing is marketed as "lowest" or "best" but no price points are publicly disclosed. Payments are processed by Hipay (PCI DSS accredited, 3D Secure enabled), and customer reviews are verified through Trustpilot.

The underlying technology stack is conventional rather than proprietary. AD Tyres integrates TecAlliance vehicle data to match tyres and parts to compatible vehicles at SKU level, runs localised storefronts on country-specific domains for SEO, and orchestrates fulfilment through independent fitting-station partners rather than owned warehouses or service centres. The company discloses no patents, no proprietary AI or ML models, and no published API. It operates through three registered entities (Malta, Andorra, Dubai) and is led by Publication Director Hugo Lacasse. No venture capital, private equity, or institutional ownership is disclosed; the company appears to be founder- or management-owned and has reported no funding rounds, suggesting growth has been self-financed from operating cash flow.

Name

AD TYRES INTERNATIONAL SLU

Legal name

AD Tyres International EU

Website

https://adtyre.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

AD Tyres International SLU is a European wholesale distributor of tyres, auto parts, wheels, and snow chains, operating 54 B2C websites and 22 B2B platforms across most European countries, selling 5M+ units annually from 1,498 brands.

Ownership category

akta.pro rank

Product category

Tyres and Auto Parts Distribution

NAICS

Tire Dealers (441340), Tire and Tube Merchant Wholesalers (423130), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Tyres wholesale
• Auto parts distribution
• Automotive aftermarket
• Vehicle tyres retail
• Wholesale wheel supply

Headquarters

HQ city

Birkirkara

HQ country

Malta

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Tyre and Auto Parts Sales: Revenue generated from selling tyres, auto parts, wheels, and snow chains directly to B2C consumers and B2B professionals through their e-commerce platforms across Europe.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

AD TYRES INTERNATIONAL SLU is a European tyre and auto parts wholesaler and online distributor that sells tyres, wheels, snow chains, and auto parts across 1,498 brands through 54 B2C consumer websites and 22 B2B professional platforms in most European countries. The company distributes more than 5,000,000 tyres and parts annually, ships free within 24-72 hours, and delivers to customer homes or one of 30,000+ partner fitting stations for installation.

Product overview

AD TYRES INTERNATIONAL SLU is a European tyre and auto parts wholesaler operating a multi-brand, multi-channel distribution model. The company operates two primary platforms: (1) B2C tyres platforms (Centralepneus, Reifenleader, Tyreleader, Neumaticoslider, Pneumaticileader, Oponylider, Bandenleader, and 18+ other regional brands) selling tyres directly to consumers with access to ~30,000 fitting stations; and (2) B2B professional platforms (Maxityre) enabling tyre businesses to purchase at wholesale prices. The company also distributes auto parts via Distriauto B2C platforms. With 5+ million tyres/parts sold annually, 1,498+ brands available, and operations spanning Malta, Andorra, and Dubai, the company serves the entire European market through 54 B2C websites and 22 B2B platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Tyreleader: B2C tyre retail platform operating in UK, Ireland and other markets with over 300 brands and 50,000 references.
• Centralepneus
• Reifenleader
• Maxityre
• Neumaticoslider
• Pneumaticileader
• Pneuslider
• Pneuleader
• Bandenleader
• Oponylider
• Anvelopelider
• Dackleader
• Daekleader
• Rehviliider
• Riepulideris
• Padangulyderis
• Liderpnevmatik
• Maxigumi
• 1001renkaat
• Distriauto

Products and services

• AD Tyres B2C Tyres Platforms Consumer-facing online tyre retail platforms operating under multiple country-specific brands (Centralepneus, Reifenleader, Tyreleader, Neumaticoslider and 22 other regional sites) offering direct sales of tyres to end customers across Europe with free 24-72 hour shipping and access to approximately 30,000 fitting station partners.
• AD Tyres B2B Professional Platform (Maxityre) Professional B2B wholesale platform (Maxityre) enabling tyre businesses to purchase tyres, wheels, and snow chains at wholesale prices with no hidden fees, no conditions, and no subscription required. Offers access to market pricing information to help professionals maximize profits, available across 22 European country platforms.
• Centralepneus (B2C Tyres - French-speaking markets) Consumer tyre retail platform serving French-speaking markets (France, Belgium, Luxembourg, Switzerland), offering over 300 brands and 50,000 product references.
• Tyreleader (B2C Tyres - UK/Ireland) Consumer tyre retail platform serving UK and Ireland markets, offering over 300 brands, 50,000 references, express delivery, and Trustpilot-verified customer reviews.
• Reifenleader (B2C Tyres - DACH) Consumer tyre retail platform serving German-speaking markets (Germany, Austria, Switzerland), offering over 300 brands and 50,000 product references.
• Distriauto (B2C Auto Parts) B2C auto parts platform enabling consumers to purchase OEM parts for vehicles at competitive prices, available in France, Belgium, Luxembourg, Germany, Netherlands, Spain, and Italy, with over 500 brands and 1,000,000 items.
• Snow Chains and Wheels Distribution Distribution of wheels and snow chains alongside tyres and auto parts through B2C and B2B channels, with over 500 brands available.

Quantifiable outcome

• Free shipping within 24-72H across Europe
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core.

• TecAlliancecoreTechnology or IntegrationData partnership providing vehicle compatibility information. TecAlliance data enables AD Tyres to link parts from suppliers to thousands of vehicles, allowing accurate product matching for customers.
• HipaycoreTechnology or IntegrationPayment service provider processing all credit and debit card transactions. Hipay is PCI Security Standards Council accredited with systems complying with PCI Data Security Standard. Handles 3D Secure authentication through Verified by Visa and Mastercard Secure Code.
• TrustpilotcoreGTM or Marketing PartnerThird-party review collection platform. Customer reviews verified through Trustpilot's automated control procedures to verify purchase authenticity and maintain transparency.
• 30,000+ Fitting StationscoreChannel Partner/ Reseller/ DistributorNetwork of independent tyre fitting centres across Europe that provide installation services for customers purchasing tyres through AD Tyres platforms.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Delticom AG: Germany-based parent of multiple European B2C tyre e-commerce brands (mytyres, pneus-online, gommadiretto, 123pneus). Closest comparable: multi-brand, multi-country online tyre retailer with both B2C and B2B presence across Europe.
• Blackcircles.com: UK tyre e-commerce platform built around a network of partner fitting centres. Directly comparable B2C model: online tyre sale plus local installation through affiliated garages.
• Allopneus: France's leading online tyre retailer, owned by Michelin. Directly competes with AD Tyres' Centralepneus/Pneuslider brands in French-speaking markets with the same online-plus-installation proposition.
• Oponeo.pl: Poland's largest online tyre retailer, operating multiple localised sites across Central and Eastern Europe. Closely comparable model serving the same product category with multi-country e-commerce footprint.
• 123pneus.fr: French tyre e-commerce platform (also part of the Delticom network). Directly comparable B2C online tyre retailer competing on price and product breadth in the French market.

Broad incumbents

• Tire Rack: US market leader in online tyre and wheel sales with a distributed-installation model. Larger and more established but operates a substantively similar consumer tyre e-commerce-plus-fitting-partner business model.
• Euromaster: Michelin-owned European tyre and auto-service network of company-operated centres. Overlaps with AD Tyres in tyres and installation but as a service-led incumbent rather than a pure e-commerce aggregator.
• Norauto: European multi-category auto service and parts retailer (Mobivia group) with both physical centres and online ordering. Comparable in selling tyres, parts and accessories to consumers across multiple European countries.
• Amazon (Automotive / Tyres): Global e-commerce incumbent selling tyres, wheels and auto parts across multiple European marketplaces. Not a tyre specialist but a powerful broad-line competitor on price, logistics and trust.

Regional players

• Feu Vert: French-focused auto service and parts retailer with e-commerce for tyres and accessories. Comparable offering in tyres and auto parts but concentrated in France rather than pan-European.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ad-tyres-international-slu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AD TYRES INTERNATIONAL SLU