Ahb Group Australia

What Ahb Group Australia does

AHB Group Australia operates under the Mirrastone brand as a privately held, diversified residential property group headquartered at 56 Barclay Road, Derrimut, Victoria. Founded in 2005, the company has grown into Victoria's #1 and Australia's #5 largest builder according to the Housing Industry Association (HIA) Top 100 Housing Report 2024/25. The group is structured around three service pillars: Residential Homes (delivered through multiple subsidiary brands including Royston Homes, Sherridon Homes, SOHO Living, Soho Built, Marque Homes, Guilden, Hattan, Landarra, and Brilley), Property Developments (land and apartment projects), and Ancillary Property Services (including Property Funds Management, Accurate Construction Services, INOTEK, and Gallerie). With a team of over 200 staff and operations spanning Melbourne and regional Victoria, Mirrastone has reportedly helped more than 16,000 families realize their new home dream.

The core technology and delivery model is conventional residential construction and property development, with no proprietary software or platform architecture disclosed. The multi-brand structure functions as a portfolio operating platform, enabling distinct brand identities across price points and customer segments while consolidating procurement, back-office, and regional office infrastructure at the parent level. No patents, trademarks, proprietary technology assets, or technology partnerships are disclosed in the source data.

Revenue is generated primarily through one-time custom home construction contracts across subsidiary brands, supplemented by property development project revenue, managed property funds management fees, and ancillary construction/property services. Pricing is quote-based, not publicly disclosed, and varies by specifications, location, and brand tier. Go-to-market is direct-to-consumer through subsidiary brand showrooms, five regional offices (Derrimut HQ, central Melbourne, Ballarat, Gippsland, and Bendigo), and the corporate portal at mirrastone.com.au plus brand-specific websites. Customer segments are individual residential home buyers, property investors, and developers — a fragmented base with no enterprise anchor customers or institutional revenue concentration disclosed. No funding rounds, investor backing, or ownership structure details are provided in the source material.

Name

Ahb Group Australia

Legal name

Mirrastone

Website

https://ahbgroup.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Mirrastone (AHB Group Australia) is a Victoria-based, privately-held diversified residential property group operating 12+ subsidiary construction, development, and property-services brands, serving individual home buyers and property investors across Melbourne and regional Victoria.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

Other Activities Related to Real Estate (53139)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Residential Real Estate Asset Management (BPAJAMAA)

Keywords

• Residential home building
• Property development
• Custom home construction
• Property funds management
• Construction services

Headquarters

HQ city

Derrimut

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Home Building: Revenue from constructing custom residential homes through subsidiary brands including Royston Homes, Sherridon Homes, Marque Homes, Guilden, Hattan, and Landarra.
2. Property Developments: Revenue from property development projects including SOHO Living and Soho Built apartment/living solutions.
3. Property Funds Management: Funds management services for property investment opportunities.
4. Construction Services: Accurate Construction Services provides ancillary construction services to the group.
5. Additional Property Services: Brilley, INOTEK, and Gallerie provide additional property-related services within the group.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ahb Group Australia, operating under the Mirrastone brand, builds and sells custom residential homes, develops property, and provides ancillary property services through a portfolio of subsidiary brands across Melbourne and regional Victoria. The group also offers property funds management and construction services through its wholly-owned subsidiaries including Royston Homes, Sherridon Homes, SOHO Living, Soho Built, Marque Homes, Hattan, Landarra, Guilden, Brilley, INOTEK, Gallerie, Property Funds Management, and Accurate Construction Services.

Product overview

Ahb Group Australia operates under the Mirrastone brand as a diversified property group offering a one-stop source for property needs. The group is organized into three core service pillars: Residential Homes (through subsidiary brands including Royston Homes, Sherridon Homes, SOHO Living, Soho Built, Brilley, Marque Homes, Guilden, Hattan, and Landarra), Property Developments, and Ancillary Property Services (including Property Funds Management and Accurate Construction Services). An additional layer of brands — INOTEK and Gallerie — round out the portfolio. With over 200 staff and operations spanning Melbourne and regional Victoria, Mirrastone functions as a platform that integrates multiple specialized brands under one parent entity, serving home buyers, property investors, and developers.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Homes (Custom Home Building) Custom residential home building service spanning multiple subsidiary brands (Royston Homes, Sherridon Homes, Marque Homes, Guilden, Hattan, Landarra, SOHO Living, Soho Built), enabling families and individuals to build new residential homes in Melbourne and regional Victoria.
• Property Developments Property development services across Melbourne and regional Victoria, encompassing land development and broader property project delivery through subsidiaries including SOHO Living, Soho Built, Guilden, Landarra, and Gallerie.
• Property Funds Management Ancillary property service offering managed property investment opportunities under the Mirrastone/Ahb Group Australia umbrella.
• Construction Services Ancillary construction services delivered by Accurate Construction Services under the Mirrastone/Ahb Group Australia umbrella.
• Ancillary Property Services Supporting property services including Property Funds Management, construction services (Accurate Construction Services), and additional property-related offerings (Brilley, INOTEK, Gallerie) that form the ancillary layer of Mirrastone's one-stop property offering.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ahb-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ahb Group Australia