MoneyRates
MoneyRates is a U.S. financial comparison platform aggregating rates and product data from over 150 banks and credit unions (950+ accounts), helping individual consumers compare savings, checking, CDs, loans, investments, and credit cards via editorial content and calculators. Operated by QuinStreet, Inc. (NASDAQ: QNST).
- Company typePrivate
- Founded2005
- HeadquartersFoster City, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What MoneyRates does
MoneyRates is a U.S. financial comparison platform that aggregates rates, product features, and editorial content from over 150 banks and credit unions, covering more than 950 financial accounts across savings, money market, certificates of deposit (CDs), checking, investment, personal loans, and credit cards. Founded in 2005 and operated as a business unit of QuinStreet, Inc. (NASDAQ: QNST), the platform is headquartered in Foster City, California, and has run continuously for more than 20 years. The site's underlying technology centers on rate aggregation and comparison, supported by a proprietary MoneyRates Index and the quarterly America's Best Rates survey, which benchmarks rate performance across institutions representing nearly three-quarters of all U.S. bank deposits. A suite of interactive financial calculators (compound interest, savings, retirement, CD, and loan calculators) and editorial bank reviews for institutions such as Capital One, Synchrony, Goldman Sachs Marcus, Ally, Discover, and others round out the offering.
MoneyRates serves individual consumers seeking to compare banking and lending products; the service is free to end users and generates revenue through affiliate referrals and advertising from financial institutions, earning compensation when users click through to advertisers or open accounts. The platform is editorially led by a Managing Editor and a CFA-credentialed Senior Financial Analyst, and its content has been featured in major media including USA Today, Forbes, CNN, and The Wall Street Journal. Distribution is overwhelmingly organic and SEO-driven, with a mobile-friendly website serving as the primary consumer surface and an active presence on Twitter/X and Facebook. No native mobile app, API, or AI/ML product capabilities are disclosed in the available data.
The go-to-market motion is product-led growth in the consumer sense: the comparison content and calculators attract organic search traffic, with monetization occurring at the click-to-advertiser conversion. MoneyRates' institutional positioning within QuinStreet's broader financial services performance marketing portfolio provides operational scale, but standalone financials are not publicly disclosed. The company's stated differentiators are an extensive editorial content library, proprietary rate benchmarking data, and established brand recognition across two decades of operation.
MoneyRates firmographics
Firmographics- Name
- MoneyRates
- Legal name
- MoneyRates (operated by QuinStreet, Inc.)
- Website
- https://moneyrates.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- MoneyRates is a U.S. financial comparison platform aggregating rates and product data from over 150 banks and credit unions (950+ accounts), helping individual consumers compare savings, checking, CDs, loans, investments, and credit cards via editorial content and calculators. Operated by QuinStreet, Inc. (NASDAQ: QNST).
- Ownership category
- akta.pro rank
MoneyRates industry classification
Industry- Product category
- Personal Finance Comparison
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where MoneyRates is headquartered
LocationHeadquarters
- HQ city
- Foster City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MoneyRates business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate/Referral Revenue: MoneyRates earns compensation when users click on links to financial institutions or when users open accounts. The site displays offers from advertisers with compensation received for listings, clicks, approvals, or account openings.
- Advertising Revenue: Financial institutions pay for featured placements and advertising on the site, with quotes from banks, credit unions, and thrifts that have paid for links to their websites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer access with affiliate/sponsor monetization |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MoneyRates product offering
Product offeringCore offering
MoneyRates is a financial comparison website that aggregates and compares interest rates, fees, and terms on banking products such as savings accounts, checking accounts, and certificates of deposit (CDs), as well as lending products including mortgages and personal loans, sourced from over 150 banks and credit unions. The platform enables individual consumers to research, compare, and connect with financial institutions offering competitive deposit and loan products.
Product overview
MoneyRates operates as a financial comparison and editorial platform offering a portfolio of rate aggregation and research tools. The core offering centers on comparing financial products from over 950 banks and credit unions, organized into distinct verticals: Savings Accounts, Money Market Accounts, Certificates of Deposit (CDs), Checking Accounts, Investment Options, and Personal Loans. Supporting the comparison tools are specialized savings accounts (including High-Yield, Online, and Kids Savings), a suite of financial calculators (Compound Interest, Simple Savings, Savings Goal, Retirement Lifestyle, CD, Loan APR, and Annuity calculators), and in-depth bank reviews. The platform also publishes editorial content through its Research Center, Personal Finance section, and an annual 2026 Banking Awards program based on their America’s Best Rates survey. Additionally, MoneyRates provides credit card comparisons. All content is supported by advertising disclosures and emphasizes FDIC insurance protection up to $250,000 per depositor.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Rate Comparison Website (MoneyRates.com) Free online platform that lets U.S. consumers compare interest rates, fees, and terms on savings accounts, checking accounts, CDs, mortgages, and other financial products from more than 150 banks and credit unions, and connect with partner institutions.
Quantifiable outcome
- Top high-yield savings accounts can earn 10-17 times more interest than the national average of 0.39% APY
- +1 more outcomes
Companies that use MoneyRates
Customer profileSegments1 record
Ideal customer profiles1 record
MoneyRates technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MoneyRates partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
MoneyRates competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights7 records
Customer concentration
MoneyRates social profiles
Digital presenceMoneyRates financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoneyRates leadership team
Management profileNumber of profiles
MoneyRates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoneyRates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoneyRates
What does MoneyRates do?
MoneyRates is a financial comparison website that aggregates and compares interest rates, fees, and terms on banking products such as savings accounts, checking accounts, and certificates of deposit (CDs), as well as lending products including mortgages and personal loans, sourced from over 150 banks and credit unions. The platform enables individual consumers to research, compare, and connect with financial institutions offering competitive deposit and loan products.
Is MoneyRates a public or private company?
MoneyRates is a private company. It is classified as corporate owned and is currently operating.
When was MoneyRates founded?
MoneyRates was founded in 2005.
Where is MoneyRates based?
MoneyRates is headquartered in Foster City, United States, in the North America region.
How does MoneyRates make money?
Two revenue lines are on record. Affiliate/Referral Revenue is the primary driver. The others are advertising Revenue.
Does MoneyRates have an API?
No public API is recorded for MoneyRates.
What industry is MoneyRates in?
MoneyRates's product category is Personal Finance Comparison. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its SIC code is 6199.