John B. Anthony Company
John B. Anthony Company (JBA) is a privately-held, 65-year-old professional A/V manufacturer's representative firm serving Metro NY/NJ, Upstate NY, and New England. It represents 14 audio/video equipment brands (Allen & Heath, Genelec, Clear-Com, etc.), providing territorial sales, dealer training, system design, and warehouse distribution to A/V dealers and integrators.
- Company typePrivate
- Founded1960
- HeadquartersFairfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What John B. Anthony Company does
John B. Anthony Company (JBA), founded in 1960 and headquartered in Caldwell, New Jersey, is a privately-held professional audio/visual manufacturer's representative firm serving the Northeast United States across three defined territories: Metro NY/NJ, Upstate NY, and New England. The firm contracts with 14 equipment manufacturers — including Allen & Heath, Genelec, Clear-Com, Rupert Neve Designs, ClearOne, Blustream, dB Technologies, Blizzard, Whirlwind, Renkus-Heinz, Glensound, Eiki, RTI, and Apogee — to provide territorial sales, marketing, dealer enablement, and technical support in lieu of each manufacturer's own direct sales force. JBA's customer base consists of regional A/V dealers, system integrators, and contractors who purchase, design, and install professional audio, video, intercom, networking, and lighting systems for end markets such as corporate AV, hospitality, broadcast, house of worship, theater, government/education, and live events.
The company operates as a multi-channel sales-and-services intermediary rather than a product company. Its core activities include manufacturer rep commissions on dealer sales, dealer-facing services (training in 4- or 8-hour blocks, system design, site surveys, RF frequency coordination, and equipment rental), and a 2,500 sq. ft. Fairfield, NJ warehouse for daily shipping and stocking. Technical expertise spans Dante audio-over-IP, AES67/SMPTE ST2110 networking, BiAmp Tesira and Q-SYS programming, and PoE speaker systems (Genelec Smart IP). The firm is differentiated by 65+ years of territory representation, long-tenured certified staff (CTS, Dante Level 2), and an educational content platform branded "JBA University" on YouTube, supplemented by recurring hands-on certification training events at NJ, NYC, and Queens venues.
JBA's revenue model is professional-services based: percentage commissions from manufacturer partners, fee-for-service dealer support, and warehouse distribution fees. Pricing is quote-based and not publicly disclosed. The company has no disclosed external investors, no parent company, no subsidiaries, and no M&A or funding activity in the record. Recent strategic activity is limited to incremental brand additions (Apogee joined March 2024) and active support of manufacturers' flagship product launches (Genelec 8381A, Allen & Heath Avantis V2.0/Ultra). Leadership consists of President & Treasurer Angelo Fecci (since 2016, joined 2006) and Vice President Rich Nichols (joined 2015), supported by a small office and field team of fewer than 10 employees.
John B. Anthony Company firmographics
Firmographics- Name
- John B. Anthony Company
- Legal name
- John B. Anthony Co.
- Website
- https://johnbanthony.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- John B. Anthony Company (JBA) is a privately-held, 65-year-old professional A/V manufacturer's representative firm serving Metro NY/NJ, Upstate NY, and New England. It represents 14 audio/video equipment brands (Allen & Heath, Genelec, Clear-Com, etc.), providing territorial sales, dealer training, system design, and warehouse distribution to A/V dealers and integrators.
- Ownership category
- akta.pro rank
Where John B. Anthony Company is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
John B. Anthony Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Manufacturer Representative Commissions: John B. Anthony Company earns commissions from manufacturer partners for sales, marketing, and support services rendered in their designated territories. As manufacturer's representatives, they facilitate transactions between manufacturers and dealers/integrators, earning percentage-based compensation on successful sales.
- Dealer Services Fees: Fees for enhanced dealer services including training (virtual and onsite), system design, site surveys, RF frequency coordination, and equipment rentals. Services are offered in 4 or 8-hour blocks for training and quote-based pricing for other services.
- Warehouse Distribution: Warehousing and distribution services maintaining 2,500 sq. ft. warehouse for manufacturers and dealers. Ships daily via UPS, FedEx, and freight. Stocking and distribution services for dealers/contractors not currently serviced by distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Training sessions available in 4 or 8-hour blocks for dealers |
| Other | Pay-as-you-go | System Design, Site Survey, RF Coordination services - quote-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
John B. Anthony Company product offering
Product offeringCore offering
John B. Anthony Company is a manufacturer's representative firm that markets and sells professional A/V and telecommunications brands (such as Allen & Heath, Genelec, Clear-Com, Rupert Neve Designs, ClearOne, and others) to dealers, integrators, and contractors across the Northeast US. The company additionally provides dealer services including virtual and onsite training, system design, site surveys, RF frequency coordination, equipment rental, and warehousing/distribution support from its 2,500 sq. ft. facility.
Product overview
John B. Anthony Company is a manufacturer's representative firm serving the Professional A/V market since 1960, operating across Metro NY/NJ, Upstate NY, and New England territories. The company represents multiple professional audio and AV brands including Allen & Heath (mixing consoles and audio networking), Genelec (active monitoring speakers), Clear-Com (intercom systems), Rupert Neve Designs (analog processors), ClearOne (collaboration solutions), and other manufacturers. Their portfolio spans digital/analog mixing consoles, active speakers, wired/wireless intercoms, studio processors, AV distribution, professional lighting, and connectivity solutions. Beyond brand representation, the company provides dealer services including training (virtual and onsite), system design, site surveys, RF frequency coordination, and equipment rental from their warehouse. They also operate JBA University, a YouTube-based educational platform featuring product tutorials and manufacturer training content.
Differentiator
Problem solved
Functional benefit
Products and services
- Allen & Heath Brand Representation
- Genelec Brand Representation
- Clear-Com Brand Representation
- Rupert Neve Designs Brand Representation
- ClearOne Brand Representation
- Apogee Brand Representation
- Training Services
- System Design Services
- Site Survey Services
- RF Survey & Frequency Coordination
- Equipment Rental
- Warehouse Distribution
Quantifiable outcome
- Successfully hosted multiple training events across NJ, NYC, and Queens with Allen & Heath and Clear-Com
- +1 more outcomes
Companies that use John B. Anthony Company
Customer profileSegments3 records
Ideal customer profiles2 records
John B. Anthony Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
John B. Anthony Company partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Allen & HeathcoreAllen & Heath is a premier manufacturer of digital and analog mixing consoles and audio networking solutions. John B. Anthony Company serves as the exclusive manufacturer's representative in Metro NY/NJ, Upstate NY, and New England territories. The partnership includes comprehensive sales, marketing, and support services, with JBA hosting regular training events including Allen & Heath University certification programs.
- BlizzardcoreBlizzard provides professional lighting and controllers. JBA represents Blizzard products in the Northeast territories, providing sales and marketing support to dealers.
- BlustreamcoreBlustream manufactures AV distribution products. JBA serves as manufacturer's representative for Blustream in the Northeast territory.
- Clear-ComcoreClear-Com specializes in wired and wireless performance intercom systems in UHF, Digital, 900MHz, or IP formats. JBA represents Clear-Com across all Northeast territories and hosts regular training events including Clear-Com product workshops.
- dB TechnologiescoredB Technologies produces active speaker and digital amplifier technologies. JBA represents dB Technologies products throughout the Northeast territory.
- GeneleccoreGenelec provides active monitoring solutions for recording, post-production, broadcast markets, and installed sound applications. JBA represents Genelec across all Northeast territories including featuring Genelec Smart IP speakers in educational content.
- GlensoundcoreGlensound manufactures audio networking systems for Dante, AES67, and ST2110 standards. JBA represents Glensound products in the Northeast territory.
- Rupert Neve DesignscoreRupert Neve Designs produces microphone preamps, summing mixers, dynamics processors, and DI units. JBA represents Rupert Neve Designs across the Northeast territory, featuring product content including Master Buss Processor, Master Bus Transformer, Newton Channel, and OptoFET compressor.
- Renkus-HeinzcoreRenkus-Heinz provides professional loudspeaker technology. JBA represents Renkus-Heinz products in the Northeast territory.
- WhirlwindcoreWhirlwind manufactures fiber optics, cables, snakes, power distribution, and contractor products. JBA represents Whirlwind in the Northeast territory.
- ApogeecoreApogee is a renowned industry leader in professional audio devices, including converters and audio interfaces. JBA provides comprehensive support and training for Apogee's entire line of audio interfaces and microphones across all Northeast territories.
- ClearOnecoreClearOne provides professional audio and video collaboration solutions. JBA represents ClearOne products and hosts exclusive hands-on training experiences featuring products like the BMA360D Dante beamforming microphone array ceiling tile.
- See FactorminorSee Factor hosted a JBA training session in Queens, NY as a venue partner for tri-state area training events.
- Dale Pro AudiominorDale Pro Audio, located at 148-04 95th Ave., Jamaica, NY 11435, served as a training venue location for Allen & Heath University hands-on sessions.
- EikiminorEiki is a manufacturer represented by JBA in the Northeast territory (presence noted in blog categories).
- RTI (Remote Technologies Inc)minorRTI manufactures intelligent video bars, media transmitters, and expansion microphones. Featured in JBA's product content and represented in the Northeast territory.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
John B. Anthony Company competitors and assessment
Company assessmentDirect peers
- HB Communications: Connecticut-headquartered AV integration and distribution firm that serves overlapping Northeast dealer and integrator accounts with Pro A/V, broadcast, and collaboration products. Geographic overlap and similar customer base make HB Communications a directly comparable peer to JBA.
- Full Compass: Wisconsin-based Pro A/V equipment retailer and distributor that carries many of the same brands JBA represents (including Allen & Heath, Genelec, and Clear-Com) and sells to overlapping dealer and integrator customers nationwide. Comparable distribution-plus-services model and overlapping vendor portfolio make it a relevant peer.
- Markertek: Specialty Pro A/V and broadcast equipment distributor carrying brands such as Genelec and Clear-Com. Operates as a direct-to-dealer outlet with technical content and training capabilities that closely parallel JBA's distribution-plus-education model.
- SoundPro Inc: Pro audio retailer and distributor carrying Allen & Heath, QSC, and similar brands with a dealer/integrator go-to-market. Comparable mix of equipment distribution, training, and dealer support makes it a relevant peer.
Broad incumbents
- AVI Systems: Large national AV integrator with significant presence across corporate, higher education, and government verticals that overlap JBA's vertical segments. Broader portfolio and scale put it in the broad-incumbent tier, but comparable service offerings (design, integration, support) make it a relevant peer.
- Diversified: National AV integration and media-services firm operating across enterprise, broadcast, and live-event verticals that intersect JBA's territory and verticals. As a much larger incumbent with comparable end-market exposure, Diversified is a useful scaled peer.
- B&H Photo Video Pro Audio: Large multi-vertical retailer with a sizable Pro A/V division that carries many of the same brands JBA represents and sells to overlapping integrator and production customers. Significantly larger scale, but competes for the same downstream wallet.
- Sweetwater: Major Pro Audio retailer with strong dealer/customer relationship infrastructure, technical sales staff, and training content. Competes with JBA's represented brands for share-of-wallet in music production and live sound segments.
- Guitar Center (Pro division): National Pro Audio retailer whose commercial/integrator division sells overlapping brands to installation and production buyers. As a former employer of one JBA rep, the firm is a relevant comp for talent flows and competitive dynamics in the channel.
Others
- Extron Electronics: Major Pro A/V manufacturer of signal processing, distribution, and control products that sells into the same installed-sound and corporate verticals JBA's dealers serve. Not a direct peer (it is a vendor-class counterpart), but adjacent in the channel and useful as a comparator for distribution strategy.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
John B. Anthony Company social profiles
Digital presenceJohn B. Anthony Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
John B. Anthony Company leadership team
Management profileNumber of profiles
Profiles5 records
John B. Anthony Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
John B. Anthony Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about John B. Anthony Company
What does John B. Anthony Company do?
John B. Anthony Company is a manufacturer's representative firm that markets and sells professional A/V and telecommunications brands (such as Allen & Heath, Genelec, Clear-Com, Rupert Neve Designs, ClearOne, and others) to dealers, integrators, and contractors across the Northeast US. The company additionally provides dealer services including virtual and onsite training, system design, site surveys, RF frequency coordination, equipment rental, and warehousing/distribution support from its 2,500 sq. ft. facility.
Is John B. Anthony Company a public or private company?
John B. Anthony Company is a private company. It is classified as management employee owned and is currently operating.
When was John B. Anthony Company founded?
John B. Anthony Company was founded in 1960. It employs 1 to 10 people.
Where is John B. Anthony Company based?
John B. Anthony Company is headquartered in Fairfield, United States, in the North America region.
How does John B. Anthony Company make money?
Three revenue lines are on record. Manufacturer Representative Commissions are the primary driver. The others are dealer Services Fees and warehouse Distribution.
Who are John B. Anthony Company's main competitors?
Direct peers on record are HB Communications, Full Compass, Markertek and SoundPro Inc. Broad incumbents are AVI Systems, Diversified, B&H Photo Video Pro Audio, Sweetwater and Guitar Center (Pro division). Extron Electronics is listed as an others.
Does John B. Anthony Company have an API?
No public API is recorded for John B. Anthony Company.