Bend parks and recreation

What Bend parks and recreation does

Bend Park and Recreation District is a special district government entity organized under Oregon state law that manages parks, trails, recreation facilities, and community programs for residents of Bend, Oregon. The district maintains 86+ parks, 113+ miles of trails, and 3,600+ acres of parkland, and operates multiple recreation facilities including Juniper Swim & Fitness Center, Larkspur Community Center, The Pavilion (ice and roller skating), Bend Senior Center, Bend Whitewater Park, Big Sky Bike Park, The Art Station, and three sports complexes (Big Sky, Skyline, Pine Nursery). It serves all demographic segments from youth through seniors, including adaptive recreation programs for individuals with disabilities, and reports annual utilization of 7,137 swim lesson enrollments and 10,306 summer camp enrollments for FY2024-2025.

Core offerings include fitness and swim programs, youth and adult sports leagues, childcare services (Kids Inc., Summer Buddies, Busy Buddies), therapeutic recreation, and seasonal community events such as the July 4th Pet Parade (a tradition since 1924). Program awareness is driven by The Playlist (seasonal online program guide) and the Playbook (biannual magazine sent to all district households). The technology stack consists of a self-service online registration platform (register.bendparksandrec.org), virtual fitness classes delivered via Zoom, and digital program catalogs. The district employs 501-1,000 staff under direction from a publicly elected board with publicly held meetings, and operates the affiliated Bend Park & Recreation Foundation as a nonprofit fundraising entity.

The district's revenue model blends property tax assessments (as a special district), pay-as-you-go and subscription facility passes, program registration fees, and facility rentals. Pricing tiers include single-visit adult passes at $10, 10-visit passes at $85, 30-day auto-renewal subscriptions at $72/month, 3-month passes at $216, and annual family passes up to $1,267, with a 20% premium charged to out-of-district residents. Disability and family passes, scholarship programs, and insurance-reimbursed passes extend accessibility. Distribution occurs through owned facilities, online registration, and in-person customer service, supported by organic social media (Instagram, Facebook, YouTube), email newsletters, and seasonal program guides.

Name

Bend parks and recreation

Legal name

Bend Park and Recreation District

Website

https://bendparksandrec.org

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bend Park and Recreation District is a special district in Bend, Oregon managing 86+ parks, 113+ miles of trails, and recreation centers. Funded by property taxes and program fees, it serves all ages through fitness, sports, childcare, and community programs.

Ownership category

akta.pro rank

Product category

Public Parks and Recreation Services

NAICS

Nature Parks and Other Similar Institutions (71219), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214), Fitness and Recreational Sports Centers (71394)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Parks and recreation
• Community recreation programs
• Fitness and swim facilities
• Youth sports programs
• Public parks management

Headquarters

HQ city

Great Bend

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Facility Passes and Fees: Revenue from single-visit fees, multi-visit passes (10-visit, 30-day, 3-month, annual), auto-renewal passes, and family passes for access to fitness centers, pools, skating rink, and recreation facilities. Additional revenue from skate rentals and virtual fitness classes.
2. Program Registration Fees: Fees for registered recreation programs including sports leagues, swim lessons, summer camps, childcare (Kids Inc., Busy Buddies, Summer Buddies), therapeutic recreation, arts programs, and fitness classes.
3. Facility Rentals: Revenue from renting park shelters, recreation halls, sports facilities, and hosting private events/parties at district facilities.
4. Public Funding/Taxes: As a special district, BPRD receives property tax revenue to fund operations, maintenance, and capital improvements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bend Park and Recreation District operates as a special district government entity that manages and maintains 86+ parks, 113+ miles of trails, and 3,600+ acres of parkland in Bend, Oregon. It runs multiple recreation facilities including Juniper Swim & Fitness Center, Larkspur Community Center, The Pavilion (ice/roller skating), Bend Senior Center, Bend Whitewater Park, Big Sky Bike Park, and The Art Station. The district delivers registered recreation programming in fitness, swim lessons, youth and adult sports leagues, childcare, therapeutic recreation, and community events.

Product overview

Bend Park and Recreation District operates as a comprehensive parks and recreation system offering a unified portfolio of facilities, programs, and services. The core offerings include multiple recreation centers (Juniper Swim & Fitness Center, Larkspur Community Center, The Pavilion, Bend Senior Center), specialized facilities (Bend Whitewater Park, Big Sky Bike Park, The Art Station, sports complexes), and an extensive parks and trails network spanning 86+ parks and 113+ miles of trails. The district delivers recreational programming through fitness and swim programs, youth and adult sports leagues, childcare services (Kids Inc., Summer Buddies), therapeutic recreation, and community events. Program registration is facilitated through The Playlist (seasonal online guide) and Your Playbook (biannual magazine). Virtual fitness classes via Zoom and multi-facility passes extend access beyond physical venues. The district serves all ages from youth through seniors with inclusive programming including adaptive sports and therapeutic recreation.

Differentiator

Problem solved

Functional benefit

Products and services

• Juniper Swim & Fitness Center

Quantifiable outcome

• 7,137 swim lesson enrollments annually
• +4 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Deschutes County Board of CommissionerscoreStrategic or Co-development PartnerCollaboration on district boundary decisions and property annexation proposals. Public hearings held jointly regarding district expansion and land inclusion matters.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Missoula Parks & Recreation: Western U.S. municipal parks and recreation department serving a similarly outdoor-oriented community; directly comparable on trail/parks portfolio and seasonal program mix.
• Eugene Rec (City of Eugene Recreation Services): Municipal recreation provider in another Oregon city operating pools, sports leagues, and community programs — closest functional peer for comparing facility mix, program breadth, and tax-funded operating model.
• Boulder Parks & Recreation (City of Boulder): High-amenity recreation district in another growth-oriented outdoor-oriented Western U.S. city; directly comparable on trail/parks portfolio depth and active-lifestyle programming.

Broad incumbents

• Lifetime Fitness: Premium private fitness operator with broad facility and programming offerings; comparable for benchmarking adult fitness pass pricing, amenities, and programming depth.
• Kampgrounds of America (KOA): Franchised campground operator with comparable campsite/cabin lodging offerings to BPRD's camp facilities; useful benchmark for hospitality-side programming and pricing.
• YMCA of Central Oregon: Nonprofit fitness/recreation operator in the same Bend metro with pools, childcare, and youth programming; competes for fitness memberships and swim lesson enrollment in BPRD's backyard.
• Thousand Trails / Encore RV Parks: Networked operator of campgrounds and RV parks; comparable on the campground/camp hosting components of BPRD's program portfolio though at much larger national scale.

Others

• National Recreation and Park Association (NRPA): Industry association governing parks-and-recreation agencies nationally; relevant as peer benchmark for operating standards, accreditation, and sector-wide metrics.
• Trust for Public Land: National nonprofit focused on creating and protecting public parks and land; relevant adjacent peer given BPRD's 3,600+ acres of managed parkland and continued land-conservation priorities.

Regional players

• Deschutes County Parks (Oregon): Adjacent regional parks operator in Central Oregon; comparable mission around public park stewardship and outdoor recreation, but at the county rather than district level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/bendparks
• Facebookfacebook.com/bendparks
• Instagraminstagram.com/bendparks

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bend parks and recreation