Bend parks and recreation
Bend Park and Recreation District is a special district in Bend, Oregon managing 86+ parks, 113+ miles of trails, and recreation centers. Funded by property taxes and program fees, it serves all ages through fitness, sports, childcare, and community programs.
- Company typePrivate
- Founded-
- HeadquartersGreat Bend, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Bend parks and recreation does
Bend Park and Recreation District is a special district government entity organized under Oregon state law that manages parks, trails, recreation facilities, and community programs for residents of Bend, Oregon. The district maintains 86+ parks, 113+ miles of trails, and 3,600+ acres of parkland, and operates multiple recreation facilities including Juniper Swim & Fitness Center, Larkspur Community Center, The Pavilion (ice and roller skating), Bend Senior Center, Bend Whitewater Park, Big Sky Bike Park, The Art Station, and three sports complexes (Big Sky, Skyline, Pine Nursery). It serves all demographic segments from youth through seniors, including adaptive recreation programs for individuals with disabilities, and reports annual utilization of 7,137 swim lesson enrollments and 10,306 summer camp enrollments for FY2024-2025.
Core offerings include fitness and swim programs, youth and adult sports leagues, childcare services (Kids Inc., Summer Buddies, Busy Buddies), therapeutic recreation, and seasonal community events such as the July 4th Pet Parade (a tradition since 1924). Program awareness is driven by The Playlist (seasonal online program guide) and the Playbook (biannual magazine sent to all district households). The technology stack consists of a self-service online registration platform (register.bendparksandrec.org), virtual fitness classes delivered via Zoom, and digital program catalogs. The district employs 501-1,000 staff under direction from a publicly elected board with publicly held meetings, and operates the affiliated Bend Park & Recreation Foundation as a nonprofit fundraising entity.
The district's revenue model blends property tax assessments (as a special district), pay-as-you-go and subscription facility passes, program registration fees, and facility rentals. Pricing tiers include single-visit adult passes at $10, 10-visit passes at $85, 30-day auto-renewal subscriptions at $72/month, 3-month passes at $216, and annual family passes up to $1,267, with a 20% premium charged to out-of-district residents. Disability and family passes, scholarship programs, and insurance-reimbursed passes extend accessibility. Distribution occurs through owned facilities, online registration, and in-person customer service, supported by organic social media (Instagram, Facebook, YouTube), email newsletters, and seasonal program guides.
Bend parks and recreation firmographics
Firmographics- Name
- Bend parks and recreation
- Legal name
- Bend Park and Recreation District
- Website
- https://bendparksandrec.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bend Park and Recreation District is a special district in Bend, Oregon managing 86+ parks, 113+ miles of trails, and recreation centers. Funded by property taxes and program fees, it serves all ages through fitness, sports, childcare, and community programs.
- Ownership category
- akta.pro rank
Bend parks and recreation industry classification
Industry- Product category
- Public Parks and Recreation Services
- NAICS
- Nature Parks and Other Similar Institutions (71219), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214), Fitness and Recreational Sports Centers (71394)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Parks, Recreation & Protected Areas Administration (BPAIAMAH)
Keywords
Where Bend parks and recreation is headquartered
LocationHeadquarters
- HQ city
- Great Bend
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Bend parks and recreation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Facility Passes and Fees: Revenue from single-visit fees, multi-visit passes (10-visit, 30-day, 3-month, annual), auto-renewal passes, and family passes for access to fitness centers, pools, skating rink, and recreation facilities. Additional revenue from skate rentals and virtual fitness classes.
- Program Registration Fees: Fees for registered recreation programs including sports leagues, swim lessons, summer camps, childcare (Kids Inc., Busy Buddies, Summer Buddies), therapeutic recreation, arts programs, and fitness classes.
- Facility Rentals: Revenue from renting park shelters, recreation halls, sports facilities, and hosting private events/parties at district facilities.
- Public Funding/Taxes: As a special district, BPRD receives property tax revenue to fund operations, maintenance, and capital improvements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Visit - Adult (19-64): $10.00, Older Adult (65-79): $9.00, Youth (3-18): $8.00 |
| Subscription | Pay-as-you-go | 10-Visit Pass: Adult $85, Older Adult $77, Youth $68 |
| Subscription | Monthly | Auto-Renewal Monthly: Adult $72, Older Adult $55, Youth $39, Family $132 |
| Subscription | Pay-as-you-go | 30-Day Pass: Adult $80, Older Adult $62, Youth $43, Family $146 |
| Subscription | Multi-year contract | 3-Month Pass: Adult $216, Older Adult $165, Youth $117, Family $396 |
| Subscription | Annual | Annual Pass: Adult $691, Older Adult $528, Youth $374, Family $1,267 |
| Subscription | Monthly | Virtual Fitness Pass: $20/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bend parks and recreation product offering
Product offeringCore offering
Bend Park and Recreation District operates as a special district government entity that manages and maintains 86+ parks, 113+ miles of trails, and 3,600+ acres of parkland in Bend, Oregon. It runs multiple recreation facilities including Juniper Swim & Fitness Center, Larkspur Community Center, The Pavilion (ice/roller skating), Bend Senior Center, Bend Whitewater Park, Big Sky Bike Park, and The Art Station. The district delivers registered recreation programming in fitness, swim lessons, youth and adult sports leagues, childcare, therapeutic recreation, and community events.
Product overview
Bend Park and Recreation District operates as a comprehensive parks and recreation system offering a unified portfolio of facilities, programs, and services. The core offerings include multiple recreation centers (Juniper Swim & Fitness Center, Larkspur Community Center, The Pavilion, Bend Senior Center), specialized facilities (Bend Whitewater Park, Big Sky Bike Park, The Art Station, sports complexes), and an extensive parks and trails network spanning 86+ parks and 113+ miles of trails. The district delivers recreational programming through fitness and swim programs, youth and adult sports leagues, childcare services (Kids Inc., Summer Buddies), therapeutic recreation, and community events. Program registration is facilitated through The Playlist (seasonal online guide) and Your Playbook (biannual magazine). Virtual fitness classes via Zoom and multi-facility passes extend access beyond physical venues. The district serves all ages from youth through seniors with inclusive programming including adaptive sports and therapeutic recreation.
Differentiator
Problem solved
Functional benefit
Products and services
- Juniper Swim & Fitness Center
Quantifiable outcome
- 7,137 swim lesson enrollments annually
- +4 more outcomes
Companies that use Bend parks and recreation
Customer profileSegments5 records
Ideal customer profiles1 record
Bend parks and recreation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bend parks and recreation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Deschutes County Board of CommissionerscoreCollaboration on district boundary decisions and property annexation proposals. Public hearings held jointly regarding district expansion and land inclusion matters.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Bend parks and recreation competitors and assessment
Company assessmentDirect peers
- Missoula Parks & Recreation: Western U.S. municipal parks and recreation department serving a similarly outdoor-oriented community; directly comparable on trail/parks portfolio and seasonal program mix.
- Eugene Rec (City of Eugene Recreation Services): Municipal recreation provider in another Oregon city operating pools, sports leagues, and community programs — closest functional peer for comparing facility mix, program breadth, and tax-funded operating model.
- Boulder Parks & Recreation (City of Boulder): High-amenity recreation district in another growth-oriented outdoor-oriented Western U.S. city; directly comparable on trail/parks portfolio depth and active-lifestyle programming.
Broad incumbents
- Lifetime Fitness: Premium private fitness operator with broad facility and programming offerings; comparable for benchmarking adult fitness pass pricing, amenities, and programming depth.
- Kampgrounds of America (KOA): Franchised campground operator with comparable campsite/cabin lodging offerings to BPRD's camp facilities; useful benchmark for hospitality-side programming and pricing.
- YMCA of Central Oregon: Nonprofit fitness/recreation operator in the same Bend metro with pools, childcare, and youth programming; competes for fitness memberships and swim lesson enrollment in BPRD's backyard.
- Thousand Trails / Encore RV Parks: Networked operator of campgrounds and RV parks; comparable on the campground/camp hosting components of BPRD's program portfolio though at much larger national scale.
Others
- National Recreation and Park Association (NRPA): Industry association governing parks-and-recreation agencies nationally; relevant as peer benchmark for operating standards, accreditation, and sector-wide metrics.
- Trust for Public Land: National nonprofit focused on creating and protecting public parks and land; relevant adjacent peer given BPRD's 3,600+ acres of managed parkland and continued land-conservation priorities.
Regional players
- Deschutes County Parks (Oregon): Adjacent regional parks operator in Central Oregon; comparable mission around public park stewardship and outdoor recreation, but at the county rather than district level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bend parks and recreation social profiles
Digital presenceBend parks and recreation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bend parks and recreation leadership team
Management profileNumber of profiles
Bend parks and recreation subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bend parks and recreation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bend parks and recreation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bend parks and recreation
What does Bend parks and recreation do?
Bend Park and Recreation District operates as a special district government entity that manages and maintains 86+ parks, 113+ miles of trails, and 3,600+ acres of parkland in Bend, Oregon. It runs multiple recreation facilities including Juniper Swim & Fitness Center, Larkspur Community Center, The Pavilion (ice/roller skating), Bend Senior Center, Bend Whitewater Park, Big Sky Bike Park, and The Art Station. The district delivers registered recreation programming in fitness, swim lessons, youth and adult sports leagues, childcare, therapeutic recreation, and community events.
Is Bend parks and recreation a public or private company?
Bend parks and recreation is a private company. It is classified as state government owned and is currently operating.
When was Bend parks and recreation founded?
Bend parks and recreation was founded in -1. It employs 501 to 1,000 people.
Where is Bend parks and recreation based?
Bend parks and recreation is headquartered in Great Bend, United States, in the North America region.
How does Bend parks and recreation make money?
Four revenue lines are on record. Facility Passes and Fees are the primary driver. The others are program Registration Fees, facility Rentals and public Funding/Taxes.
Who are Bend parks and recreation's main competitors?
Direct peers on record are Missoula Parks & Recreation, Eugene Rec (City of Eugene Recreation Services) and Boulder Parks & Recreation (City of Boulder). Broad incumbents are Lifetime Fitness, Kampgrounds of America (KOA), YMCA of Central Oregon and Thousand Trails / Encore RV Parks. Others are National Recreation and Park Association (NRPA) and Trust for Public Land. Deschutes County Parks (Oregon) is listed as a regional player.
Does Bend parks and recreation have an API?
No public API is recorded for Bend parks and recreation.
What industry is Bend parks and recreation in?
Bend parks and recreation's product category is Public Parks and Recreation Services. Its primary akta.pro industry code is BPAIAMAH, Parks, Recreation & Protected Areas Administration. Its NAICS code is 71219 and its SIC code is 7000.