Alpha New England

What Alpha New England does

Alpha New England is a private religious nonprofit organization founded around 2001 and headquartered at 252 Daniel Webster Hwy #1259, Nashua, New Hampshire (with the firmographic profile listing Wakefield). The organization operates as the New England regional hub for Alpha, a global 11-week Christian faith exploration course comprising weekly video talks and group discussions. Alpha New England supports churches and ministries across all six New England states (Massachusetts, New Hampshire, Vermont, Maine, Rhode Island, and Connecticut) in running Alpha courses, with specialized variants including Alpha Youth Series for young people, Alpha in Catholic Context for Catholic parishes, and language-specific versions in Mandarin, Cantonese, and Spanish. The organization also coordinates prison ministry Alpha and Citywide Alpha initiatives that align multiple churches in a single metro (such as Boston and Rhode Island) to launch courses simultaneously.

The core technology consists of Alpha's 11-session course framework developed globally by Alpha International, delivered through video content and discussion guides that can be hosted in churches, homes, cafes, correctional facilities, or online. Supporting services include Try Alpha (course finder), Run Alpha Training (leader preparation), Explore Alpha (introductory sessions), Alpha Connect (monthly Zoom community), and After Alpha (follow-up resources). The organization's go-to-market motion is community-led: a small staff leadership team (Executive Director, Associate Director, Catholic Context Director, and Specialists) works alongside a network of volunteer regional coaches covering specific states and ministry contexts.

Alpha New England's business model is 100% funded by individual donations, with the organization explicitly independent from Alpha USA and Alpha International and receiving no financial support from either. The Alpha course itself is provided free of charge to all participants and host churches, with donations being tax-deductible and used solely to fund the ministry's work. The organization has no venture capital, private equity, or public market ownership, and operates under a board governance structure led by Board Chair Diahne Goodwin and Executive Director Matt Beattie. Strategic partnerships include Divine Renovation Ministry for Catholic parish renewal and various channel partners for hosting training events.

Name

Alpha New England

Legal name

Alpha New England

Website

https://www.alphanewengland.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpha New England is a 100% donor-funded nonprofit that equips and supports churches across the six New England states in running Alpha, an 11-week Christian faith exploration course, with specialized variants for youth, Catholic, multilingual, and prison ministry contexts.

Ownership category

akta.pro rank

Product category

Religious Ministry and Faith Formation Services

NAICS

Religious Organizations (8131), Educational Services (611), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Ministerial Training Institutes (Clergy Formation) (EDAHAKAE)

Keywords

• Faith exploration courses
• Church ministry training
• Christian evangelism programs
• Parish renewal resources
• Alpha course coordination

Headquarters

HQ city

Wakefield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: Alpha New England is 100% funded by individual donors. The organization receives no financial support from AUSA or Alpha International. Donations are tax-deductible and used solely to fund the ministry work of Alpha New England.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Alpha New England coordinates and supports the running of the Alpha Course, an 11-week Christian faith exploration program delivered through churches, homes, prisons, and online settings across the six New England states. The organization provides free training, coaching, and resources to church leaders and ministry teams, including specialized variants such as the Alpha Youth Series, Alpha in Catholic Context, Prison Ministry Alpha, and multilingual (Mandarin/Cantonese/Spanish) Alpha courses. The organization funds this work entirely through individual donor contributions and operates as the regional hub for the global Alpha program.

Product overview

Alpha New England is a regional ministry that serves as the New England hub for Alpha, a global evangelism course program. The core offering is the Alpha Course—an 11-week experience exploring the Christian faith. This core product is delivered through multiple specialized variants including Alpha Youth Series (for young people), Alpha in Catholic Context (for Catholic parishes), and language-specific versions (Mandarin/Cantonese). Supporting services include Try Alpha (course finder), Run Alpha Training (leader preparation), Explore Alpha (introductory sessions), Alpha Connect (monthly community calls), and After Alpha (follow-up resources). Citywide Alpha coordinates regional launches across Boston and Rhode Island. The organization also specializes in context-specific implementations such as Prison Ministry Alpha. The entire Alpha program is provided free of charge, with the organization funded entirely by individual donors.

Differentiator

Problem solved

Functional benefit

Brands

• Alpha Youth Series: A new series designed for young people to have meaningful conversations about life, faith, and purpose with easy-to-use tools and adaptable resources.
• Alpha in a Catholic Context
• Alpha Connect
• Alpha

Products and services

• Alpha Course An 11-week experience that creates a safe space, online or in person, where people explore the basics of the Christian faith together through conversation about faith, life, and God. Each week addresses a different big question around the Christian faith. Delivered to churches, homes, prisons, and online settings.
• Alpha Youth Series A new series designed for young people to have meaningful conversations about life, faith, and purpose, with easy-to-use tools and adaptable resources tailored for today's youth.
• Alpha in Catholic Context An adaptation of Alpha for Catholic parishes, emphasizing the Kerygma and evangelization. Same content as standard Alpha but positioned for Catholic context and the New Evangelization.
• Try Alpha A service helping people find an Alpha course near them or online to unpack the Christian faith together.
• Run Alpha Training Training that equips teams with tools needed to effectively run Alpha in various ministry contexts, covering best practices, online tips, small groups, prayer ministry, and after Alpha follow-up.
• Explore Alpha An online general overview introducing Alpha in multiple contexts including Alpha Youth and Alpha in Catholic Context, designed for teams and decision makers exploring Alpha possibilities.
• Alpha Connect Monthly online Zoom sessions for Alpha leaders in New England to connect, share ideas, ask questions, brainstorm difficulties, and learn from one another.
• After Alpha Resources and guidance for what comes next after completing Alpha, including involvement opportunities, local church connections, learning resources, and recommended apps.
• Citywide Alpha Coordinated Alpha launch across cities where churches and ministries align their Alpha courses to launch together, with shared training days and Alpha Day Away events.
• Prison Ministry Alpha Alpha programming specifically designed for places of incarceration, shelter, or rehabilitation, bringing the Alpha experience to prison and re-entry contexts.

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Divine Renovation MinistrycoreStrategic or Co-development PartnerDivine Renovation Ministry, led by Fr. James Mallon, focuses on parish renewal and making parishes missional. Alpha New England's Catholic Context Director Diahne Goodwin also serves as a global leadership coach with Divine Renovation. The two ministries share aligned vision for parish transformation and evangelization, with Alpha serving as a primary tool for the New Evangelization.
• Alpha USA / Alpha InternationalcoreOthersAlpha USA and Alpha International are the global Alpha organizations. Alpha New England is an independent regional office that operates under the Alpha umbrella but receives no financial support from these entities. Alpha New England maintains operational independence while using Alpha's global course content and resources.
• Sanctuary CitySpace, Providence, RIminorChannel Partner/ Reseller/ DistributorLocal venue partner hosting Rhode Island Alpha training events and serving as a hub for citywide Alpha initiatives.
• PAX Center for Spiritual FormationminorStrategic or Co-development PartnerBobbie Beggs-Sargent, Associate Director of Alpha New England, also works part-time at the PAX Center for Spiritual Formation, teaching spiritual direction training and leading retreats.
• The Word Among Us PressminorChannel Partner/ Reseller/ DistributorPublisher of 'Unlocking Your Parish: Making Disciples, Raising Up Leaders with Alpha' by Fr. James Mallon and Ron Huntley, a resource recommended by Alpha New England's Catholic Context team.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Alpha USA: Alpha USA is the parent/affiliated national organization that produces and supports the Alpha course content globally. Alpha New England operates as a regional office under the Alpha umbrella, using the same curriculum and brand, making Alpha USA the most direct institutional peer.
• Alpha International: Alpha International is the originating global ministry behind the Alpha course, founded at Holy Trinity Brompton in the UK. Alpha New England is part of this global Alpha network and uses Alpha International's course content and resources operationally.
• Divine Renovation Ministry: Divine Renovation Ministry focuses on Catholic parish renewal and making parishes missional, often using Alpha as a primary tool. Alpha New England's Catholic Context Director is also a global leadership coach with Divine Renovation, making them deeply intertwined ministry partners.
• Christianity Explored: Christianity Explored is a comparable evangelization course running in churches globally, with similar structure (short course exploring the Christian faith through group discussion). It is the most direct competing curriculum to Alpha in the church-based evangelization space.
• Alpha Mid Atlantic: Alpha Mid Atlantic is a sibling regional Alpha chapter covering the Mid-Atlantic US, operating under the same Alpha course framework with the same donor-funded nonprofit model. It is structurally identical to Alpha New England, serving as the closest operational peer.

Broad incumbents

• Cru (Campus Crusade for Christ): Cru is a large, established evangelical ministry with global reach focused on evangelism and discipleship, including structured courses and outreach programs. It operates more broadly than Alpha New England but competes for the same church and seeker audience.
• Young Life: Young Life is a major established youth ministry organization that introduces adolescents to Christianity through relational outreach, overlapping directly with Alpha New England's Alpha Youth Series segment in mission and target demographic.
• Youth for Christ: Youth for Christ is a global, established evangelical youth ministry organization running faith exploration programs for adolescents. It is comparable to Alpha New England's youth-focused offerings as a broader incumbent in the same space.
• Focus on the Family: Focus on the Family is a large Christian nonprofit producing resources for families and churches including evangelism and discipleship materials. It overlaps with Alpha New England's mission of equipping churches and families in faith formation.

Emerging players

• The C.S. Lewis Institute: The C.S. Lewis Institute runs discipleship and evangelization training programs for churches, comparable to Alpha New England's training services. It serves a similar audience of church leaders seeking resources for spiritual formation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@alphanewengland3183
• Facebookfacebook.com/AlphaNewEngland
• Instagraminstagram.com/alphanewengland
• LinkedInlinkedin.com/company/alpha-new-england

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha New England