What Agritech Group Limited does

AgriTech New Zealand (legally Agritech Group Limited, trading as AgriTechNZ) is a non-profit, membership-based industry association founded in May 2018 and headquartered in Auckland, New Zealand. It operates as the formal national connector and advocacy body for Aotearoa New Zealand's agritech sector, working across startups, scale-ups, growers, researchers, investors, corporates, and public-sector partners to reduce fragmentation and lift the sector's credibility with global partners, government, and investors. The organization is led by CEO Brendan O'Connell and an elected Executive Council chaired by Brenna Townshend (Trev), and it sits within the wider Tech New Zealand ecosystem.

Its product and program portfolio comprises a tiered annual membership (eight pricing tiers from NZD $200/year for startups to NZD $17,500/year for major corporates), a Member Hub built on the Circle online community platform (launched March 2026 alongside a brand refresh), the Agritech Unleashed regional event series (Auckland, Tauranga, Dunedin), the Global Agritech Connector international partnership with the UK Agri-Tech Centre, the Land x Launch NZ market-entry accelerator delivered with Farmers2Founders, Agrifood Futures, and Ravensdown's Agnition Ventures, and a Fieldays Innovation Awards partnership. Technology infrastructure is intentionally lightweight and built on third-party platforms (Circle for community, Zoom for virtual meetings, LinkedIn and email newsletters for outreach) rather than proprietary systems, consistent with its role as a connector rather than a technology developer.

Revenue is generated almost entirely through membership subscriptions, structured by member organization's global annual revenue, with multi-membership discounts available to members of Tech New Zealand communities. The organization is industry-funded, has no disclosed external equity or debt, no parent company, and no subsidiaries, and operates with a small staff of 1–10 employees. International reach is achieved through partnerships (Australia, UK, India, Brazil, and via joint programs with USA, Israel, and Germany partners) rather than through direct offshore operations. The stated sector mission — a shared $10 billion agritech sector revenue goal for New Zealand — frames the association's long-term advocacy positioning.

Name

Agritech Group Limited

Legal name

AgriTech New Zealand

Website

https://agritechnz.org.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

AgriTech New Zealand is a non-profit, membership-based industry association that connects and advocates for New Zealand's agritech ecosystem, serving startups, corporates, growers, researchers, investors, and government through tiered membership, regional events, and international partnerships.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

Keywords

• Agritech ecosystem connector
• Industry membership association
• Sector advocacy services
• Technology community events
• Ecosystem partnership programs

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees are the primary revenue stream, structured based on organization global revenue tiers. Fees range from $200/year for startups to $17,500/year for major corporates. Multi-membership discounts are available for members of Tech New Zealand communities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AgriTech New Zealand (trading under Agritech Group Limited) operates a tiered membership organization that connects New Zealand's agritech ecosystem — including startups, scale-ups, growers, researchers, investors, corporates, and government — through annual membership subscriptions, the Circle-based Member Hub, the Agritech Unleashed regional event series, the Global Agritech Connector international partnership initiative, and policy advocacy services. Membership fees range from NZD $200/year for startups to NZD $17,500/year for major corporates, structured by member organization revenue tiers.

Product overview

AgriTech New Zealand (AgriTechNZ) operates as a national connector and membership organization for Aotearoa's agritech ecosystem, not a product company per se. Its offering consists of a tiered membership program (ranging from startups at NZD $200/year to major corporates at NZD $17,500/year), the Circle-based Member Hub for member-only content and collaboration, the Agritech Unleashed regional event series, the Global Agritech Connector international partnership initiative, and Fieldays Innovation Awards partnership. The organization reduces fragmentation in the sector, strengthens national pathways, and lifts credibility with global partners, government, and investors through advocacy, collaboration, innovation, talent development, and international connections.

Differentiator

Problem solved

Functional benefit

Brands

• Agritech Unleashed: A series of regionally distributed experiences celebrating and exploring the unique characteristics of each region's agritech ecosystem, connecting founders, growers, investors and sector leaders.
• AgriTech New Zealand Member Hub
• Global Agritech Connector

Products and services

• AgriTech New Zealand Membership Tiered annual membership program for organizations and individuals across New Zealand's agritech ecosystem, from startups to major corporates, government agencies, and educational institutions. Provides access to events, working groups, the Member Hub, and advocacy services, with annual fees ranging from NZD $200 for startups to NZD $17,500 for major corporates.
• AgriTech New Zealand Member Hub Exclusive online community running on the Circle platform, accessible via browser or mobile app. Provides a member-only space to connect, access member-only events, resources, and updates, and to participate through working groups, consultations, and ecosystem initiatives.
• Agritech Unleashed Event Series Series of regionally distributed events across New Zealand (Auckland, Tauranga, Dunedin, Hawke's Bay) that create platforms for conversations highlighting regional strengths, showcasing innovations, strengthening industry connections, and connecting local solutions to national and global opportunities.
• Global Agritech Connector International partnership program delivered alongside the UK Agri-Tech Centre, bringing together international agritech leaders from New Zealand, Australia, the United Kingdom, India, and Brazil to explore collaboration and growth opportunities.
• Land x Launch New Zealand Global market-entry program collaboration between Farmers2Founders, Agrifood Futures, and Agnition Ventures (Ravensdown). Brings international agritech startups to New Zealand to validate, localise, and scale technologies addressing agricultural challenges, with on-farm trials across dairy, arable, and horticulture sectors.
• Policy Advocacy and Industry Representation Advocacy service representing the agritech sector to government, investors, and global partners. Includes submissions on policy, engagement with regulatory developments, and promotion of sector credibility.

Quantifiable outcome

• AgriTech Unleashed events create shared tools, strengthen communities of practice, and deepen sector's collective capability
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, supporting and minor.

• UK Agri-Tech CentrecoreGTM or Marketing Partner · 1 June 2026Global Agritech Connector delivered alongside UK Agri-Tech Centre, bringing together leaders from New Zealand, Australia, United Kingdom, India and Brazil to explore collaboration and growth opportunities.
• Ministry of Foreign Affairs and Trade (MFAT)coreGTM or Marketing Partner · 1 June 2026Partnership with MFAT to host Women in Agri session at Fieldays, featuring Maury Leyland-Penno, Co-Founder of Leaft Foods, sharing insights on networks and relationships in agrifood careers.
• Farmers2FounderscoreStrategic or Co-development PartnerCollaboration on Land x Launch™ New Zealand program, a global market-entry program bringing international startups to New Zealand to validate, localise and scale technologies. Five startups selected for inaugural cohort focusing on soil health, biologics, and climate-resilient farming.
• Agrifood FuturescoreStrategic or Co-development PartnerPartner in Land x Launch™ New Zealand program alongside Farmers2Founders and Agnition Ventures, focused on bringing international agritech startups to New Zealand.
• Agnition Ventures (Ravensdown)coreStrategic or Co-development PartnerCorporate innovation arm of Ravensdown, partnering in Land x Launch™ New Zealand. Supporting startup validation through Ravensdown's pilot farms and integration with F2F's TEKFARM platform.
• F2F's TEKFARM PlatformsupportingTechnology or IntegrationIntegration platform used by Land x Launch™ program for startup validation and on-farm trial support.
• Ravensdown Pilot FarmssupportingStrategic or Co-development PartnerPilot farms used for validating agritech technologies through the Land x Launch program, supporting on-farm trials across dairy, arable, and horticulture sectors.
• Tech New Zealand EcosystemcoreOthersAgriTech New Zealand is part of the wider Tech New Zealand ecosystem, aligned with the recent ecosystem update. Members have access to multi-membership discounts across Tech Alliance communities.
• AgriZeroNZcoreStrategic or Co-development PartnerAgriZeroNZ launched its Early Adoption Accelerator at Fieldays, designed to help farmers trial promising emissions-reduction technologies sooner. AgriTechNZ providing direct support to Responsible Dairy programme.
• National Ploughing ChampionshipsminorGTM or Marketing Partner95th National Ploughing Championships taking place in Screggan, Tullamore, Co. Offaly, Ireland from September 15-17, 2026. AgriTechNZ promoting event.
• Foodeast HaumakominorGTM or Marketing PartnerRegional host for Agritech Unleashed Hawke's Bay event, supporting local connections and insights.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• New Zealand Tech Alliance: Federation of NZ tech industry associations under which AgriTechNZ operates. Functions as the broader ecosystem umbrella (the AgriTechNZ parent context), providing multi-membership discounts and shared back-office — adjacent enabling organization rather than direct peer.

Broad incumbents

• EIT Food: EU public-private partnership for food systems innovation, running accelerators, education and investment programs across Europe. Comparable as a large, multi-stakeholder agrifood innovation umbrella — but with substantially greater funding scale and geographic mandate.
• Plug and Play Tech Center: Global venture fund and corporate accelerator with a dedicated agrifood vertical. Comparable in providing startup-to-corporate piloting pathways and international deal flow, but operates as a commercial venture platform rather than a member-funded national association.
• UK Agri-Tech Centre: UK government-supported innovation center connecting research, industry and growers in agricultural technology. Direct counterpart partner in the Global Agritech Connector — operates a broader, publicly funded mandate that overlaps with AgriTechNZ's convening and international-bridging role.

Direct peers

• Farmers2Founders: Australian agritech and food-innovation accelerator running TEKFARM and accelerator cohorts. Most direct functional peer — co-delivers Land x Launch NZ with AgriTechNZ and operates the same startup-validation + on-farm-trial model in a comparable trans-Tasman market.
• AgriFutures Australia: Australian government-backed R&D corporation for rural industries, funding agritech innovation and convening industry stakeholders. Closest structural analog: a national body that channels investment, runs industry programs, and represents a primary sector innovation agenda — but at larger scale and with statutory funding.
• Agrifood Futures: Australian agrifood innovation ecosystem builder and accelerator partner in Land x Launch NZ. Functions as a regional peer in ecosystem development, agritech commercialization pathways, and connecting corporates, researchers and founders across the Tasman.

Emerging players

• FoodHack: Global community and accelerator for food and agritech founders. Comparable as a community-led ecosystem builder with member-style engagement and events, but operates as a private community/venture platform rather than a national advocacy body.
• THRIVE Agrifood: California-based agrifood technology accelerator and venture fund operating the THRIVE Global Agrifood Summit. Comparable in accelerator + ecosystem-builder model, but focused on Silicon Valley capital flows and global agtech deal sourcing rather than national convening.

Regional players

• Callaghan Innovation: New Zealand government innovation agency supporting R&D, commercialization and startup growth across sectors including agritech. Regional peer operating in the same geography with overlapping innovation-support mandate — but as a public-sector funder rather than member-funded association.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agritech-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agritech Group Limited