Walt's Wholesale Meats

What Walt's Wholesale Meats does

WholePasture Beef, operated by Rainier Pure Beef Company, is a Pacific Northwest producer and wholesaler of premium grass-fed and pasture-raised beef, founded in 1965 and headquartered in Woodland, Washington. The company runs its cattle on the PureWater Ranch under a year-round grazing model using regenerative ranching practices designed to maintain soil health, boost plant diversity, and capture carbon, raising 100% grass-fed English breeds (notably Black Angus) without added hormones or antibiotics. Its product portfolio spans three lines: wholesale boxed beef (whole ribeyes, striploins, and tenderloins for chefs, restaurants, and bulk buyers), retail-ready cut steaks and roasts (with the retail channel flagged 'Coming Soon'), and three proprietary branded ground beef blends (Steak & Flame 80/20, Peak Performance 85/15, Lean Life 92/8).

The business operates through three go-to-market motions: enterprise field sales targeting wholesale foodservice buyers, retail partnerships with butchers and stores, and a direct-to-consumer e-commerce channel for individual buyers. Revenue mechanics are one-time transactional sales with quote-based, non-publicly-disclosed pricing; payment terms are Net 7 days post-delivery, with late-payment finance charges of 1.5% per month. Distribution is regional, confined to the Pacific Northwest, and the company markets through content-driven website education, email newsletter, and organic social channels. The company is privately held, with no disclosed investors, funding, or parent entity, and operates as an independent Washington corporation.

Name

Walt's Wholesale Meats

Legal name

Rainier Pure Beef Company

Website

https://wholepasture.com

Company type

Private

Founded year

1965

Operating status

Operating

Short description

WholePasture Beef (Rainier Pure Beef Company) produces and wholesales premium grass-fed, pasture-raised beef — boxed cuts for chefs and restaurants, branded ground blends, and a forthcoming DTC retail line — from its Pacific Northwest ranch to regional foodservice and consumer buyers.

Ownership category

akta.pro rank

Product category

Grass-Fed Beef Production

NAICS

Beef Cattle Ranching and Farming, including Feedlots (11211), Beef Cattle Ranching and Farming (112111), Cattle Feedlots (112112)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Meat Packing Plants (2011)

akta.pro primary industry

Integrated Beef Production (Cow-Calf to Finish) (AFAEABAH)

akta.pro secondary industries

Beef Wholesale (Primal/Subprimal, Boxed Beef) (AFAIADAA), Seedstock/Purebred Beef Cattle Breeding (AFAEABAD)

Keywords

• Grass-fed beef
• Pasture-raised beef
• Wholesale meat distribution
• Beef production
• Regenerative ranching

Headquarters

HQ city

Woodland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. B2B Wholesale - Boxed Beef: Wholesale bulk sales of whole ribeyes, striploins, and tenderloins to chefs, restaurants, and bulk buyers. Sold through direct sales outreach and contact-based ordering.
2. Retail - Cut Steaks & Roasts: Consumer-facing sales of expertly cut, pasture-raised beef including ribeye, New York strip, sirloin, tenderloin filet, skirt steak, London broil, chuck roast, and stew meat.
3. Retail - Ground Beef Blends: Consumer sales of specialty ground beef blends including Steak & Flame Blend (80/20), Peak Performance Blend (85/15), and Lean Life Blend (92/8).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

WholePasture Beef produces and sells premium grass-fed, pasture-raised beef in three lines: wholesale boxed beef (whole ribeyes, striploins, tenderloins) for chefs, restaurants, and bulk buyers; retail-ready cut steaks and roasts (ribeye, New York strip, sirloin, tenderloin filet, skirt steak, London broil, chuck roast, stew meat); and signature ground beef blends (Steak & Flame 80/20, Peak Performance 85/15, Lean Life 92/8). All cattle are 100% grass-fed, pasture-raised without added hormones or antibiotics, sourced from Pacific Northwest ranches.

Product overview

WholePasture Beef is a premium grass-fed beef company offering three product lines: Boxed Beef (premium whole cuts including ribeyes, striploins, and tenderloins for chefs and bulk buyers); Retail Ready Cut Steaks & Roasts (expertly cut steaks and roasts for home cooking, coming soon); and Retail Ready Ground Beef Blends (three grass-fed blend options—Steak & Flame 80/20, Peak Performance 85/15, and Lean Life 92/8). All products are sourced from cattle raised without added hormones or antibiotics in the Pacific Northwest.

Differentiator

Problem solved

Functional benefit

Products and services

• Boxed Beef Premium wholesale boxed beef cuts including whole ribeyes, striploins, and tenderloins, sourced from pasture-raised English breeds such as Black Angus. Designed for chefs, restaurants, butchers, and bulk buyers who want to hand-cut steaks or prepare high-end meals.
• Retail Ready Cut Steaks & Roasts Expertly cut and portioned pasture-raised beef steaks and roasts including ribeye, New York strip, sirloin, tenderloin filet, skirt steak, London broil, chuck roast, and stew meat. Designed for home cooking with steakhouse-quality results.
• Steak & Flame Blend (80/20) A rich and juicy ground beef blend of beef ribeye and beef chuck with 80% lean meat and 20% fat content, providing bold flavor and versatility for burgers and various dishes.
• Peak Performance Blend (85/15) A high-protein ground beef blend of beef sirloin, round, and brisket with 85% lean meat and 15% fat content, offering a versatile, rich-flavored option with less fat.
• Lean Life Blend (92/8) A healthy, lean ground beef blend of beef round and sirloin with 92% lean meat and 8% fat content, designed for health-conscious consumers seeking lower fat content while maintaining great texture and natural taste.

Quantifiable outcome

• 100% grass-fed cattle consuming only forage diets their entire lives
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walt's Wholesale Meats