Name

Wealth Data Integrity, Veda

Legal name

Equifax Australia Information Services and Solutions Pty Limited

Website

https://equifax.com.au

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Credit Reporting and Information Services

NAICS

Credit Bureaus (561450), Activities Related to Credit Intermediation (5223), Credit Bureaus (56145)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320), Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation) (FSAGACAH)

akta.pro secondary industries

Credit Score Monitoring & Credit Building (FSAGADAE), Credit Bureau Reporting & Dispute Management Support (FCRA/CRA Ops) (BPAAAEAI), Credit File Dispute Management & Consumer Data Remediation (FSAKAKAI)

Keywords

• Credit reporting services
• Identity protection monitoring
• Commercial credit checks
• Background screening solutions
• Consumer credit information

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Consumer Credit & Identity Subscriptions: Monthly subscription products for personal credit monitoring, identity protection, and dark web surveillance. Credit & Identity Protect at $14.95/month, Credit Protect at $9.95/month. Customers receive credit reports, score tracking, and alerts for changes.
2. Business Credit Reports: SwiftCheck reports for customer credit assessment starting from $99.95. Includes Company Credit Report, Company & Director Credit Report, and Company & Director + PPSR Report options. One-time transaction fees per report.
3. Background Screening Services: fit2work provides police checks, employment verification, and credentialing services. Pricing varies by check type including Nationally Coordinated Criminal History Checks, AFP checks, and international police checks.
4. Enterprise Data & API Services: IQ Connect and Developer Centre provide API access to commercial credit databases, identity verification, and risk assessment data for enterprise integration.
5. Verification Exchange: Employment and income verification services for lenders and employers, typically billed per verification or through enterprise agreements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Equifax Australia (formerly Veda) operates as a credit reporting body and information services company, providing consumer credit reports and scores, identity and dark-web monitoring, commercial credit checks (SwiftCheck), background and police check screening (fit2work), employment income verification (Verification Exchange), clinical credentialing (eCredential), HR platform solutions (EHRP), and tenancy/affordability assessments. The company sells directly to consumers through subscription products and to businesses and enterprises via online portals, API integrations (IQ Connect, Developer Centre), and dedicated account management.

Product overview

Equifax (formerly Veda) operates as a multi-product data analytics and information services company offering a platform-plus-modules architecture across consumer risk, commercial risk, personal solutions, and workforce solutions. The core consumer products include Credit & Identity Protect subscription plans (credit monitoring with dark web protection via Norton integration), credit reports, and identity protection services. Business solutions include SwiftCheck for commercial credit reporting, PPSR checks, and Debtor IQ. Workforce Solutions encompass fit2work (background screening), the Human Resources Platform (EHRP), Verification Exchange (employment/income verification), and eCredential (clinical credentialing). Additional services include CarHistory, National Tenancy Database, iCIRT ratings, MOGOplus affordability checks, and API access via IQ Connect and the Developer Centre for enterprise integrations.

Differentiator

Problem solved

Functional benefit

Brands

• myEquifax: Consumer portal for accessing credit and identity services
• Equifax Protect
• Credit & Identity Protect
• Credit Protect
• Identity Protect
• SwiftCheck
• fit2work
• Verification Exchange
• eCredential
• Equifax Human Resources Platform (EHRP)
• iCIRT
• Corporate Scorecard

Products and services

• Equifax Credit & Identity Protect Consumer subscription combining credit monitoring (12 annual credit reports, monthly credit score, score tracker, alerts) with identity protection (Norton-powered dark web and social media monitoring, document expiry alerts, up to $15,000 Identity Guard insurance).
• Equifax Credit Protect Monthly consumer subscription for monitoring credit report information, receiving alerts for key changes, and understanding credit score influencing factors.
• Equifax Identity Protect Consumer identity protection service monitoring personal information on the dark web and social media, with early warning alerts, document expiry alerts, and up to $15,000 identity theft insurance.
• Free Equifax Credit Report Free credit report available to Australian consumers who have been declined credit in the last 90 days, had an item corrected on their credit report, or once every three months.
• SwiftCheck Business credit checking and debtor assessment service providing Company Credit Reports, Company & Director Credit Reports, and Company & Director + PPSR Credit Reports from $99.95 per report.
• fit2work Background screening and police check platform providing Nationally Coordinated Criminal History Checks (ACIC approved), Australian Federal Police checks, international police checks across 200+ countries, digital badges, and instant ID verification, with API integrations.
• Verification Exchange Secure automated employment income verification service providing access to payroll information from contributing employers, eliminating manual verification delays for lenders and employers.
• Equifax Human Resources Platform (EHRP) Human capital management platform streamlining end-to-end employee management including recruitment, onboarding, performance management, and offboarding with configurable intelligent workflows.
• eCredential Clinical credentialing solution streamlining end-to-end credentialing for health practitioners, with self-manageable centralized clinical profiles, scope of practice management, and compliance tracking for hospitals and health practitioners.
• National Tenancy Database (NTD) Tenancy verification and identification service providing risk assessment and risk management for residential tenancies to property managers and real estate agents.
• iCIRT Star-Ratings Star rating system based on public and private information determining building professionals' capability, capacity, and willingness to deliver safe, compliant, durable building outcomes.
• CarHistory Vehicle history report service providing consumers and car dealers with information about a used vehicle's history for purchasing decisions.
• Secure Sentinel Credit and identity monitoring and protection service with 24/7 call centre support for compromised cards, phones, or passports.
• MOGOplus Income and expenditure verification service collecting bank transaction data and Centrelink account details for affordability assessments.
• Equifax Affordability Check Service capturing, categorizing and analyzing bank transaction data providing Account Verification, Income Identification, Affordability Reporting and Commercial Reporting.
• Tenant Affordability Check Income and expenditure verification service for tenancy applications delivered through platform providers.
• myCreditFile Consumer portal for accessing personal credit files and reports, including for Authorised Access Seekers such as credit repairers and financial counselors.
• Equifax Engage Business engagement platform for enterprise customers to access Equifax services and data.
• IQ Connect Business API connection service for enterprise and business customers to integrate Equifax data services into their workflows, with developer documentation available through the Equifax Developer Centre.
• PPSR Check Personal Property Securities Register check service to verify whether anyone has a security interest in a business or property.

Quantifiable outcome

• Mortgage hardship rates approaching 0.4% of reported accounts in August 2023, showing increasing financial stress indicators
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, regulatory, accreditation and data source.

• Norton (Gen Digital)coreTechnology or IntegrationNorton provides dark web monitoring and identity protection technology powering Equifax's Identity Protection service. The partnership integrates Norton's cybersecurity infrastructure with Equifax's credit and identity platform, monitoring driver's licence, passport, bank accounts, credit cards, and social media for compromised personal information.
• Stopline Pty LtdcoreStrategic or Co-development PartnerStopline provides independent whistleblower reporting services for Equifax A/NZ, managing the Independent Whistleblowing Service that receives, investigates, and supports whistleblowers reporting suspected misconduct. Available 24/7 via hotline, online platform, email, and mail.
• ASIC (Australian Securities and Investments Commission)regulatoryOthersEquifax provides commercial credit information and ASIC data access for regulatory compliance and business research purposes.
• Australian Federal Police (AFP)accreditationOthersfit2work is an ACIC-approved body for providing Nationally Coordinated Criminal History Checks, directly connected to AFP and state/territory police databases.
• AHPRA (Australian Health Practitioner Regulation Agency)coreStrategic or Co-development Partnerfit2work is the AHPRA-approved International Criminal History Check supplier for health professionals, enabling approved background screening for healthcare worker registration.
• Land Titles Officesdata sourceTechnology or IntegrationCommercial and Property Solutions provides access to Land Titles data and Personal Property Security Register (PPSR) data for property and asset verification services.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInau.linkedin.com/company/equifax---australia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealth Data Integrity, Veda