WMCO

What WMCO does

WMCO is a Dutch organizational development consultancy that advises and trains organizations on talent-based collaboration, strategic organization development, and HR structures. Founded in 2023 in Oudeschoot, Netherlands by Andrei Westerink and Kris Tirry, the firm builds its services around Gallup's CliftonStrengths assessment — a 177-question psychometric instrument producing a 34-talent profile across four domains (Executing, Influencing, Relationship Building, Strategic Thinking) — combined with proprietary frameworks including the WMCO Model (a four-aspect framework for talent development and sustainable employability conversations), the WMCO OS Theory (an individual workstyle operating system), and the DRIVES core values framework. WMCO also applies Gallup's Q12 employee engagement methodology.

The service portfolio spans certified CliftonStrengths coaching, strategic team sessions, custom training programs, business and strategic organizational consulting (including executive coaching and HR foundation building), a structured Talent Development Program (TOP), business retreats, and employee satisfaction research. All offerings are delivered as bespoke professional services engagements initiated through a free personal advisory consultation scheduled via HubSpot; pricing is quote-based per client with no public fee tiers. The go-to-market is hybrid: consultative direct sales combined with content-driven demand generation through a Dutch-language knowledge library, webinars, the Boekencast podcast, LinkedIn, a newsletter, and in-person knowledge sessions held at the firm's Gorredijk office.

WMCO holds a strategic partnership with Gallup Inc., providing its coaches with official certification and access to Gallup University and Gallup Consulting resources in Washington D.C. and London. The customer base is concentrated in the Netherlands, primarily serving Dutch SMB and mid-market firms across HR services, IT, events, manufacturing, government, consulting, marketing/creative, SaaS, and interior design — among publicly named customers are XS2Events, J&L Uitzenden, LinQhost, Novar, Gemeente Lelystad, Bureau Baarda, GreatWaves, Cloud86, and Frederiks Interieur. WMCO operates a wholly-owned subsidiary brand, Team van Talenten, and the business is privately held with no external institutional funding evidenced.

Name

WMCO

Legal name

WMCO BV

Website

https://wmco.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

WMCO is a Dutch talent-focused organizational development consultancy that advises and trains SMB and mid-market clients on CliftonStrengths-based team development, executive coaching, custom training, and HR infrastructure across the Netherlands.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Program & Project Management (PMO) Consulting (BPAHACAL)

Keywords

• Organizational development consulting
• Talent-based coaching services
• CliftonStrengths assessments
• Team development workshops
• Leadership advisory services

Headquarters

HQ city

Oudeschoot

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. CliftonStrengths Assessment & Coaching: WMCO administers the CliftonStrengths assessment (177-question Gallup test) and provides certified coaching sessions. Assessment results generate a 34-talent profile with top 5, mid-range, and low 5 talent classifications across four domains (Executing, Influencing, Relationship Building, Strategic Thinking).
2. Strategic Team Sessions: Strategic team sessions (Strategische teamsessies) help teams better collaborate by recognizing individual talents, improving mutual understanding, and increasing productivity. These are tailored engagements delivered on-site or virtually.
3. Custom Training Programs (Maatwerk Trainingen): Tailored training programs designed for specific organizational needs in the areas of communication, talent management, and organizational development. Programs are co-developed with clients.
4. Business Consulting: Strategic organizational consulting engagements including leadership development, HR infrastructure setup, and culture transformation. Includes services such as executive coaching (directiecoaching) and HR foundation building (Basis HR op orde).
5. Talent Development Program (TOP): Structured talent development programs for organizations seeking to develop employees' potential and increase engagement.
6. Business Retreats (Zakelijke Retraite): Off-site retreat programs for teams and leadership groups focused on strategic reflection and team development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

WMCO is a Dutch organizational development consultancy that advises and trains organizations on talent-based collaboration, strategic organization development, and HR structures. Its core deliverable centers on administering and coaching around the Gallup CliftonStrengths assessment, supported by the proprietary WMCO Model and WMCO Operating System Theory, with services spanning strategic team sessions, custom training, business consulting, a structured Talent Development Program, and business retreats.

Product overview

WMCO is a talent-focused consulting and training company offering a portfolio of services centered around CliftonStrengths methodology and organizational development. The core offering is the CliftonStrengths Assessment, a talent identification tool from Gallup, supported by strategic team sessions, custom training programs, business consulting, talent development programs, and business retreats. WMCO also has developed a proprietary WMCO Model for development conversations. The company positions itself as a partner for organizations seeking to develop healthy, resilient company cultures and effective team dynamics through talent-centered approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• CliftonStrengths Assessment Gallup-based CliftonStrengths talent assessment consisting of 177 questions that identifies 34 talent themes across four domains (Executing, Influencing, Relationship Building, Strategic Thinking), producing a ranked talent profile with top 5, mid-range, and low 5 talents; administered and coached by certified CliftonStrengths coaches at WMCO for individuals, teams, and organizations.
• Strategic Team Sessions (Strategische teamsessie) Tailored team development sessions delivered on-site or virtually that use talent recognition to improve collaboration, mutual understanding, and productivity within teams.
• Custom Training (Maatwerk trainingen) Tailored training programs co-developed with clients to address specific organizational needs in communication, talent management, and organizational development.
• Business Consulting Strategic advisory services to support organizational growth, culture development, and effective team dynamics; includes engagements such as executive coaching (directiecoaching) and HR foundation building (Basis HR op orde).
• Talent Development Program (TOP) Structured talent development program that helps organizations develop employee potential and increase engagement through strategic, multi-stage talent development.
• Business Retreats (Zakelijke retraite) Off-site retreat programs designed for teams and leadership groups to support strategic reflection and team development.
• Strategic Organizational Advisory (Strategisch organisatieadvies) Advisory services focused on organizational strategy and structure development for clients undergoing growth or transformation.
• Employee Satisfaction Research (Medewerkerstevredenheidsonderzoek) Employee satisfaction and engagement surveys based on the CliftonStrengths Gallup Q12 methodology, providing baseline measurements and actionable insights for organizational improvement.

Quantifiable outcome

• Teams that recognize and leverage individual talents show higher productivity and satisfaction
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Gallup Inc.coreStrategic or Co-development PartnerWMCO maintains a close strategic partnership with Gallup Inc., the global analytics and advisory firm behind CliftonStrengths. WMCO works directly with Gallup University and Gallup Consulting, receiving support from both Washington D.C. (headquarters) and London offices. The partnership provides WMCO with official certification pathways, proprietary tools, templates, coaching resources, access to Gallup's knowledge library, webinars, and ongoing professional development for WMCO's certified coaches.
• Team van TalentenminorOthersTeam van Talenten is described as an affiliated entity ('onderdeel van WMCO') operating under the WMCO umbrella. It is a separate brand or subsidiary focused on talent-related services.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Right Management: Right Management delivers talent and career development, leadership coaching, and organizational consulting services globally. It shares WMCO's mix of individual assessment, team development, and organizational advisory offerings.
• GITP: GITP is a Dutch HR consulting and assessment firm specializing in talent assessments, leadership development, and HR advisory work. It directly competes with WMCO on talent assessment and organizational development services for Dutch clients.
• SHL: SHL provides talent assessments, behavioral测评, and people analytics used by organizations worldwide. SHL overlaps with WMCO on the assessment-led talent identification layer and serves similar HR/people-strategy buyer personas.
• Development Dimensions International (DDI): DDI is a global leadership and talent development consultancy delivering assessments, leadership programs, and organizational change engagements. It is highly comparable to WMCO's blend of assessment-driven talent work and strategic organizational consulting, just at much larger scale.
• Schouten & Nelissen: Schouten & Nelissen is a Dutch training, coaching, and organizational development provider offering leadership programs, team development, and HR consultancy. It is one of the closest direct competitors to WMCO within the Netherlands and Benelux.

Broad incumbents

• Mercer: Mercer is a global consulting firm with a substantial talent and organizational development practice covering assessment, leadership, and HR transformation. It competes broadly with WMCO for mid-market and enterprise organizational consulting engagements.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering talent management, leadership development, and organizational strategy services. It competes in the same enterprise HR/talent consulting space as WMCO but at vastly larger scale across many geographies and segments.
• Gallup: Gallup is the creator and owner of CliftonStrengths and Q12, the core methodologies WMCO applies. While not a direct competitor for end-client delivery, Gallup sets the methodology ceiling and certification standards WMCO builds upon.
• Cegos: Cegos is a large international training and organizational development group offering leadership, team, and talent development programs. It overlaps with WMCO's training, team sessions, and custom program offerings but at much greater scale and geographic reach.

Regional players

• Schouten Blackbelt (VODW / Newpeople): Schouten Blackbelt is a Dutch training and organizational development provider focused on leadership, team effectiveness, and change programs. It competes with WMCO primarily in the Dutch MKB and mid-market for similar consulting, training, and team development engagements.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wmco-nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WMCO