Vbd Parts
VBD Parts is an Italian Distrigo HUB distributing Stellantis OE parts, Independent Aftermarket components from 35+ manufacturers, and private-label products to 2,000+ workshops and body shops nationwide via ecommerce, field sales, and 24/7 locker pickup.
- Company typePrivate
- Founded2023
- HeadquartersBerlingo, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vbd Parts does
VBD Parts S.r.l. is an Italian automotive parts distributor headquartered in Berlingo (Brescia), operating as an authorized Distrigo HUB for Stellantis. Founded in July 2023 as the distribution successor to VBD S.p.A. (a former IVECO dealership with 45 years of automotive heritage), the company operates as a private sole-shareholder entity under the Find S.p.A. holding, with stated capital of €2.6 million. Its functional role is multi-channel parts distribution to professional workshops, combining Stellantis-authorized OE parts supply with an Independent Aftermarket platform and private-label offerings.
The company's core offering is an integrated parts distribution platform spanning Stellantis OE parts (Mopar), Stellantis' Eurorepar and SUSTAINera private labels, and an Independent Aftermarket catalog of 35+ manufacturers (Prasco, Champion, Herth+Buss, Jurid, Meyle, OSRAM, SNR-NTN, Unigom, WAI, Yokohama), plus its own private-label products (AdBlue, batteries, lubricants). Operations are anchored by a logistics infrastructure at the Berlingo warehouse featuring MODULA vertical automated storage (8m height, goods-to-person picking) and a 24/7 Locker Room for autonomous parts pickup. The 24/7 ecommerce platform supports license-plate-based search, cross-reference between manufacturer codes, and real-time inventory visibility. As of June 2026 the aftermarket catalog holds 20,000+ SKUs in stock across 32 product families, with stated coverage of 95% of the Italian circulating vehicle fleet and a total reference base of 50,000+ including OE parts.
VBD Parts serves authorized Stellantis dealerships and workshops, independent multi-brand repair shops, body shops, and tire service centers across Lombardy, Veneto, Piedmont, and Emilia-Romagna, with national reach via ecommerce. Distribution is delivered through a company-owned fleet offering up to three daily cut-offs for "Top Network" members in Brescia and Bergamo, supplemented by Area Manager field coverage, a Contact Center, and the 2026 Comer Sud alliance with another Distrigo HUB extending national reach. Revenue is generated primarily through transactional parts sales, with ancillary professional services including technical training, management consulting, and multi-brand technical support delivered via AITEC partnerships. Reported operational scale includes 2,000+ active workshop customers, 450+ daily deliveries, and 1,500+ daily order lines as of late 2024.
Vbd Parts firmographics
Firmographics- Name
- Vbd Parts
- Legal name
- VBD Parts – Società con socio unico soggetta alla direzione e coordinamento di Find S.p.A.
- Website
- https://www.vbdparts.it
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VBD Parts is an Italian Distrigo HUB distributing Stellantis OE parts, Independent Aftermarket components from 35+ manufacturers, and private-label products to 2,000+ workshops and body shops nationwide via ecommerce, field sales, and 24/7 locker pickup.
- Ownership category
- akta.pro rank
Vbd Parts industry classification
Industry- Product category
- Automotive Parts Distribution
- NAICS
- Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)
- akta.pro secondary industry
- Collision repair & body parts distribution (sheet metal, bumpers, mirrors, glass, airbags) (CRAOANAE)
Keywords
Where Vbd Parts is headquartered
LocationHeadquarters
- HQ city
- Berlingo
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Vbd Parts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Auto Parts Distribution: Distribution of original Stellantis (Mopar) parts, aftermarket parts from 35+ manufacturers, Eurorepar private label products, SUSTAINera regenerated parts, and MOPAR REMAN components to workshops and body shops
- Professional Services: Technical and commercial consulting, management consulting, B2C marketing activities, and technical training for workshops
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Top Network premium membership program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Vbd Parts product offering
Product offeringCore offering
VBD Parts distributes Stellantis original equipment (Mopar) parts, Eurorepar multi-brand private-label parts, SUSTAINera regenerated parts, and over 20,000 Independent Aftermarket (IAM) references from 35+ manufacturer partners (including Champion, Herth+Buss, Jurid, Meyle, OSRAM, Prasco, SNR-NTN, Unigom, WAI, and Yokohama) to workshops, body shops, and dealerships across Italy. The company combines this catalog with a 24/7 ecommerce platform, automated MODULA vertical warehousing, up to three daily delivery cut-offs, and a unique 24/7 automated Locker Room pickup service. Supporting services include Contact Center technical and commercial support, Area Manager field sales, VBD Parts Top Network premium program, technical training, AITEC multi-brand technical support, and management consulting.
Product overview
VBD Parts is a Distrigo HUB operating as an integrated auto parts distributor for the Stellantis group and Independent Aftermarket (IAM), based in Berlingo (Brescia), Italy. The company operates a unified platform combining original Mopar/Stellantis parts (OE), Eurorepar private label, SUSTAINera regenerated parts, and over 35 aftermarket brand partners including Champion, Herth+Buss, Jurid, Meyle, OSRAM, Prasco, SNR-NTN, Unigom, WAI, and Yokohama. The core offering centers on the ecommerce platform 24/7 accessible for parts ordering via license plate search and cross-reference, supported by logistics infrastructure including MODULA vertical warehouses and a Locker Room for 24/7 pickup. Services include Contact Center support, Area Manager network, Top Network premium program, technical training, AITEC multi-brand technical support, Scelta Vincente incentive program, and management consulting. The company also distributes a Private Label line including AdBlue, windshield fluid, batteries, lubricants, and disinfectants, positioning itself as a single-source supplier for workshops and body shops seeking integrated OE + IAM solutions.
Differentiator
Problem solved
Functional benefit
Brands
- VBD Parts Top Network: Premium workshop network program offering exclusive services, promotions, dedicated training, and priority delivery (up to 3 daily cut-offs) for affiliated workshops.
- VBD Parts Private Label
- Distrigo HUB
Products and services
- Ricambi Mopar Originali (OE Stellantis Parts) Original equipment parts from Stellantis (Mopar) distributed exclusively through the Distrigo HUB network, covering all Stellantis brands including Abarth, Alfa Romeo, Citroën, DS, Fiat, Fiat Professional, Jeep, Lancia, Opel, Peugeot, and Vauxhall. Targeted at authorized Stellantis dealerships and workshops.
- Eurorepar Multi-Brand Parts Stellantis private label for multi-brand cars with a catalog of over 20,000 articles including oil and tires, distributed by VBD Parts to independent workshops and body shops.
- SUSTAINera Regenerated Parts Regenerated, repaired, and used parts from the Stellantis Circular Economy program, offering quality at reduced prices with proper lifecycle management for workshops and body shops.
- VBD Parts Aftermarket (IAM) Distribution Independent Aftermarket parts from 35+ selected manufacturers offering quality equivalent to original parts at competitive prices, covering 95% of the circulating vehicle fleet in Italy across 32 product families.
- VBD Parts Ecommerce Platform 24/7 Online ordering platform accessible 24/7 with license-plate search, cross-reference search between manufacturer codes, model search, real-time availability, order management, and digital archive for invoices and delivery notes.
- Locker Room 24/7 Pickup Service Automated pickup area at the Berlingo warehouse with badge access and personalized lockers, available 24/7 including weekends and holidays for Top Network members, with parts available within one hour of order completion.
- VBD Parts Top Network Premium Program Premium workshop network membership program offering exclusive services, dedicated promotions, training, and priority delivery with up to 3 daily cut-offs for affiliated workshops.
- Contact Center Technical and Commercial Support Technical and commercial consulting before and after sales via phone and WhatsApp during business hours, coordinated by the Contact Center team and providing dedicated customer support.
- Area Manager Field Sales Network Territory-based sales representatives who visit workshops and body shops regularly to provide personalized commercial and technical support and relationship management.
- Champion Products Distribution Distribution of Champion filters (oil, fuel, air, cabin), spark plugs (iridium, platinum, double copper), coils, and ignition units covering over 95% of European circulating fleet.
- Herth+Buss Products Distribution Multi-brand aftermarket parts including clutches, shock absorbers, filters, braking parts, electrical components, and diagnostic tools for European and Asian vehicles, covering over 90% of circulating fleet with 27,000+ articles in catalog.
- Jurid Braking Systems Distribution Premium braking systems including pads, discs, and components for light and commercial vehicles, part of the DRiV group, with focus on reducing fine dust emissions.
- Meyle Products Distribution German aftermarket parts including tie rods, transmission components, electronics, filtration, braking, and shock absorbers with Original, PD (improved performance), and HD (redesigned) quality lines; known for automatic transmission service kits with up to 4-year warranty.
- OSRAM Products Distribution LED automotive lighting including NIGHT BREAKER lamps, rear lights, interior lights, auxiliary headlights, plus professional tools like LED torches and inspection lamps.
- Prasco Body Parts Distribution Body parts including bumpers, hoods, mirrors, and headlights with automatic water-based painting, covering over 90% of circulating fleet with 60,000 bumpers per month production capacity.
- SNR-NTN Products Distribution Wheel bearings, transmission components, wheel bearing kits, timing belt kits with tensioners and water pumps, and shock absorber supports from global bearing leader with over 100 years of experience.
- Unigom Products Distribution Italian-made rubber and rubber-metal components including engine supports, shock absorber supports, sleeves, and turbo sleeves for cars and commercial vehicles.
- WAI Products Distribution Starters, alternators, voltage regulators, and electrical components covering over 90% of world circulating fleet with 2-year warranty, available with recycling program for old parts.
- Yokohama Tires Distribution Premium tires for all seasons including summer, winter, and all-weather, covering cars from 13 to 24 inches, commercial vehicles and heavy vehicles, with Blue Earth sustainability line.
- VBD Parts Private Label - AdBlue (Resnova by BASF) AdBlue Resnova by BASF certified to ISO 22241 standard, essential for Euro 6 diesel SCR systems.
- VBD Parts Private Label - Winter Vision Plus Screen Wash Windshield washer fluid anti-freeze down to -70°C, designed for winter use and extreme conditions.
- VBD Parts Private Label - Vipiemme Batteries Vipiemme batteries for automotive applications distributed as part of the VBD Parts Private Label line.
- VBD Parts Private Label - Sub-Micron Anti-Wear Lubricants Sub-micron anti-wear lubricants for professional workshop use.
- VBD Parts Private Label - Cabin Disinfectants Cabin disinfectants for vehicle interior sanitization.
- VBD Parts Private Label - Nanotechnology Unblockers Nanotechnology-based unlocking agents for workshop applications.
- NOCO Battery Boosters and Chargers Portable battery starters and maintainers for motorists, especially during cold seasons or for discontinuous vehicle use.
- AITEC Multi-Brand Technical Support Multi-brand technical support service for workshops providing remote assistance for diagnosis and repair, offered with 30 days free trial for the VBD Parts network.
- V.O.R. (Vehicle Off Road) Procedure Procedure to search for and procure unavailable parts quickly through expedited ordering processes.
- ERCS Workshop Network Development Development program for workshops to join the Eurorepar Car Service network, the Stellantis-affiliated workshop circuit.
- Mobile Workshop Service On-site service with diagnosis, quote, and repair capabilities delivered at the customer's location.
- Courtesy Car Rental Loaner vehicle service for dealerships, workshops, and body shops during vehicle repair periods.
- Premium Delivery Service Additional delivery service for Top Network clients with up to 3 daily cut-offs for Brescia and Bergamo province workshops, 2 daily cut-offs for Lombardy and Veneto, and at least 1 daily delivery to major Italian destinations.
- Management Consulting Business management consulting services to support clients through market changes and operational challenges.
- Scelta Vincente Incentive Program Order incentive system where IAM purchases from VBD Parts convert to points for rewards from the Scelta Vincente 2025 catalog.
Quantifiable outcome
- 95% coverage of Italian circulating vehicle fleet
- +2 more outcomes
Companies that use Vbd Parts
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Vbd Parts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vbd Parts partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- YokohamacoreJapanese premium tire brand with 100+ years history. Products include summer, winter, and all-season tires for cars (13-24 inches), commercial vehicles, and heavy vehicles. Premium sponsor of ATP tennis circuit including ATP Finals Turin.
- PrascocoreItalian leader in body parts distribution with over 90% coverage of circulating fleet. First aftermarket partner integrated in VBD Parts warehouse. Specializes in bumpers, hoods, mirrors, and headlights with automated water-based painting ensuring uniform finish.
- ChampioncoreHistoric American brand since 1908, part of DRiV group, specializing in ignition products (spark plugs, coils), filters (oil, fuel, air, cabin), with 16 global manufacturing plants and 95%+ European fleet coverage.
- Herth+BusscoreGerman multinational founded 1925, exclusively IAM across Europe. Offers Jakoparts (Japanese/Korean vehicles) and Elparts (European vehicles). Catalog of 27,000+ articles with 90%+ fleet coverage; over 200,000 orders handled in 2022.
- JuridcoreGerman excellence in braking systems, part of DRiV group. Offers pads, discs, and components for light and commercial vehicles, noted for attention to reducing fine dust emissions.
- MeylecoreGerman manufacturer with Hamburg HQ and Turkish production facilities. Specializes in automatic transmission service kits, tie rod ends, and drivetrain components with Original, PD (improved performance), and HD (redesigned) quality lines.
- OSRAMcoreGlobal reference for automotive lighting with NIGHT BREAKER LED bulbs, rear lights, interior lights, auxiliary headlights, and professional tools including LED torches and inspection lamps.
- SNR-NTNcoreGlobal leader in wheel bearings and transmission components with over 100 years experience. Distributed products include wheel bearing kits, complete distribution kits with tensioners and water pumps, and shock absorber mounts.
- UnigomcoreHistoric Italian brand specializing in rubber and rubber-metal components for over 40 years. Quality equivalent to original for cars and commercial vehicles, including engine mounts, shock absorber mounts, sleeves, and turbo sleeves.
- WAIcoreUS-based multinational, global leader in rotating electrical machinery and automotive electrical components. Products include starters, alternators, voltage regulators, and EV charging cables with 2-year warranty and 90%+ global fleet coverage.
- Comer Sud (Gruppo Di Martino)flagshipDistrigo HUB of Di Martino Group. Alliance from March 31, 2026 extends national coverage and creates stronger supplier negotiation position for aftermarket products.
- StellantisflagshipOfficial Distrigo HUB authorized for exclusive distribution of Stellantis OE parts (Mopar) and related products in Brescia and Bergamo provinces. Covers all FCA and PSA brands including Abarth, Alfa Romeo, Citroën, DS, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram Trucks, Vauxhall.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
Vbd Parts competitors and assessment
Company assessmentEmerging players
- AUTODOC: AUTODOC is a large European online auto parts platform with a multi-brand IAM catalog and logistics network serving Italy. Comparable as an emerging digital alternative to traditional distributors, putting pressure on VBD Parts' ecommerce differentiation.
- Mister Auto: Mister Auto is a European online-first IAM parts retailer serving both consumers and small workshops. Comparable as a digital-first alternative competing for the same parts purchasing decisions, though without VBD Parts' territorial OE exclusivity.
- Ferdinand Bilstein (febi): Febi is a major European IAM brand and parts specialist covering filters, braking, steering, and engine components with strong distribution through independent wholesalers. Comparable as an IAM partner brand operating in similar product categories to VBD Parts' aftermarket line (Champion, Meyle, Herth+Buss).
Broad incumbents
- Würth Italia: Würth operates a broad automotive and MRO supply business in Italy with direct sales to workshops and extensive product breadth. Comparable as a large incumbent serving Italian workshops with both parts and consumables, though with a much broader portfolio beyond auto parts.
- Genuine Parts Company (NAPA): Genuine Parts Company is a global automotive parts distributor (NAPA in North America) with growing European presence. Comparable as a broad incumbent in automotive parts distribution, though operating at much larger scale and serving a different primary geography.
- LKQ Corporation (Italy / Europe): LKQ is a global automotive parts distributor with European operations (including Italy) spanning collision repair, IAM and recycled parts. Comparable as a large-scale multi-channel auto parts distributor, though at vastly larger scale and broader geographic footprint than VBD Parts.
Direct peers
- Mec-Diesel: Mec-Diesel is an Italian distributor specializing in automotive parts with a long-established workshop customer base, including Stellantis-aligned offerings. Comparable as an Italian OE+IAM parts distributor serving workshops across multiple regions.
- Alliance Automotive Group (Italy): Alliance Automotive Group operates one of Europe's largest IAM distribution networks, including Italy (formerly Gruppo RGI). Comparable multi-brand aftermarket parts distributor serving workshops with national logistics and ecommerce capabilities similar to VBD Parts' integrated model.
- Rhiag Group: Rhiag is one of Italy's largest independent IAM (Independent Aftermarket) parts distributors, serving workshops with multi-brand parts, technical support and national logistics. Directly comparable to VBD Parts' IAM distribution model and workshop customer base across Italy.
- Groupauto Italia: Groupauto Italia is a leading Italian IAM purchasing group and parts distributor serving affiliated workshops with multi-brand catalogs and shared logistics. Highly comparable as a multi-brand aftermarket distributor targeting the same independent workshop segment as VBD Parts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vbd Parts social profiles
Digital presenceVbd Parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vbd Parts leadership team
Management profileNumber of profiles
Profiles8 records
Vbd Parts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vbd Parts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vbd Parts
What does Vbd Parts do?
VBD Parts distributes Stellantis original equipment (Mopar) parts, Eurorepar multi-brand private-label parts, SUSTAINera regenerated parts, and over 20,000 Independent Aftermarket (IAM) references from 35+ manufacturer partners (including Champion, Herth+Buss, Jurid, Meyle, OSRAM, Prasco, SNR-NTN, Unigom, WAI, and Yokohama) to workshops, body shops, and dealerships across Italy. The company combines this catalog with a 24/7 ecommerce platform, automated MODULA vertical warehousing, up to three daily delivery cut-offs, and a unique 24/7 automated Locker Room pickup service. Supporting services include Contact Center technical and commercial support, Area Manager field sales, VBD Parts Top Network premium program, technical training, AITEC multi-brand technical support, and management consulting.
Is Vbd Parts a public or private company?
Vbd Parts is a private company. It is classified as corporate owned and is currently operating.
When was Vbd Parts founded?
Vbd Parts was founded in 2023. It employs 11 to 50 people.
Where is Vbd Parts based?
Vbd Parts is headquartered in Berlingo, Italy, in the Europe region.
How does Vbd Parts make money?
Two revenue lines are on record. Auto Parts Distribution is the primary driver. The others are professional Services.
Who are Vbd Parts's main competitors?
Emerging players on record are AUTODOC, Mister Auto and Ferdinand Bilstein (febi). Broad incumbents are Würth Italia, Genuine Parts Company (NAPA) and LKQ Corporation (Italy / Europe). Direct peers are Mec-Diesel, Alliance Automotive Group (Italy), Rhiag Group and Groupauto Italia.
Does Vbd Parts have an API?
No public API is recorded for Vbd Parts.
What industry is Vbd Parts in?
Vbd Parts's product category is Automotive Parts Distribution. Its primary akta.pro industry code is CRAOANAB, Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids), with a secondary code of CRAOANAE, Collision repair & body parts distribution (sheet metal, bumpers, mirrors, glass, airbags). Its NAICS code is 42385 and its SIC code is 5013.