QUALITY TRAVEL

What QUALITY TRAVEL does

QUALITY TRAVEL (legal entity QUALITY TRAVEL SL, also operating as Quality Event through QUALITY EVENT SL) is a Madrid-headquartered B2B event management and incentive travel agency founded in 2002. The firm provides corporate event organization, congress management, incentive travel planning, trade show stand design, and specialized event communication services for an exclusive segment of the Spanish and European corporate market. It operates a dual-brand structure: Quality Travel focuses on incentive travel and congress services, while Quality Event focuses on event organization, allowing the firm to address multiple corporate buyer personas under shared Madrid-based leadership led by Francisco Ferrer Serrano.

The service portfolio spans six integrated lines. Corporate event organization covers planning, development, and execution with creative ideas targeting profitability and quality. Congress management combines professional direction with customized software implementations to make congress administration more agile and personalized. Incentive travel programs are tailored to client budgets and objectives from conception to execution. Stand design delivers multidisciplinary interior architecture projects for trade shows. Communication services provide specialized tools and innovative media for event promotion. An internal technology management platform ties these services together with real-time client confirmation management, database personalization, automated communications, digital agenda programming, mobile attendee solutions, and a secure web environment.

Quality Travel generates revenue through professional services fees across all six lines, with each engagement custom-quoted based on client requirements, budget, and event specifications. The firm employs 11-50 people and conducts direct B2B sales from its Madrid headquarters, supplemented by a website portfolio of completed events for top-of-funnel awareness. Disclosed enterprise clients include Microsoft (corporate events in Madrid) and Faconauto (automotive dealer congress organization). Geographic reach is described as primarily domestic with activity extending to broader Spain, the Iberian Peninsula, and Europe. No external investors, parent company, funding rounds, or public listings are evidenced in the available material.

Name

QUALITY TRAVEL

Legal name

QUALITY TRAVEL SL

Website

https://quality-travel.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Madrid-based B2B event management and incentive travel agency that organizes corporate events, congresses, incentive trips, trade show stands, and event communications for exclusive corporate clients such as Microsoft and Faconauto, supported by a proprietary event management technology platform.

Ownership category

akta.pro rank

Product category

Corporate Event Management

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Meetings, Conferences & Incentive Events (BPAFAGAE)

akta.pro secondary industries

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Exhibitions, Trade Shows & Booth Management (HSACADAH), Internal Event Technology & Collaboration Tools (Intranet, Room Booking, Webcasting) (THAHAIAN)

Keywords

• Corporate event management
• Incentive travel planning
• Congress organization
• Trade show booth design
• Event communication services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Organization Services: Full-service event planning, development, and organization with innovative and creative ideas targeting profitability, quality, and service for corporate clients
2. Congress and Convention Management: Professional planning, organization, and direction of congresses with customized software solutions for efficient and personalized management
3. Incentive Travel Services: Planning and execution of incentive travel programs tailored to client budgets and objectives, covering all aspects from conception to implementation
4. Stand Design and Exhibition Services: Multidisciplinary design and interior architecture projects for trade shows and exhibitions, including innovative and cutting-edge designs with quality and functionality
5. Communication Services: Specialized communication tools and innovative media services for effective event, congress, and incentive travel communication

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Madrid-based corporate event management agency founded in 2002 that organizes corporate events, congresses, incentive trips, designs exhibition stands, and delivers event communication services for enterprise clients. Backed by an internal event management technology platform that provides real-time client confirmation capabilities.

Product overview

QUALITY TRAVEL & QUALITY EVENT is a dual-brand operation offering an integrated service portfolio for the premium corporate events market. The core offering consists of four distinct service lines: Organization of Events (corporate event planning and execution), Organization of Congresses (professional congress management with custom software solutions), Incentive Travel (customized company incentive trips), and Stand Design (trade show booth design and construction). These are complemented by Communication services and an internal Technology Management Platform that enables real-time client management, confirmation tracking, agenda programming, and mobile solutions. The company operates under two legal entities—QUALITY TRAVEL SL and QUALITY EVENT SL—serving a highly exclusive market segment focused on incentive travel, conventions, meetings, congresses, assemblies, events, trade fairs, and communication services.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Organization (Organización de Eventos)

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• BCD Meetings & Events: One of the largest corporate meetings and events management agencies globally, serving enterprise clients with strategic meetings management, event design, and incentive travel — same target customer and service mix as Quality Travel.
• ITA Group: Engagement, incentive, and event solutions company specializing in incentive travel, recognition programs, and corporate meetings for enterprise — strong overlap on Quality Travel's incentive travel and corporate event lines.
• Maritz Global Events: Corporate events, incentive travel, and meetings agency serving enterprise clients — direct comparability on incentive travel, congress management, and corporate event organization services.
• MCI Group: Global meetings, events, and association management agency offering congress organization, incentive travel, and corporate event services to enterprise clients — directly comparable to Quality Travel's core service portfolio but at global scale.
• AIM Group: European meetings, events, and congress management agency headquartered in Europe — comparable to Quality Travel across event organization, congress management, and incentive travel for enterprise and association clients.
• CWT Meetings & Events: Corporate meetings, events, and incentive travel division of CWT, serving multinational enterprise clients — comparable in service lines (meetings, congresses, incentive travel) and B2B enterprise GTM motion.

Broad incumbents

• Freeman: Large global brand experience and event services company that designs, plans, and executes events, exhibits, and conferences for enterprise clients — overlaps with Quality Travel on event/congress management and stand/exhibit design.
• GES (Global Experience Specialists): Global event and exhibition services company providing tradeshow and event management, stand design, and congress services — comparable to Quality Travel on the congress/exhibition/stand design side of the portfolio.

Regional players

• Grupo Pacífico (Pacific Events): Spanish congress and event organizer specializing in professional/scientific conferences and corporate events — overlaps directly with Quality Travel's congress management line within the Spanish market.
• Eventis: Spanish event management agency offering corporate event organization and congress services in Spain — comparable offering to Quality Travel within the same Iberian geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/quality-travel-event-agenciadeventosmadrid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QUALITY TRAVEL