27 Crags Oy
27 Crags Oy (The Topo) is a Finnish mobile platform that provides digital rock climbing topos and route information to recreational climbers worldwide, operating a freemium model with 206,195 routes and 5,268 Premium crags across six continents.
- Company typePrivate
- Founded2008
- HeadquartersJyväskylä, Finland
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What 27 Crags Oy does
27 Crags Oy is a Finnish private limited company (osakeyhtiö) based in Jyväskylä, founded in 2008, that operates a digital rock climbing guide platform marketed under the brand "The Topo." The company recently rebranded from the original "27 Crags" name to "The Topo" to align its identity with its actual product offering after surpassing 5,000 Verified Topos contributed by climbers worldwide. The platform's core product is a mobile application (available on iOS and Android) that provides access to a database of 206,195 climbing routes and 149,338 boulder problems across 5,268 Premium crags globally, covering Europe, North America, South America, Africa, Asia, and Oceania.
The technical foundation is a community-contributed content database with a quality tiering system: Premium Topos are verified, high-quality digital guidebooks created by local climbers, while Community Topos are user-generated route information. The platform incorporates social features allowing climbers to follow friends' ascents, view activity feeds, and share climbing progress. Underlying technology is a mobile application platform with a relational database of climbing locations, routes, and sectors, though no proprietary ML/AI capabilities, APIs, or SDKs are disclosed.
The business model is consumer-facing freemium: basic access to community-contributed topos and features is free, while Premium features and full Premium crag content require a paid monthly subscription. The go-to-market is product-led growth with a community-driven acquisition model, leveraging organic engagement, social features, and content marketing through detailed destination guides. The company is bootstrapped with 1-10 employees, no disclosed funding rounds, no partnerships, and no institutional ownership evident in the source data.
27 Crags Oy firmographics
Firmographics- Name
- 27 Crags Oy
- Legal name
- 27 Crags Oy
- Website
- https://www.27crags.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 27 Crags Oy (The Topo) is a Finnish mobile platform that provides digital rock climbing topos and route information to recreational climbers worldwide, operating a freemium model with 206,195 routes and 5,268 Premium crags across six continents.
- Ownership category
- akta.pro rank
27 Crags Oy industry classification
Industry- Product category
- Outdoor Recreation Mobile App
- akta.pro primary industry
- Rock Climbing, Via Ferrata & Mountaineering (THAJABAE)
- akta.pro secondary industry
- Local Tours, Activities & Attractions Metasearch (THALAEAI)
Keywords
Where 27 Crags Oy is headquartered
LocationHeadquarters
- HQ city
- Jyväskylä
- HQ country
- Finland
- HQ region
- Europe
Markets served
27 Crags Oy business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Premium Subscription: The platform offers a freemium model with basic access to the community and verified topos available for free, while Premium crags and advanced features require a paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with community topos and basic features |
| Subscription | Monthly | Premium tier for enhanced topos and features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
27 Crags Oy product offering
Product offeringCore offering
27 Crags Oy (operating as The Topo) operates a mobile application and web platform that serves as a digital rock climbing guide for individual climbers worldwide. The platform indexes 206,195 climbing routes and 149,338 boulder problems across 5,268 Premium crags, combining a free community-contributed topo tier with paid Premium Topos created and verified by local climbers. Users can search destinations, browse route information, follow other climbers' ascents, and discover climbing areas globally via the iOS, Android, and web apps.
Product overview
27 Crags Oy (now rebranded to The Topo) offers a unified mobile application platform for rock climbers. The core product is The Topo App, which provides digital climbing topos and route information. The platform operates with two content tiers: Premium Topos (verified, high-quality guides created by local climbers) and Community Topos (user-contributed route information). Together, these offer access to over 206,000 routes and 149,000 boulder problems across more than 5,200 crags worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- The Topo Mobile App Mobile application for rock climbers to access digital topos (route maps) and discover climbing destinations worldwide. Contains climbing route information covering 206,195 routes and 149,338 boulder problems across 5,268 Premium crags. Available on iOS and Android.
- Premium Topos Subscription Paid monthly subscription granting access to high-quality, verified digital guidebooks for climbing crags, created by local climbers. Includes detailed route information, approach directions, and sector-specific climbing data across 5,268 Premium crags.
- Community Topos Free, user-generated climbing route information contributed by the global climbing community, covering various crags and destinations worldwide and forming the base content layer of the platform.
Quantifiable outcome
- 206,195 climbing routes searchable on the platform
- +2 more outcomes
Companies that use 27 Crags Oy
Customer profileSegments1 record
Ideal customer profiles1 record
27 Crags Oy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
27 Crags Oy partnerships and signals
Strategic signalScale indicators5 records
Recent moves3 records
Expansion highlights4 records
27 Crags Oy competitors and assessment
Company assessmentDirect peers
- Mountain Project: US-based climbing route database and community platform offering route information, topos, and trip planning across North American and international crags. Directly comparable as a climbing-specific community-driven topo database serving individual rock climbers.
- TheCrag: Open climbing wiki platform with crowd-sourced route information covering global climbing destinations. Directly competes with The Topo on community-contributed topos and route databases, with similar horizontal global coverage.
- Rockfax: Established UK-based climbing guidebook publisher offering both print and digital guidebooks (Rockfax App) with high-quality topo content for European and international crags. Comparable as a premium topo provider targeting serious climbers seeking verified, locally-authored route information.
- ClimbingAway: European climbing guide platform providing route information, topos, and area descriptions focused on European climbing destinations. Direct peer offering similar climber-facing route discovery and topo functionality with regional overlap in European markets.
- 8a.nu: Climbing competition and ascent tracking platform with global community of climbers logging sends and route information. Directly comparable as a climbing-specific digital platform combining route databases, community features, and social engagement for rock climbers worldwide.
Emerging players
- Vertical-Life: Climbing-focused digital platform offering route databases and gym tracking features for climbers. Comparable as a climbing-specific digital tool serving individual climbers with route information and community functionality, though with a stronger indoor/gym orientation.
Broad incumbents
- AllTrails: Largest outdoor activity discovery platform with crowdsourced trail and route information for hiking and outdoor pursuits. Comparable as a mobile-first outdoor route discovery platform with community contributions, freemium model, and global geographic coverage, though broader in scope than climbing alone.
- Komoot: European outdoor route planning platform for hiking, cycling, and mountaineering with route discovery, navigation, and community features. Comparable as a mobile-first outdoor platform with premium subscription, global coverage, and community-contributed content for active outdoor enthusiasts.
- Outdooractive: Outdoor recreation platform offering route planning, topos, and destination content across hiking, climbing, and other outdoor activities. Comparable as a broader outdoor content platform with climbing route information as part of a wider portfolio targeting European outdoor enthusiasts.
- Strava: Leading activity tracking social platform with global user base tracking outdoor activities including climbing. Comparable as a mobile-first community-driven platform with subscription model serving active outdoor enthusiasts, though broader across all activity types.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
27 Crags Oy social profiles
Digital presence27 Crags Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
27 Crags Oy leadership team
Management profileNumber of profiles
Profiles1 record
27 Crags Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
27 Crags Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 27 Crags Oy
What does 27 Crags Oy do?
27 Crags Oy (operating as The Topo) operates a mobile application and web platform that serves as a digital rock climbing guide for individual climbers worldwide. The platform indexes 206,195 climbing routes and 149,338 boulder problems across 5,268 Premium crags, combining a free community-contributed topo tier with paid Premium Topos created and verified by local climbers. Users can search destinations, browse route information, follow other climbers' ascents, and discover climbing areas globally via the iOS, Android, and web apps.
Is 27 Crags Oy a public or private company?
27 Crags Oy is a private company. It is classified as unknown and is currently operating.
When was 27 Crags Oy founded?
27 Crags Oy was founded in 2008. It employs 1 to 10 people.
Where is 27 Crags Oy based?
27 Crags Oy is headquartered in Jyväskylä, Finland, in the Europe region.
How does 27 Crags Oy make money?
One revenue line is on record: premium Subscription.
Who are 27 Crags Oy's main competitors?
Direct peers on record are Mountain Project, TheCrag, Rockfax, ClimbingAway and 8a.nu. Vertical-Life is listed as an emerging player. Broad incumbents are AllTrails, Komoot, Outdooractive and Strava.
Does 27 Crags Oy have an API?
No public API is recorded for 27 Crags Oy.
What industry is 27 Crags Oy in?
27 Crags Oy's product category is Outdoor Recreation Mobile App. Its primary akta.pro industry code is THAJABAE, Rock Climbing, Via Ferrata & Mountaineering, with a secondary code of THALAEAI, Local Tours, Activities & Attractions Metasearch.