smartpaws GmbH

Name

smartpaws GmbH

Legal name

smartpaws GmbH

Website

https://smart-paws.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainable Pet Care Products

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Pet Litter, Waste & Odor Control Retail (CRALAHAH)

akta.pro secondary industry

Compostable & Biodegradable Disposable Supplies (CRAJAGAK)

Keywords

• Biodegradable dog bags
• Compostable pet products
• Eco-friendly dog waste bags
• Home compostable pet supplies
• Sustainable dog accessories

Headquarters

HQ city

Berlin-müggelheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales

Revenue model

1. Biodegradable Dog Waste Bags: One-time purchase of dog waste bag kits containing 240 certified bags with a free bio dispenser. Products are sold directly through the Shopify e-commerce store. No subscription model is currently offered, but recurring purchase is implied by the nature of the consumable product.
2. Climate-Neutral Product Sales: Products are sold as climate-neutral through ClimatePartner partnership, with CO2 emissions offset for all products sold.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

smartpaws GmbH manufactures and sells a single flagship product — the Smart Paws Poop Kit, a set of 240 certified home-compostable dog waste bags made from corn starch and plant-based polymers, packaged with a complimentary biodegradable bag dispenser. The bags are TÜV AUSTRIA certified as home-compostable (OK compost HOME), fully decompose within 365 days leaving only water, mineral salts, CO2 and biomass, and contain no plastic or oxo-degradable additives. The product is sold directly through the company's own Shopify online store to dog owners in Germany, with free shipping and a 100% satisfaction guarantee.

Product overview

smartpaws GmbH offers a single core product line: the Smart Paws Poop Kit, a 240-bag biodegradable dog waste bag set with an included bio bag dispenser. The product is TÜV AUSTRIA certified as home-compostable (OK compost HOME) and is made entirely from sustainable plant-based materials including corn starch and plant oils, with no plastic content. The company positions itself as an eco-friendly alternative to conventional plastic dog poop bags.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Paws Poop Kit A 240-bag (16 or 18 roll) set of TÜV AUSTRIA-certified home-compostable dog waste bags made from corn starch and plant-based polymers, sold with a complimentary biodegradable bag dispenser; designed for environmentally conscious dog owners in Germany seeking a 100% plastic-free, microplastic-free alternative to conventional plastic bags.

Quantifiable outcome

• Full biodegradation within 365 days under correct conditions
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ClimatePartnercoreStrategic or Co-development PartnerPartnership for CO2 offset and climate neutrality certification. All smartpaws products are climate-neutral through ClimatePartner's offset program. Company supports two climate protection projects (ocean and forest conservation). Products carry ClimatePartner tracking ID 16764-2106-1001 for emission tracking.
• TÜV AUSTRIAcoreOthersThird-party certification partner for home compostability (OK compost HOME). TÜV AUSTRIA tests and certifies that products fully decompose at home compost temperatures without leaving microplastics. Certification is central to product differentiation.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• BioBag International: Norway-based global manufacturer of compostable bags including certified home-compostable pet waste bags. Most directly comparable competitor with overlapping product category, certification-based marketing, and broader geographic reach.
• Pet N Pet: Brand selling compostable and eco-friendly dog waste bags via D2C channels. Competes directly in the certified compostable dog poop bag category with similar product attributes.
• Earth Rated: Canadian-founded dog waste bag brand offering both conventional and eco-friendly options, with strong retail distribution in North America and Europe. Direct D2C competitor in the dog waste bag category with similar sustainability messaging.
• Beco Pets: UK-based sustainable pet brand selling eco-friendly dog waste bags alongside toys, bowls, and bedding. Comparable as a sustainability-led pet brand with overlapping eco-poop-bag product line and D2C + retail distribution.
• BioDOGradable: Italian brand specializing in biodegradable and compostable dog poop bags made from plant-based materials. Closest European peer competing in the same regulatory and consumer environment as smartpaws.
• Pogi (Pogi's Pet Supplies): US-based eco-friendly dog waste bag brand offering compostable bags with dispenser systems. Direct competitor in the certified compostable dog poop bag segment with similar product positioning.
• PoopBags.com: Online-first retailer of biodegradable and standard dog waste bags with D2C distribution. Comparable small D2C operator in the same product niche.

Broad incumbents

• Mars Petcare: Global pet care conglomerate (Pedigree, Whiskas, Royal Canin) with broad pet product portfolio and major retail distribution. Not a direct competitor in waste bags but represents incumbent scale that could enter the eco-bag category via private label or acquisition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Smartpaws-100762198689999
• Instagraminstagram.com/smartpaws_de
• LinkedInlinkedin.com/company/smartpaws-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smartpaws GmbH