Brand Justice

What Brand Justice does

Brand Justice is a privately held brand consultancy operating from New York under founder Frank Liu, structured as a collective of freelance practitioners rather than a traditional employee-based agency. Per firmographics, the firm lists 1-10 employees and sources describe a network of more than 20 named individuals plus five partner companies (76°West, Craft & Commerce, HDMade, Side•sea, Bravo Media) and an IP law firm (Clark & Dobbins P.C.), assembled per project to deliver brand strategy, visual identity, brand voice and narrative, brand guidelines, website design and development, marketing campaigns, event branding, collateral design, values-alignment advisory, and executive coaching.

The firm's commercial motion is sales-led and direct: engagements begin with a Discovery diagnostic described as a "cost-effective" upfront assessment, followed by tailored, quote-based project work; pricing is not publicly disclosed and contracts are billed pay-as-you-go at the diagnostic stage. Its target customer is a "values-driven organization" — nonprofits, social enterprises, and companies whose brand choices are anchored in DEI, climate, employee wellbeing, responsible data use, or human rights — and the firm frames values-aligned brand identity as a business advantage rather than a charitable posture. Distribution is direct-to-client through the founder's personal brand, speaking engagements (NYU Wagner, Baruch College, Fundraising Day New York, NTEN, Philanthropy Together, Social Media Week), and referral flows through the collective network; no resellers, marketplaces, or paid digital channels are identified.

There is no proprietary technology platform, AI/ML capability, or software product disclosed; the offering is pure professional services delivered by the collective. No funding rounds, M&A activity, parent company, subsidiaries, or institutional investors are reported. Revenue, founding date, customer counts, and contract values are not disclosed, and the firm has no public pricing tiers or case-study portfolio on its website, instead requesting direct contact for relevant case studies.

Name

Brand Justice

Website

https://brandjustice.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAEAJ

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive)

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYMPAAAEAA

Brand Strategy & Identity Systems

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

SECONDARYBPAFAEAF

Brand Guidelines, Governance & Brand Management

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Brand strategy consulting
• Visual identity design
• DEI branding services
• Marketing campaign design
• Brand narrative development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brand Consulting and Strategy Services: Professional services revenue from brand strategy, visual identity design, brand guidelines, website development, marketing campaigns, coaching and advisory services. Engagement starts with a Discovery diagnostic, followed by tailored solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Brand Justice is a branding and marketing consultancy that delivers brand strategy, brand voice and narrative, visual identity, brand guidelines, website design, marketing campaigns, event themes, collateral design, values alignment, coaching and advisory, and discovery diagnostic engagements. The firm serves purpose-driven organizations, nonprofits, and social enterprises through a Collective of independent designers, strategists, and storytellers with 35+ years of combined experience and a three-time Color of Change award for branding work.

Product overview

Brand Justice is a brand consultancy offering a comprehensive suite of brand identity and marketing services delivered through a collective of specialists. The core offering includes strategic brand planning, visual identity design, brand voice and narrative development, and website design. Supporting services include marketing campaigns, event branding, collateral design, values alignment, and executive coaching. The Discovery diagnostic engagement serves as an entry point to clarify client needs before deploying tailored solutions from the collective of advisors and specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic positioning and direction work for organizations seeking to align their brand with mission, values, and audience needs.
• Brand Voice and Narrative Development of messaging frameworks, voice guidelines, and storytelling narratives for purpose-driven brands.
• Visual Identity Design of logos, color systems, typography, and overall visual expression for brands.
• Brand Guidelines Documentation of brand standards for consistent application across touchpoints.
• Marketing Campaigns End-to-end campaign conceptualization and execution for organizations, nonprofits, and social enterprises.
• Event Themes, Messaging, and Design Creative development of themes, messaging, and visual design for organizational events.
• Collateral Design Design of printed and digital marketing collateral aligned with brand standards.
• Values Alignment Consulting engagement to align organizational practices and brand expression with stated values around equity and inclusion.
• Coaching and Advisory One-on-one coaching and advisory engagements for leaders building mission-driven brands.
• Discovery Diagnostic Engagement Entry-point diagnostic engagement used to learn a prospective client's needs and inform scope of subsequent brand, design, or campaign work.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• 76°WestminorOthersFilm and video production partner within Brand Justice Collective network. Available for project-based collaboration on client engagements requiring video content.
• Craft & CommerceminorOthersMedia partner within Brand Justice Collective network. Supports content and media strategy for client engagements.
• HDMademinorOthersWebsite development partner within Brand Justice Collective network. Provides technical implementation for web design projects.
• Side•seaminorOthersWebsite and digital marketing partner within Brand Justice Collective network. Supports digital experience and online marketing initiatives.
• Bravo MediaminorOthersVideos and digital content partner within Brand Justice Collective network. Produces video content for client campaigns and communications.
• Clark & Dobbins P.C.minorOthersIntellectual property law firm partner. Provides legal counsel on trademarks and brand-related IP matters for clients.
• Stonewall Community FoundationminorOthersNonprofit foundation where Frank Liu serves on the board. Represents community involvement and professional network connections.
• SeaChange Capital PartnersminorOthersCapital partners organization where Frank Liu serves on the board. Represents professional network and sector expertise.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Cornershop Creative: Cornershop Creative is a small brand and marketing studio focused on nonprofits and purpose-driven organizations. Comparable in size, service mix (brand strategy, identity, web, campaigns), and values-driven positioning.
• EmcArts: EmcArts is a nonprofit advisory and consulting firm serving arts, culture, and social-sector organizations on strategy and innovation. Comparable in its nonprofit/social-sector client focus and New York base.
• Fahrenheit Creative: Fahrenheit Creative is a small, values-driven creative agency focused on social impact and purpose-led branding for nonprofits and foundations. Comparable in size, niche, and service offering to Brand Justice.
• Pivot Creative: Pivot Creative is a small boutique agency offering brand strategy, identity, and digital work for mission-driven clients. Closely comparable in scale and positioning to Brand Justice's consultancy-plus-collective model.

Direct peers

• Purpose: Purpose is a social impact agency that builds brands, campaigns, and movements for values-driven organizations. Shares Brand Justice's focus on aligning brand identity with purpose and producing campaigns that mobilize stakeholders.
• Big Duck: Big Duck is a branding and marketing agency focused exclusively on nonprofit and cause-based organizations, offering brand strategy, visual identity, and campaign work. Directly comparable to Brand Justice's values-driven nonprofit and social-enterprise client focus.
• LaPlaca Cohen: LaPlaca Cohen is a cultural strategy and brand consultancy working with nonprofits, foundations, and cultural institutions on brand strategy and audience engagement. Closely aligned with Brand Justice's mission-driven positioning and New York base.
• Free Range Studios: Free Range Studios is a creative agency specializing in brand storytelling and campaigns for nonprofits and social-impact brands. Comparable in service mix (brand identity, narrative, campaigns) and values-driven client base.

Broad incumbents

• TBWA\Chiat\Day: TBWA is a global creative agency network whose disruption-led work frequently intersects with values-driven brand strategy. Represents a scaled competitor for Brand Justice's mid-market and enterprise values-driven clients.
• The Ad Council: The Ad Council is a large, established nonprofit that produces public service campaigns on social issues, working with major agencies and brands. Represents a scaled incumbent in values-driven marketing that Brand Justice's mission-driven clients may also engage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/brand-justice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Justice