doity Produktion GmbH

What doity Produktion GmbH does

doity Produktion GmbH is a privately held Berlin-based media production company founded in 2010 that produces commercials, branded films, TV content, vertical social stories, narrative formats, and commercial photography for global brands. The firm operates a dual model: a production company that delivers creative services end-to-end, and a talent agency that represents a roster of 24 directors and 10 photographers, several of whom hold international awards including Cannes Lions, D&AD, Clio, and BAFTA. Content ranges from 6-second digital spots to 60-minute episodic productions, including Netflix's Bodies and Disney+'s Pauline.

The business serves enterprise clients across automotive (Mercedes-Benz, Porsche, Audi, Ford, Volkswagen), food and beverage (McDonald's, EDEKA), healthcare (AOK, NHS), telecommunications (Telekom), sportswear (Nike), retail and fintech (N26), and public broadcasting (ARD). Marketing and lead generation are handled primarily through a portfolio website (doity.de), Instagram, and Vimeo, with no disclosed paid acquisition or outbound sales motion.

Revenue is generated through project-based B2B contracts with brands and their advertising agencies; no public pricing or revenue figures are disclosed. The company is led by Managing Partner Sascha Pollack alongside a small team of executive producers, producers, and post-production supervisors (1-10 total employees), with the broader director and photographer roster engaged on a project basis. No external funding, parent company, or institutional ownership is disclosed in the source material.

Name

doity Produktion GmbH

Legal name

doity Produktion GmbH

Website

https://doity.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

doity Produktion GmbH is a Berlin-based full-spectrum media production company founded in 2010, producing commercials, branded films, TV/streaming content, and photography for global enterprise brands while representing a roster of 24 directors and 10 photographers.

Ownership category

akta.pro rank

Product category

Commercial Film and Photography Production Services

NAICS

Motion Picture and Video Production (51211), Commercial Photography (541922)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYBPAFAIAB

Video Production & Post-Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYBPAFAIAF

Photography & Photo Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPAAACAG

Performance Creative & Ad Content Production (for Paid Media)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

SECONDARYMPADABAE

Live-Action Short-Form Production (Short Films, Web Series)

Media, Entertainment & Sports/Film & Video Production/Distribution/Film & TV Production (Live-Action)

Keywords

• Commercial production
• Branded film production
• TV content production
• Commercial photography services
• Director representation

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Production Services: Project-based production services for commercials, TV content, photography, and branded films. Revenue generated through client contracts for creative production work.

Distribution channels1 record

Marketing channels3 records

Core offering

doity Produktion GmbH is a full-spectrum media production house producing moving content and photography for brands and broadcasters. Its work spans TV commercials, branded films, narrative formats, vertical stories, digital/floating ads, and commercial photography, drawing on a roster of directors and photographers it represents for hire on commercial, TV, and film projects.

Product overview

doity Produktion GmbH is a full-spectrum media production company founded in 2010 and based in Berlin, Germany. The company produces moving content across multiple formats including TV commercials, floating/digital ads, branded films, vertical social media stories, and narrative/feature formats. In addition to video production, they offer commercial photography services. The business operates both as a production company and as a talent agency, representing a roster of 24+ directors and 10+ photographers who are available for directing and photography assignments across commercial, TV, and film projects. The company creates content from 6-second spots to 60-minute features, serving brands across automotive, food/beverage, healthcare, finance, fashion, and other sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Production End-to-end production of TV commercials and digital advertising content (pre-roll, mid-roll, floating ads) for brands across broadcast TV and online platforms.
• TV Production Production of TV trailers and episodic/series content for broadcasters and streaming platforms, including work for ARD, Disney+, and Netflix.
• Branded Films Production Long-form narrative or documentary-style video content produced for brand storytelling and marketing purposes across broadcast, digital, and event channels.
• Photography / Stills Production Commercial stills photography for advertising campaigns, including automotive and editorial work, delivered via the company-represented photographer roster.
• Special Projects / Narrative Formats Story-driven content production including short films, vertical video optimized for social platforms (Instagram, TikTok, YouTube Shorts), episodic narrative formats, and special commissioning projects for brands and broadcasters.
• Director Representation Representation and management of commercial film directors for hire on commercial, TV, and film assignments under the doity banner.
• Photographer Representation Representation and management of commercial photographers available for photography assignments with brands and agencies.

Named customers16 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Erste Liebe Filmproduktion: Berlin-based production company producing commercials, branded films, and music videos with a represented director roster. Operates the same production-plus-talent-rep model as doity in the same German market.
• Tempomedia Filmproduktion: Berlin-based commercial and branded content production house with a comparable director roster and blue-chip advertiser clients. Closely matches doity on geography, format range, and talent-agency hybrid model.
• CAVALLO Filmproduktionen: German commercial and narrative production company based in Munich and Berlin, producing commercials, branded films, and TV content. Directly comparable on service mix and German/European client base.
• Tony Petersen Film: Long-established Berlin commercial production house producing TV commercials, branded content, and digital ads. Competes for the same automotive and consumer brand RFPs as doity.
• Iconoclast Germany: Global commercial and branded content production company with a strong Berlin/Germany presence and a represented director roster. Directly comparable on hybrid model, premium brand client base, and multi-format output.
• Czar Film: Berlin-based commercial and branded content production house with a strong director roster and award-winning work. Closely comparable to doity in scope, geography, and target client verticals.

Broad incumbents

• Anonymous Content: Major US-based production and representation company producing commercials, branded content, film, and TV with a high-profile director roster. Competes with doity for premium global brand campaigns and shares the talent-agency hybrid model.
• Somesuch & Co: UK/global commercial and branded content production company with represented directors producing high-end campaigns. Comparable on premium positioning, format range, and brand client profile, with broader geographic reach.
• Radical Media: Global production company producing commercials, branded films, documentaries, and feature content for premium brands. Larger and broader than doity but competes for the same enterprise brand budgets across automotive, sportswear, and streaming.
• Smuggler: Internationally awarded commercial and content production company with global offices. Direct competitor on premium automotive and consumer brand campaigns that doity also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/doity
• Instagraminstagram.com/doity_de
• LinkedInlinkedin.com/company/doity-produktion-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about doity Produktion GmbH