Pueblo Action Alliance

What Pueblo Action Alliance does

Pueblo Action Alliance (PAA) is a grassroots, Pueblo-led nonprofit organization founded in 2016 and headquartered at 211 10th St SW in Albuquerque, New Mexico (Tiwa Territory). Its mission centers on advancing Pueblo cultural sustainability, community defense, and Indigenous climate justice for Pueblo and broader Indigenous communities across New Mexico — including Sandia, Laguna, Kewa, Isleta, and Tesuque Pueblos, as well as Diné/Navajo, Apache, and other nations in the Greater Chaco Region. The organization operates a portfolio of eight interlocking campaigns and programs: Youth Justice, Protect Greater Chaco, No False Solutions, Indigenous Community Defense (a four-pillar program covering Youth Arts & Culture, Harm Reduction, Mutual Aid Care Packages, and Reproductive Care), Water Back, Caja del Río, and the NM LAWS constitutional litigation coalition. Educational programming includes Dismantling Colonialism (Doctrine of Discovery), Body Mapping, Fracking 101, and FPIC workshops, plus annual Healing Circles and political zines (Chaco Zine, FPIC Zine, Water Back Manifesto).

The organization's business model is nonprofit: revenue derives from individual donations (processed via the SouthWest Organizing Project's Powerbase donation portal) and grants, with no commercial pricing, products, or services sold. There is no proprietary technology, no AI/ML capability, and no software product offering. PAA employs 1-10 staff led by Executive Director Julia Bernal (Sandia Pueblo) and Program Director Reyes DeVore, with named organizers spanning communications, cultural lands, environmental justice, and youth justice functions. The organization operates through coalition-based advocacy, working with the Greater Chaco Coalition, NMLAWS, Caja del Rio Coalition, All Pueblo Council of Governors, Diné C.A.R.E., The Red Nation, WildEarth Guardians, Western Environmental Law Firm, and other national and international Indigenous solidarity networks (Venceremos Brigade Cuba solidarity, New Zealand/Aoetearoa connections, AAPRP-NM, Native Movement, Tewa Women United). Distribution is entirely grassroots: direct community organizing, social media, earned media (The Hill, The Guardian), workshops, healing circles, town halls, and digitally distributed educational zines.

Name

Pueblo Action Alliance

Legal name

Pueblo Action Alliance

Website

https://puebloactionalliance.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pueblo Action Alliance is a Pueblo-led nonprofit founded in 2016 in Albuquerque, New Mexico, that advances Indigenous climate justice, environmental protection, and community defense for Pueblo and broader Indigenous communities through grassroots organizing, coalition-based advocacy, mutual aid programming, and constitutional litigation.

Ownership category

akta.pro rank

Product category

Indigenous Rights Advocacy and Community Organizing

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (81341)

SIC

Services-Social Services (8300)

akta.pro primary industry

Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)

Keywords

• Indigenous advocacy
• Environmental justice
• Community organizing
• Cultural protection
• Grassroots mobilization

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Marketing channels6 records

Core offering

Pueblo Action Alliance is an Indigenous-led nonprofit that advances Pueblo cultural sustainability, community defense, and Indigenous climate justice through advocacy campaigns, direct mutual aid programs, and political education. Its core offerings include the Indigenous Community Defense (ICD) program (mutual aid, harm reduction, youth arts and culture, reproductive care), environmental protection campaigns (Protect Greater Chaco, Water Back, Caja del Río, No False Solutions), the NM LAWS coalition lawsuit initiative, Youth Justice programming, community workshops, and annual Healing Circle events.

Product overview

Pueblo Action Alliance is a non-profit Indigenous advocacy organization offering a portfolio of community programs and advocacy campaigns rather than a commercial product. Its offerings include the Indigenous Community Defense (ICD) Program with four pillars (Youth Arts & Culture, Harm Reduction, Mutual Aid, Reproductive Care), environmental protection campaigns (Protect Greater Chaco, Caja del Río, Water Back), the NM LAWS coalition lawsuit initiative, Youth Justice programming, and community educational workshops. These programs work in concert to advance Indigenous rights, environmental justice, and community resilience.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Justice Program Organizing and advocacy program focused on youth leadership and justice issues affecting Pueblo communities.
• Protect Greater Chaco Campaign Campaign to protect the Greater Chaco Region and Chaco Canyon cultural landscape from oil and gas extraction and fracking.
• Indigenous Community Defense (ICD) Program Multi-faceted program focused on intergenerational community support, mutual aid, harm reduction, and community care. Implements four pillars: Youth Arts & Culture, Harm Reduction, Mutual Aid Care Packages, and Reproductive Care.
• Water Back Campaign Campaign to reclaim Indigenous water claims in the Southwest, remove commodification of water, and promote rematriation of Indigenous water management practices.
• Caja del Río Protection Campaign Campaign to protect the Caja del Rio plateau from Los Alamos National Labs' transmission line project and nuclear weapons production expansion.
• NM LAWS Coalition Lawsuit Initiative Coalition suing New Mexico state government to enforce the pollution control clause of the New Mexico Constitution (Article 20, Section 21) and suspend oil and gas permitting.
• Community Workshops Educational workshops including Dismantling Colonialism: Doctrine of Discovery, Body Mapping, Fracking 101, and Free Prior Informed Consent (FPIC) training.
• Healing Circle Annual community wellness event focused on honoring selves through wellness, addressing generational trauma and grief, and providing culturally-safe spaces for learning and community.
• No False Solutions Campaign Campaign opposing false climate solutions such as hydrogen production and carbon pricing that perpetuate fossil fuel dependence.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Caja del Rio CoalitioncoreStrategic or Co-development PartnerPueblo Action Alliance is a member of the Caja del Rio Coalition, a coalition of Tribal, Hispano, faith, veteran, elected officials, conservation and Indigenous climate justice leaders opposing Los Alamos National Labs' 14-mile transmission line project through the Caja del Rio plateau. The coalition submitted a 52-page document to the U.S. Forest Service detailing deficiencies in NNSA's environmental assessment.
• NMLAWS (New Mexico Land, Air, Water, and the Sacred) CoalitioncoreStrategic or Co-development PartnerPAA co-founded and participates in the NMLAWS coalition, which filed a first-of-its-kind lawsuit against the State of New Mexico, the state legislature, Gov. Michelle Lujan Grisham, and state agencies for failing to comply with the pollution control clause of the New Mexico Constitution (Article 20, Section 21) regarding oil and gas extraction impacts.
• Greater Chaco CoalitioncoreStrategic or Co-development PartnerPAA is a member of the Greater Chaco Coalition, which has been working for decades to protect the Greater Chaco cultural landscape from oil and gas development. The coalition successfully advocated for the Biden administration's 2021 announcement to take steps to protect the Greater Chaco region and has organized delegations to D.C., submitted protest letters and scoping comments to the BLM, and participated in the Red Road to DC campaign.
• All Pueblo Council of Governors (APCG)coreStrategic or Co-development PartnerPAA works closely with the All Pueblo Council of Governors, which is a collective governance body of all Pueblo nations in New Mexico. APCG passed Resolution No. APCG 2024 – 01 calling for a tribally-led ethnographic study of the Caja del Rio traditional cultural landscape and has issued press releases and resolutions supporting PAA's campaigns including opposition to LANL plutonium pit production and Chaco protection.
• The Red NationmajorStrategic or Co-development PartnerPAA collaborates with The Red Nation, an Indigenous radical organization, on campaigns including opposition to monuments glorifying genocide, solidarity with Cuba, and broader Indigenous liberation organizing. PAA staff have co-authored statements and appeared at joint events with The Red Nation.
• Diné C.A.R.E.majorStrategic or Co-development PartnerPAA works in coalition with Diné C.A.R.E. (Citizens Against Ruining our Environment) on campaigns related to the Greater Chaco Region, particularly addressing the impacts of fracking on Diné (Navajo) communities. Both organizations participated in the delegation to D.C. for the White House protest against fossil fuels.
• WildEarth GuardiansminorStrategic or Co-development PartnerPAA participated in a joint delegation with Wildearth Guardians and Diné C.A.R.E. traveling to Washington D.C. for a White House protest against fossil fuels as part of the Greater Chaco Coalition.
• Orenda TribeminorStrategic or Co-development PartnerPAA partnered with Orenda Tribe, led by Amy Yeung (Diné), to raise awareness around issues important to Indigenous people, including protection of the Greater Chaco Region. Orenda Tribe's website published PAA's article on Chaco Canyon protection.
• All African People's Revolutionary Party (AAPRP) - New MexicominorStrategic or Co-development PartnerPAA collaborates with AAPRP-NM on joint organizing and educational programming, including African and Indigenous Solidarity conversations, joint statements on policing and state violence, and hosting PAA staff on the AAPRP weekly Pan-African News Show.
• Tewa Women UnitedminorStrategic or Co-development PartnerPAA partnered with Tewa Women United on opposition to Los Alamos National Labs' Flanged Tritium Waste Container (FTWC) venting proposal near Pueblo communities. TWU started a Change.org petition that accumulated 3,112 signatures and helped postpone the proposed venting.
• Grand Canyon TrustminorStrategic or Co-development PartnerPAA Youth Organizers presented on Community Defense at a Grand Canyon Trust event as part of the Rising Leaders Initiative series of presentations.
• Native American Community Academy (NACA)minorStrategic or Co-development PartnerPAA has been working with the Native American Community Academy, a local Indigenous Charter School, and their Land Based Learning team to implement 'Building Indigenous Pedagogy through Community Based Learning' workshops.
• New Mexico Sierra ClubminorStrategic or Co-development PartnerPAA participated in coalition with New Mexico Sierra Club and The Red Nation to protest the BLM's sale of 44,000 acres in the Greater Chaco region and 40,000 acres near Carlsbad Caverns.
• Venceremos Brigade (VB)minorStrategic or Co-development PartnerPAA, through its Creative Strategist Sheldon Tenorio, participates in the New Mexico Venceremos Brigade Committee and National Coordinating Committee for the Venceremos Brigade, organizing solidarity trips to Cuba and educational programming about Cuban revolutionary structures.
• Friends of To'hajiileeminorStrategic or Co-development PartnerPAA is a member of the Friends of To'hajiilee coalition, a group of Native American-led community-based organizations advocating for Navajo Nation's access to clean drinking water and opposing Western Albuquerque Land Holdings' demands for CARES Act funding.
• SouthWest Organizing Project (SWOP)minorStrategic or Co-development PartnerPAA partnered with the SouthWest Organizing Project for the 2019 Venceremos Brigade trip to Cuba. SWOP is a regional organizing network in the Southwest that supports Indigenous and communities of color.
• Western Environmental Law FirmminorStrategic or Co-development PartnerPAA and the Greater Chaco Coalition work with the Western Environmental Law Firm, which assists in submitting protest letters and scoping comments for BLM land auctions in the Greater Chaco Region.
• Native MovementminorStrategic or Co-development PartnerPAA coordinated with Native Movement for the International Day of Solidarity opposing Arctic Refuge lease sales, joining Defend the Sacred Alaska in a coordinated banner drop.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grandmother Collective: Indigenous women-led network focused on water protection, treaty rights, and intergenerational organizing — directly comparable to PAA's Water Back campaign and women-led organizing approach.
• Diné C.A.R.E. (Citizens Against Ruining our Environment): Indigenous-led Dineé organization opposing fossil-fuel extraction in the Greater Chaco Region; PAA is an active coalition partner, and the organizations share campaigns, staff appearances, and policy goals.
• SouthWest Organizing Project (SWOP): Four Corners-based multi-racial organizing network supporting Indigenous and communities of color; PAA partners with SWOP on Cuba solidarity work and SWOP processes PAA's donations via OurPowerBase.
• The Red Nation: Indigenous radical organization focused on liberation, anti-colonialism, and Indigenous sovereignty — PAA's listed major partner on joint campaigns, statements, and events with shared political framework.
• Honor the Earth: Indigenous-led organization (founded by the White Earth band) focused on climate justice, cultural preservation, and opposition to fossil-fuel pipelines — closely aligned mission with PAA's environmental advocacy work.
• Seventh Generation Fund for Indigenous Peoples: Indigenous-led foundation providing grants and capacity-building to grassroots Indigenous communities across the Americas — highly comparable Indigenous-led advocacy/grantmaking model.
• NDN Collective: National Indigenous-led organization providing grantmaking, capacity-building, and advocacy for tribal nations; a comparable Indigenous-rights funder/advocate and potential collaborator.
• Indigenous Environmental Network: Indigenous-led nonprofit operating across Turtle Island on environmental justice, climate justice, and opposition to extractive industries — directly comparable mission, base, and tactics to PAA, with broader geographic reach.
• Tewa Women United: Indigenous women-led organization based in Northern New Mexico addressing environmental justice, reproductive justice, and violence against women — active PAA coalition partner with overlapping campaign work in LANL opposition.

Broad incumbents

• Cultural Survival: Long-established Indigenous rights organization with global reach supporting Indigenous community-led advocacy, media, and grantmaking — broader geographic and topical scope than PAA but adjacent mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubesoundcloud.com/user-862450344
• Facebookfacebook.com/puebloactionalliance
• Instagraminstagram.com/puebloactionalliance
• Xx.com/puebloalliance
• LinkedInlinkedin.com/company/pueblo-action-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pueblo Action Alliance