Very Ok Vinyl

What Very Ok Vinyl does

Very Ok Vinyl is a privately held, founder-led e-commerce retailer and record label specializing in video game soundtrack vinyl records, based in Ontario, Canada and operating since 2021. The company operates a direct-to-consumer Shopify storefront selling vinyl records, CDs, and small merchandise items (primarily stickers), with prices ranging from approximately $19 for entry-level titles to $182 for premium multi-LP collector editions. Beyond its own-label releases — 52 proprietary titles including exclusive colored vinyl variants and limited editions — the company distributes third-party video game and anime soundtrack vinyl from labels such as iam8bit, Laced Records, Black Screen Records, Materia Collective, Anime Limited, SpaceLab9, King Records, Square Enix, and WRWTFWW. It also provides Canadian distribution services that allow domestic customers to avoid overseas shipping costs and customs fees, effectively positioning the company as a local fulfillment partner for international labels in the Canadian market.

The business is built on a narrow technology stack: a Shopify-powered storefront with native payment integrations (Shop Pay, Apple Pay, Google Pay, Visa/Mastercard/Discover/Diners, plus regional methods such as Bancontact and iDEAL Wero), multi-channel social presence (Discord, Facebook, Instagram, Twitter/X, Bandcamp, YouTube), and a newsletter for first-access pre-order announcements. Orders ship weekly from a single Ontario warehouse with flat-rate shipping to Canada and USA (up to 5 kg) and international shipping via PostNL. The go-to-market is product-led with weekly new-release drops, supported by an active collector community and curated collection pages organized by genre, label, and import origin. Customer segments include video game soundtrack collectors, anime fans, city pop/lo-fi enthusiasts, and Canadian buyers seeking to avoid import fees.

The revenue model is transactional and unit-priced across four streams: own-label vinyl sales, distributed third-party vinyl sales, CD sales, and small-ticket merchandise. Distribution services generate transaction-fee-based revenue as a fulfillment layer for international labels selling into Canada. There is no subscription, recurring, or licensing revenue, and no disclosed institutional funding, headcount, or revenue figures. The company is led by CEO Scott Geoffrey and operates as a profitable-style specialty niche retailer with a modest but defensible positioning built on content curation, Canadian logistics, and collector community engagement.

Name

Very Ok Vinyl

Legal name

Very Ok Vinyl

Website

https://veryokvinyl.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Very Ok Vinyl is a Canadian, founder-led e-commerce retailer and record label founded in 2021, specializing in video game soundtrack vinyl records. It sells its own 52 proprietary releases plus distributed third-party titles worldwide via Shopify, serving collectors and Canadian buyers seeking to avoid import fees.

Ownership category

akta.pro rank

Product category

Vinyl Records Retail

NAICS

Record Production and Distribution (51225), Manufacturing and Reproducing Magnetic and Optical Media (33461)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Physical Recorded Music Manufacturing (Vinyl/CD/Cassette) (MPAIAAAE)

Keywords

• Vinyl record retail
• Video game soundtracks
• Limited edition vinyl
• Anime soundtrack records
• Music distribution services

Headquarters

HQ city

Ontario

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vinyl Record Sales: Direct sales of video game soundtrack vinyl records, including their own VoV releases and distribution titles from other labels. Products include standard editions and limited collector variants.
2. CD Sales: Sales of CD soundtracks alongside vinyl offerings.
3. Merchandise Sales: Sales of stickers and other merchandise items.
4. Distribution Services: Provides Canadian distribution services for customers who want to avoid overseas shipping costs and customs fees. Acts as a fulfillment partner for video game soundtrack releases in Canada.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Very Ok Vinyl is a Canadian specialty retailer and independent record label that sells physical music media — primarily vinyl records and CDs — focused on video game soundtracks and anime soundtracks. The company publishes its own proprietary VoV-label releases (including exclusive colored variants and limited editions) and also distributes third-party soundtrack vinyl from international labels. Supporting offerings include branded merchandise/stickers, optional record-handling add-on services, and Canadian fulfillment services that localize shipping for North American customers.

Product overview

Very Ok Vinyl is a specialized vinyl record retailer and publisher focused on video game soundtracks. The company operates two main product lines: (1) Proprietary releases published under the Very Ok Vinyl label, featuring exclusive colored vinyl variants, limited editions, and partnerships with indie game developers; and (2) A distribution business offering third-party game, anime, and soundtrack vinyl records from international labels (iam8bit, Laced Records, Black Screen Records, Japanese imports). Supporting offerings include CDs, stickers/merchandise, optional shipping services (Very Ok Services) for record protection, and Canadian distribution to reduce shipping costs. The company is Shopify-based and ships worldwide from Ontario, Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Very Ok Vinyl Records (Proprietary Releases)
• Vinyl Records (Distribution)
• CDs

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Two partnerships are on record, tiered core.

• Stumpy Frog RecordscoreChannel Partner/ Reseller/ DistributorCollaborative partnership where Stumpy Frog Records and Very Ok Vinyl co-present releases. Example: Night in the Woods soundtrack released as a VoV exclusive colored 2LP with glow-in-the-dark gatefold.
• Various Record Labels (Distribution)coreChannel Partner/ Reseller/ DistributorDistributes products from numerous video game soundtrack labels including: iam8bit, Laced Records, Black Screen Records, Anime Limited, Materia Collective, SpaceLab9, Mutant, King Records, Square Enix, WRWTFWW, and many others.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/VeryOkVinyl
• YouTubeyoutube.com/channel/UCEy7ZcSY_n-ovVn2aesuUOg
• Facebookfacebook.com/veryokvinyl
• Instagraminstagram.com/veryokvinyl
• LinkedInlinkedin.com/company/veryokvinyl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Very Ok Vinyl