Tyrol Sports Group, LLC

What Tyrol Sports Group, LLC does

Tyrol Sports Group, LLC, doing business as Tyrol Ski & Sport, is a privately held, family-owned specialty outdoor retailer headquartered in Rochester, Minnesota. The company operates a single brick-and-mortar storefront at 1923 2nd St. SW, Rochester, MN, founded in 1965 by Jerry and Barb Schliep and acquired in 2003 by their daughter Kristin Welch and her husband Robb Welch. Tyrol sells ski, snowboard, cross-country, and snowshoe equipment alongside a year-round assortment of outdoor apparel, footwear, camping/backpacking gear, canoes/kayaks/SUPs, travel luggage, Yakima car racks, and porch/patio furniture, with in-house services including ski binding mounting, tuning, patch sewing, and embroidery, plus seasonal rentals, a ski lease program, and a high school letter jacket program launched in 2019.

The business makes money through three primary streams: traditional retail merchandise sales across winter and summer categories; usage-based equipment rentals and seasonal ski leases; and professional services (binding mounting, tuning, patch sewing, embroidery, and letter jacket customization). The go-to-market motion is direct-to-consumer through a physical storefront with personalized, expertise-led service; there is no proprietary e-commerce platform and no disclosed third-party logistics or marketplace integration. Customer segments are horizontally distributed across individual outdoor enthusiasts, Rochester-area high school students and families, and outdoor furniture purchasers in southeastern Minnesota. The company has no external funding, no parent company, no subsidiaries, and no disclosed technology stack beyond a basic inventory system used for receiving and data entry.

Operational characteristics include approximately 9 identified staff with an average full-time tenure of 25 years and over 134 years of combined Tyrol retail experience among current staff, a long-standing distribution footprint anchored at the same 2nd Street address since 1969, and marketing limited to organic Instagram/Facebook presence and a Constant Contact email newsletter. There are no patents, no regulatory actions, no M&A activity beyond the 2003 family ownership transfer, and no digital channels beyond the company website.

Name

Tyrol Sports Group, LLC

Legal name

Tyrol Ski & Sport

Website

https://tyrolskishop.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Tyrol Ski & Sport is a family-owned specialty outdoor retailer in Rochester, MN, selling ski, snowboard, camping, and patio gear since 1965, with in-store mounting, tuning, and embroidery services for southeastern Minnesota consumers.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (459110), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax) (CRAMAJAG), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)

Keywords

• Ski equipment retail
• Snowboard gear sales
• Outdoor sporting goods
• Ski equipment services
• Winter sports apparel

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail merchandise sales: Traditional retail sales of outdoor recreation equipment and apparel. Products include winter merchandise (ski equipment, snowboard equipment, cross country ski equipment, snowshoes, clothing, boots), summer merchandise (camping/backpacking gear, canoes/kayaks, travel luggage, porch/patio furniture, sportswear/footwear), car racks, and high school letter jackets with patches and embroidery services.
2. Equipment rentals: Rental program for winter equipment (skis, snowboards) and summer equipment. Also offers ski lease program for seasonal equipment access.
3. Embroidery and customization services: In-store patch sewing services and embroidery of names on letter jackets and other apparel items.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tyrol Sports Group, LLC operates as Tyrol Ski & Sport, a single-location brick-and-mortar specialty outdoor retail store based in Rochester, MN. The company sells ski, snowboard, and outdoor gear and apparel, and provides in-store equipment mounting, repair, and tuning services to consumers.

Product overview

Tyrol Ski & Sport is a family-owned specialty outdoor retail store offering a comprehensive range of outdoor recreation products and services. The company operates as a single-storefront retailer (not a platform) with a unified product portfolio organized into two main seasonal categories: Winter Merchandise (Downhill Ski Equipment, Snowboard Equipment, Cross Country Ski Equipment, Snowshoes, Winter Clothing & Boots) and Summer Merchandise (Camping/Backpacking Gear, Canoes & Kayaks, Travel Luggage/Clothing, Porch & Patio Furniture, Sportswear/Footwear, Car Racks). Additional services include a Ski Lease Program, Winter & Summer Rentals, and High School Letter Jackets. The store carries hundreds of outdoor equipment and apparel brands including Columbia Sportswear, The North Face, Patagonia, Kuhl, Burton, Rossignol, and many others, with a focus on establishing long-term customer relationships through knowledgeable staff with extensive outdoor experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski, Snowboard, and Outdoor Gear Retail
• Ski and Snowboard Equipment Mounting, Repair, and Tuning

Quantifiable outcome

• 61 years of continuous operation as a family-owned specialty outdoor retailer

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• L.L.Bean: Iconic multi-channel outdoor retailer offering apparel, footwear, and outdoor equipment with strong brand recognition. Competes with Tyrol across sportswear, winter boots, and outdoor gear, though at national scale and primarily via owned retail and catalog.
• REI Co-op: Large U.S. outdoor co-op retailing apparel, ski/snowboard gear, and offering services like binding mounting and rentals. Competes with Tyrol across nearly every category, but operates at a national scale with a strong e-commerce platform and membership model rather than a single local store.
• Patagonia (retail stores): Brand-owned DTC retail and online channel for Patagonia apparel and outdoor gear. Competes with Tyrol on a category and brand level where Tyrol resells Patagonia, with growing brand-DTC pressure on independent specialty retailers.
• Scheels: Regional sporting goods chain with massive stores offering apparel, footwear, ski and outdoor equipment, and in-store services. Comparable breadth to Tyrol across sporting goods but at a much larger format and broader category set.

Direct peers

• Sun & Ski Sports: Specialty multi-store retailer of ski, snowboard, cycling, and outdoor gear with rental programs and tuning services. Strong direct comparable to Tyrol in service-oriented specialty outdoor retail, though operating across multiple regional markets rather than a single storefront.
• Backcountry: Online-led specialty outdoor and ski/snowboard retailer selling premium brands (Patagonia, The North Face, Burton, etc.) that Tyrol also carries. Directly competes for the same brand-loyal customers, but lacks Tyrol's in-store service, mounting, and local expertise.
• evo: Specialty ski, snowboard, and outdoor retailer with flagship stores, rentals, and tuning services. Closest direct comparable to Tyrol in product mix (winter sports retail plus tuning), although evo operates at a larger, multi-location scale and with stronger e-commerce.
• Christy Sports: Regional specialty ski and snowboard retailer operating multiple stores across mountain communities, with equipment sales, rentals, lease programs, and tuning services. Highly comparable to Tyrol in category focus and service-driven model, though larger and geographically dispersed.
• Moosejaw: Online outdoor specialty retailer carrying many of the same premium brands Tyrol sells, with strong promotional pricing and DTC fulfillment. Competes directly for the same customer wallet without offering Tyrol's local in-person expertise and services.

Regional players

• Midwest Mountaineering: Long-running independent outdoor store in Minneapolis with deep expertise in camping, paddling, and winter gear, plus community programming and an annual expo. Comparable to Tyrol as a regional independent outdoor specialist serving Minnesota outdoor enthusiasts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tyrolskiandsports
• Instagraminstagram.com/tyrolskishop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyrol Sports Group, LLC