UrbanUrban

What UrbanUrban does

UrbanUrban is a privately held, partner-led B2B professional services firm headquartered in Stockholm, Sweden, that delivers talent acquisition and people management services to growth-oriented companies in dynamic and transformative environments. Its offering is structured around two core service areas — Talent Acquisition Services (standalone recruitment, on-site talent acquisition consulting, and executive search) and People Management Services (HR management, leadership coaching and development, and employer branding) — delivered either as a total solution or as an extension of the client's existing people team.

The firm operates without a proprietary technology platform, relying instead on established strategies, processes and frameworks tailored to each engagement. Its methodology emphasizes screening for mindset, grit, self-leadership, and culture alignment alongside technical fit, positioning psychological safety and culture fit as primary differentiators. Notable engagements include multi-workstream recruitment and employer-branding mandates at Svea Solar (supporting headcount growth from approximately 400 to 1,000+ employees), an external HR function arrangement with Epicenter (which operates innovation houses across Stockholm, Oslo, and Helsinki), and on-site talent acquisition for Ingrid Capacity, a Sweden-based energy startup ranked among Sweden's top startups by LinkedIn in 2024.

Revenue is generated through consulting fees on project-based, quote-based engagements with no publicly disclosed pricing, recurring-revenue commentary, or funded scale signals. The firm is led by CEO & Partner Ida Garamvölgyi and COO & Partner Lina Dobrzynski, with a stated headcount of 1–10 employees, no disclosed outside investment, and active operations evidenced by website case studies dated to April 2025. A co-delivery partnership with Whippy (onboarding specialists) supports integrated recruitment-to-onboarding journeys for clients.

Name

UrbanUrban

Legal name

UrbanUrban

Website

https://urbanurban.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

UrbanUrban is a Stockholm-based, partner-led B2B professional services firm delivering talent acquisition and people management services — including standalone recruitment, on-site consulting, executive search, HR management, and leadership coaching — to growth-oriented companies in the Nordics.

Ownership category

akta.pro rank

Product category

HR Consulting & Talent Acquisition Services

NAICS

Employment Placement Agencies (561311), Human Resources Consulting Services (541612), Executive Search Services (561312)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Recruitment Marketing & Employer Branding for RPO (BPACABAL)

akta.pro secondary industry

Human Capital & Workforce Transformation Consulting (BPAHACAE)

Keywords

• Talent acquisition services
• Executive search
• HR management consulting
• Leadership coaching
• Employer branding

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services - Talent Acquisition: Talent acquisition services provided as standalone recruitment (total recruitment process), on site talent acquisition (consultant placement), or executive search. Revenue generated through consulting fees and recruitment project engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

UrbanUrban provides Talent Acquisition Services (standalone recruitment handling the total recruitment process, on-site talent acquisition consulting, and executive search) and People Management Services (on-site HR management consulting, leadership coaching and development, and employer branding strategy). The firm acts as a people partner for growing or transforming organizations, combining strategic consulting with hands-on delivery.

Product overview

UrbanUrban is a people partner offering two core service areas: Talent Acquisition Services (standalone recruitment, on-site talent acquisition, and executive search) and People Management Services (HR management, leadership coaching, development, and employer branding). Their offering is structured as a services business rather than a software platform, combining strategic consulting with hands-on delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Acquisition Services Services for attracting and hiring the right people, including standalone recruitment (handling the total recruitment process), on-site talent acquisition (consultant placement), and executive search. Designed for growing or transforming organizations that need to hire for skills, experience, and mindset aligned with company culture.
• People Management Services Tailored support for people management needs as organizations grow or transform, including HR management (on-site consultant), leadership coaching, development and support, and employer branding strategy and content creation. Designed for companies that need an external HR function or strategic people support.

Quantifiable outcome

• Svea Solar grew from 400 to 1,000+ employees during partnership
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WhippyminorStrategic or Co-development PartnerWhippy, specialists in onboarding, collaborated with UrbanUrban on the Svea Solar project. UrbanUrban developed career pages and global recruitment process while Whippy built the global onboarding process. The two firms worked closely together to design cohesive recruitment and onboarding journeys for candidates and employees.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nigel Wright Group: Nigel Wright is a specialist Nordic and UK recruitment firm offering executive search and talent consulting; directly comparable to UrbanUrban's standalone recruitment and executive search offerings for growth-stage and enterprise clients in the Nordics.
• TNG (Talent Nordic Group): TNG is a Nordic headhunting and talent assessment firm operating across Sweden and the wider Nordics; matches UrbanUrban's focus on recruitment plus values-based / mindset candidate evaluation.
• Cederberg Executive Search: Cederberg is a Nordic executive search boutique headquartered in Stockholm; directly comparable on executive search positioning and target buyer profile of growth and transformation-oriented Nordic companies.
• Lime Search & Selection: Lime is a Nordic executive search firm specializing in C-level and senior commercial placements; competes with UrbanUrban's executive search line for the same senior-level buyer segment.
• Novare Executive Search: Novare is a Stockholm-based recruitment and executive search group; comparable on standalone recruitment for growth-stage Nordic enterprises and overlapping target customers.

Broad incumbents

• Hudson: Hudson is a global talent acquisition and HR consulting firm with a Nordic presence; overlaps with UrbanUrban on talent acquisition and HR advisory but serves a much broader portfolio of offerings across larger enterprise accounts.
• Hays plc: Hays is a global recruitment and workforce solutions firm with established Nordic offices; a broad incumbent alternative for talent acquisition services comparable to UrbanUrban's core offering, though typically at larger scale and across many sectors.
• Robert Half: Robert Half is a global staffing and consulting firm with Nordic operations; overlaps with UrbanUrban on professional recruitment and HR consulting for growth-oriented companies but at much larger scale and broader coverage.

Emerging players

• Assessio: Assessio is a Nordic assessment and people analytics firm focused on psychometric and mindset-based candidate evaluation; emerging player that competes with UrbanUrban's culture/mindset screening angle with a more assessment-led, tooling-driven approach.

Others

• Whippy: Whippy is a Nordic onboarding specialist that co-developed the Svea Solar end-to-end hiring journey with UrbanUrban; included as an adjacent ecosystem partner rather than a direct competitor.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/urbanurban

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UrbanUrban