AGSOCIAL
AGSOCIAL is an Australian boutique agency providing social media management, videography, communications strategy, content creation, graphic design, and PR services exclusively to agricultural and rural businesses, leveraging a seven-person team with firsthand farming backgrounds across Western Australia, Victoria, South Australia, and New South Wales.
- Company typePrivate
- Founded2017
- HeadquartersEsperance, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AGSOCIAL does
AGSOCIAL is an Australian boutique marketing and communications agency that specializes exclusively in serving agricultural, agribusiness, and rural businesses. Founded in 2017 by Lavinia Wehr — a public relations graduate who grew up on a broadacre farm in Esperance, Western Australia — the firm operates as a sole proprietorship (legal name Lavinia Kate Wehr) under the brand AGSOCIAL. Its service portfolio spans social media management, videography and photography, communications strategy, content creation and direction, graphic design and website development, and PR/media relations, supplemented by a "Social Media for Agriculture" online course hosted on Teachable. The agency positions itself around authentic, farm-grounded storytelling enabled by a seven-person team whose members hold agricultural degrees, agronomy credentials, and firsthand farming backgrounds across Western Australia, Victoria, South Australia, and New South Wales.
The business model is professional services-led: engagements are custom-quoted, retainer-oriented social media management packages combined with project-based creative and PR work. There is no publicly disclosed pricing, no proprietary technology platform, and no external capital; the legal entity is a sole proprietorship. Go-to-market is sales-led and direct, relying on website contact forms, email outreach, paid Google display/remarketing, earned media, and referral word-of-mouth. Customer segments are narrow by design — agricultural producers, agricultural contractors and brokers, and rural/regional Australian businesses — with Herefords Australia (a four-plus-year retainer) as the most prominently featured client. The agency maintains established relationships with rural media outlets including Farm Weekly, Countryman, Country Hour, and Rural Focus, which it leverages for client PR outcomes. Revenue, funding, and customer count are undisclosed.
AGSOCIAL firmographics
Firmographics- Name
- AGSOCIAL
- Legal name
- Lavinia Kate Wehr
- Website
- https://agsocial.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AGSOCIAL is an Australian boutique agency providing social media management, videography, communications strategy, content creation, graphic design, and PR services exclusively to agricultural and rural businesses, leveraging a seven-person team with firsthand farming backgrounds across Western Australia, Victoria, South Australia, and New South Wales.
- Ownership category
- akta.pro rank
Where AGSOCIAL is headquartered
LocationHeadquarters
- HQ city
- Esperance
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
AGSOCIAL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Social Media Management Services: Ongoing management of social media accounts for agricultural and regional businesses, including content creation, posting, engagement, and strategy alignment with business goals.
- Videography & Photography Services: Professional video and photo content creation for agricultural businesses, showcasing operations, equipment, and storytelling for marketing purposes.
- Communications Strategy Services: Comprehensive communication strategy development combining traditional media relations and digital/social media approaches for agricultural stakeholders.
- Content Creation & Direction Services: Crafting compelling content and narratives that resonate with regional audiences, connecting businesses with the right creatives through their extensive network.
- Graphic Design & Website Development: Visual identity design, branding, logo creation, marketing collateral, and website development for agricultural and regional businesses.
- PR & Media Relations Services: Public relations services including media release curation, media list development, media pitching, and monitoring of media coverage and reach metrics.
- Social Media for Agriculture Online Course: Educational course on social media marketing for agriculture, available through Teachable platform.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
AGSOCIAL product offering
Product offeringCore offering
AGSOCIAL is a marketing and communications agency that provides social media management, videography, photography, communications strategy, content creation, graphic design, website development, and PR/media relations services specifically tailored to agricultural and rural businesses across Australia. The firm also offers an educational course on social media for agriculture through an online learning platform.
Product overview
AGSOCIAL is a specialized agricultural marketing and communications agency offering an integrated service portfolio for agribusinesses and rural enterprises. The core offering comprises Social Media Management, Videography & Photography, Communications Strategy, Content Creation & Direction, Graphic Design & Website Development, and PR & Media Relations—each available as standalone services but designed to work together as a comprehensive marketing solution. Additionally, the company offers a Social Media for Agriculture online course through Teachable. The agency differentiates through its team of individuals with agricultural backgrounds and agronomic knowledge, enabling authentic marketing strategies tailored specifically to the farming community.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Management
Quantifiable outcome
- Over four years of successful collaboration with Herefords Australia
- +1 more outcomes
Companies that use AGSOCIAL
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
AGSOCIAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AGSOCIAL partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
AGSOCIAL competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AGSOCIAL social profiles
Digital presenceAGSOCIAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGSOCIAL leadership team
Management profileNumber of profiles
Profiles1 record
AGSOCIAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGSOCIAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGSOCIAL
What does AGSOCIAL do?
AGSOCIAL is a marketing and communications agency that provides social media management, videography, photography, communications strategy, content creation, graphic design, website development, and PR/media relations services specifically tailored to agricultural and rural businesses across Australia. The firm also offers an educational course on social media for agriculture through an online learning platform.
Is AGSOCIAL a public or private company?
AGSOCIAL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AGSOCIAL founded?
AGSOCIAL was founded in 2017. It employs 1 to 10 people.
Where is AGSOCIAL based?
AGSOCIAL is headquartered in Esperance, Australia, in the Oceania region.
How does AGSOCIAL make money?
Seven revenue lines are on record. Social Media Management Services are the primary driver. The others are videography & Photography Services, communications Strategy Services, content Creation & Direction Services, graphic Design & Website Development, PR & Media Relations Services and social Media for Agriculture Online Course.
Does AGSOCIAL have an API?
No public API is recorded for AGSOCIAL.