Aimee Custis Photography

What Aimee Custis Photography does

Aimee Custis Photography is a sole proprietorship founded in 2013 and operated by photographer Aimee Custis in the Washington DC metropolitan area. The business provides wedding photography, engagement portrait sessions, and professional headshots using a documentary, true-to-life color style with an emphasis on authentic emotion over posed perfection. The core technology is professional camera equipment and human-led editing; there are no proprietary software platforms, AI systems, or API integrations disclosed.

The company's revenue is generated through three project-based service lines. Wedding photography is the flagship offering and primary revenue stream, priced via custom proposal and including timeline planning, full-day coverage, edited digital deliverables, and optional heirloom albums. Engagement portrait sessions, often at iconic DC locations, are offered as a complementary pre-wedding product. The headshot offering is structured as three transparent tiers: DC Cardozo Neighborhood Session ($575), On-Location Session ($750), and Premium Experience ($1,250), which includes hair and makeup. Distribution is direct-to-consumer via the company website, with consultation-first inquiry handling for weddings and tiered self-serve booking for headshots.

The customer base spans individual high-end wedding couples in the DC metro and East Coast markets, and a growing roster of institutional headshot clients including the US State Department, DC Councilmembers, Johns Hopkins University, and multiple nonprofits and political campaigns. Marketing relies on Instagram, an SEO-optimized website with an extensive educational blog, earned media features in the New York Times, Washingtonian Weddings, and Washington Post, and client referrals. The business has no external funding, no parent company, no disclosed revenue, and operates as a single-photographer practice with no evidence of platform or team scaling.

Name

Aimee Custis Photography

Legal name

Aimee Custis Photography

Website

https://aimeecustis.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Aimee Custis Photography is a sole-proprietor wedding and portrait photography practice in Washington DC, founded 2013, serving high-end wedding couples on the East Coast and institutional headshot clients including the US State Department and Johns Hopkins University.

Ownership category

akta.pro rank

Headquarters

HQ city

S Central Washington Co

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Wedding Photography Services: Full-service wedding photography for high-end celebrations. One-time fee per wedding event with deliverables including edited digital images and optional heirloom albums. Primary revenue stream.
2. Engagement Photography Sessions: Portrait sessions for engaged couples, typically at iconic DC locations like Library of Congress and Jefferson Memorial. One-time session fee.
3. Professional Headshot Sessions: Individual and corporate headshot photography with tiered pricing. Session-based with retouching services included. DC Cardozo Neighborhood Session ($575), On-Location Session ($750), Premium Experience ($1250).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Aimee Custis Photography provides full-service wedding photography coverage, engagement portrait sessions at iconic Washington DC locations, and professional headshot photography for individuals and corporate teams. Services are delivered as one-time event or session engagements priced per wedding or per session, with deliverables comprising edited high-resolution digital images and optional heirloom albums. The offering centers on a documentary, true-to-life style with gentle direction and personalized client consultation.

Product overview

Aimee Custis Photography is a single-photographer wedding and portrait photography business founded in 2013, serving the East Coast from Washington DC. The offering consists of core wedding photography services and professional headshot photography, with headshot services offered through three distinct package tiers (DC Cardozo Neighborhood Session, On-Location Session, and Premium Experience). Both services share the photographer's editorial approach emphasizing authentic storytelling, true-to-life color, and gentle direction.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Photography Services Full-service documentary-style wedding photography covering getting-ready, ceremony, portraits, reception, and detail flat lays for couples in the Washington DC area, Virginia, Maryland, and the broader East Coast. Includes timeline planning, engagement session availability, edited digital image delivery, and optional heirloom album design; pricing is custom-quoted per wedding.
• Engagement Portrait Sessions Pre-wedding portrait sessions for engaged couples, typically held at iconic Washington DC locations such as the Library of Congress and Jefferson Memorial. Delivered as a one-time session with edited high-resolution images; often bundled with or preceding the wedding photography package.
• Professional Headshot Photography Individual and team headshot sessions for professionals, political figures, government offices, nonprofits, education institutions, and small businesses in the Washington DC metro area. Available in three tiered packages (DC Cardozo Neighborhood Session at $575, On-Location Session at $750, and Premium Experience at $1,250), with retouching services included; corporate and group packages are available by inquiry.

Quantifiable outcome

• 250+ weddings documented over decade of experience

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Lin & Jirsa Photography: Larger wedding photography and videography studio serving multiple US markets with associate-photographer teams. Comparable in core service offering, though at meaningfully larger scale than Aimee Custis's solo operation.
• Jose Villa Photography: High-end editorial-style wedding photographer known for fine-art, painterly imagery and premium pricing. Comparable in artistic positioning and luxury wedding client base.
• Justin & Mary Photography: Well-known wedding photography duo with strong educational content and brand presence. Comparable in premium wedding positioning and content-marketing-led GTM motion.
• Holland Photo + Film: Boutique East Coast wedding photography and videography studio serving couples in similar Mid-Atlantic markets. Comparable in service mix and editorial positioning.
• Abby Jiu Photography: Well-established Washington DC-based wedding and portrait photographer serving the same DC/Virginia/Maryland market with a similar editorial, artful style. Closest comparable in geography, segment, and price tier.
• Katelyn James Photography: Highly recognized wedding and portrait photographer with a strong brand, education business, and large Instagram following. Comparable in premium editorial positioning and customer segment, though serving a broader national market.
• George Street Photo & Video: Multi-city wedding photography and videography studio covering major US markets including DC. Comparable in core wedding service offering, though operates a larger team-based model versus Aimee Custis's solo practice.
• Bella Vista Photography: Multi-city boutique wedding photography studio serving East Coast and destination weddings. Comparable in editorial style, service mix, and target customer profile.

Broad incumbents

• Thumbtack: Online marketplace connecting customers with local service professionals, including wedding and headshot photographers. Indirectly comparable as a customer-acquisition channel competing for the same DC photographer search demand.
• The Knot Worldwide: Largest US wedding vendor marketplace (also owns WeddingWire). Comparable insofar as it controls discovery and vendor sourcing in the same DC wedding market, though it is a platform rather than a direct photography competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/aimeecustis
• LinkedInlinkedin.com/company/aimee-custis-photography

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aimee Custis Photography