Alpha Heating & Air
Alpha Heating & Air is a privately held, Bandon, Oregon-based residential HVAC services company founded in 1993, serving homeowners across the Southern Oregon Coast with repair, maintenance, installation, and replacement of air conditioning, furnace, and heat-pump systems, plus the GreenShield subscription maintenance plan.
- Company typePrivate
- Founded1993
- HeadquartersBandon, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Alpha Heating & Air does
Alpha Heating & Air is a privately held residential HVAC services company headquartered in Bandon, Oregon (legal entity: Central Oregon Heating & Cooling, Inc., Oregon CCB license #93654). Founded in 1993, the company serves homeowners across the Southern Oregon Coast, covering approximately 14 communities including Bandon, Coos Bay, North Bend, Reedsport, Gold Beach, and Charleston. Its core offerings span repair, maintenance, installation, and replacement of air conditioning systems, gas and electric furnaces, and heat pumps, with add-on services in ductless mini-splits, ductwork, indoor air quality, and thermostat upgrades. A 24/7 emergency repair line and the GreenShield subscription maintenance plan round out the service portfolio. Equipment is sourced from major OEMs including Carrier, Mitsubishi, Daikin, Goodman, Rheem, Trane, and Lennox; the company holds Carrier Factory Authorized Dealer status and employs NATE-certified technicians.
The business operates as a direct-to-consumer field service operation with no enterprise or commercial sales motion. Customers reach the company primarily by phone (541-238-2973), website contact forms, or online service requests; technicians are then dispatched to the customer's home. Pricing is predominantly project-based and pay-as-you-go (e.g., approximately $10,000 for a 3-ton central AC replacement, $14,000-$28,000 for heat pumps, $3,200-$13,000 for ductless systems, $99 cooling tune-ups, free estimates on installations), with short-term 0% and longer-term low-interest customer financing available to support larger replacement projects. Recurring revenue is limited to the GreenShield annual maintenance membership and is not the dominant revenue driver.
Commercially, Alpha runs a multi-channel digital marketing operation spanning paid search (Google Ads, Microsoft Advertising), paid social (TikTok), programmatic display and connected-TV (The Trade Desk, Viant), organic SEO and content marketing via an educational blog, and analytics tooling (Ahrefs, Microsoft Clarity). The company partners with Energy Trust of Oregon and the Oregon Department of Energy HEAR program to channel utility and state electrification rebates toward customer heat-pump upgrades. No external institutional investors, parent companies, or M&A activity are referenced; the entity appears to be founder- or family-owned and bootstrapped.
Alpha Heating & Air firmographics
Firmographics- Name
- Alpha Heating & Air
- Legal name
- Central Oregon Heating & Cooling, Inc.
- Website
- https://alphabandon.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alpha Heating & Air is a privately held, Bandon, Oregon-based residential HVAC services company founded in 1993, serving homeowners across the Southern Oregon Coast with repair, maintenance, installation, and replacement of air conditioning, furnace, and heat-pump systems, plus the GreenShield subscription maintenance plan.
- Ownership category
- akta.pro rank
Alpha Heating & Air industry classification
Industry- Product category
- HVAC Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220)
- akta.pro primary industry
- HVAC Service, Maintenance & Repair (BPABACAA)
- akta.pro secondary industry
- HVAC System Replacement & Change-Outs (HSAOAGAB)
Keywords
Where Alpha Heating & Air is headquartered
LocationHeadquarters
- HQ city
- Bandon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alpha Heating & Air business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- HVAC Repair Services: On-demand repair services for heating and cooling systems including air conditioners, furnaces, and heat pumps. Revenue generated per service call with upfront pricing.
- HVAC Installation and Replacement: New system installations and full replacements for air conditioners, furnaces, and heat pumps. Project-based pricing with free estimates offered.
- Maintenance Services: Routine maintenance and tune-up services including the GreenShield Maintenance Plan offering spring AC and fall heating precision maintenance, priority service, 10% discount on repairs, and exclusive promotions on a subscription/prepaid basis.
- Financing Services: Financing options for customers including short-term 0% options and longer terms with low interest rates to make system replacements more affordable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Estimates |
| Unit Pricing | Pay-as-you-go | $50 Off Any Service Over $299 |
| Unit Pricing | Pay-as-you-go | $99 Cooling Tune-Up |
| Unit Pricing | Pay-as-you-go | Central Air Conditioner Replacement |
| Unit Pricing | Pay-as-you-go | Ductless Mini-Split |
| Unit Pricing | Pay-as-you-go | Heat Pump Replacement |
| Subscription | Annual | GreenShield Maintenance Plan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Alpha Heating & Air product offering
Product offeringCore offering
Alpha Heating & Air is a locally owned HVAC services company that provides residential heating, cooling, and air quality solutions across the Southern Oregon Coast. The company offers repair, maintenance, installation, and replacement services for air conditioners, furnaces, heat pumps, ductless mini-splits, ductwork, and thermostats, along with 24/7 emergency repair and a preventive GreenShield Maintenance Plan membership.
Product overview
Alpha Heating & Air is a local HVAC services company providing heating and cooling solutions across the southern Oregon coast. The company operates as a single unified service offering rather than a platform architecture, with three core service categories: Air Conditioning (repair, maintenance, installation, replacement), Furnaces (gas and electric repair, installation, replacement), and Heat Pumps (repair, maintenance, installation, replacement). Add-on services include ductless mini-splits, ductwork improvements, indoor air quality solutions, and thermostat upgrades. The company also offers a GreenShield Maintenance Plan for preventive care and 24/7 emergency repair services. They have served the South Coast since 1993 and operate as a Carrier Factory Authorized Dealer and NATE Certified Dealer.
Differentiator
Problem solved
Functional benefit
Brands
- Greenshield Maintenance Plan: A preventive maintenance membership plan offering spring AC precision maintenance, fall heating precision maintenance, priority service, a 10% discount on repairs, and exclusive promotions for residential HVAC systems.
Products and services
- Air Conditioning Services AC repair, maintenance, installation, and replacement services for residential homes. Includes emergency repair, seasonal tune-ups, and full new unit installations.
- Furnace Services Gas and electric furnace repair, seasonal maintenance, new installations, and full replacements. Covers burners, controls, blower performance, and heat exchanger inspection.
- Heat Pump Services Heat pump repair, maintenance, installation, and replacement. Handles both heating and cooling modes, including defrost testing and coastal corrosion concerns.
- Ductless Mini-Split Services Zoned comfort solutions for targeted rooms, additions, or properties needing flexible comfort plans. Provides energy savings and quiet performance.
- Ductwork Services Duct repairs, airflow improvements, and corrections for additions, converted garages, and back bedrooms with uneven temperature issues.
- Indoor Air Quality Improvements Solutions addressing moisture, smoke, and uneven airflow issues, including filtration and air purification considerations.
- Thermostat Services Thermostat updates and smart thermostat installations for better HVAC control and energy efficiency.
- 24/7 Emergency HVAC Repair Round-the-clock emergency repair for urgent no-heat, no-cooling, weekend, holiday, after-hours, and full system breakdown situations.
- GreenShield Maintenance Plan Preventive maintenance program offering spring AC precision maintenance, fall heating precision maintenance, priority service, 10% discount on repairs, and exclusive promotions.
Companies that use Alpha Heating & Air
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Alpha Heating & Air technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alpha Heating & Air partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CarriercoreCarrier Factory Authorized Dealer status. The company is authorized by Carrier to install and service Carrier HVAC equipment. This partnership provides access to Carrier product lines, factory support, and technical training.
- Energy Trust of OregonminorThe company guides customers toward Energy Trust of Oregon rebates and incentives for energy-efficient HVAC upgrades including cooling solutions and heat pump installations.
- Oregon Department of Energy (HEAR Program)minorHome Electrification and Appliance Rebate (HEAR) program offering 50% to 100% credits to low-income and middle-income households switching to electricity-based appliances.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Alpha Heating & Air competitors and assessment
Company assessmentBroad incumbents
- Lennox International: Global HVAC manufacturer and one of the seven OEMs Alpha is authorized to install. Lennox's Dave Lennox Signature Collection dealer network competes for the same coastal-Oregon residential replacements; comparable as a broad incumbent manufacturer with overlapping distribution.
- Carrier: Global HVAC manufacturer and one of Alpha's core OEM partners (Carrier Factory Authorized Dealer relationship). Comparable in that Carrier's brand and dealer network anchor the residential HVAC ecosystem in which Alpha competes, though Carrier operates at far greater scale and breadth than a regional service operator.
- Trane: Global HVAC manufacturer whose equipment Alpha installs and services. Trane operates a national residential HVAC dealer network that overlaps Alpha's geographic market at the brand and distribution layer; comparable as a broad incumbent whose dealer ecosystem competes for the same homeowner relationships.
Others
- Energy Trust of Oregon: Oregon non-profit utility administrator that channels rebate and incentive funding to participating HVAC contractors including Alpha. Comparable as an ecosystem enabler that influences residential HVAC replacement demand and contractor economics in Alpha's service territory.
Direct peers
- Standard Heating & Air Conditioning: Pacific Northwest residential HVAC services company offering heating, cooling, and indoor air quality solutions through a field-service model. Comparable to Alpha on target customer (residential homeowners), service mix, and direct-to-consumer go-to-market motion.
- Woodward Heating & Air Conditioning Services: Regional Pacific Northwest HVAC contractor focused on residential heating and cooling installation, repair, and maintenance. Directly comparable to Alpha on customer segment (homeowners), service offerings, and field-service delivery model.
- Comfort Flow Heating: Residential HVAC services company operating in the Pacific Northwest with comparable offerings in heating, cooling, and indoor air quality. Comparable on service model, target customer, and direct-to-consumer channel mix.
- NW Heating & Cooling: Pacific Northwest residential and light-commercial HVAC services company providing repair, installation, and maintenance. Closely comparable to Alpha on business model (field-service-led), customer segment, and service categories.
- Roth Heating & Cooling: Portland-area residential HVAC service and replacement company with a comparable service mix across AC, furnace, and heat pump installation/repair. Comparable on residential focus, manufacturer-agnostic equipment offerings, and direct-to-consumer field service.
- Peterman Heating & Cooling: Oregon-based residential HVAC service and installation company of comparable size and operating model. Both firms run field-service-led, direct-to-consumer residential HVAC businesses in Oregon with similar service-repair-installation-maintenance mixes, making them closely comparable on business model, customer base, and delivery mechanism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Alpha Heating & Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpha Heating & Air leadership team
Management profileNumber of profiles
Profiles1 record
Alpha Heating & Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpha Heating & Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpha Heating & Air
What does Alpha Heating & Air do?
Alpha Heating & Air is a locally owned HVAC services company that provides residential heating, cooling, and air quality solutions across the Southern Oregon Coast. The company offers repair, maintenance, installation, and replacement services for air conditioners, furnaces, heat pumps, ductless mini-splits, ductwork, and thermostats, along with 24/7 emergency repair and a preventive GreenShield Maintenance Plan membership.
Is Alpha Heating & Air a public or private company?
Alpha Heating & Air is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alpha Heating & Air founded?
Alpha Heating & Air was founded in 1993. It employs 1 to 10 people.
Where is Alpha Heating & Air based?
Alpha Heating & Air is headquartered in Bandon, United States, in the North America region.
How does Alpha Heating & Air make money?
Four revenue lines are on record. HVAC Repair Services are the primary driver. The others are HVAC Installation and Replacement, maintenance Services and financing Services.
Who are Alpha Heating & Air's main competitors?
Broad incumbents on record are Lennox International, Carrier and Trane. Energy Trust of Oregon is listed as an others. Direct peers are Standard Heating & Air Conditioning, Woodward Heating & Air Conditioning Services, Comfort Flow Heating, NW Heating & Cooling, Roth Heating & Cooling and Peterman Heating & Cooling.
Does Alpha Heating & Air have an API?
No public API is recorded for Alpha Heating & Air.
What industry is Alpha Heating & Air in?
Alpha Heating & Air's product category is HVAC Services. Its primary akta.pro industry code is BPABACAA, HVAC Service, Maintenance & Repair, with a secondary code of HSAOAGAB, HVAC System Replacement & Change-Outs. Its NAICS code is 238220.