Westfield Area YMCA

What Westfield Area YMCA does

Westfield Area YMCA is a 501(c)(3) nonprofit human service organization founded in 1923 that delivers youth development, healthy living, and social responsibility programming across four municipalities in Union County, New Jersey (Westfield, Cranford, Garwood, and Mountainside). It operates four physical facilities — the Main Y Facility (220 Clark Street, Westfield), the Robert and Virginia Bauer Family Branch (422 East Broad Street, Westfield), the Early Learning Center (170 Elm Street, Westfield), and the Cranford YMCA (401 Centennial Avenue, Cranford) — plus dedicated administrative offices at 111 Ferris Place in Westfield. The organization serves approximately 24,000 community members annually through a portfolio that spans health and wellness (fitness centers, group fitness, personal training, adult taekwondo), aquatics (youth and adult swim lessons, Devilfish Competitive Swim Team, training and safety courses), youth sports and dance (Flyers Track Club, Dance Academy, basketball leagues/clinics, Gedman's Black Belt Academy), child care and early learning (infant through kindergarten, before/after school care, Kids Club), summer camp, teen programs, senior programs, special populations/Adapt-Ability, chess, and birthday parties/celebrations. Certifications include NAEYC accreditation for early learning, USATF certification for track coaches, and ATA International certification for taekwondo instruction.

The underlying technology stack is standard nonprofit operations infrastructure rather than a proprietary platform. Registration, membership management, and scheduling are handled through Amilia SmartRec (a third-party SaaS), with Google Maps and Google Calendar integrations for directions and event scheduling, and Facebook/Instagram/LinkedIn social features embedded on the website. The organization has a career portal on Paylocity for hiring and uses Qgiv for online donations tied to the Strong Kids+ Annual Support Campaign. No proprietary technology platforms, AI/ML systems, or API offerings are disclosed.

The business model combines multiple recurring revenue streams: family and individual membership fees (monthly billing), program fees for camps, swim lessons, child care, and other recreational programs, and an annual fundraising apparatus anchored by the Strong Kids+ Annual Support Campaign and the 21st Annual Golf Classic (with corporate sponsorships ranging from $1,500 to $10,000). Financial assistance is available to qualifying residents and workers of the four service-area municipalities, ensuring accessibility across income levels. The go-to-market motion is community-led — relying on local partnerships with schools, the Westfield United Fund, and word-of-mouth within the four-town footprint — and the organization is a member agency of the NJ YMCA State Alliance (32 independent associations) and holds international partnerships with the YMCA of the Cayman Islands and the Bangkok YMCA Save a Child Program. Leadership is provided by CEO Susan Morton, CFO Cheryl Amatelli, and COO Greg Hatzisavvas, with governance by a Board of Directors chaired by Kristy Catlin.

Name

Westfield Area YMCA

Legal name

Westfield Area YMCA

Website

https://westfieldynj.org

Company type

Private

Founded year

1923

Operating status

Operating

Short description

Westfield Area YMCA is a 501(c)(3) nonprofit founded in 1923 that operates four New Jersey facilities offering aquatics, child care, fitness, camps, youth sports, and community programs to approximately 24,000 residents of Westfield, Cranford, Garwood, and Mountainside annually.

Ownership category

akta.pro rank

Product category

Community Recreation and Youth Development Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community recreation services
• Youth development programs
• Child care services
• Fitness and wellness
• Aquatics programs

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual and monthly membership fees for individuals and families providing access to fitness facilities, pools, and program discounts.
2. Program Fees: Fees for programs including summer camp, child care, early learning, youth sports, swim lessons, taekwondo, and other recreational programs.
3. Strong Kids+ Annual Support Campaign: Annual fundraising campaign providing financial assistance for YMCA programs and memberships for those with demonstrated financial hardship.
4. Golf Classic Fundraising Event: Annual golf tournament with sponsorship opportunities, auction items, and dinner, with proceeds supporting financial assistance programs.
5. Corporate Sponsorships: Sponsorship journal and event sponsorships from local businesses and organizations supporting financial assistance programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Westfield Area YMCA is a 501(c)(3) nonprofit that operates four physical branches delivering aquatics, child care, fitness, summer camps, youth sports, dance, and adaptive community programs to residents of Westfield, Cranford, Garwood, and Mountainside, NJ. Core services include group fitness and personal training, swim lessons and the Devilfish Competitive Swim Team, preschool and kindergarten, before/after school care, summer day camps, youth sports leagues and the Flyers Track Club, taekwondo, senior programs, and the Strong Kids+ financial assistance program.

Product overview

Westfield Area YMCA is a nonprofit community organization offering a comprehensive portfolio of health, fitness, educational, and recreational programs across multiple facilities. The organization operates as a unified platform of programs and locations rather than a single software product. Core offerings include Health and Wellness (group fitness, personal training, taekwondo), Aquatics (swim lessons, competitive swim team), Youth Sports and Dance (track club, dance academy, basketball), Child Care Education (infant/toddler care, preschool, kindergarten), Summer Camp, and Special Populations programs. The YMCA maintains four physical locations: the Main Y Facility, Early Learning Center, Robert and Virginia Bauer Family Branch YMCA, and Cranford YMCA branch. Programming is delivered through branded sub-programs including the Devilfish Swim Team, Flyers Track Club, Gedman's Black Belt Academy, and Dance Academy. The organization uses Amilia technology for membership management and program registration, and offers financial assistance through its Strong Kids+ campaign.

Differentiator

Problem solved

Functional benefit

Brands

• Strong Kids+ Campaign: Annual support campaign providing financial assistance for YMCA programs and memberships
• Devilfish Swim Team
• Flyers Track Club
• Gedman's Black Belt Academy

Products and services

• YMCA Membership
• Health and Wellness Programs
• Aquatics Programs
• Youth Sports and Dance
• Early Learning Center
• Child Care Education
• Summer Camp
• Special Populations / Adapt-Ability
• Teen Programs
• Senior Programs
• Financial Assistance / Strong Kids+
• Birthday Parties and Celebrations
• Chess Programs

Quantifiable outcome

• Approximately 24,000 lives impacted each year through programs and services
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Westfield Area Y Men's ClubmajorGTM or Marketing Partner$10,000 Major Sponsor of the 21st Annual Golf Classic supporting the Strong Kids+ Annual Support Campaign for financial assistance programs.
• Spencer Savings BankcoreGTM or Marketing Partner$3,000 Level Sponsor of the Golf Classic; select giveaway sponsor. Supporting financial assistance programs.
• Atlantic Health System – Overlook Medical CentercoreGTM or Marketing Partner$2,500 Level Sponsor of the Golf Classic. Healthcare partner supporting community wellness programs.
• ShopRite of GarwoodcoreGTM or Marketing Partner$1,500 Level Sponsor of the Golf Classic. Local retail partner supporting community programs.
• Westfield United FundcoreStrategic or Co-development PartnerMember agency of Westfield United Fund, a local charitable organization that supports community nonprofits.
• New Jersey YMCA State AlliancecoreStrategic or Co-development PartnerMember of statewide coalition of 32 independent YMCA associations working together to strengthen and enhance NJ YMCAs to better serve the people of New Jersey. The alliance collaborates on areas of mutual benefit.
• YMCA of the Cayman IslandscoreStrategic or Co-development PartnerInternational partnership collaborating with St. Petersburg, FL YMCA to assist the YMCA of the Cayman Islands. Westfield Area Y has helped provide staff training and training materials for programs including after school, aquatics, camp, Little League, Ropes Challenge Course, teen programs, and Youth Football Academy.
• Bangkok YMCA – Save a Child Program at Phayo CenterminorStrategic or Co-development PartnerInternational partnership supporting the 'Save a Child' program which provides life skills training for at-risk youth from the hill tribes of Thailand.
• Echo Lake Country ClubcoreGTM or Marketing PartnerVenue partner for the 21st Annual Golf Classic. Hosted event including day of golf, cookout lunch, cocktail hour, dinner, and auctions.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• The Community Y (Eastern Union County): Community YMCA serving Eastern Union County, NJ, with comparable membership, child care, camp, and wellness offerings. Operates adjacent to Westfield Area YMCA's geography with a similar mission-driven nonprofit model.
• Kaplen JCC on the Palisades / JCC of Central New Jersey: Jewish Community Center offering similar membership-based fitness, aquatics, early childhood education, day camps, and senior programming. Comparable nonprofit community-center model with parallel revenue streams and programming breadth.
• Greater Somerset County YMCA: Multi-branch New Jersey YMCA serving Somerset County with similar youth development, aquatics, child care, and wellness programming. Closely comparable in scale, mission, and facility footprint to Westfield Area YMCA.
• Summit Area YMCA: Community YMCA serving nearby Summit and surrounding New Jersey towns with comparable fitness, aquatics, child care, and youth programs. Operates on the same membership and financial-assistance model in an adjacent affluent suburban market, making it the closest comparable peer.
• Hamilton Area YMCA: New Jersey-based community YMCA providing fitness, swim, child care, and youth programming. Same community-based nonprofit model serving a defined New Jersey geography with overlapping programming mix.
• Metropolitan YMCA of the Oranges: Multi-branch New Jersey YMCA with extensive child care, aquatics, fitness, and youth sports programs. Direct peer given overlapping programming categories and proximity in the NJ/NY metro area.
• Plainfield Area YMCA: New Jersey community YMCA providing youth development, aquatics, and family programming. Comparable in operating model and core program mix to Westfield Area YMCA.

Emerging players

• Boys & Girls Club of Union County: Local youth-development nonprofit offering after-school programming, sports leagues, and summer enrichment in the same Union County region. Competes partially for youth programs and grant/donor dollars while focusing more narrowly on school-age youth than a full YMCA.

Broad incumbents

• Planet Fitness: National low-cost fitness chain with broad New Jersey presence. Competes for price-sensitive adult fitness memberships that might otherwise join a YMCA, putting pressure on value perception for basic membership tiers.
• Life Time Fitness: National premium fitness club chain operating large multi-use facilities with pools, child care, group fitness, and youth programs. Competes with Westfield Area YMCA for adult and family fitness memberships, though without the nonprofit financial-assistance mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WestfieldAreaYMCA
• LinkedInlinkedin.com/company/westfield-area-ymca
• Instagraminstagram.com/westfieldynj
• Xx.com/WestfieldYMCA

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westfield Area YMCA