Allianz Slovenija

What Allianz Slovenija does

Allianz Slovenija, podruženica is a Slovenian branch office (podruženica) of Allianz Hrvatska dioničko društvo za osiguranje, a Croatian public limited company that is itself part of the global Allianz SE group headquartered in Munich. The branch was established on 1 July 2018 in Ljubljana, initially serving corporate clients, and was subsequently extended to private individuals and small-and-medium enterprises. It operates from Celovška cesta 252, 1000 Ljubljana, and offers a full multi-line insurance product set: motor insurance (Moj avto, including a specialized electric vehicle product Moj avto za EV), home insurance (Moj dom), life insurance (Allianz Riziko term life and Allianz Global investment life), accident insurance (Nezgodno zavarovanje), and travel insurance (Zavarovanje potovanj v tujino).

The company's technology foundation is the Moj Allianz digital customer portal, which supports online claims submission with photo uploads and real-time claim status tracking via the Spletni status škode service. Digital adoption is reported as high: 82% of motor claims and 91% of property claims are filed online, with 59% (motor) and 77.5% (property) of customers uploading photos via app; the company also reports an eKomi customer satisfaction rating of 4.4/5 from 3,322 reviews. Distribution combines physical branch offices, a Slovenia-wide agent network, the Moj Allianz self-serve channel, and a bancassurance partnership with Zagrebačka banka.

The business model is a subscription-recurring premium model across life and non-life lines, with pricing that is quote-based and not publicly disclosed; customers obtain personalized pricing through agents, branches, or the digital portal. The company markets through its corporate website, blog content, brand ambassador Janja Garnbret (Slovenian Olympic climber), and PR/earned media, targeting primarily private individuals and SMEs with personal lines coverage and a secondary corporate/legal-entity segment inherited from its initial 2018 mandate. As a branch of a publicly registered Croatian insurer ultimately controlled by Allianz SE, the entity publishes its own annual reports but is not independently capitalized and shares group-level brand, capital, and reinsurance infrastructure.

Name

Allianz Slovenija

Legal name

Allianz Hrvatska dioničko društvo za osiguranje, Zagreb, Allianz Slovenija, zavarovalna podružnica

Website

https://allianz-slovenija.si

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Allianz Slovenija is the Ljubljana-based branch office of Allianz Hrvatska d.d., offering multi-line insurance — motor, home, life, accident, and travel — to Slovenian private individuals and SMEs via branches, agents, the Moj Allianz digital portal, and a Zagrebačka banka bancassurance partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana-polje

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Non-life Insurance: Property and casualty insurance including motor vehicle insurance, home insurance, and travel insurance.
2. Life Insurance: Life insurance products including risk life insurance and investment life insurance products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Allianz Slovenija is an insurance provider operating as a Slovenian branch of Allianz Hrvatska d.d., offering motor vehicle, home, life, accident, travel, and electric vehicle insurance products to private individuals and small-to-medium enterprises. Customers can purchase policies through branch offices, a network of insurance agents, the Moj Allianz digital customer portal, and via a bancassurance partnership with Zagrebačka banka, with claims filed and tracked digitally through the online claims platform.

Product overview

Allianz Slovenija offers a unified insurance platform with multiple core product lines for private individuals: car insurance (Moj avto), home insurance (Moj dom), and specialized electric vehicle insurance (Moj avto za EV) under the motor insurance umbrella; life and health insurance including Allianz Global (investment life insurance), Allianz Riziko (risk life insurance), and accident insurance; and travel insurance. All products are accessible through the Moj Allianz customer portal, enabling digital policy management and damage reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Moj Allianz: Customer online portal for managing insurance policies, filing claims, and tracking claim status.
• Moj avto
• Moj dom
• Allianz Riziko
• Allianz Global
• Zavarovanje potovanj v tujino
• Nezgodno zavarovanje
• Moj avto za EV

Products and services

• Moj avto (My Car) Comprehensive car insurance covering vehicle protection, driver safety, and related risks for private individuals and businesses in Slovenia.
• Moj dom (My Home) Home insurance protecting residential property and contents against various risks and damages for Slovenian private individuals.
• Allianz Global Investment life insurance product with a forward-looking approach, combining savings and life protection for Slovenian private individuals.
• Allianz Riziko Risk-based term life insurance providing financial protection for families in case of the policyholder's death.

Quantifiable outcome

• 82% of motor vehicle damage claims filed online
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Zagrebačka banka d.d.coreChannel Partner/ Reseller/ Distributor · 1 January 1999Strategic partnership with Zagrebačka banka for distribution of bancassurance products. Allianz insurance products are available in all Zagrebačka banka branches across Croatia. The partnership has been active since 2001 in pension reform initiatives, establishing AZ mandatory and voluntary pension funds.
• Allianz SEcoreOthersParent company headquartered in Munich, Germany. Allianz SE is the global holding company providing strategic direction and brand affiliation for the Slovenian branch office.
• Allianz Hrvatska d.d.coreOthersParent insurance company headquartered in Zagreb, Croatia. Allianz Slovenija operates as a branch (podružnica) of Allianz Hrvatska d.d., which acquired Adriatic osiguranje in 1999 and rebranded as Allianz Zagreb d.d. (now Allianz Hrvatska d.d.) in December 2019.
• Allianz Holding eins GmbHminorOthersIntermediate holding company in Vienna, Austria, part of the Allianz group corporate structure.
• Allianz ZB d.o.o.minorOthersPension fund management company (društvo za upravljanje obveznim i dobrovoljnim mirovinskim fondovima) managing mandatory and voluntary pension funds in Croatia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Merkur zavarovalnica: Merkur zavarovalnica is a Slovenia-based composite insurer offering life and non-life insurance products to individuals and businesses, directly competing with Allianz Slovenija's retail and SME product portfolio.
• Generali Slovenia: Generali Slovenia is a branch of Italy's Generali Group offering life and non-life insurance to Slovenian consumers and SMEs, making it the closest international peer to Allianz Slovenija in terms of structure and product mix.
• Adriatic Slovenica: Adriatic Slovenica is one of Slovenia's traditional composite insurers providing motor, home, life, and accident insurance, competing head-to-head with Allianz Slovenija in the retail and SME segments.
• Zavarovalnica Triglav: Triglav is the largest Slovenian insurance group, offering the same comprehensive suite of motor, property, life, and accident insurance to retail and SME customers. It is Allianz Slovenija's most direct domestic competitor.
• Zavarovalnica Sava: Zavarovalnica Sava is a major Slovenian composite insurer offering P&C, life, health, and pension products to individuals and businesses, directly competing with Allianz Slovenija across nearly all product lines.
• UNIQA Insurance Group (Slovenia): UNIQA operates in Slovenia as part of Austria's UNIQA Group, offering similar composite life and P&C insurance products to retail and SME customers, and is a direct cross-border peer to Allianz Slovenija.

Emerging players

• ERGO Insurance (Slovenia operations): ERGO operates in Slovenia as part of Munich Re's ERGO Group, offering life and non-life insurance products. It is an emerging international peer with a comparable composite insurance offering.

Others

• Allianz Hrvatska d.d. Allianz Hrvatska is the direct parent entity of Allianz Slovenija, operating the Croatian composite insurance business and providing shared products, capital, and strategy. It is the closest structural peer and source of best-practice replication.

Regional players

• Grawe Hrvatska: Grawe is an Austria-based insurance group with Croatian operations offering life and non-life products to retail customers; a comparable regional composite insurer operating in the same broader CEE Adriatic market as Allianz Slovenija.
• Vzajemna: Vzajemna is a Slovenian mutual health insurance specialist offering supplementary health coverage; an adjacent peer competing with Allianz Slovenija's accident/health-adjacent products in the Slovenian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/allianzslovenija

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allianz Slovenija