AILSA RESPONSE LIMITED

What AILSA RESPONSE LIMITED does

Ailsa Response Limited (legal entity Ailsa Care Services Limited) is a Glasgow-based care staffing agency operating across Glasgow and Renfrewshire in Central Scotland, founded in 1999 and part of the Clece Care Services Ltd group, which is itself owned by Spain-based Clece S.A. and ultimately by ACS Group. The company supplies experienced, vetted care assistants — each required to have a minimum of six months' prior health or social care experience — to care homes, hospitals, secure settings, home care providers, and community-based services on temporary, permanent, and contract terms. It also delivers a broader direct-care portfolio spanning Care at Home, Supported Living, Live-in Care, Befriending, Specialist, Respite, Palliative, End of Life, Dementia, Complex, and Learning Disabilities services, supported by a 24/7, 365-day resourcing team that can deploy staff within 72 hours of initial client contact.

The business operates on a transactional, pay-as-you-go professional services model with publicly disclosed unit pricing of £24.19 per hour for day shifts and £24.68 per hour for night shifts, plus VAT. Headcount is stated at 89+ skilled carers alongside a Glasgow office team covering business management, business development, coordination, and recruitment. The company is differentiated primarily by tenure (25 years in the local market), vetting rigour, deployment speed, and a compliance posture anchored by ISO 9001:2015, ISO 45001, and ISO 37001:2016 certifications, plus Statutory Duty of Candour and Modern Slavery Act compliance.

The go-to-market is regional and B2B, relying on direct sales outreach to care providers in Glasgow and Renfrewshire, complemented by a self-service digital enquiry layer (postcode-based branch finder, contact forms, email and phone) and content-led awareness via website blogs, newsletters, social media campaigns such as #WhatCareMeanstoMe and #VoicesOfCare, and SEO. Customer reach spans NHS Scotland, Scottish Local Authorities, and non-profits such as Age UK Camden, with 60+ service users in active direct-care delivery. There is no disclosed AI or proprietary software platform beyond operational dispatch tooling, and the geographic and product footprint has broadened incrementally over time rather than via step-change geographic or vertical expansion.

Name

AILSA RESPONSE LIMITED

Legal name

Ailsa Care Services Limited

Website

https://ailsaresponse.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Ailsa Response Limited is a Glasgow-based care staffing agency supplying vetted care assistants to care homes, hospitals, secure settings, and home care providers across Glasgow and Renfrewshire on temporary, permanent, and contract terms. It also delivers direct care services including dementia, palliative, and supported living care.

Ownership category

akta.pro rank

Product category

Healthcare Staffing and Care Services

NAICS

Employment Placement Agencies (561311), Temporary Help Services (56132), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Employment Agencies (7361), Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHSABAMAE

Temporary, On-Demand & Short-Notice Caregiver Staffing

Home & Personal Services/Elder Care & In-Home Care Services/Caregiver Staffing, Placement & Registry Services

Keywords

• Care staffing services
• Health and social care
• Home care services
• Care home staffing
• Agency care assistants

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agency Staffing Services: Provides experienced care assistants for agency work across care settings on temporary, permanent, and contract basis. Revenue generated through hourly billing rates for care staff shifts.
2. Care Home Staffing: Supply of qualified care assistants to care homes at competitive hourly rates. Flexible support including short and long term assistance packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Ailsa Response is a care staffing agency that recruits, vets, and dispatches experienced Care Assistants for agency work across care homes, hospitals, secure settings, and community-based services in Glasgow and Renfrewshire. Staff are deployed on temporary, permanent, and contract basis within 72 hours of initial client contact, alongside direct care delivery including home care, befriending, supported living, and specialist services.

Product overview

AILSA RESPONSE LIMITED operates as a care staffing agency providing a comprehensive portfolio of care services across Central Scotland. The company offers two distinct service lines: direct care services delivered to individuals in their homes and care settings, and staffing solutions supplying experienced care professionals to care providers. The direct care portfolio includes: Care at Home, Care Homes, Secure Settings, Befriending Services, Hospitals, Supported Living, Live-in Care, Specialist Services, Respite Care, Palliative Care, End of Life Care, Dementia Care, Complex Care, and Learning Disabilities Support. The staffing arm provides Agency Care Assistant and Befriending Carer placements to care providers across Glasgow and Renfrewshire. All services are underpinned by the company's Three C's framework (Care with Compassion, Competence, and Culture) and delivered by staff with minimum six months' care experience.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 72-hour deployment capability for urgent staffing needs
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Diversity+coreStrategic or Co-development PartnerPartnership with Diversity+, led by Naeema Yaqoob Sajid, to strengthen approach to equality and diversity across Scotland services. Focus on creating more inclusive and culturally safe workplace, helping understand workforce and community experiences.
• Age UK CamdenminorOthersPartner organization shown in website partners section. Nature of partnership not explicitly detailed beyond organizational logo presence.
• Clece Care Services Ltd (Parent Company)coreStrategic or Co-development PartnerAilsa Response is part of Ailsa Care group, which operates under Clece Care Services Ltd. Clece Group founded in Spain in 1992, employs over 80,000 people. ACS Group is ultimate parent. Provides long-term investment, access to resources, and international best practices.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Total Community Care: UK specialist care provider focused on complex care packages, often delivered via personal health budgets and NHS continuing care. Comparable to Ailsa Response's Specialist/Complex Care line with similar customer mix (NHS, Local Authorities, individual clients).
• Nurse Plus: UK healthcare staffing and home care provider supplying care assistants, support workers, and nurses to care homes, hospitals, and learning disability services. Operates a similar temporary/permanent staffing agency model with comparable hourly pricing and quality-vetting approach.
• Newcross Healthcare Solutions: UK-wide healthcare and social care staffing agency supplying nurses, carers, and support workers to care homes, hospitals, and home care providers on temporary and permanent contracts. Direct competitor in the care staffing agency model that Ailsa Response operates.
• Prestige Nursing + Care: Established UK care staffing and home care provider offering temporary, permanent, and complex care staffing across care homes, hospitals, and community settings. Closely comparable in GTM motion (B2B staffing to providers) and service breadth to Ailsa Response.
• Bright Care Group: Scotland-based home care and care staffing provider offering live-in care, visiting care, and agency staffing across Scottish regions including Glasgow. Direct geographic and service overlap with Ailsa Response in the Central Scotland care staffing market.
• Helping Hands Home Care: One of the UK's largest home care specialists, providing hourly and live-in care to individuals in their own homes with a vetted carer workforce. Overlaps with Ailsa Response's Care at Home and Live-in Care service lines and similar vetting/quality positioning.

Broad incumbents

• Home Instead UK: Large UK franchised home care network providing personal care, dementia care, and companionship to elderly clients nationwide. Competes with Ailsa Response's home care and befriending services but at materially greater scale and broader geographic footprint.
• Allied Healthcare: UK-wide home care and complex care provider with national reach into Local Authority and NHS commissioning frameworks. A scaled incumbent with overlapping service lines (complex care, live-in, home care) but broader geographic and operational scale than Ailsa Response.

Regional players

• ScotForce Healthcare: Scotland-based healthcare and social care staffing agency supplying staff to care homes, hospitals, and local authorities across Central Scotland. Direct regional competitor to Ailsa Response in the Glasgow staffing agency market.
• Sensecare (Sense Scotland): Scotland-based charity and care provider supporting people with complex needs, including learning disabilities and sensory impairments. Adjacent overlap with Ailsa Response's secure settings and learning disabilities services, primarily competing in the Scottish third-sector commissioning environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ailsa-response-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AILSA RESPONSE LIMITED